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Addressing Product Lifecycle Challenges at esearch in Motion (IM)
IM, currently known as BlackBerry Limited, was one time the most valuable company in Canada and the largest smartphone manufacturer worldwide (Friend, 2013). Today, however, the company struggles to remain in existence, with revenues, subscribers, and profitability declining consistently since 2013. The fall of IM can largely be attributed to poor product lifecycle management. This paper describes this problem in more detail and providers recommendations for addressing the problem.
Product life cycle theory demonstrates that a product generally goes through four stages: introduction, growth, maturity, and decline (Gorchels, 2006). The first stage, introduction, involves launching the product to the market. At this stage, there is little or no competition, giving the company an important competitive advantage in the marketplace. Nonetheless, costs tend to be high as the company has to develop the market for the product. High costs often mean…
Arthur, C. (2014, September 29). Ten things to know about BlackBerry -- and how much trouble it is (or isn't in. The Guardian. Retrieved from https://www.theguardian.com/technology/2014/sep/29/ten-things-to-know- blackberry-john-chen
Cant, M., Strydom, J., Jooste, C., & Plessis, P. (2006). Marketing management. 5th ed. Cape Town: Juta & Co. Ltd.
Friend, D. (2013). RIM's rise and fall: a short history of Research in Motion. Retrieved from http://globalnews.ca/news/384832/rims-rise-and-fall-a-short-history-of-research-in - motion/
Gorchels, L. (2006). The product manager's handbook. 3rd ed. New York: McGraw-Hill.
As many of these types of foods are purchased for special occasions, there is also the need for measuring just how many events that typically occur in the projected customer bases' lives during any given year to further estimate market size. Not only does the number of cakes and desserts need to be forecasted, but the flavors and type of cakes and pastries as well. In short, primary research must assist in the primary strategic positioning of the store, validate the store concept, define the market position in terms of pricing and quality levels define the menu and its contents as best as can be measured as well.
In contrast to secondary research where time and costs are typically the major constraints that force companies to use published market research data, the formation of a new business is one is best managed as a longer-term, more thoroughly researched, and more…
BC Stats (2005) - 2001 Amended Census Profile of British Columbia. Published September, 2005. Accessed from the Internet on October 17, 2007 from location: http://www.bcstats.gov.bc.ca/data/cen01/profiles/59000000.pdf
Figure 2: Richmond
Of Richmond's total population, 54% are immigrants.
Of Richmond's total population, 15% were born in Hong Kong, 10% were born in China and 5% in Taiwan.
Seventh Brand Attribute: The brand's managers understand what the brand means to consumers.
Again on the initial introduction of the brand, IM did not understand that the brand was actually a compilation of many factors, with the product being just one small part of that mix. The reliance on using Blackberries for staying in touch constantly also had a very reactive tone to the messaging. While trying to show how people could be responsive they made their brand appear to be addiction to reacting instead. The re-definition of the brand with a strong focus on the personas and identities of top customers however re-cast the brand to show how they understood the most pressing needs of the highest achieving customers it has. The company further tried to communicate in their re-cast branding the value of time and initiating projects, invoking change, and making things happen over merely reacting.
Columbus, L (2005). Blackberry: The Paradox of CRM. Retrieved December 13, 2007, from CRMBuyer.com Web site: http://www.crmbuyer.com/story/44304.html
Keller, K (2000).The Brand Report Card. Harvard Business Review. January-February, 2000, 3-10.
Kelly, M (1998) - Paying for that old brand magic: Marketing branding professional services, Financial Times, August 12, 1998.
Market Research Executive Board (2005) - Overview of Brand Equity Measurement Approaches. Market Research Executive Board. September, 2005. Washington, DC. September, 2005.
However, more empirical studies have been published in recent years which have both reported outcomes but also have acknowledged the complexity of the interaction of the number of variables involved in predicting outcome effects on children whose parents are substance abusers (Dworkin & Hirsch, 2004). This literature is particularly important because of the large number of children affected by substance abuse of various kinds and the social policy directed toward substance abuse offenders including parents.
Although the empirical research base is growing on the relationship of parental disability to child outcome effects (Emerick & Zirpoli, 2000) there continues to be a need for research that methodologically addresses specific critical parental disability factors.
Implementing Culturally Sensitive Crisis
In conclusion, when faced with an individual who is recognizably from a culture different from the crisis worker, some modification in approach will be considered. However, there is sufficient cultural diversity present in our…
Colangelo, N. (2007). Counseling gifted students: Issues and practices. In N. Colangelo and G.A. Davis (Eds.), Handbook of Gifted Education (2nd ed.), (pp. 353-381). Boston: Allyn and Bacon.
Colangelo, N., & Assouline, a. (1993). Families of gifted children. A research agenda. Quest, 4, 1-4.
Dworkin, M., & Hirsch, G. (2004). Responding to managed care: A roadmap for the therapist. Psychotherapy in Private Practice, 13, 1-21.
Emerick, L., & Zirpoli, T. (2000). Different concerns, different needs? Perceptions of gifted children and parents of children with disabilities. Paper presented at the conference of the American Association of Gifted and Talented, Little Rock, AR.
doind a research project pay green?
I collected an articles .
Joe right's 2005 motion picture "Pride and Prejudice" involves a series of elements related to ideas like family, faithfulness, and marriage. By presenting the central characters as individuals who struggle to remove social status boundaries, the film makes it possible for viewers to gain a more complex understanding of thinking during the late eighteenth century. Elizabeth Bennet is the film's protagonist and by looking at matters from her perspective viewers are able to learn more about her surrounding environment and about the feelings present in a society that promotes a strict set of legislations that are focused both on rational and on moral ideas.
Elizabeth Bennet is a very complex character and it is actually intriguing how her intellect virtually pushes individuals who are unable to adapt on a social level to the limits of her community. Elizabeth gradually…
Grandi, Roberta, "The Passion Translated: Literary and Cinematic Rhetoric in Pride and Prejudice (2005)," Literature/Film Quarterly, Vol. 36, No. 1
Holden, Stephen, "Marrying Off Those Bennet Sisters Again, but This Time Elizabeth Is a Looker," retrieved April 7, 2013, from the NY Times Website: http://movies.nytimes.com/2005/11/11/movies/11prid.html?_r=0
Neckles, Christina, "Spatial Anxiety: Adapting the Social Space of Pride and Prejudice," Literature/Film Quarterly, Vol. 40, No. 1
"With My Body I Thee Worship: Joe Wright's Erotic Vision in Pride & Prejudice (2005)," Journal of Religion and Popular Culture, Vol. 20.
An exponential pair of outstanding contemporary artists originating from Cuba is Andres Arturo Garcia Menendez and Gloria Maria Milagrosa Fajardo Garcia de Estefan. The former is commonly regarded as the most notable Cuban-American actor of his generation (Lipworth, 2005) for his talented performance in successful Hollywood motion pictures starting with the late 1980s. Gloria Estefan is yet another strong example of crossover accomplishment, as a singer-songwriter and film actor, her success amounting to around 100 million records sold worldwide. Having migrated from Cuba as a girl with her family, she had a humble start in life and presently owns 7 Grammy Awards, which stands for a solid equivalent of the accomplished American Dream (Thomas, 1998).
