Staffing Decisions

The staffing process, be it hiring, selecting or deselecting of individuals is usually quite a complex and multidimensional decision making process that can have ramifications on teams, individuals and even organizations. The paper will look at how staffing decisions are made using a particular staffing model or decision making system. It will also give an explanation on the role of validity, utility and fairness when it comes to evaluation of staffing decision. Ethical and legal issues that might arise from staffing procedures that do not meet standards will also be highlighted.

Staffing decisions are those that are associated with recruitment, selection, promotion and separation of employees. Modern jobs are quite complex and therefore for one to be successful in these modern jobs they have to have attributes like general mental ability, conscientiousness, communication skills as well as specialized knowledge. This implies that information on a candidate has to…

References

Landy, F.J., & Conte, J.M. (2013). Work in the 21st century: An introduction to industrial and organizational psychology (4th ed.). Hoboken, N.J.: John Wiley & Sons.

Chapter 6: Staffing Decisions

U.S. Equal Employment Opportunity Commission (n.d.). Uniform Guidelines on Employee Selection Procedures. Retrieved from  http://www.eeoc.gov/policy/docs/factemployment_procedures.html 

U.S. Equal Employment Opportunity Commission (n.d.). Age Discrimination in Employment Act of 1967. Retrieved from  http://www.eeoc.gov/laws/statutes/adea.cfm

That leads to some problems with the new software.

We don't purchase some of the neat things that you can get. Fortunately, a number of us pressed for projectors a few years ago, and we have them in each classroom. That makes it easier for us to use the computer to teach the whole class. We don't use smart boards or other tools, other than the computers and the projectors.

What is the set up in the elementary school setting regarding labs and stations?

We generally have one or two computers per class in the elementary schools. Sometimes the teachers use it to do internet research, or to play a DVD for their class. The teachers sometimes assign remedial work to some students, who work on the computer doing exercises during school hours.

A understand from my elementary school teaching friends that there are no computer labs, and that they…

d.).

Online distance learning is completely different environment from that of a traditional classroom. There are different rules and regulations that must be adhered to. Class discussion often takes place via a bulletin board and more often than not also serves as a way of taking attendance. Students should expect to spend between two and three hours per credit hours per course studying every week. This is a completely different learning style that involves no face-to-face contact and often takes away from human aspect of learning. Distance learning is not for everyone, but for those who have the self-discipline to be successful it can open an entire set of new opportunities to get an education. Those who partake in this type of learning often find that they like the freedom that it gives them to get an education without having to be tied down to a traditional learning environment.

eferences…

References

Benefits of Distance Learning. (2009). Retrieved March 21, 2010, from Web site:

 http://fcit.usf.edu/DISTANCE/chap3.htm 

Fairfax, BJ. (2010). Distance Education Gains Popularity. Retrieved March 21, 2010, from Online-Education Web site:  http://www.online-education.net/articles/general/distance-education.html 

Larson, Ryan. (2005). Limitations of Distance Learning. Retrieved March 21, 2010, from Explore Online Degrees Web site: http://www.exploreonlinedegrees.com/limitations-of-distance-learning.html

China may manufacture computers, but Americans design them. Poor government policy makes it more difficult for resources to be allocated to these knowledge industries, even though those industries are necessary to transition to a post-industrial economy.

Even if it is taken as a given that deindustrialization reduces real wages -- something for which the evidence is inconclusive (Krugman, 2008) -- the impact of deindustrialization is significantly affected by the policy responses to the situation. hile real wages in one sector of industry may drop, good policy will ensure that the nation still has competitive advantages in other sectors, and this will allow wages to remain high. Deindustrialization, after all, is simply an effect of competition. By shifting the competitive mindset from an "us vs. them" approach, governments can focus on finding areas where competition is less great, and then exploit those areas to generate high wages.

There are examples where…

Works Cited:

Krugman, Paul (2008), "Trade and wages, reconsidered,"? unpublished manuscript, presented at Brookings Panel on Economic Activity spring meeting.

Krugman, Paul (1994), "Competitiveness: a dangerous obsession,"? Foreign Affairs 73(2): 28-44.

Leamer, Ed (2007), "Outsourcing and globalization,"? EconTalk podcast (length 1:05:09),  http://www.econtalk.org/archives/2007/07/leamer_on_outso.html 

Williamson, Jeffrey (2004), "De-industrialization and underdevelopment: a comparative assessment around the periphery 1750-1939,"? unpublished manuscript, Department of Economics, Harvard

Life of the Buddha:

What was the Buddha's name? How else do Buddhists refer to him?

His name is Siddhartha Gautama and he is often referred to as the 'awakened' or 'enlightened' one.

What are the circumstances in which the Buddha grew up?

Siddhartha was born in 563 B.C. He lived in a place called Lumbini and then was raised in Kapilavashtha, Sakya Kingdom's capital. During this time, Northern India was made up of various small and independent states. It is during this period, people came to challenge and question Vedic philosophy through a number of new religious and philosophical schools. There was a strong moral vacuum present.

What are the "four passing sights"?

The first is an old man that reminded Buddha of aging. The second was a sick person that reminded Buddha of pain and disease. The third was a corpse that reminded Buddha of…

McDonald's Integrated Marketing Campaign

This paper is divided into two distinct sections. The first chapter is based on literature reviews of various scholarly works that are related to the topic of integrated marketing campaign that are also relevant to the McDonald marketing campaign that was created to celebrate the inherent democracy of the McDonald's brand. The first chapter is further divided into three parts; the first section mainly focus on advertising in general and then specifically into fast food advertising. The second section in literature review is based on new media as a marketing communication tool and lastly, in the same chapter different aspects of marketing campaign will also be analyzed. The second chapter is a personal reflection on the experience and lessons learnt by the student while preparing the dissertation.

Table of Content

CHAPTE ONE: Literature review

Introduction

Section one:

Advertising

Advertising theories

Types of advertising

1.2.1 Digital advertising…

References

Ben H., (2005): "4udible revolution," The Guardian,

Berry, R. (2006). Will the iPod kill the radio star? Profiling podcasting as radio. Convergence: The International Journal of Research into New Media Technologies, 12(2), 143.

Brownell, K.D., & Horgen, K.B. (2004); Food fight: The inside story of the food industry, America's obesity crisis, and what we can do about it. New York: McGraw-Hill.

Blanchard, O., (2008) Macroeconomics. Harlow: Pearson Education

0 tool has little to do with its overall effectiveness in getting attaining learning goals and objectives for example. Controlling for the informality or formality of Web 2.0 tools use is required, as many instructors are relying on the conversational and broadcast functionality of social networks as a substitute for e-mail. Still, the informal aspects of social networking applications including Web 2.0 tools and their anticipated benefits as a learning tool must be indexed or evaluated from their actual effectiveness in assisting learned to gain mastery of subjects. Creating this link between Web 2.0 tool effectiveness and their relative perception of value with respondents to this study will require a research design that can isolate attitudinal and effectiveness measures while not introducing sampling bias or error.

Fifth, the risks that Web 2.0 tools might create for formal learning in educational institutions also faces the same dilemma from a methodology standpoint…

Bibliography

Ayala, G, and Yano, Y (1998). A collaborative learning environment based on intelligent agents. Expert Systems with Applications, 14, 129-137.

Bill Ashraf. (2009). Teaching the Google-eyed YouTube generation. Education & Training, 51(5/6), 343-352.

Barros, B., and Verdejo, M.F. (2000). Analysing student interaction processes in order to improve collaboration. The DEGREE approach. International Journal of Artificial Intelligence in Education, 11, 221-241.

Bereiter, C. (2002). Education and mind in the knowledge age. Hillsdale, NJ: Erlbaum.

She is trying to alter the perception of the surrounding society that fat people are lazy slobs, However, she has to be careful not to excuse medically dangerous obesity ("Fat and proud, part 3" 2010). In part 4 of the video, Mandy tries to use the kiss-a-gram to change the master status (successfully) of her aunt Elsa as a fat person by bringing her along to a job. This is also the case with women who are fat going on a skating night. This attacks the idea successfully that fat people can be fit ("Fat and proud, part 4" 2010). The fat calendar memorializes that change in master status permanently with a calendar shoot, so it does so successfully in a permanent fashion ("Fat and proud, part 5" 2010.

The approach of the Biggest Looser is not successful because it is begin imposed from the outside. So often, people who…

References

Adler, P., & Adler, P. (2012). Constructions of deviance: Social power, context, and interaction. (7th

ed.). Belmont, CA: Wadsworth Cengage Learning.

The biggest loser - season 6 supertease (2008, August 15). The Biggest Loser. [Audio podcast].

Retrieved from  http://www.youtube.com/watch?v=iwvW_yeOBqs ,

Cyber-Bullying Media

The author of this report has been asked to compare and contrast three different forms of media that all pertain to the same subject, that being cyber-bullying. The three types of media that will be singled out for analysis and research are podcasts, blogs and videos. For each source, the author will assess the source's use of bias, validity and applicability of information. Beyond the compare and contrast mentioned above, the author will examine the influence of web-based information on global citizenship and multi-cultural understanding. Lastly, there will be a listing of three factors that should be considered when evaluating Internet sources for use in researching information. While there is a lot of "good" when it comes to internet research and the data that is present, there is also a lot of "bad" that muddies up the proverbial waters.

