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What is Online?

The topic of "online" as an area of academic study sits at the intersection of technology, business, and communication, making it relevant across disciplines such as information technology, marketing, management, and education. What makes it academically compelling is the way internet-enabled environments have reshaped how companies operate, how consumers behave, and how services are delivered. Courses in e-commerce, digital marketing, business strategy, and information security all treat online systems as central objects of analysis, pushing students to examine how technology transforms traditional models of organization and exchange.

The papers archived on this topic reflect a broad range of approaches. Business-focused essays examine how companies like Walmart and Nordstrom leverage internet platforms to reach customers and refine marketing strategies. Case studies explore strategy implementation, corporate social responsibility, and organizational structure in digitally connected markets. Other papers take a comparative approach, weighing the benefits and drawbacks of online teaching against traditional instruction, or analyzing challenges that emerge in hybridized environments where physical and digital operations overlap. Information security and assurance also appears as a distinct angle, addressing the risks that accompany internet-dependent business models.

A strong essay on this topic should establish a focused thesis that connects a specific online context — such as consumer behavior, service delivery, or security — to a clearly defined argument rather than surveying the internet broadly. Evidence drawn from company behavior, market dynamics, or documented policy tends to carry the most weight. The most common pitfall is treating "online" as self-explanatory; effective essays define exactly which digital environment or practice they are analyzing and explain why it matters within a particular industry or field.

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Paper Undergraduate
Frederick Douglass's break from William Lloyd Garrison's abolitionist politics
Frederick Douglass, William Lloyd Garrison and Abolition
Paper Undergraduate
Jacob van Ruisdael's naturalistic style and symbolic landscapes
Jacob van Ruisdael (1628/29-83) is stated to be the "pre-eminent Dutch landscape painter of the seventeenth century" (Burlington House, Royal Academy of Arts, 2006) and is well-known for the number of subjects he…
Paper Doctorate
Employee training needs assessment at ABX Company
The exorbitant cost of losing employees and having to retrain new ones has made the cost-efficiency of the training process of paramount importance. In 2008, 250 human resources professional were surveyed across…
Paper Undergraduate
Expedia's market position in the global package travel industry
Expedia is a holding company that operates a number of travel-related Internet properties, including Expedia.com and global variants, Hotwire.com, TripAdvisor and others. Expedia began as a unit of Microsoft, conducting…
Paper Undergraduate
Social media's role in redefining brand and customer relationships
Every business, from the largest enterprise to the smallest start-up, has to face the continual challenge of staying in touch with customers so to continually earn their trust and business.Social media is the catalyst that is continually changing customer relationships and making ‘them more interactive, open, and collaborative. Today's customers have more options than ever before in terms of how they choose to learn about that new products and services as well as gain insight into areas of interest.For marketers to be successful, they need to realize that their customers' preferences are changing quickly.Agilityas opposed to formal, often static, processes from a marketing and selling standpoint are essential if a company is to survive in an increasingly competitive global economic environment. The purpose of this dissertation is to show how the foundational elements of social media, including its core building blocks of presence, sharing, conversations, identity, groups, relationships, and reputation, combine to redefine the brand of any business, large or small. How these elements are synchronized around a common marketing and sales objective is what matters most. This dissertation also provides insight into how quickly the value chain of businesses are shifting to become more customer-centric as a result of social media's pervasive influence. No longer can the traditional methods of marketing be relied on, weeks or months of lag time often existing between the completion of a program and its results being reported. Social media, due to its digital nature, reports the return on investment (ROI) immediately through the use of analytics. Small businesses have the speed and time tovalue this advantage is due to the fact that analytics and agility arebeing emphasized over the sheer size of a given business.
Essay Undergraduate
Shakespeare's Sonnet 18: analysis of "Shall I Compare Thee to a Summer's Day"
The explication of Shakespeare's sonnet, "Shall I Compare Thee to a Summer's Day" has been done ad nauseum. A quick web search will pull up a million websites dedicated to Shakespearean sonnets, and each of these…
Paper Undergraduate
Malcolm Knowles' theory of andragogy and adult learning principles
Adult learning as a concept was first introduced in Europe in the 50s (QOTFC, 2007). But it was in the 70s when American practitioner and theorist of adult education Malcolm Knowles formulated the theory and model he…
Thesis Undergraduate
The Internet as a tool for feminist empowerment versus degradation
The Internet as a Tool for Feminist Empowerment vs. Degradation: A Battle in Cyber-Space
Research Paper Undergraduate
Academic achievement gaps among English language learner students
ENGLISH IS A SECOND LANGUAGE AND POOR ACHIEVEMENT
Research Paper Undergraduate
Ergonomic design and inclusion in UK local authority leisure facilities
The objective of this work is to research the methods in which the ergonomic needs of people within the community they serve and the employees of the leisure centre run by a UK Local Authority.