Overall, it is clearly visible that Mexican-Americans, Puerto ican Americans and Cuban Americans form a large part of the American people and have been responsible for manifold contributions to culture and society, both globally and…
Kahn, R. (2007). "Cesar Chavez." In Encyclopedia of Environment & Society. Los Angeles: Sage Publications.
Lipworth, Elaine. "Film: Untouchable in Exile; Andy Garcia Is One of Hollywood's Aristocracy. But He Tells ELAINE LIPWORTH That Cuba Is Still His Home and His Inspiration." (2005, July 29). The Independent, pp. 8-9.
Marc Anthony. (2013). The Biography Channel website. Retrieved 10:04, May 24, 2013, from www.biography.com/people/marc-anthony-241193.
Pew Hispanic Center (2012). "The 10 Largest Hispanic Origin Groups: Characteristics, Rankings, Top Counties." Retrieved from www.pewhispanic.org/2012/06/27/the-10-largest-hispanic-origin-groups-characteristics-rankings-top-counties / [2013, May21].
measures wanted assess? Missing research - research? Avoid critical questions elements made argument clear? Elements research extremely poignant offered validity claims? Claims broad research size? Claims understated? Limitations research? leap erroneous conclusions opinion - addressed concerns claims? researchers biased-based study, funders, connections, specialities? research questions research bring merit research investigation? reasons claims made?
DeJong, Gerben, Ching-Hui Hsieh, Koen Putman, andall J. Smout, Susan D. Horn, & Wenqiang Tian. (2010). Physical therapy activities in stroke, knee arthroplasty, and traumatic brain injury rehabilitation: Their variation, similarities, and association with functional outcomes. Physical Therapy, 91(12) 1826-1837.
Physical therapy is prescribed for a variety of conditions, spanning from knee surgery to traumatic brain injury. However, although the patient populations subjected to PT may vary, there is a certain uniformity of treatment prescription and goals of outcome. According to DeJong (et al., 2010) "certain rehabilitation principles" are thought to "generalize across populations. For example, we…
DeJong, Gerben, Ching-Hui Hsieh, Koen Putman, Randall J. Smout, Susan D. Horn, & Wenqiang Tian. (2010). Physical therapy activities in stroke, knee arthroplasty, and traumatic brain injury rehabilitation: Their variation, similarities, and association with functional outcomes. Physical Therapy, 91(12) 1826-1837.
Marketing Research on Athletic Shoe- Industry
The brand caters a promise of reliability, in effect that one stand behind their product. Branding is not an action we can realize overnight. A successful brand is built over time from the hundreds of little things we do right. . The brand is, at its core, an declaration of a standard performance. It guarantees that the product or service carrying that brand will live up to its reputation. The merit of a brand rises or falls with the integrity of the people behind it. The principles of the principals build or rupture a brand.
When running shoes first came on the market, it was a marvelous development over the old sneakers and high-tops. But soon the market became crowded with shoes bearing a wide variety of features, at a wide range of price points. The main players in the sports shoe industry are…
Communication in a Nursing Environment
This research paper deals with the subject of ensuring effective communication between nursing staff, their patients, and the patient's family. It is proposed that understanding and utilizing body language would be an effective way for a nurse to improve communication.
The nature of communication and of the importance of body language in the communication process was researched, with a focus on how this can be used to assist in communication. ased on the research, it is seen that body language can be used by nursing staff to ensure they send the right message to patients and their families and also to ensure the real message and the real state of patients can be understood.
From the research and its application to nursing and the environment of nursing, it can be seen that body language could be an effective tool in improving communication processes. In turn,…
Ashcroft, Norman & Scheflen, Albert. (1976). Human Territories: How We Behave in Space-Time. Englewood Cliffs: Prentice Hall.
Bolton, Robert. (1987). People Skills. Roseville: Simon and Schuster.
Carnegie, Dale. (1981). How To Win Friends and Influence People. New York: Simon and Schuster.
Friedrich, G.W., O'Hair, D., Wiemann, J.M., & Wiemann, M.O. (1995). Competent Communication. New York: St. Martin's Press.
Students who are bussed to a larger school can use the time to be productive; reading, homework, etc.
1.5-2 hours per day of commuting is unacceptable for students and will eat into their family and work time.
A larger school will provide greater opportunity for social networks, sports, music, drama, and more extracurricular activities.
Loss of community will make the younger students uncomfortable as well.
A larger school will provide greater academic opportunities for the HS students in preparation for university; there are more resources available.
The student to teach ratio will change and the students will be part of just another large classroom.
Thus, the question really comes down to potential. Neither side can equivocally state that the future of the students will be better or worse; there are arguments for both as well as the possibility that the solution will be quite positive for some,…
Cary, S. (2003). A Beginner's Guide to the Scientific Method. New York: Wadsworth.
Cresswell, J. (2003). Research Design. New York: Sage.
Groves, R. a. (2003). Introducing Political Philosophy. New York: Icon Books.
Hatton, J. (1996). Science and Its Ways of Knowing. Upper Saddle River, NJ: Benjamin Cummings Publishers.
Greek Project 1272
ART204 Formal Research Project Summer Term 2012
Ancient Greek sculpture is one of the most famous historical forms of art. Three main forms of life are represented by this sculpture; war, mythology, and rulers of the land of ancient Greece. The main aim of the paper is to revisit the history of the art of sculpturing in ancient Greece and different steps of its development within different time periods. Some of the main developments in Greek sculpture included depiction of changes in forms, depiction of female and male figures, degrees of present realism, and how sculpturing was used to achieve these effects.
Developments in Greek Sculpturing techniques
There are four main periods in which main developments and changes in the Greek sculpturing took place. The first period is referred to as the geometric period; second period is the archaic period, the third one being the classic and…
Dillon, Sheila. Ancient Greek Portrait Sculpture: Contexts, Subjects, And Styles. Cambridge University Press, 2006.
Dillon, Sheila. The Female Portrait Statue in the Greek World. Cambridge University Press, 2010.
Giannakopoulou, Liana. The Power of Pygmalion: Ancient Greek Sculpture in Modern Greek Poetry, 1860-1960, Volume 3 of Byzantine and Neohellenic Studies. Peter Lang, 2007.
Controlling water infrastructure
Much contemporary research and literature over the need for water include recognition of ethical issues for example water like a public good assert Gleick (2004) and Tipping et al. (2005). Hence, overall scope of management should be extended to incorporate the social size of water systems; which means all stakeholders have to be informed and incorporated in making decisions for the development and use of long-term sustainability water systems. Exterior systems or water stresses could possibly be the primary change motivators for controlling water systems. Global warming might be one particular example heavily affecting water systems because of elevated frequency of extreme weather for example flooding, storms and droughts (Clemitt, 2007). Around Australia, droughts and water stress within the primary metropolitan areas forced the adoption of an entire new selection of methods to controlling water. Water sector is facing institutional changes that need modernization as well…
Ashley, R. And Cashman, A. (2006). The impacts of change on the long-term future demand for water sector infrastructure. Infrastructure to 2030, Chapter 5 OECD, pp. 241 -- 349.