Analysis

The podcast media that was selected for this…

References

NCPC. (2015). Cyberbullying - National Crime Prevention Council. Ncpc.org. Retrieved 16 June 2015, from http://www.ncpc.org/topics/cyberbullying

Panuska, M. (2015). Internet predators 'emerging' criminals. TimesWV.com. Retrieved 16 June 2015, from http://www.timeswv.com/news/local_news/internet-predators-emerging-criminals/article_413ade31-037c-599b-8242-53f74263c429.html

StopBullying.gov. (2015). Cyberbullying | Blog | StopBullying.gov. Stopbullying.gov. Retrieved 16 June 2015, from  http://www.stopbullying.gov/blog/categories/Cyberbullying 

YouTube. (2015). THE CYBER BULLYING VIRUS. YouTube. Retrieved 16 June 2015, from  https://www.youtube.com/watch?v=-5PZ_Bh-M6o

adio Industry Has Changed

Imagine studying media convergence, when one discovers radio. adio has changed over the years. People can now access it online and within his or her own car. Everything has become digital. Without radio, people are not current with the latest songs and artists because of how much it shapes culture. One will discuss radio and its evolution while discussing an actual that took place currently.

adio

adio first occurred in 1887 under the direction of David Hughes who had the first transmission of signals through the use of a Spark transmitter. This particular signal was able to occur at least within 500 meters from its origin to its destination (Anonymous, 2004). "Today, radio is transmitted using a transmitter, communication links, and a receiver (Fardon, 2003, para 2). When it comes to a transmitter, these are comprised of computers that have modems that are sent back and…

References

Anonymous (2004). Science...Non-Fiction! New York: Allosaurus.

Bruno, Anthony. (2004). Radio Waves. Billboard. (14)14.

Farndon, John. (2003). 1000 Things You Should Know about Science. New York: Mason Crest.

Harris, Mark. (2008). E-mail from America. The Sunday Times.

US Aid to Afghanistan

The issue of United States' aid to Afghanistan is a topic of interesting consideration given the current U.S. budget deficit and ongoing economic uncertainty. Over the years the United States has spent billions providing money and food aid to help build strength and confidence in Afghanistan's rising new government. Unfortunately, the results of this have not been entirely positive nor have they been driven by the purest of motives; there is some level of profiteering occurring using aid money, and there is also a practical U.S. interest in the stability and viability of the Afghan nation and people. If the United States were providing purely humanitarian aid without military or political involvement and requirements, the situation would be quite different. As it is, U.S. aid in the country is a complex and controversial issue.

Since Afghanistan was taken over by the Taliban, the country has been…

References

Agnieszka, Flak. "INTERVIEW-Afghanistan Food Aid at Risk as Donors Trim Support |

Agricultural Commodities | Reuters." Reuters.com. 24 Dec. 2011. Web. 04 Feb. 2012.

As it may be inferred from the examples above, the U.S.A. is the leader when talking about online campaigns. Other countries' experiences may look poor in comparison with the American giant even if we invoke the cases of famous European democracies like Germany.

First of all, this country has a parliamentary system which explains why the parties and not the candidates are those who maintain sites. Therefore, Americans enjoy a more personal virtual relationship while Germans are only entitled to a rather collectivist approach. Despite having access to contact information, biographies, details about platforms, the party is the one which counts to a higher degree. ut this seems to be the only major difference between the two countries' web sites as their main goal is providing information, an aim that has received the highest rank from Germans, on a four-point scale.

Still, unlike American candidates who are beginning to understand…

Bibliography

1. Bandler, J., Bulkeley, M., 2004. Dean Campaign Made Payments To Two Bloggers, The Wall Street Journal, [Online], Available at  http://users2.wsj.com/lmda/do/checkLogin?mg=wsj-users2&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB110566243803425942.html ,[2006, December 17].

2. Brownlow, M., 2006. What is email marketing?, Email Marketing Reports, [Online], Available at http://www.email-marketing-reports.com/intro.htm,[2006, December 17]

3. Caldwell, F., 2001. E-Voter Institute Study Shows the Emergence of E-Politics, [Online], Available at  http://www.gartner.com/resources/103000/103066/103066.pdf ,[2006, December 17].

4. DeYoung, B., 1988. What's Relationship Marketing?, Journal of Extension, [Online], Available at  http://www.joe.org/joe/1988fall/a9.html ,[2006, December 17].

Federal Tort Claims Act

Traditionally, the federal government was immune from lawsuits by its citizens under a doctrine known as sovereign immunity. Theoretically, this immunity was justified because people would necessarily have disagreements with the government and resorting to the court system to help resolve those disputes could have resulted in a tremendous waste of time and energy. However, the situation left people with no solution when they were harmed by a person acting for the government, even if the action had nothing or little to do with the government's sovereignty. For example, under strict sovereign immunity, a person is unable to recover harms for routine torts such as slip-and-falls. Perhaps even more worrisome was the fact that, under strict sovereign immunity, people were unable to recover for intentional harms and torts inflicted by the government or government agencies, even when those harms violated federal laws. The Federal Tort Claims…

References

Chang, A. (2010, March 27). High court rules U.S. government can be sued over actions of prison guards. Retrieved April 4, 2013 from the National Public Radio website:  http://www.npr.org/blogs/thetwo-way/2013/03/27/175494286/high-court-rules-u-s-government-can-be-sued-over-actions-of-prison-guards 

Federal Tort Claims Act, 28 U.S.C.S § 2680 (2006).

Fuller, D. (2011). Intentional torts and other exceptions to the Federal Tort Claims Act.

University of St. Thomas Law Journal, 8(3), 375-397.

Responsibilities of a Critical Thinker in a Contemporary Society

Some thinkers consider critical thinking to be solely a type of mental skill, devoid of any moral value; it is often utilized to rationalize prejudice and to promote self-interest. While moral integrity is understood as good heartedness, it is also susceptible to manipulation to satisfy vested interests in the same way as responsible citizenship can be manipulated. The human mind, regardless of conscious goodwill, is subject to the more powerful and self-deceptive egocentricity of the unconscious part of the mind. The complete development of each and every characteristic, be it critical thought, responsible citizenship, and moral integrity - needs to include cultivation of each other characteristic, in a parallel strong sense (Paul, 1993). The three characteristics of higher thought can only be developed in an environment that promotes intellectual virtues such as integrity, intellectual courage, intellectual fair-mindedness, intellectual empathy, intellectual perseverance,…

Bibliography

Ambert, A. Parents, (1997) Children, and Adolescents: Interactive Relationships and Development in Context. New York, NY: Hayworth Press.

Duffy, A. & Momirov, J.(1997) Family Violence: A Canadian Introduction. Toronto: James Lorimer and Company.

Duperrin, B. (2013). Social Media make critical thinking critical. Www.duperrin.com. Retrieved from www.dupperin.com:  http://www.duperrin.com/english/2013/06/28/social-media-critical-thinking/ 

Erdur-Baker, O. (2010). .Cyberbullying and its correlation to traditional bullying, gender and frequent and risky usage of internet-mediated communication tools. New Media & Society, 12(1), 109-125. DOI: 10.1177/1461444809341260

The effectiveness of promotional strategies is highly dependent on their ability to resonate and be relevant to the target audiences over time (Reference). This is the basis of the research being undertaken; to determine which promotional tools and strategies are the most effective in attracting, training and retaining the most talented and motivated volunteers for the London 2012 Olympic Games.

The following are the aims and objectives of this analysis. The primary objective of this study is to determine which promotional tools are the most effective in recruiting and retaining volunteers. In support of this objective, the following goals are defined:

a. To understand and segment the volunteer population in westernized nations including the UK, and determine the characteristics of these markets as they relate to volunteering for events.

b. To determine the psychographic attributes of each group as they relate to propensity to participate, contribute and assist in keeping…

Bibliography / references

Gary Adamson, Joe Pine, Tom Van Steenhoven, and Jodi Kroupa. 2006. How storytelling can drive strategic change. Strategy & Leadership 34, no. 1, (January 1): 36-41.

Armstrong, G., & Kotler, P., 2005. Marketing: An Introduction (7th ed.). New Jersey: Pearson Prentice Hall.

Bardhi, F., Rohm, A., & Sultan, F.. (2010). Tuning in and tuning out: media multitasking among young consumers. Journal of Consumer Behaviour, 9(4), 316.

Belch, G.A., & Belch, M.A.., 2004. Advertising and Promotion; An Integrated Marketing Communications Perspective (6th ed.). New York: McGraw- Hill/Irwin.

In conjunction with this the technological aspects of security need to be managed as part of the governance process (Hannon, 2002) to make the change more trustworthy.