Clemitt, M. (2007). Ageing infrastructure: is neglected maintenance putting Americans in danger? Congressional Quarterly Researcher, 17 (34), pp. 793 -- 816.
Copeland C, Tiemann M. (2008). Water infrastructure needs and investment: review and analysis of key issues. Congregational research service report, RL31116.
Doshi, V., Schulman, G. And Gabaldon, D. (2007). Lights! water! motion! Booz Allen Hamilton.
Athletics Supreme Marketing Plan
Company Overview and Market esearch
Overview of Company
Athletics Supreme is a company that has been in the sporting product industry for 10 years now. The main offices and largest retail store of the company is located in New York City. In particular, the company has become a household name in providing sports equipment, such as tennis rackets and balls, rugby balls and footballs. In addition, the company offers sporting exercise equipment, such as treadmills, weights, rollers and the like. The company has grown, both in scale and size, over the past five years. It has been able to open several other retail stores in different states across the nation. In addition, the company has also been able to expand globally with one store in Canada and another in the United Kingdom. In the contemporary, owing to the increase in demand from consumers and popularity, Athletics…
Aders, A. (2015). The 4 Essential Research Strategies in Content Marketing. Retrieved 25 January, 2016 from: http://www.inc.com/aaron-aders/the-4-essential-research-strategies-in-content-marketing.html
Lamb, C., Hair, J., McDaniel, C. (2012). Essentials of Marketing. Ohio: South Western Cengage Learning.
Mars. (2013). Sales metrics and the sales process for early-stage tech startups. Retrieved 25 January, 2016 from: http://www.marsdd.com/mars-library/sales-metrics-and-the-sales-process-for-early-stage-tech-startups/
Pearce, B. W. (2007). Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate and Continuing Care Retirement Communities. Maryland: The John Hopkins University Press.
TELEVISION'S ELATIIONSHIP TO SCIENCE AND TECHNOLOGY
Television's elationship to Science and Technology
Scientific knowledge has led to the development of machinery, and equipment among other provision of technology. Notably, computer technology is a product of scientific knowledge: the advancement of the science and the engineering knowledge has led to the increase in the practical application of knowledge. As a result, the technology has continued to advance leading innovation and modernization. Television is a product of scientific knowledge and thus led to the transmission of knowledge of science from one region to another. Television has had gradual improvement in different time. For example, in the ancient time, the transmission of news and entertainment was limited and only in the black and white. As seen in the modern society, television has advanced from black and white images to colored photographic images (Williams, 1974). The improvement in the mode of transmission of images…
Dick, P. K. (1982). Blade Runner. Random House LLC
Jonze, S., Kaufman, C., & Burwell, C. (1999). Being John Malkovich. Universal Studios.
Williams, R. (1974). "The Technology and Society" from "Television: Technology and Cultural Form." New York: Schocken, pp. 35-50
Philosophy Inherent in Science
Explanation in Science
This summary was a review of Carl G. Hempel's "Explanation In Science," which was reprinted from "Scientific Knowledge" and was edited by Janet A. Kovoany. Carl Hempel was well-known for his scientific explanation concept which has become the foundaton of many modern day philosophical discussions on the purpose and logic of science. Hempel's work was insightful and it was founded on the basis that man uses science to continually improve his current situation or 'strategic position' by either prediciting or controlling events and things around us. Hempel professed that we as a species are impelled to satisfy an inner curiosity and need to explain all that is around us and all that is unexplainable. In my researching Carl Hempel I discovered that his peers saw him as a man who was on the level of Socrates and his true genious can has…
Feynman, Richard (YEAR). "Seeking New Laws of Nature." What Does Science Tell Me About the World.
Hempel, Carl G., edited by Janet A. Kovoany (1998). "Explanation In Science." Reprinted from Scientific Knowledge.
Russell, Bertrand (1959). "Understanding the Cosmos." My Present View of the World.
business will face is strategic planning. This is because of shifts to the operating environment will have an impact on the profit margins. In the case of esearch in Motion, the company has been experiencing a loss of market share to competitors (i.e. Google and Apple). At the same time, they have been trying to reach out to customers' through new mobile devices and applications. This has resulted in the company realizing a loss of its dominance inside the industry. To fully understand what is happening requires focusing on a number of areas to include: potential strategies for taking advantage of external opportunities and possible approaches for addressing future threats. Together, these different elements will show how these issues can be addressed over the long-term.
Identify the firm's existing objectives and strategies.
The current challenges impacting esearch in Motion, is that competing firms have introduced alternative products. This is having…
Kao, R. (2010). Black Berry Storm for Dummies. Hoboken, NJ: Wiley.
McQueen, R. (2012). Black Berry. New York, NY: Key Porter Books.
Sweeny, A. (2009). Black Berry Planet. Toronto: Wiley.
NFC is going to revolutionize the smartphone as an e-commerce platform.
The proliferation of smartphones continues to lead to exceptional growth of application development across all platforms, with Android being the clear leader in the last six months of development. The decision to make the platform and source code both open have contributed to Google quickly overtaking Apple and their iPhone OS operating system in terms of market share. It has also need to more phones and devices supporting Android than any other operating system today. The growing competitive threat to the Apple iPad is also attributable to the Android operating system gaining critical mass in this segment of the market as well. Finally, the collaboration applications on smartphones continue to redefine how businesses use these from an enterprise standpoint. Sales force automation, CM, and customer service have all been made more efficient due to smartphone applications. The dominance…
Anderson, T.. (2009, November). What You Need to Know About Smart Phones 2.0.
Kiplinger's Personal Finance, 63(11), 79.
Andrew Johnson. (2011, February). In Apple Mobile Pay Plans, a Possible Opening for
Banks. Cardline, 11(5), 2.
Apple: atio and SWOT Analysis
Financial Trend Comparison
atio Category: Liquidity atios
In basic terms, liquidity ratios demonstrate a company's ability to settle its obligations (short-term) if and when they fall due. To begin with, from the computations, it is clear that Apple's current ratio has consistently been less than the industry average. Hence for short-term creditors, this could be an issue of concern as the trend increases their risk. Further, a look at the company's cash ratio shows that the firm could have difficulties settling its current obligations if payment for the same was demanded immediately. Generally, most (if not all) the company's relevant liquidity ratios fall below the industry average. Hence going forward, the company could find it hard accessing short-term-credit from creditors.
atio Category: Asset atios
Asset turnover ratios are basically used as pointers of a company's level of efficiency when it comes to asset utilization. Apple's…
Apple (2010). Business Conduct: The Way We Do Business Worldwide. Retrieved November 10, 2011, from:
Morris, M.H., Kuratko, D.F. & Covin, J.G. (2010). Corporate Entrepreneurship & Innovation. Cengage Learning.
Yahoo Finance (2011). Competitors: Direct Competitor Comparison. Retrieved November 10, 2011, from Yahoo Finance website: http://finance.yahoo.com/q/co?s=AAPL+Competitors
This would allow IM to find individuals from other countries and also to take a more global approach to training and staff development. Hire the "best and the brightest" to rapidly reenergize the organization and product line.
Grow existing lines and existing customers -- Instead of trying to grow rapidly, IM could target its current user base and simply solidify their needs by using market research to contact them and find ways to improve and maintain market share while retaining talent in the current geographical model. This model would be more conservative about hiring and wages, and would of course allow for some expansion, but keeping most of the &D in Waterloo, Canada. This would also retain more control over the design and marketing of the product for those in the organization who prefer to manage each instance and aspect of the organization from a Central --( field mentality.
Research in Motion: Managing Explosive Growth. (2008). Ivey Management Services. Cited in:
Patel, N. (January 22, 2010). Motorola Asks ITC to Ban Blackberry Imports. Endgaget.
Cited in: http://www.engadget.com/2010/01/22/motorola-asks-itc-to-ban-blackberry-imports/
Sweeney, a. (2009). Blackberry Planet: The Story of Research in Motion and the Little Device
hereas another image is showing, a bean bag in contrast to a retro office chair. These differences are designed to reach out to younger, middle age and older demographics. The way that this is taking place is to use images that are culturally neutral. Yet, they inspire a sense of joy and happiness. ("Blackberry")
Moreover, the differences between the various frames are showing intelligence and glamour. This is supposed to reach out to all audiences by highlighting trendiness and elegance. hen someone sees this they will feel that there is a social desire to become of part of what they are seeing. In the future, they will use this as a way to identify and create specific feelings automatically. ("Blackberry") (Cialdini)
According to Cialdini (2009), this is a tool that all advertisers will utilize to identify with a larger demographic of consumers. Commenting about how this occurs he said, "In…
"Blackberry." You Tube, 2012. Web. 22 Oct. 2012
Cialdini, Robert. Influence Science and Practice. Boston: Pearson, 2009. Print.
Robbins, Anthony. Awaken the Giant Within. New York: Simon and Schuster, 1991. Print.
O'Guinn, Chris. Advertising and Integrated Brand Promotion. Mason: Cengage Learning, 2011. Print.
The primary reason to own Altria is its dividend. The current dividend, $1.28 per year, results in a dividend yield of 8.34%. Given that Altria's EPS is only $1.54 per year, it is evident that the company pays out most of its profits to its shareholders. Despite the declining business, the company is well-positioned to maintain relatively stable revenue streams that will enable it to maintain this dividend. As a result, the company is suited more for long-term income investors than for short-term investors driven by capital gains. Altria's slow growth, difficult operating environment and other challenges make it a poor buy for investors seeking anything other than a relatively stable income stream.
Apple (Nasdaq: AAPL) is a designer, manufacturer and marketer of computers and related paraphernalia, both hardware and software. The firm markets desktop computers, laptop computers, portable music players (iPod), portable communications devices (iPhone) and the software…
Company financials from Reuters. Retrieved December 13, 2008 at http://www.reuters.com/finance/stocks/overview?symbol=AAPL.Oand http://www.reuters.com/finance/stocks/overview?symbol=MO.N
Stock performance information from Yahoo Finance. Retrieved December 13, 2008 at http://finance.yahoo.com/echarts?s=MO#symbol=MO;range=3mand http://finance.yahoo.com/echarts?s=AAPL#symbol=AAPL;range=3m
Altria Group 2007 Annual Report. Retrieved December 13, 2008 at http://www.altria.com/download/pdf/investors_AltriaGroupInc_2007_AnnualRpt.pdf
No author. (2008). Goldman downgrades the U.S. Tobacco Sector. Reuters. Retrieved December 13, 2008 at http://www.reuters.com/article/companyNews/idUKN1138501420081211?symbol=MO.N
There are specific benefits that accrue to companies that build share, including an increase in the number of available apps and also capital to make continuous improvements. Thus, winning new customers is particularly important at this stage of the industry's life cycle. Once a customer becomes familiar with a company's product or operating system, they are likely to remain a customer, which in turn can bring customers to that firm's smartphone business as well.
The companies that have been most successful with tablets are Apple and Samsung. Apple had first mover advantage in the marketplace and was able to communicate the benefits of the iPad to consumers in such a way that the product was clearly differentiated from the iPhone. Apple continues to focus its communication on benefits in terms of functionality and life enhancement. Samsung, entering the market later, utilized a combination of functionality and price in its marketing.…
O'Reilly, L. (2012). Separate your tablet strategy from your mobile strategy. Marketing Week. Retrieved November 19, 2012 from http://www.marketingweek.co.uk/opinion/separate-your-tablet-strategy-from-your-mobile-strategy/4001891.article
New Poduct Plan
Pote's Five Foces Analysis
Bagaining Powe of Supplies
Bagaining Powe of Customes
Theat of New Entants
Theat of Substitute Poducts
This pape povides a plan fo eintoducing the failed Blackbey smatphone to the maket. The Blackbey was once the most popula smatphone in the U.S. and othe makets. The intoduction of the smatphone in 2006 maked a defining moment in the histoy of the smatphone maket. Howeve, with its focus limited to copoate uses and govenment agencies, Blackbey was slow to espond to the evolving needs of individual consumes. This gap pesented a pefect oppotunity fo Apple, Samsung, and othe ivals to oust Blackbey fom its dominant position. By 2011, the Blackbey had lost its position in the industy. The smatphone kept on losing its maket shae to newe entants, who…
references of the market was one of the major reasons that led to the failure of the Blackberry smartphone. The company has historically focused on corporate and institutional users, giving little attention to individual consumers. The declining performance of the company is also a major weakness as the company is increasingly losing its financial strength, which may make it unable to exploit opportunities in the marketplace. Other notable weaknesses include limited support for third party applications, poor leadership, and poor branding.
One opportunity Blackberry may take advantage of to regain its lost glory is the Samsung crisis, which has caused the South Korean giant substantial losses in terms of not only revenue, but also reputation. The recall of the Samsung Galaxy Note 7 and its subsequent discontinuation presents a good opportunity for Samsung rivals to gain competitive advantage in the marketplace. Emerging markets also present an important opportunity for Blackberry, especially since Apple has historically focused on developed markets. The attractiveness of emerging markets particularly stems from the rapid growth of smartphone penetration in these markets. Other significant sources of growth include mergers and acquisitions, strategic partnerships, growth of cloud computing, integration of third party applications and features, as well as the firm's existing customer base.
The biggest threat facing the Blackberry is competition. Apple, Samsung, and recent entrants to the smartphone market such as Xiaomi and Huawei have provided unmatched smartphone features, which may make it difficult for Blackberry to successfully re-enter the market.
If the company launches an immediate public relations campaign to improve its public perception, it might be able to turn this situation around. This is a definite possibility, given Palm Inc.'s access to the deep pockets of Hewlett Packard. The best strategy will be to try to expand market share at the expense of Apple's iPhone 4. This would provide it with an immediate increase in market share. The other companies could be taken on at a later time as the companies fortunes got better or their products could be bought out using Hewlett Packard's considerable financial resources.