Conclusion

The impacts of Web 2.0 technologies and social networks are revolutionizing how government agencies interact internally and with each other. The need for overcoming resistance to change, redefining processes so they are made more effective with the addition of technology, are all critical aspects of managing the migration to new technologies. Ultimately it is in the automating of processes that hinder organizations' effectiveness where the true value of technology is found.

References

Neda Abdolvand, Amir Albadvi, amp; Zahra Ferdowsi. (2008). Assessing readiness for business process reengineering. Business Process Management Journal, 14(4), 497-511.

Bergvall-Kareborn, B., Bergquist, B., amp; Klefsjo, B.. (2009). Creating social change in a municipality using a Total Quality Management approach. Total Quality Management amp; Business Excellence, 20(12), 1375.

Bernoff, J.,…

• Consumer Wikis enable users to comment on content, in addition to editing content

• Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles

Sources: (Bernoff, Li, 2008); O'Reilly, 2005. What is Web 2.0. Design Patterns and Business Models of the next generation of Software. Tim O'Reilly. Published September 30, 2005.  http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

The many aspects of online security all emanated from the anonymity the medium provides with very little checks and balances.

References

Bernoff, J., amp; Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Cunningham, P., amp; Wilkins, J.. (2009). A Walk in the Cloud. Information Management Journal, 43(1), 22-24,26,28-30,54.

Mansfield-Devine, S.. (2008). Anti-social networking: exploiting the trusting environment of Web 2.0. Network Security, 2008(11), 4-7.

Orr, B.. (2008). Security 2.0: Not just a new kettle of phish. American Bankers Association. ABA Banking Journal, 100(2), 54-55.

Tim O'Reilly. (2006, July). Web 2.0: Stuck on a Name or Hooked on Value? Dr. Dobb's Journal, 31(7), 10.

Provos, N., Rajab, M., amp; Mavrommatis, P.. (2009). Cybercrime 2.0: When the Cloud Turns Dark. Association for Computing Machinery. Communications of the ACM, 52(4), 42.

Short, J. (2008). Risks in a Web 2.0 World. Risk Management, 55(10), 28-31,4.

Warr,…

• Consumer Wikis enable users to comment on content, in addition to editing content

• Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles

Sources: (Bernoff, Li, 2008); O'Reilly, 2005. What is Web 2.0. Design Patterns and Business Models of the next generation of Software. Tim O'Reilly. Published September 30, 2005.  http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

This is essential to their approach to defining their broader unique value proposition and differentiation as well (Lowrie, 2007). Pepperdine and UCI are using their blogs for branding as much as they are about communicating and collaborating with students and members of the community interested in their areas of research and focus. As a result both the Pepperdine and UCI blogs have created a level of collaboration and initiated conversations through the use of blogs as well. The most advanced multichannel-based approach to using social networking is seen in how UCLA has created Facebook, blogs and Twitter accounts to communicate with students in whatever form they prefer. For some students Facebook is the best approach as they spend the majority of their free time in this social networking application, while others are accustomed to using SS eaders (Wyld, 2008) to quickly read through blogs. UCLA however does not engage in…

References

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Kreitzberg, A.. (2009). Building a Web 2.0-Friendly Culture: Success on the Web is About People, not Technology. People and Strategy, 32(2), 40-45.

Lamont, J. (2009, July). Managing the Web 2.0 life cycle. KM World, 18(7), 14-15,22.

Anthony Lowrie. (2007). Branding higher education: Equivalence and difference in developing identity. Journal of Business Research, 60(9), 990.

The direct selling strategy will be a website that will include a product configuration application. A distribution partner portal will also be created which gives distributors and dealers the ability to customize the Liberta Ultralight in quantity for their customers as well. The use of channel strategies to actively promote the use of mass customization as a product differentiator will also be accomplished through intensive dealer and channel training (Swiercz, Lydon, 388). Finally the use of an integrated Partner Relationship Management (PRM) system that will give channel partners the flexibility to provide resellers with support on a 24/7 basis will also be created. The intent is to create enough support for channel strategies so they can produce up to 60 -- 70% of overall revenue for the product line.

D. Promotion

There are many different aspects of promotion that need to be included in the launch of the Liberta Ultralight.…

BIBLIOGRAPHY

Zuhair Al-Obaidi, and Mika Gabrielsson. "Sales Channel Strategies in Export Marketing of Small and Medium Sized High Tech Companies. " Journal of Euro - Marketing 12.2 (2002): 5.

Bernoff, J., and C. Li. "Harnessing the Power of the Oh-So-Social Web. " MIT Sloan Management Review 49.3 (2008): 36.

Doern, R.. "Investigating Barriers to SME Growth and Development in Transition Environments: A Critique and Suggestions for Developing the Methodology. " International Small Business Journal 27.3 (2009):

Cooke, M., and N. Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.

For the C-level executive team at Oasis the most critical strategic decision with regard to Web 2.0 technologies is processes, systems and functional areas can take the greatest advantage of their benefits. It is clear that the globally-based distributed order management process could be much more collaborative given its breadth of activity across so many manufacturing centers. The need for creating a collaborative distributed order management system globally is what differentiates best-in-class manufacturers from those that struggle to stay profitable (Alt, Gizanis, Legner, 2005). The use of Web 2.0-based applications for enabling greater levels of collaboration globally in the Oasis product development teams is also a high priority, as this specific process is essential for the new product development and introduction (NPDI) process to be effective. The rapid adoption of collaborative new product development processes has continued to revolutionize the development of new products and services, and has been particularly…

References

Adel M. Aladwani. 2001. Change management strategies for successful ERP implementation. Business Process Management Journal 7, no. 3, (January 1): 266-275.

Rainer Alt, Dimitrios Gizanis, and Christine Legner. 2005. Collaborative order management: toward standard solutions for interorganisational order management. International Journal of Technology Management 31, no. 1,2, (January 1): 78-97.

Bernoff, J., and C. Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3, (April 1): 36-42.

(Brown, He, 2007)

General Electric (Collis, Montgomery, 2008) pioneered the development of this framework, working in conjunction with the oston Consulting Group to tailor its specific market sizing and profitability measures to the conglomerate of businesses that comprised GE at the time. One of the key assumptions of the CG Growth/Share Matrix is that there must be continual monitoring of the market, specifically competitors and relative market share growth over time. Only by continually measuring and monitoring these two attributes can the Growth/Share matrix be an effective framework for strategic planning. GE, through their Crotonville Learning Center in Connecticut also defined a series of external customer-facing processes that managers at GE could use to gain the critical information they needed to populate the CG Growth/Share Matrix and use it as a planning tool. Soon other larger multinational corporations (MNCs) with complex value chains and series of unrelated businesses also relied on the key…

Bibliography

Stewart Adam, Andrea Vocino, David Bednall. 2009. The world wide web in modern marketing's contribution to organisational performance. Marketing Intelligence & Planning 27, no. 1 (January 1): 7-24.

Deborah F. Beard. 2009. Successful Applications of the Balanced Scorecard in Higher Education. Journal of Education for Business 84, no. 5 (May 1): 275-282.

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.

Rob Docters, Christine Durman, Tracy Korman, Bert Schefers. 2008. The neglected demand curve: how to build one and how to benefit. The Journal of Business Strategy 29, no. 5 (September 1): 19-25.

icio.us, which enable users to publish, categorize, and share their bookmarks

Wikis

• Enables users to create and edit the content of a Web site, leveraging the expertise of online users

• Consumer Wikis enable users to comment on content, in addition to editing content

• Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles

Sources: (Bernoff, Li, et.al)

This is revolutionizing the role of e-commerce today and leading to much faster rates of response to strategies, tactics, and mass customization strategies overall. As the speed of response has grown exponentially, it has been critical to manage credibility and seek to continually gain and keep the trust of customers through consistency of e-commerce strategies. It is in fact infeasible to discuss e-commerce today without taking into account the fundamentals of social networking (Bharadwaj, Al-Shamri, 37). When combined with the concepts of mass customization and the delivery of experiences…

References

Michel Aldanondo, Elise Vareilles. "Configuration for mass customization: how to extend product configuration towards requirements and process configuration. " Journal of Intelligent Manufacturing 19.5 (2008): 521-535.

Josh Bernoff, Charlene Li. "Harnessing the Power of the Oh-So-Social Web" MIT Sloan Management Review 49.3 (2008): 36-42.

Kamal K. Bharadwaj, Mohammad Yahya H. Al-Shamri. "Fuzzy computational models for trust and reputation systems. " Electronic Commerce Research and Applications 8.1 (2009): 37-47.

Louis Columbus. Configuration Is the Heart of Customer Fulfillment for Complex Product Manufacturers. March, 2003. In AMR Research Editing Services (Ed.), AMR Research Series. Boston: AMR Research.

The Web Accessibility Initiative (W3C) specifically concentrates on defining the intersection between usability for those who are handicapped, the elderly, and those that are faced with limitations in terms of being able to get online. The reliance on ISO Standard 9241-11 (Green, Pearson, 2006) defines the extent to which there are uniformity in the design of graphical interfaces and the use of consistently of navigational aids in the form of buttons, structure of menus, and accessibility of taxonomies including support for multiple entry points and roles-based access and use of the content on the website.