Apple wanted to buy palm -- report. (2010). Retrieved 14 July 2010 from http://www.phoneplusmag.com/news/2010/07/apple-wanted-to-buy-palm-report.aspx
Hp to acquire palm for $1.2 billion. (2010, April 28). Retrieved 14 July 2010 from http://www.hp.com/hpinfo/newsroom/press/2010/100428xa.html
Kairer, Ryan. (2010, July 14). Survey shows palm demand lacking. Retrieved 14 July
2010 from http://www.palminfocenter.com/news/6389/survey-shows-palm-demand-lacking/
Madrid, Carolina, & Madway,…
Apple wanted to buy palm -- report. (2010). Retrieved 14 July 2010 from http://www.phoneplusmag.com/news/2010/07/apple-wanted-to-buy-palm-report.aspx
Hp to acquire palm for $1.2 billion. (2010, April 28). Retrieved 14 July 2010 from http://www.hp.com/hpinfo/newsroom/press/2010/100428xa.html
Kairer, Ryan. (2010, July 14). Survey shows palm demand lacking. Retrieved 14 July
2010 from http://www.palminfocenter.com/news/6389/survey-shows-palm-demand-lacking/
There are a handful of ways in which Verizon can improve its research program. The typical research process is to use surveys to find out what customers desire and then use exploratory and applied techniques to devise products and services that meet those needs. One drawback to this is that it omits those needs which the customers do not conceive. Customers typically view product improvements in terms of incremental changes to the existing product. They have limited capacity to conceive of entirely new products. In an industry characterized by intense competition and technological leaps, it is precisely those game-changing innovations that win companies market share.
Yet, Verizon seems content to let their partners, such as Research in Motion, take the lead with regards to product innovation. Thus, I would add another vein of exploratory research to Verizon's research mix. They should use a more open-ended exploratory form of research to…
Staggs, Lynn & Smith, Jim. (2008)
Verizon completes successful research trial of automated fiber-optic cross connections. Verizon. Retrieved November 14, 2008 at http://newscenter.verizon.com/press-releases/verizon/2008/verizon-completes-successful.html
Keitt, TJ & Bortner, Brad. (2008). The Verizon Information Research Network utilizes technology for strategic impact. NorthernLight.com. Retrieved November 14, 2008 at http://www.northernlight.com/downloads/Forrester%20-%20Verizon%20Information%20Research%20Network%20Utilizes%20Technology%20For%20Strategic%20Impact.pdf
Lucht, Peter. (2008). Leading market research firm ranks Verizon business as a 'leader' among U.S.-based enterprise providers. Verizon. Retrieved November 14, 2008 at http://newscenter.verizon.com/press-releases/verizon/2008/leading-market-research-firm.html
g. Lufthansa); partners with Blackberry and Yahoo for in flight conveniences.
Early aggressive additions to fleet and service did, as analysts predicted, negatively impact the company.
Company will need to carefully evaluate routes, new service, new equipment, and new technology in order to maintain growth potential.
Fairly stable and industry respected; replaced CEO in May 2007.
Needed a new managerial focus after 2004.
Optimistic, keep tight rein on overly aggressive expansion.
Jet Blue University, compensates better than most airlines, rewards loyalty for service
Unsuccessful attempt at unionizing
Ensure mission is translated to consumers; empower local employees to make better decisions so clients are not left sitting on tarmac.
Huge and rapid growth spurt in early 21st century
Became a model for other carriers; major carriers copied model and took away share
Continued energy and fiscal focus on consumers and next generation of airline ideas.
Air Transportation Safety and System Stabilization Act, Public Law 107-42. (2001, September 22). Retrieved October 2010, from Office of Transportation - U.S. Government: http://ostpxweb.ost.dot.gov/aviation/Data/stabilizationact.pdf
Jet Blue Press Release - Names Dave Barger President and CEO. (2007, May 10). Retrieved October 2010, from JetBlue.com: http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=998672&highlight=))
Air Travel Report: Dip in Delays, Spike in Complaints. (2010, October 12). Retrieved October 2010, from CNN Travel: http://www.cnn.com/2010/TRAVEL/10/12/air.travel.consumer.report
Jet Blue Shareholder Information. (2010, October 12). Retrieved October 2010, from Jet Blue: http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-irhome
Such a strategy would also help the firm to address its weaknesses while acting on its strengths. Some of Apple's strengths include an innovative cast of executives and a well-known brand. Its weaknesses include significantly high R&D costs in comparison to those of competitors. Competition from makers of similar products is one of the main threats the company faces. In regard to opportunities, Apple could seek to take advantage of emerging markets to push up its sales figure.
To further evaluate how successful Apple is, such ratios as the gross profit margin, inventory turnover, current ratio and return on equity can be taken into consideration.
Gross Profit Margin
Apple's gross profit margin can be computed by deducting C.O.G.S from the figure given for sales. The resulting figure in this case is then divided with the sales figure. Consider below.
2008 gross profit margin = 37.49B - 23.49B/37.49B =…
Apple. "10K: Annual Report-Oct 2010." Apple Stock. P. 6. Oct 2010. Web. 9th Oct 2011.
Dalrymple, J. "Interview: HP says Apple is not Touchpad's Target. The Loop. 30th June 2011. Web. 9th Oct 2011. http://www.loopinsight.com/2011/06/30/interview-hp-says-apple-is-not-touchpads-target/
Ferrell, O.C. And Michael Hartline. Marketing Strategy. Cengage Learning, 2010. Print.
Harrison, Jeffrey. S. & Caron, H. St. John. Foundations in Strategic Management. Cengage Learning, 2009. Print.
Mobile and Wireless Portal
eWeek.com is a one of the top portals that is dedicated to providing technology-related news to readers all over the world. It is the digital version of the eWEEK magazine that discusses technology trends, latest apps, evaluations and business decisions that are made with technology as the underlying element. It provides comprehensive information about the world of technology and this has helped it to create a niche market for the magazine and its parent company.
Description of the portal's structure
The portal has a simple design that is appealing to readers. The core emphasis in this website is content and so the entire design revolves around the content that is published here. The site has been divided into numerous categories to make it easy for people to look up what they want quickly and effortlessly. The broad categories in the site include news, reviews, storage, security,…
Mobile and Wireless Technology -- News and Reviews. (2011). Retrieved from: http://www.eweek.com/c/s/Mobile-and-Wireless/
Apple is a personal electronics manufacturer and marketers. The company competes in personal computers, mp3 players, tablet computers, software and smartphones (Apple.com, 2011). Apple has improved revenues and profits rapidly of late (Apple, 2011). Apple is financially strong with a great balance sheet (MSN Moneycentral, 2011) and strong brand loyalty (ithers, 2008). The company's stock is currently trading at very high multiples because of its multi-year track record of hit product launches, its lack of slowdown during the recession and the company's continued ability to resonate with consumers. Apple's entrant into smartphones is the iPhone. Apple holds 25% share of the market, good for third place behind Android and Blackberry (Blodget, 2011). Apple just introduced its latest model smartphone, the iPhone 4.