PAT B- Which of the above do you feel would be most usable and appropriate for an increasingly large population of older users. Why? Give your reasons.

Of all the techniques defined within Part a of this paper, the VAK-based methodology, with its support of multiple catalog types and structures of data through variation in…

References

D Applen. 2002. Tacit knowledge, knowledge management, and active user participation in website navigation. IEEE Transactions on Professional Communication 45, no. 4 (December 1): 302-306 (accessed March 22, 2009).

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42. (accessed March 21, 2009)

Shirley Ann Becker. 2004. A study of web usability for older adults seeking online health resources. ACM Transactions on Computer-Human Interaction 11, no. 4 (December 1): 387. (accessed March 24, 2009).

Nico Brooks, Harrison Magun. 2008. Navigational behaviour and sponsored search advertising. International Journal of Electronic Business 6, no. 2 (March 1): 132. (accessed March 20, 2009).

Most well-known was obert Scoble of Microsoft.

With the 2004 U.S. Presidential elections, blogs' growth accelerated dramatically as nearly every news network, candidate in both U.S. Senate and House of epresentative races, and political pundit has their own blog competing for the publics' attention. The era of 2004 to today in fact has created a blogging industry that is pervasive in its availability of publishing platforms (USC Annenberg School of Journalism) and also in its readers for organizing and aggregating content of interest (Boeri, 2007).

Since 2004, technologies have emerged for completing text mining of blogs to find linguistic patterns in the mass of posts and also build linguistic models that represent public opinion. The use of latent semantic indexing as a technology has become prevalent as a result.

Wikis are also a form of consumer-generated media and were initially developed in 1994 with the first Wiki being introduced in…

References

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.  http://www.proquest.com  (Accessed March 14, 2009)

Robert Boeri. (2007, December). Content 2.0 Converges. EContent, 30(10), 22.

Retrieved March 21, 2009, from ABI/INFORM Global database. (Document ID: 1394701741).

Eric Bonabeau. (2009). Decisions 2.0: the Power of Collective Intelligence. MIT Sloan Management Review, 50(2), 45-52. Retrieved March 20, 2009, from ABI/INFORM Global database. (Document ID: 1625861001).

The crux of his research focused on the technological aspects of CM supporting is the essence of rising above all these other forms of unwanted communication and staying relevant for the long-term to prospects and customers.

esearch Design

The proposed research design will focus on interviewing approximately 500 customers of Latin American tourism providers in the last twelve months and assessing their relative levels of satisfaction using a survey designed using the SEVQUAL methodology. Using a series of questions included in the SEVQUAL instrument to focus on the ten aspects of service quality including reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding the customer and tangibles of service. Consistent with the goal of this study to focus on the gap between service delivery ad expectations (Huang, Sarigllu, 2008) the research design will be stratified by originating nation of the respondent. This stratification of responded by country will be useful…

References

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.  http://www.proquest.com  (Accessed January 20, 2009).

Jeffrey G. Blodgett, Aysen Bakir, Gregory M. Rose. 2008. A test of the validity of Hofstede's cultural framework. The Journal of Consumer Marketing 25, no. 6 (September 20): 339-349.

icio.us, which enable users to publish, categorize, and share their bookmarks

Wikis

Enables users to create and edit the content of a Web site, leveraging the expertise of online users

Consumer Wikis enable users to comment on content, in addition to editing content

Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles

Sources: (Bernoff, Li. 2008, et.al.)

Figure 1:

Web 2.0 Explained

Inherent in the user dynamics of the map completed by O'eilly and Battelle are the catalyst of why social networking is such a fertile platform for spreading word of God's love and peace to the world. Ironically the foundations of social networking as defined by O'eilly and Battelle are identical to the needs that churches fulfill. The "architecture of participation" that is mentioned by O'eilly in his definition of Web 2.0 (Weinberger, 2007, 19) exactly parallels the needs that any church fulfill as well. In addition,…

References

Celeste Biever "When pastors swap the pulpit for the webcam." New Scientist, February 17, 2007, 24-25 (Accessed October 1, 2008).

Josh Bernoff, Charlene Li. "Harnessing the Power of the Oh-So-Social Web." MIT Sloan Management Review 49, no. 3 (April 1, 2008): 36-42. (Accessed October 2, 2008).

Kimberly Chopin "Finding communities: alternative viewpoints through weblogs and tagging." Journal of Documentation 64, no. 4 (July 1, 2008): 552-575. (Accessed October 1, 2008).

Aaron M. Cohen "Young, Single, and Spiritual." The Futurist 42, no. 4 (July 1, 2008): 16-17. (Accessed October 1, 2008).

In conjunction with this is the need to put more interactive media on the site, including video of a tour of the kitchen, which is one of the best equipped for creating pastries in Orange County. The e-marketing changes also need to include a customer forum area where the cafe's management asks for ways to improve and make their business more attractive to younger families. In keeping with the idea of making the cafe more accessible to younger families and students, offering free WiFi is a must-have. Students would stop in before classes started at the local high school to finish up homework, bringing their families for breakfast. In keeping with the change in image to being more innovative, free WiFi would attract a younger and more affluent customer base over time. Free WiFi would also be heavily promoted on the website as well.

The greatest measure of a successful…

Bibliography

Josh Bernoff, Charlene Li. "Harnessing the Power of the Oh-So-Social Web" MIT Sloan Management Review 49.3 (2008): 36-42. ABI/INFORM Global. ProQuest 12 Jun. 2008

Roderick J. Brodie, Heidi Winklhofer, Nicole E. Coviello, Wesley J. Johnston. "Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performance. " Journal of Interactive Marketing 21.1 (2007): 2. ABI/INFORM Global. ProQuest. 9 Jun. 2008

Mike Cooke, Nick Buckley. "Web 2.0, social networks and the future of market research. " International Journal of Market Research 50.2 (2008): 267.

ABI/INFORM Global. ProQuest 7 Jun. 2008

Second, a major benefit for many computer programmers is the option of working on a variety of very interesting and challenging projects. Often the projects require months off planning, programming and continual work to get the applications to performing at their highest possible performance levels. Third, many companies now sponsor in-house training and development seminars, with a few even having local universities come in and teach the latest techniques on programming. This is a major time-saver for programmers as it gets them more knowledge to do their jobs, and also make them more valuable in their careers for the long-term. Fourth, programming is a profession that lends itself well to individual achievement and accomplishment. For those programmers who are exceptionally good at their work, they become well-known in their fields and often get promoted. Companies also provide many conveniences to programmers to alleviate time drains on them. Google for example…

References

Gul Agha (2008). COMPUTING in PERVASIVE CYBERSPACE. Association for Computing Machinery. Communications of the ACM, 51(1), 68-70. Retrieved May 14, 2008, from ABI/INFORM Global database. (Document ID: 1407575171).

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.  http://www.proquest.com  (Accessed May 16, 2008).

Ryan Blitstein (2 June 2007). Engineers wanted! Will pay very well: WEB 2.0 DEVELOPERS in GREAT DEMAND. Knight Ridder Tribune Business News,1. Retrieved May 16, 2008, from ABI/INFORM Dateline database. (Document ID: 1281144381).

Roxanne E. Christ, Jeanne S. Berges, Shannon C. Trevino. 2007. Social Networking Sites: To Monitor or Not to Monitor Users and Their Content? Intellectual Property & Technology Law Journal 19, no. 7 (July 1): 13-17.

The most successful of these hybrid strategies is David Beckham and his approach to making sure his personality pervades the messages over and above the positioning points in any IMC campaign. The undercurrents of social networking require a very high level of interactivity, transparency that leads to trust. In the case of athletes and celebrities who battle gossip media, the best defense is a good offense. Taking the initiates as Derek Jeter has done to stop rumors of conflict with Alex odriguez, Carmelo Anthony discussing his DUI in blogs, and the hybrid strategy of Beckham all show how critical it is for celebrities to keep these broader Web 2.0 dynamics in mind when communicating with their fans. Table 1 in the Appendix provides an overview of Web 2.0 applications.

eferences

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management eview 49, no. 3 (April…

References

Josh Bernoff, Charlene Li. 2008. Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review 49, no. 3 (April 1): 36-42.  http://www.proquest.com  (Accessed April 3, 2008).

Mary Cowlett (2000, January). Toeing the line of truth in spinworld. Marketing, 23-24. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 48129845).

Von Johnson, Pierre Ollivier. (2007). The Technology Disruption Conundrum. Journal of American Academy of Business, Cambridge, 12(1), 215-221. Retrieved May 3, 2008, from ABI/INFORM Global database. (Document ID: 1288122001).

Ava Lawler, Gabrielle Tourelle. (2002). Public relations: The integrated communication tool in the launch of a new software operating system -- a case study. Journal of Communication Management, 7(2), 156-159. Retrieved May 1, 2008, from ABI/INFORM Global database. (Document ID: 264328051).

The proliferation of Web 2.0 applications and their growth are defined more by communication patterns than adherence to taxonomies and architectures, and this is evident in the growth of social networking sites (N) including Facebook, Mypace, LinkedIn and many others. These sites, while popular from socializing standpoint, also provide an excellent point of reference regarding how powerful online collaborative platforms can be as potential learning tools, and this is one of the dominant trends in the use of technology for teaching and learning today.

Figure 1 is the map O'Reilly and Battelle created showing how both market and user dynamics are defining social networking (O'Reilly, 2005. et.al.), and there is ample theoretical and empirical evidence of how Web 2.0 technologies can be highly effective in meeting the unmet needs of students and teachers alike (Zhang, Olfman, Ractham, 2007). The use of Web 2.0 technologies as a more collaborative platform than…

Sources: (Bernoff, Li. 2008) (Mitrano, 2006) (Wildstrom, 2007)

As Web 2.0-based learning applications, collaborative workspaces and portals become more commonplace, the tasks of managing their use and also creating individualized learning programs for students, sometimes called scaffolding (Yang, Yu, Chen, Tsai, 2005), is a new skills et educators will need to develop and continually commit to improve upon (Craig, 2007). In summary, the ways technology is used in education has progressed from pushing concepts, content. Information and knowledge to students and has now progressed to a more collaborative online learning experience. The rapid growth of online collaboration both for in-class and distance learning is leading to entirely new approaches to teaching that simply complex concepts and lead to higher levels of retention of knowledge as well.

Benefits of using Technology in the Classroom

The benefits of using technology in the teaching of both simple and complex concepts are briefly described here. First, there is the advantage of being able

People Mistrust Marketers

Why do people mistrust marketers?

Societies are composed of people and like the health of body depend on healthy cells and the strength of wall comes from the strong bricks, society is as prosperous and educated as its individuals are. The economies today are living in a much challenging state than ever before because the population is growing and there is scarcity of resources. Thus it is very vital to live and find ways in which people can live better lives. One such self-sustaining tool that helps individuals stabilize financially is education. Education offers skills and knowledge and is required to perform a job thus it ensures productivity of economic development. Particularly in the countries where the rate of literacy is low, there exists a huge margin for growth and development. There are people that can get education and increase the performance of system. Yet, this is…

References

Chattopadhyay, S., (2012), "Education and Economics Disciplinary Evolution and Policy

Discourse," Oxford University Press

Externalities -- The Economic Lowdown Podcast Series, (2013), Retrieved from:

 http://www.stlouisfed.org/education_resources/economic-lowdown-podcast-series/externalities/

A. (RECOPE, S.A), based on Costa Rica. There is also the Columbian nationalized oil conglomerate operating under the name Empresa Colombiana de Petroleos (ECOPETROL). oth of Chevron's largest global competitors are nationalized by the nations they operate in, which make pricing and market execution strategies in these specific countries difficult. In addition, there are significant cultural differences between the U.S. And these countries as well. As a result, there continues to be a strong push towards creating more co-ownership of oil refineries, production centers and operations between U.S..-based companies working in the area and national governments. In the case of the razilian government, who approached Chevron about such an arrangement in 2008 specifically for partnership with Petroleo rasileiro S.A., Chevron declined to enter into a nationalized-based alliance with the company and nation and instead sold the assets of their refineries to rasileiro S.A. instead (Wall Street Journal, 2008). In Mexico,…

Bibliography

Arun Agrawal, Maria Carmen Lemos. (2007). A Greener Revolution in the Making? Environmental Governance in the 21st Century. Environment, 49(5), 36,38-45. Retrieved January 10, 2009, from ABI/INFORM Global database. (Document ID: 1286913401).

Chevron, (2008). SEC Filings by Chevron. Retrieved January 10, 2009, from Chevron Investor Relations Web site:  http://investor.chevron.com/phoenix.zhtml?c=130102&p=irol-sec&secCat01.1_rs=11&secCat01.1_rc=10 

Amber Corrin (2008, November). Chevron Sells Marketing Interests in Kenya, Uganda. Global Refining & Fuels Report, 12(22), Retrieved January 10, 2009, from ABI/INFORM Trade & Industry database. (Document ID: 1593172881).

Joanna Franco (2008, March). Chevron Sanctions Four Refinery Upgrade Projects. Octane Week, XXIII (11), Retrieved January 10, 2009, from ABI/INFORM Trade & Industry database. (Document ID: 1455081191).

(Apple iPhone: Revolutionary Phone)

Revenue and Profit & Loss for 2005:

For the fiscal year 2005, Apple nc. earned revenue of $13.93 billion and a net profit of about $1.335 billion thereby showing an annual growth of 68% and 384% respectively. This represents the highest revenue on an annualized basis and net profit in the history of the company. (Apple Reports Fourth Quarter Results)

Company Location:

Apple nc. is headquartered at "1 nfinite Loop, Cupertino, CA 95014-2083, U.S." incorporated in the year 1976. t operates in every major country and location as stated in its website www.apple.com.(Apple, nc. (Apple)

2) Competing in global markets:

Apple has an illustrious past of always making application of cutting edge technology, slick design and customer friendly software to break the usual lock jam in which our machines have the potential to perform some works, nevertheless the developers have not been able to see the…

Its latest iPhone displays a rare implementation of the ultra-modern features such as integrating contacts with the phone function. The simply outstanding feature Visual Voicemail lets one view on screen the complete. According to the CEO, Steve Jobs, the iPhone is the most excellent iPods the company has ever been able to make. As regards competing in the global markets is concerned, web browsing happens to be the point where the iPhone leaves competitors a whole generation behind. It actually performs the job of compressing the Internet on a palm sized machine. Apple has been working strongly at enchaining the inaugural version of the iPhone by inviting web-based applications for it iPhone. Even the people who never buy the product are going to benefit from its excellent features. Nevertheless, for all its virtues, the iPhone continue to be a still risky proposition as it is yet to be demonstrated that, regardless of the wow factor, a lot of people are prepared to shell out several thousands of dollars higher compared to the present rate for the phones. (at Last, the iPhone)

3) Personal insights and opinions on Apple Inc.:

Steve Jobs together with his high school friend Steven Wozniak developed the Apple I computer in 1976 which saw the birth of Apple computer. Following a slew of subsequent launches, Apple was able to launch the Macintosh or Mac which is a PC for $500. After that a series of Powerbooks and iBooks were launched including the iBook. At this point, Apple made a strategic shift towards digital music and video such as the iMovie and the iDVD. The company hoped making Mac the "Digital Hub" of the new Digital Lifestyle" which would refurbish the sales of Apple and assure its long-term security. In 2001, Apple launched the iPod which

The eb has grown increasingly fast and sophisticated, as podcasts, streaming video, and other movie-like aspects of entertainment have become part of the eb experience. Features such as YourTube allow persons to see videos, homemade by uses, over the web. As digital cameras and video cameras become more common, the language of the eb and the media exposed upon eb blogs are sure to expand in the future, and to incorporate more visual elements.

As technology changes and expands into every day life, the language used to describe Internet technology is likely to become more blurred and less specific.

One example, previously discussed, is the fact that the Internet and orld ide eb are often incorrectly used as synonyms. Another example is how the verb "blog" has been modified to become a verb, so to "blog" is to write a blog, as well as the document of a blog itself.…

Works Cited

Blog," (2006) Webopedia. Retrieved 12 Aug 2006 at  http://www.webopedia.com/TERM/B/blog.html 

The Difference Between the Internet and the World Wide Web." (2006) Webopedia. Retrieved 12 Aug 2006 at  http://www.webopedia.com/DidYouKnow/Internet/2002/Web_vs_Internet.asp 

HTML." (2006) Webopedia. Retrieved 12 Aug 2006 at  http://www.webopedia.com/TERM/H/HTML.html 

SDLC." (2006) Webopedia. Retrieved 12 Aug 2006 at  http://www.webopedia.com/TERM/S/SDLC.html

Vedantam, 2006), Americans are more socially isolated than they were in 1985, with the number of people with whom they can confide dropping by one third, from three close confidents to two. American is viewed as a fragmented society with splinters of people growing ever more distant with regard to intimate social ties. Despite the benefits of close social connections, people report being alone, feeling alone, and suffering alone in bad times.