The iPhone 4 is the latest incarnation of Apple's iPhone line of smartphones. The smartphone market is divided by operating system, rather than device manufacturer.…
Apple. (2011). Apple reports first quarter results. Apple. Retrieved April 26, 2011 from http://www.apple.com /pr/library/2011/01/18results.html
Apple.com. (2011). Retrieved April 6, 2011 from
The company that we will be examining is Apple. They are one the largest computer and electronics manufacturers in the world. At the same time, they also provide support to their various products through additional services they provide (such as: the I Tunes store). It is currently divided into several different divisions to include: Personal Computers, Network Solutions / Peripherals, Media, Digital Content and Third Party Digital Applications. ("Apple," 2011) ased on how Apple is structured, one way to improve economic performance is to re-establish its alliance with Google. What made the partnership fall apart is that Steve Jobs (the founder / CEO) believed that Google stole key I Phone features and placed them in the Android. This created contention between the two sides, as it appeared as if Apple was trying to prevent Google from releasing a competitor to the I Phone. If the company…
Apple. (2011). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/pr?s=AAPL+Profile
Apple. (2011). Yahoo Finance. Retrieved from: http://finance.yahoo.com/q/ae?s=AAPL+Analyst+Estimates
Apple's Core Values. (2009). Manueal Corpas. Retrieved from: http://manuelcorpas.com/2009/03/08/apples-core-values-according-to-its-ceo-tim-cook/
Apple is a Good Employer but Not as Amazing. (2007). Glass Door. Retrieved from: http://www.glassdoor.com/Reviews/Employee-Review-Apple-RVW35192.htm
World War II is considered by many historians and scientists to be so-called "mother of technologies." It is true that such periods of human history as conflicts and rivalries between different states stimulate scientific progress, particularly in military sphere. Technological progress of the Cold War was only a continuation of the one started by Germany in 30-40's of 20th century. We have to admit that Nazi Germany was a true technological leader of the world and even now Nazi inventions impress people. Moreover, such great powers as the United States and Soviet Union used German technologies after the war, they also developed them and used as a basis of future great inventions. For example first Soviet jet-fighters (MiGs) were Me-262 replicas; U.S. B-2 "flying wing" was constructed using German project of Horten flying wing.
No doubt that military technology is the leading technological sphere and is the most productive…
Google & Microsoft
Google is the leading search engine in the world, and has used the revenues from this position to both expand on its search capabilities and to enter new businesses as well. Google's main search engine is the world's most-visited website (Alexa.com, 2012). This brand has been expanded both geographically and across multiple product line extensions. The brand is the number one search engine in most major markets, the exception being China where cultural differences and legal troubles have allowed competitor Baidu to become market leader and the world's #5 website. (Li & omack, 2012). Product extensions include Maps, Translate, Scholar, Books, Images, Video and other similar search-related websites. Google also owns Blogger, one of the world's leading blog sites. Additionally, Google has enjoyed strong growth in recent years as the result of its Android mobile operating system. Android has become the world's largest mobile operating system, with…
Alexa.com. (2012). Top sites global. Alexa.com. Retrieved March 6, 2012 from http://www.alexa.com/topsites/global
Choney, S. (2011). Android market share to surpass 40% this year. MSNBC Tech. Retrieved March 6, 2012 from http://www.technolog.msnbc.msn.com/technology/gadgetbox/android-market-share-surpass-40-percent-year-122857
Google 2010 Annual Report. Retrieved March 6, 2012 from http://investor.google.com/pdf/2010_google_annual_report.pdf
Investopedia Staff. (2009). Reading the balance sheet. Investopedia. Retrieved March 6, 2012 from http://www.investopedia.com/articles/04/031004.asp
Modigliani and Miller famously argued that all other factors being equal, capital structure is irrelevant. In the real world, however, things are not equal. So the different assumptions that underlie the core of MM, as the theory is known, do not exist in real life. The implication of this for businesses, then, is that they need to examine the different factors that can affect their choice of capital structure and then make a decision about how they want to finance their business. This paper will analyze these factors in relation to Starbucks, and then make a determination about the optimal capital structure for the company.
Modigliani and Miller
Villamil (n.d.) outlines the different assumptions in the MM theorem that should be evaluated. These assumptions are neutral taxes, no capital market frictions, symmetric access to credit markets, and that firm financial policy reveals no information. By ruling out all of these…
Huang, R. & Ritter, J. (2009). Testing theories of capital structure and estimating the speed of adjustment. Journal of Financial and Quantitative Analysis. Vol. 44 (2009) 237-271.
Kim, E. (1978). A mean-variance theory of optimal capital structure and corporate debt capacity. The Journal of Finance. Vol. 33 (1) 45-63.
Llewellen, J. & Llewellen, K. (2006) Internal equity, taxes and capital structure. Dartmouth College. Retrieved March 27, 2012 from http://mba.tuck.dartmouth.edu/pages/faculty/jon.lewellen/docs/Taxes.pdf
Titman, S. & Wessels, R. (1988). The determinants of capital structure choice. The Journal of Finance. Vol. 43 (1) 1-19.
Therefore, while pricing strategies are different, most firms are seeking to differentiate themselves with features they believe will attract their target market, and the pricing reflecting the target market.
If a firm such as Samsung wishes to reduce costs there are a number of approaches which may be utilized. Most manufacturers are already using outsourcing for manufacturing either the handsets or some of the components. Costs are often saved by going to firms in countries where there is the ability to makes gains of comparative advantages, especially in areas where wages and overheads are lower. China is particularly well-known as a manufacturing base, but to save costs it would be possible to move to even lower cost countries, such as the African states where there is a lower level of economic development. However, this may also have costs, as the staff may not be as skills and quality…
Gartner, (2012, February), Gartner Says Worldwide Mobile Phone Sales Declined 1.7% in 2012, Garner, [online] retrieved 21st Feb 2012 from http://www.gartner.com/newsroom/id/2335616
Kotler Philip; Keller Kevin, (2011), Marketing Management, Prentice Hall
Nellis JG, Parker D, (2006), Principles of the Business Economics, London, Prentice Hall
Companies use advertising plans to build awareness about their product. Company uses different plans to promote their sales. It uses trade show plan to demonstrate what they are selling, sales promotion plan for incremental sales, public relations plan for free ads, internet plan for instant distribution of product specifications and information, customer service plan to repeat sales, research plan to monitor activities regarding the products and customer satisfaction and last but not least marketing plan which helps to identify when to market, how to market and who are the target audience for the product (Luther, 2011).
Marketing plan must cover the below 12 areas to form an effective marketing plan to increase sales (Wong, 2010).
Marketing plan must have the executive summary
Introduction about the marketing plan and the product
Analysis of the market situation for the product.
Analysis of the target customers
Analysis of the competition for the product…
Luther, William M. (2011), "The Marketing Plan: How to prepare and Implement It," AMACOM Div American Mgmt Association.
Wong, Ken K. (20100, "Approved Marketing Plans for new Products and Services," iUniverse, Anselmo, Donna. (2010), "Marketing Demystified," McGraw-Hill Professional.
Thomas, Lorrie. (2010), "The McGraw Hill 36-Hour Course: Online Marketing," McGraw-Hill Professional.
Rognerud, Jon. (2010), "Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Tons of Money," Entrepreneur Press.