The ability of digital social networks to support substantive civic engagement is more than a test of the media's capacity to convey and renew civic engagement -- it is also a test of the transformative capacity of social networks with regard to sustained interest and action. A criticism of communications and information technology (CIT) -- which includes digital social networking -- is its transience and churn. Engaging digital communication tends to cater to the tastes of an audience…

Technology and Gifted Learners

Assistive technology is a huge help for gifted students because it presents more abstract concepts in a more challenging manner. It provides tools for memorization, and evaluation in multidimensional forms so that students are more actively engaged in the learning process. According to the research, "assistive technology for learning (ATL) is defined as the devices, media and services used by students with physical, sensory, cognitive, speech, learning or behavioral disabilities to actively engage in learning and to achieve their individual learning goals" (Alberta Education, 2006). Today, tools have become much more diverse because of advances in technology. This then creates a very diverse and tailored learning environment that teachers can create for the unique needs of gifted students. Thus, "these tools allow students greater independence in learning by customizing applications to maximize learning strengths and to minimize or circumvent specific learning weaknesses" (Bisagno & Haven, 2002).…

References

Alberta Education. (2006). Infusing Assistive Technology for Learning into the IPP Process. Alberta Education Cataloguing in Publication Data. Web.  https://education.alberta.ca/media/525549/ipp9.pdf 

Bisagno, Joan M. & Haven, Rachael. (2002). Customizing technology solutions for college students with learning disabilities. Learning Disabilities Online. Web.  http://www.ldonline.org/article/6257/ 

Brennan, Liz & Still, Stacy. (2009). Applying Technologies for Effective Instruction. Pearson Higher Education. Web.  http://www.pearsonhighered.com/assets/hip/us/hip_us_pearsonhighered/samplechapter/0137073984.pdf 

McFarlane, Camille. (2011). Gifted students and educational technology. Technology-Enhanced Learning Environments. Web.  http://etec.ctlt.ubc.ca/510wiki/Gifted_Students_and_Educational_Technology

Social media involves online content that people use via highly accessible technologies. Basically, social media marks a change in the way people read, discover and share information, news and content. Therefore, social media fuses technology and sociology leading to a change in monologues into dialogues and also marks information democratization, making everyone an author instead of being a mere content reader. Social media has become very popular since it enables people interaction through the internet to create relations useful for different reasons including political, personal and business. Businesses consider social media to be an amalgamation of consumer-generated media. The social media takes different forms like, blogs, Internet forums, wikis, pictures, podcasts and video. Therefore, it is obvious that the Internet is a fundamental social medium (Customer Centric Business Strategies, n.d.). This may not change since people endeavor to engage with each other online; hence, social media is going to be…

References

Ali, S. (2012, August 8). Social Media - A Good Thing or a Bad Thing? Retrieved, from  http://www.socialmediatoday.com/content/social-media-good-thing-or-bad-thing 

Fernandez, A. (2011). Clinical Report: The impact of social media on children, adolescents and families. Archivos de Pediatriadel Uruguay, 82(1), 31-32.

Gaal, Z., Szabo, L., & Obermayer-Kovacs, N. (2015).The Power of Social Media in Fostering Knowledge Sharing. Proceedings Of The European Conference On Intellectual Capital, 114-121.

Hajli, M.N. (2014). A study of the impact of social media on consumers. International Journal Of Market Research, 56(3), 387-404. doi:10.2501/IJMR-2014-025

social media of hotel industy influence consume puchasing behavio 24/09/2015

Pominent examples of social media

Business Use of Social Media

Social media and consume puchasing

Role of Social media in Advetising and Maketing

Social Media Maketing

Evidence of impotance of Social Media Maketing

Impact of Social Media Maketing on Consume Puchasing Behavio

The Heding Effect

Theoy of Social Impact

Social Media Influence Factos on Consumes

Social Media in the Hotel Industy

Social media and Thailand Hotels

Appoaches to Methodology

Outline of eseach Method

Sample selection and Size

Questionnaie Design

Obstacles in Reseach

: Data Analysis

: Ethical Consideations in Reseach

: Limitations of the study

Results and Analysis

: Results fom Suvey of Hotel subscibes

: Results fom Suvey of Hotel Maketing Officials

Infeence fom the Analysis

Social Media Factos Affecting Custome Puchasing Behavio 39

5.2: Recommendations fo Manages fo Use of Social Media 40

Refeences 43

Chapte 1: Intoduction…

references and social tagging information. International Journal of Web Science, 2(1/2), p.80.

Balakrishnan, B., Dahnil, M. and Yi, W. (2014). The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y. Procedia - Social and Behavioral Sciences, 148, pp.177-185.

Book, L., Tanford, S., Montgomery, R. and Love, C. (2015). Online Traveler Reviews as Social Influence: Price is no Longer King. Journal of Hospitality & Tourism Research.

Burke, R., Martin, G. and Cooper, C. (2011). Corporate reputation. Farnham, Surrey: Gower.

Chaney, P. (2009). The digital handshake. Hoboken, N.J.: Wiley & Sons.

Apple iTunes

The author of this report has decided to focus on the aspects and dimensions of a certain company. That company is going to be Apple Corporation. ather than analyze and summarize them at a high level, the author will instead focus on a certain portion or "location" that Apple makes use of. ather than point to a physical or map location, the author will focus on their online presence, which is mostly in the form of the Apple iTunes web portal. While Apple does sell a lot of goods and services via other retailers and its own stores and corporate locations, Apple's online presence is where Apple is best able to sell their services and products with little to no physical effort expended.

Analysis

Apple has been around since 1977. Founded by Steve Wozniak and Steve Jobs in 1977, the company has since grown to roughly 110,000 employees.…

References

Apple. (2016). iTunes - Everything you need to be entertained. - Apple. Apple. Retrieved 30 June 2016, from  http://www.apple.com /' target='_blank' REL='NOFOLLOW'>

Collision of Old and New

My experience with old media has completely changed as a result of the Internet. I no longer go to the movies or use DVDs, as I can see and stream all I want on the Internet from video hosting sites. I no longer even use a TV (never cared much for commercials anyway). I have some books but never look at them because all the reading I do can be done on the Internet.

Plus, with streaming sites like Netflix or YouTube, there is really no need to wait for TV shows anymore. It used to be in the old days that we would get excited about a new episode, but now there is so much content available on so many sites, and all at once too that it is just about impossible to keep up with it all. Additionally, the programming is so much…

learning of words and vocabulary, which is something that many English Language Learner people struggle with, is to make the words that are being learned "multi-sensory." Meaning, rather than making it just something that is heard and parroted, the words are linked to other senses that a student experiences. For example, the use of any sort of visual aid is good because it links the hearing part of the vocabulary word with the sight function of a student. One example given by the Lems book is the use of word or flash cards. nother example is saying it with pictures. Indeed, the use of such cards are an easy way to "say it with pictures" rather than trying to do everything in a verbal format. Keywords and "word walls" are other methods.

Question Four - The emergence of the Internet and how people speak in slang and shorthand on the…

After viewing the podcast on Reading Comprehension at Color In Colorado, please comment on what you took away from the podcast that is usable in your own teaching, now or in the future.

 http://www.colorincolorado.org/webcasts/comprehension/ 

One thing that clearly would clearly pay dividends is to use something relatable to the students in the class. The blond woman in the video makes mention of using a learner's alphabet so as to speed things along. This is indeed a good idea. The alphabet for Spanish, after all, is very similar to that of the alphabet for English. Other than the special uses for L, R and such, there is not a lot of difference and that slightly different approach can be useful in reaching kids that have grown up using that alternate set of letters, even if only a few letters are different. The red-head had a very good tip about what she called "scaffolding." The author sees a point in starting with something rudimentary and "basic" so as to use that area as something to build on and improve. Indeed, one can use the alphabet example just discussed. The teacher can make it clear that they understand the Spanish alphabet. She can then use words that build on that alphabet. Eventually, the differences between the Spanish alphabet and the English alphabet and how pronunciations can differ as a result can be covered.

Standardization and Priorities of Healthcare Organizations
Introduction
As Leotsakos et al. (2014) note, standardization of patient safety in healthcare organizations has not proceeded with a great deal of progress in recent years though monumental steps have been made to increase patient safety in the industry. For that reason the World Health Organization (2018) has made it a priority to address standardization by initiating the High 5s project “to facilitate the development, implementation and evaluation of standard operating procedures (SOPs) within to achieve measurable, significant and sustainable reductions in a number of challenging patient safety problems.” These developments are still needed and to improve safety, Gandalf and Merlino (n.d.) have discussed how transparency, healthcare reform, and critical issues such as market share play a role in the advancement of patient safety standardization in the industry. This paper will examine the points made by Gandalf and Merlino in their podcast “The State…

They should also ensure that the activities picked match with the goal intended by the event. The last bit involves acquiring all the needed items and set up the venue. The follow up activities will involve getting responses from the participants and the targeted group to evaluate the success of the event this may be helpful in planning a similar event in future (Essortment, 2002).

A short speech by the CEO

ecent statistics indicate that up to eighty percent of the citizens of this nation are uninsured; more than twenty five percent of these uninsured populations are in working families. More than 9 million of them are children. More than eight out of 10 are in working families. They are our neighbors, friends, and colleagues who are forced to speculate every day that they won't get sick or injured. A health insurance cover is a necessity for all of us…

References

Essortment (2002). Community notes: Tips for organizing an event. Retrieved from http://www.essortment.com/all/organizingacom_rjed.htm

Mitchell, J. (2007). Technology offers new PR tools. Platform Magazine1 (1). Retrieved from  http://www.platformmagazine.com/index.cfm/2007/4/12/Technology-Offers-New-PR-Tools 

Wellstone Action (2010). How to: Organize a press event. Retrieved from  http://www.wellstone.org/organizing-tools/onestopshop-improving-democracy/how-organize-press-event

An admission interviewer could help explore the above issues with any student considering the program and help the student determine for herself or himself whether the program might match his or her needs. Students who are most likely to be actively engaged in the process are also likely to achieve success in distance-learning program.

Clariana & Mohler (2000) performed a survey of distance-learners enrolled in a program sponsored by Pennsylvania State University and came to the following conclusions. The students themselves described these traits as being essential to their own success. It should be noted that these are students who have attended more than one distance-learning class and so -- as suggested above -- are more likely than first-time distance-learners to succeed:

The factors active engagement and independence were highly correlated with course achievement. Students that are actively engaged are likely taking maximum advantage of the course resources, while independent…

References

Clariana, R. & Mohler, L. (2000). Presentation for AECT Annual Convention in Denver, CO in October 2000. Retrieved 31 March 2010 from  http://www.aect.org/ .

Diaz, D.P., & Cartnal, R.B. (1999). Students' learning styles in two classes: Online distance learning and equivalent on-campus. College teaching 47(4), 130-135

Muse, H.E. (2004).The web-based community college student: an examination of factors that l ead to success and risk. Internet and higher education 6(3): 241-261.

Osborne, V. 2001. Identifying at-risk students in videoconferencing and web-based distance education. The American journal of distance education15 (1): 41-54.

164). "Worry, believe it or not," Ellis continues, "has no magical quality of staving off bad luck. On the contrary, it increases your chances of disease or accident by unnerving you" (Ellis, 1997, p. 164). Thus, worrying about and subsequently avoiding fearful situations really accomplishes nothing but perpetuating the fearful situation and the worry; the situation will continue to exist if it isn't addressed. If the situation causes one distress, it follows that one will continue to feel distress unless the situation somehow, magically, disappears. Indeed, Elko & Ostrow (1991) point out that those with anxiety are prone to 'worry about worry,' worry about the outcome itself, and even perform worse than those that do not worry. Moreover, in situations where one is the leader, such as in Lincoln's case, fearful situations almost never disappear, because leaders are precisely the individuals that are expected to spearhead fearful situations.

Lincoln further…

Bibliography

Boyd, George a. (2010). The Seven Faces of Destiny. Retrieved from  http://www.mudrashram.com/destiny2.html 

Elko, P. Kevin and Ostrow, Andrew C. (1991). Effects of a Rational-Emotive Education

Program on Heightened Anxiety Levels of Female Collegiate Gymnasts. The Sport

Psychologist, 5, 235-255.

It initially failed to attract the desired audience, but it is believed that the recent innovations of the re-launched tablet PC would ensure its success (Search Mobile Computing, 2010).

While Apple stated that they were the first creators of tablet computers, Microsoft comes to argue the same. Thorn Holwerda (2010) however states that neither of the two it monoliths were the creator of tablet PC. "Well, no. They're both wrong. oth Microsoft and Apple were late to the game when it comes to tablet computing, and so far, neither of the two companies have been able to popularize the paradigm in any meaningful way - but boy, did they try" (Holwerda, 2010).

In understanding the history of the tablet computer, it is first necessary to differentiate between the concept of the tablet computer and the resulting final product. The concept of the tablet computer was introduced by Alan Kay and…

Bibliography:

Blackwell, G., 2003, Small business embraces the tablet PC, Small Business Computing,  http://www.smallbusinesscomputing.com/testdrive/article.php/3114441/Small-Business-Embraces-the-Tablet-PC.htm  last accessed on September 24, 2010

De Pablos, P.O., Lytras, M.D., 2008, the China information technology handbook, ISBN 0387777423

Doyle, B.J., 2004, Top 10 benefits of the tablet PC in education, Tablet Pc Forum,  http://forum.tabletpcreview.com/news-headlines/249-top-10-benefits-tablet-pc-education.html  last accessed on September 24, 2010

D'Silva, N.V., 2010, Tablet PC vs. laptop -- think before you buy, Buzzle.com,  http://www.buzzle.com/articles/tablet-pc-vs.-laptop-think-before-you-buy.html  last accessed on September 24, 2010

The dream of losing weight is a big one because losing weight is one of the most difficult things a person can do. Even on a ranch with nothing to worry about but losing weight, we see every week just how difficult it is. The capacity of the human is pushed to the limits and what everyone realizes is that they are capable of more than they know. This is one notion the trainers have drilled into the heads of every contestant who has graced the ranch. Too many times people are told to take it too easy and they push contestants to do 30 seconds more because they can.

Not all can be the biggest loser and, as mentioned earlier, the show is a game. The contestants who prove to be lacking in motivation are often eliminated from teams because everyone on teams must work together to have the…

Work Cited

Bennet, Jan. "The Obesity Epidemic." Long-Term Living. 2008. 57.4. June 28, 2010. EBSCO Resource Database.

Broadcasting and Cable. June 28, 2010. http://www.broadcastingcable.com/article/110294-Primetime_Ratings_NBC_Wins_with_Biggest_Loser.php

This is Because of the fact that customers plays an important role for the success of any organization .without the customers, the organizations cannot achieve their goals of making profit. This is however the aim of any business enterprise. Creating and raising awareness of the company's product in the target market is where sales originate this is also where marketing communications activities start the selling process.With todays numerous channels and avenues for content to reach prospective customers, the art and science of marketing communications has become progressively more important. egardless of the nature of service or the products that an organization offers, they have to ensure that customer satisfaction is achieved. This can only be achieved through effective communication between the organization and both the prospective and the current customers in a bid to achieve customer satisfaction and also to meet all the requirement of the customers, there is need…

References

Babcock, J (2007a). Advantages of E-mail Communication

Available online at  http://practicalanalyst.com/2007/03/19/advantages-of-e-mail-communication/ 

Babcock, J (2007b). Weaknesses of E-mail Communication

Available online at  http://practicalanalyst.com/2007/03/20/weaknesses-of-e-mail-communication/

When instituting organizational change, emphasizing the need for that change is vital to increase the chance of acceptance of the new alterations in approach. It must be communicated that an organization cannot succeed in a global environment if it is not diverse. Multinational departments and a diversity of employees, with a wide range of skills and knowledge spheres make the organization more flexible and responsive. If employees are aware of this fact, they will be more accepting. Transmitting examples of intercultural success stories is particularly essential as an organization adjusts to its multinational status.

Conclusions: Improvements in the current environment

Diverse organizations are stronger, after the initial adjustment period, and also are able to more effectively communicate to a wide range of consumers, internationally. And common language of virtual communication may eventually be established, reducing the chances of offense in coming eras. The new global era of business has also…

References

Berger, Bruce K. (2008). Employee/organizational communications. Institute for Public

Relations Online Journal. Retrieved on December 8, 2010 at  http://www.instituteforpr.org/essential_knowledge/detail/employee_organizational_communications/ 

Describe a cultural miscommunication that you experienced and how you would handle it differently now. (2007). Communication World. Retrieved from FindArticles.com on December 8, 2010 at  http://findarticles.com/p/articles/mi_m4422/is_1_24/ai_n17093570/ 

Effective organizational communication: a competitive advantage. (December 2008). HR.

Only 32.6% of lack households own a computer, compared to 65.6% among Asian-Americans, 55.7% among Whites, and 33.7% among Hispanics. Similarly, only 23.5% of lack households have Internet access compared to 56.8% among Asian-Americans, 46.1% among Whites, and 23.6% among Hispanics" (p. 31). This so-called "digital divide" gap, though, between the "information haves" and the "information have-nots" continues to shrink and more and more young people are using these technologies in and out of the classroom (Subramony, 2007). As a result, high school teachers today must not only understand how these technologies work, they must be able to help guide their students in their effective use for educational pursuits. In this regard, Labbo notes that, "The push forward of new digital literacies involves the critical need for educators to better understand how to help students learn how to use new computer technology tools and digital genres" (p. 200).

Consequently, to…

Bibliography

Albirini, A. (2006). Cultural perceptions: the missing element in the implementation of ICT in developing countries. International Journal of Education and Development using

Information and Communication Technology, 2(1), 49-50.

Author is a Syrian educator who provides a comprehensive literature review concerning the cultural issues that must be taken into account when implementing and administering an ICT initiative at the high school level. Author emphasizes the role of the high school teacher as being instrumental in successful ICT initiatives. Author also provides the results of a quantitative and qualitative survey of high school English as a foreign language teachers to identify constraints they have experienced in their ICT initiatives and recommends way to overcome these obstacles. The cross-cultural issues identified in this study will contribute to the goals of the proposed study by ensuring ICT initiatives are culturally appropriate for teachers in different high school settings.

Ng, W. (2008). Self-directed learning with Web-based sites: How well do students' perceptions and thinking match with their teachers? Teaching Science, 54(2), 24-25.

(Accordino et al, 103) The Accordino et al article goes on to
detail the findings which suggest this to be an accurate array of valuable
activities for those who as a result of the autism condition are extremely
limited elsewhere in terms of the ability to express or acquire emotional
or informational communication.
The idea is further elaborated by the numerous studies which have
emerged with specific reference to the relationship between early education
in autism sufferers and the application of music therapy. Namely, the
study by Kern & Aldridge (2006), first elaborates on the recognized value
of inclusion environments as a context for education for autistic children.
Noting the socialization and normalcy which can be of great value to the
child, Kern & Aldridge go on to recommend that music therapy be used as a
means of intervention in providing support for the autistic child, who will
inherently have…

Works Cited:
Accordino, R.; Comer, R. & Heller, W.B. (2006). Searching for music's
potential: A critical examination of research on music therapy with
individuals with autism. Research in Autism Spectrum Disorders, 1. 101-
115.