Stimulus Bill Political Communication
Political Communication during the Stimulus Bill Debate
In times of economic uncertainty and national emergency, the government has the capacity to make decisions that it believes will aid the country in its time of need. Such a time of need occurred in 2009 when the country continued to face an existence of dire economic circumstances involving national cash-flow and jobs. In order to set economic recovery into motion, President Obama called for the passing of the American ecovery and einvestment Act of 2009 (AA), otherwise regarded as the stimulus bill. While such a bill was considered pivotal by many government officials in order to get the country back on its feet, crucial differences in policy and bill structure could be viewed in assessing the opinions Democrats and epublicans brought to the floor in terms of the bill's passing. In understanding the basis of the bill itself,…
Alarkon, W. (2009 January 25). Boehner says he will vote no on stimulus. The Hill. Web.
Retrieved from: http://www.thehill.com/leading-the-news/boehner-says-he-will-vote-no-on-stimulus-2009-01-25.html on 19 October 2011.
Associated Press. (2009 February 2). Obama calls Senate stimulus vote a good start.
Web. Retrieved from: http://www.msnbc.msn.com/id/29118636 / on 19 October 2011.
hen gasoline prices are low, as they were in July 2003, families spend an average of 4.6% of their median incomes on gasoline; but when prices spike, as they did in July 2008, households spend more like 11.5% on gasoline (Ma, 18).
So what can consumers do vis-a-vis shopping for groceries when gasoline prices take away significant portions of their disposable incomes? Firstly, on page 21 Ma explains that smart shoppers go to warehouse club centers and "supercenters" where prices are lower due to the mass volumes of products sold there. Yes, Ma admits, supercenters and warehouse clubs may be further away than local grocery stories, causing more gasoline to be used; but on the other hand, customers buy in bulk at those outlets, reducing "the number of shopping trips" necessary (21). Secondly, smart grocery shoppers turn to "private labels" on food products that are as a rule 20% to…
Courtemanche, Charles. "A Silver Lining? The Connection Between Gasoline Prices and Obesity." Economic Inquiry, 49.3 (2011): 935-957.
Kilian, Lutz. "Explaining Fluctuations in Gasoline Prices: A Joint Model of the Global Crude Oil
Market and the U.S. Retail Gasoline Market." The Energy Journal, 31.2 (2010): 87-111.
Ma, Yu, Ailawadi, Kusum L., Fauri, Dinesh K., and Grewal, Dhruv. "An Empirical Investigation
Baptism Debate: An Examination of the Purpose and Merits of Baptism
There is no trick involved in entering the Kingdom of Heaven, but many theologians argue that there are some important steps that must be taken to help pave the way, including being baptized. Issues such as whether complete immersion is required or simply a token sprinkling, who is authorized to perform baptisms and even the fundamental purpose and merits of baptism, have all been the source of enormously divisive controversy within the Christian church for two millennia. To determine the facts, this paper provides a review of the relevant peer-reviewed and scholarly literature concerning different views about the purpose and merits of baptism, and whether baptism is reserved for believers only or for infants as well. A discussion concerning what mode of baptism is biblical is followed by a summary of the research and important findings in the conclusion.…
Bryant, S.E. (2004, Winterr). "More Than a Symbol: The British Baptist Recovery of Baptismal
Sacramentalism." Baptist History and Heritage, 39(1), 120-123.
Cavendish, R. (1999). "Baptism." Man, Myth & Magic. New York: Marshall Cavendish
diverse population nurses must attend to, the concept of 'transcultural' nursing is important to understand. Instead of viewing health as a universal concept, transcultural nursing attempts to understand the conceptual building blocks of the nursing profession as cultural products that are socially-constructed. It strives to understand the similarities and differences between different health attitudes and practices (Leininger 1991). First developed by Madeline Leininger, transcultural nursing is founded upon the idea that the "health care providers need to be flexible in the design of programs, policies, and services to meet the needs and concerns of the culturally diverse population, groups that are likely to be encountered" (Transcultural nursing, 2012, Current Nursing).
Nurses must be culturally astute and adapt their practices to patient's cultural needs as well as to physical needs. This concept has been somewhat controversial within the nursing profession given that Western medicine's emphasis on preserving life and optimizing treatment…
Adult obesity facts. (2013).CDC. Retrieved: http://www.cdc.gov/obesity/data/adult.html
Dorothea Orem's self-care deficit theory. (2012). Nursing Theories. Retrieved:
Milligan, F. (2008) Child obesity 2: recommended strategies and interventions. Nursing Times;
The authors explain that "Large-scale habitat loss and fragmentation…" that results from urban sprawl is a major cause of the lack of biodiversity within the insect species (Acharya, 1999, 27). Even the building of a new road, or street lights, in places where previously there were no roads or lights, what the authors call "undisturbed areas," has an impact on insect biodiversity, Acharya explains. Meanwhile, moths, which are known to be drawn to light, have trigger mechanisms that detect the echolocation signals of bats; and on the other hand bats feed "…heavily" on moths, Acharya continues; in fact many bat species use moths as their "main food item" (Acharya, 27).
The point of that information (and of this study) in this peer-reviewed piece is that if "…eared moths" exhibit behaviors that allow them to avoid bat attacks, they would not be caught as often by bats and hence this would…
Acharya, Lilita, and Fenton, Brock M 1999. 'Bat attacks and moth defensive behaviour around street lights.' Canadian Journal of Zoology, vol. 77, 27-32.
Chepesiuk, Ron. 2009. 'Missing the Dark: Health Affects of Light Pollution.' Environmental Health Perspectives, vol. 117, 20-27.
Conrad, Kelvin F., Warren, Martin S., Fox, Richard, Parsons, Mark S., and Woiwod, Ian P. 'Rapid declines of common, widespread British moths provide evidence of an insect biodiversity crisis.' Biological Conservation, vol. 132, 279-291
Duverge, Laurent P., Jones, Gareth, Rydell, Jens, and Ransome, Roger D. 2000. 'Functional significance of emergence timing in bats.' Ecography, vol. 23, 32-39.
Tree Wind Power Generator
Currently, there is a growing demand for sustainable energy sources given the rising fossil fuel prices, carbon dioxide emissions, and energy security. In apt response to this critical issue, a renewable alternative energy innovation is receiving wide spread interest and attention. This innovation entails the manufacture of energy harvesting trees to capture both wind and solar energy (Alternative Energy, 2009). The technology behind this; bio-mimicry is an emerging science using nature to alleviate human suffering. Using bio-mimicry techniques, scientists have come up with an artificial tree functioning as a passive solar-wind harvester. The harvested energy is stored and later converted into high value energy form.
Energy is harvested from a wide range of sources including water, wind, and solar among other sources. These methods have been efficient as far as energy harvesting is concerned but, scientists are still looking for methods of harvesting energy using fewer…
Alternative Energy. (2009, March 3). Artificial Trees to Harness Solar and Wind Energy. Retrieved October 29, 2012, from www.alternative-energy-news.info: http://www.alternative-energy-news.info/artificial-trees-to-harness-solar-and-wind-energy/
Alternative Energy. (2010, May 27). Scientists Study Fish Schools for Wind Farm Ideas. Retrieved October 29, 2012, from www.alternative-energy-news.info: http://www.alternative-energy-news.info/scientists-study-fish-schools-wind-farm-ideas/
Beeby, R. (2011, July 23). Star Scientist's Smaller and Better Wind Turbine. Canberra Times, p. 4.