Adams, R. (2002). Online Music Theory Helper. Children's Music Workshop.
Online at .

They are instead marketed as extensions to existing graduate courses of study.

Defining an e-Marketing Plan for MGSM

From the competitive analysis, MGSM has significant competition regionally and nationally in the area of certificates. There are several lessons learned from this competitive analysis however which can make MGSM's Certificate program more competitive. First, MGSM needs to realize that there is a continuum of pragmatism vs. prestige that certificate programs align to, as is seen in the competitive analysis completed. The use of accreditation is the foundational element of all successful educational marketing programs (Cornuel, 2007) and MGSM needs to use this as the foundation of their e-marketing planning efforts. Accreditation is a measure of credibility in academic markets (Cornuel, 2007). MGSM needs to define accreditation levels for each of its certificate programs to attain the highest level of credibility possible. Second, MGSM needs to develop a specific, defensible niche of…

References

Adel I. El-Ansary. (2006). Marketing strategy: taxonomy and frameworks. European Business Review, 18(4), 266.

Bernoff, J., & Li, C. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

Christy MK Cheung, Matthew KO Lee, & Neil Rabjohn. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.

Eric Cornuel. (2007). Challenges facing business schools in the future. The Journal of Management Development, 26(1), 87-92.

But, significantly, the category "politics and history" is the second most popular at 15 per cent" (Cohen, 2008).

Consensus vs. Credentials -- Scholarship implies a certain level of expertise on a given subject. The public must trust its sources, and those sources must be authoritative and peer reviewed. Most anyone can "read up" on a subject, but lack the rigorous academic analysis required in graduate school -- the pool that forms experts. Individuals may, or may not be, familiar with the latest in scholarship because they may or may not have access to the journals within a given field, or have the time to attend conferences to listen to the new directions and discoveries that academics are paid to pursue (Boyd, 2005).

eliability and Accuracy -- Without any general editors, fact checkers, or other controls, Wikipedia encourages those without verifiable credentials to present material on which no one knows if…

REFERENCES

Ahrens, F. (July 9, 2006). "Death by Wikipedia: The Kenneth Lay Chronicles."

The Washington Post. Cited in:

 http://www.washingtonpost.com/wp-dyn/content/article/2006/07/08/AR2006070800135.html 

Baker, N. (2008). "The Charms of Wikipedia." The New York Review of Books. 55(4):

Coaching management styles work best for Generation Xers, complete with prompt feedback and rewards for results (Eisner, 2005). They use a team of people to support their own personal individual efforts and bring a talent for problem-solving to the workplace (Smola & Sutton, 2002).

Generation Y looks for management that will further their professional development. This young generation performs best when working for and with those who hold the same values. As they often were involved in decisions in the home, from an early age, they often expect to have decision making capabilities in their professional lives as well. For this reason, an inclusive management style works best for this generation, with feedback on their performance. When treated professionally and given challenging work that fits their skills, Generation Y performs best (Eisner, 2005). Armour (2007) notes that like Generation X, Generation Y have high expectations of their employer and their…

References

Adams, S. Jan 2000, "Generation X: How understanding this population leads to better safety programs," Professional Safety vol. 45, no. 1, p. 26.

Armour, S. 7 June 2007, "Generation Y: They've arrived at work with a new attitude," USA Today, [Online], Available:http://usatoday.printthis.clickability.com/pt/cpt?action=cpt&title=USATODAY.com+-+Gen... [27/10/09].

Chen, P. & Choi, Y. 2008, "Geneartional differences in work values: A study of hospitality management," International Journal of Contemporary Hospitality Management vol. 20, no. 6, pp. 595-615.

Eisner, S. Autumn 2005, "Managing Generation Y," S.A.M. Advanced Management Journal vol. 70, no. 4, p. 4.

This information, stored on a computer and used to correlate with other data could be considered invaluable by many researchers, but the patients have a right to keep certain information private, and to suggest anything else would be an ethical violation of the patient's privacy.

Because computer ethics is such a volatile issue, an entire branch of study has grown up around computer ethics, which proponents who believe the computer age caused these ethical issues, and others who believe these issues would have surfaced anyway. One of the proponents of computer ethics, who actually was the first to teach the concept, Walter Maner, from Old Dominion University, is a proponent of the computer creating brand new ethical issues. An expert quotes Maner, "For all of these issues, there was an essential involvement of computing technology. Except for this technology, these issues would not have arisen, or would not have arisen…

References

Adams, H.R., Bocher, R.F., Gordon, C.A., & Barry-Kessler, E. 2005 Privacy in the 21st Century: Issues for Public, School, and Academic Libraries. Libraries Unlimited, Westbrook, CT.

Bynum, Terryl 2008 Computer and Information Ethics, Stanford University, URL=" http://plato.stanford.edu/entries/ethics-computer/ "

Fisher, C.B. 2006 Privacy and Ethics in Pediatric Environmental Health Research-Part I: Genetic and Prenatal Testing. Environmental Health Perspectives, 114(10), 1617+.

Rennie, John 2008 Who's Watching You: The Future of Privacy, Scientific American, URL=" http://www.sciam.com/podcast/episode.cfm?id=28825D7D-D772-2192-12177C05B4B2AED7 "

Using web marketing strategies combined with educational initiatives -- such as downloadable podcasts and educational websites with a marketing and advertising component might be one way to capitalize upon this trend (Trade blocs, neoliberalism, and the quality of life in Latin America, 2004, UCLA).

hat potential impact does the most important trade bloc have on the marketing and business strategies of Apple Computer and general website marketing?

Mercosur has taken a hostile attitude, in general, to large estern companies. It believes such companies are profiting off of less-developed nations and prevent such nations from fully entering the developed world as global players. This reflects, to some extent, the attitude of the citizens of the nations of Mercosur countries. Deemphasizing the 'Americanness' of Apple might be necessary in Brazil, in contrast to nations where the American quality of a product might have more cache.

Does this trade bloc represent primarily economic…

Works Cited

Trade blocs, neoliberalism, and the quality of life in Latin America. (2004, June 16). UCLA

Conference: Mercosur, NAFTA, and the Free Trade Area of the America.

Retrieved January 25, 2009 at  http://www.international.ucla.edu/article.asp?parentid=12060 

Brazil

A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity.

Note on triangulation

The proposed three-method design for this exploratory study is the researcher's way of ensuring that research results are triangulated. Combining the general findings from the diary and FGDs and specific online shopping behavior from the in-depth interviews would create a more complete picture on the general landscape and specific aspects of consumers' attitudes towards and behavior on online marketing strategies for healthcare products.

eferences

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business eview.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and…

References

Bughin, J., a. Shenkan, and M. Singer. October 2008. How poor metrics undermine digital marketing. The McKinsey Quarterly.

Elberse, a. July-August 2008. Should you invest in the long tail? Harvard Business Review.

James, W. April 2008. Exploring web language orientation in emerging markets: The case of Serbia and the Ukraine. Journal of Targeting, Measurement and Analysis for Marketing, Vol. 16, No. 3.

Malhotra, N. 1996. Marketing Research: An Applied Orientation. New Jersey, Prentice Hall.

cipd.co.uk/subjects/empreltns/psycntrct/psycontr.htm).

Given the high attention paid to both customers and personnel, DLA can gain a positive brand image that will help it retain its valuable employees and attract new talents who are willing to join a company which is loyal to its people. As a matter of fact, the need to redefine the employer brand derives from breaking the original psychological contract existing between the employer and employee. This concept which was introduced in the early 1960s and which became popular in the early 1990s was defined as "the perception of the 2 parties, employee and employer, of what their mutual obligations are towards each other" (http://www.cipd.co.uk/subjects/empreltns/psycntrct/psycontr.htm).Consequently, unlike the legal employment contract, the psychological one is informal but is said to be much more influential. According to its traditional version, the psychological contract implied employee commitment in exchange for job security. Nowadays, its "job for life" frame is said to…

Bibliography

Lucyshyn, W., Young, S (2004). Defense Logistics Agency's Business Systems Modernization: Delivering 21st Century Logistics. In Gansler, J., Luby, R.E. (Ed.). Transforming Government Supply Chain Management. Lanham: Rowman & Littlefield Publishers, INC.

Change Management (2007). On the Internet at  http://www.cipd.co.uk/subjects/corpstrtgy/changemmt/chngmgmt.htm?IsSrchRes=1Retrieved  February 9, 2008.

Employee Communication (2007). On the Internet at  http://www.cipd.co.uk/subjects/empreltns/comconslt/empcomm.htm . Retrieved February 9, 2008.

Employee Voice (2007). On the Internet at  http://www.cipd.co.uk/subjects/empreltns/comconslt/empvoice.htm . Retrieved February 9, 2008.