BeyondFossilFuel.com. (2008). Wind Tree Concept - Wind Power. Retrieved October 29, 2012, from www.beyondfossilfuel.com: http://www.beyondfossilfuel.com/windpower/wind_tree.html
Combination Therapeutic Exercises with Manipulation for Reliving
Pain and Increasing Range of Motion for Non-Specific Chronic Low Back Pain
The lumbar spine is composed of the vertebrae as well as the ligaments beside the discs, nerves and muscles. This area is a common source of pain. This is one of reasons why people visit their physicians. Around seventy percent of people who live in advanced countries will have lower back pain at some point. Each year, approximately half of adult population present with low back pain and five percent of these patients see a clinician when a new episode occurs. Out of this population, ten percent still cannot work and twenty percent have persistent pain for a year.
There is no study combining these two interventions so we may have superior results if we combined both therapeutic and manipulation because therapeutic exercise and manipulation are the most…
Art -- Graphic Arts
Auto Desk Maya 3D Graphic Camera Functions
3D computer graphics is a key element to animation. Animation is an important type of media that has progressed for approximately a century. Animation is a form of art and media that represents a combination of earlier forms. It is influenced by drawing, painting, photography, and sculpture, for example. Animation is a media form that allows people to explore and express ideas that may be too difficult in a live action version. Animation is a very dynamic space where the producers can create and share places that might only exist in history or in imagination. 3D computer graphics and computer graphics software has played a vital role in development, expansion, and recognition of animation as a valuable art form, worthy of attention and examination. The paper will reflect upon Auto Desk Maya, one of the most significant pieces of…
Autodesk, Inc. The Art of Maya: An Introduction to Computer Graphics, 4th Edition. San Rafael, CA, Autodesk, Inc. 2007. Print.
EDULEARN, Inc. "What is Auto Desk Maya? How is Maya used?" EDULEARN, Web, 2014, Available from: http://www.edulearn.com/article/what_is_autodesk_maya.html. 2014 April 24.
Evans, Duncan. "Autodesk Maya 2013 Review." Digital Arts Magazine, Web, 2013, Available from: http://www.digitalartsonline.co.uk/reviews/motion-graphics/autodesk-maya-2013-review/ . 2014 April 27.
Grainge, Paul. (ed) Memory and popular film. Manchester University Press, Manchester & New York. 2003. Print.
The "Halloween" films that continue to be so popular are prime examples, but just about any horror film made within the past three decades follows basically the same formula, they have just gotten increasingly sexual and violent, as society has continued to embrace the genre. There are literally hundreds of other graphic examples, such as "Saw," an extremely violent film that has spawned six other films, and the examples of so many films being released in 2009. These films do not celebrate the woman, they demean her, and the fact that they are celebrated by society is troubling and agonizing at the same time.
Some of the films that empower women into the hero roles include "Terminator 2," the "Alien" series, "Misery," and other films glorify or at least acknowledge the female predator or warrior, offering up a different view of women as successful anti-heroes. However, most of these films…
England, Marcia. "Breached Bodies and Home Invasions: Horrific Representations of the Feminized Body and Home." Gender, Place & Culture: A Journal of Feminist Geography; Apr2006, Vol. 13 Issue 4, p353-363.
Graser, Marc. "Production Houses Pump Out the Horror." Variety. 2008. 10 March 2009. http://www.variety.com/article/VR1117994266.html?categoryid=1019&cs=1&query=horror+films .
Iaccino, James F. Psychological Reflections on Cinematic Terror: Jungian Archetypes in Horror Films. Westport, CT: Praeger Publishers, 1994.
Lally, Kevin. "For the Love of the Movies." Film Journal International. 1999. 10 March 2009. http://www.filmjournal.com/filmjournal/esearch/article_display.jsp?vnu_content_id=1000692252 .
More advanced MIMO techniques can increase performance well beyond the current limits of data rate and reach" (p. 238). It would also appear that a growing number of vendors are recognizing the inherent constraints involved in the previous MIMO configuration and are developing superior alternatives. In this regard, according to Hedayat and his associates (2007), "Many MIMO systems for WiMAX are being developed without beamforming, and although it helps in robustness and can add some capacity, MIMO does nothing for the uplink. The result will be an uplink limited system that either has very slow uplink and frequent coverage holes, or a system that requires many more base stations and cell sites for universal coverage" (p. 8). Navini is in the process of introducing a new standards compliant MIMO solution that it calls "Smart MIMO"; Smart MIMO applies adaptive beamforming to MIMO in order to provide additional benefits beyond what…
References practical guide to WiMAX antennas: MIMO and beamforming technical overview. (n.d.) Motorola: White paper.
Brooks, a.C. & Hoelzer, S.J. (2001, May 15). Design and simulation of orthogonal frequency division multiplexing (OFDM) signaling: Final report.
Chen, S., Ahmad, N.N. & Hanzo, L. (n.d.). Smart beamforming for wireless communications: A novel minimum bit error rate approach. Department of Electronics and Computer Science
University of Southampton, Southampton, U.K.
Cimini, L., Jr. (1985, July). Analysis and simulation of a digital mobile channel using orthogonal frequency division multiplexing. IEEE Transactions on Communications, 33(7), 665.
This is achieved through the increase of metabolic rates and lean body mass while eliminating excess fat and burning calories. hile the required amount of physical activity differs based on the caloric intake and body type, sports can assist an individual to maintain a healthy weight. For people who want to maintain a huge amount of weight loss, high-intensity sports can be the best option while reasonably-intensive physical activity helps in realizing weight stability.
ell-being of Muscles and Bones:
As previously mentioned, bone and muscle injuries are some of the most common health-related risks in sports participation. However, as an individual grows older, there is need for maintenance of the well-being of muscles and bones for proper body functioning. hen an individual takes into consideration the necessary precaution measures, sports and physical activity becomes increasingly for muscles, bones, and joints health. Participation in sports provides people with the required elements…
Bahr, Roald, and Lars Engebretsen. Sports Injury Prevention. Vol. 17. Chichester, UK: John Wiley & Sons, 2011. Print.
Chambers, Abigail E.L., and Grant Cooper. "The Role of Sports and Activity in Osteoarthritis." Arthritis MD - Trusted Arthritis MD - Arthritis Information from Doctors Who Care. Arthritis MD. Web. 16 Nov. 2011. .
Cohen, Bradley. "How Does Playing Sports Affect Your Health?" LIVESTRONG.COM - The Limitless Potential of You. Demand Media, Inc., 30 Mar. 2011. Web. 16 Nov. 2011. .
Gotlin, Robert S. Sports Injuries Guidebook. Illustrated ed. Champaign, IL: Human Kinetics, 2008. Print.
Describe the object in detail. What is the medium? What is the color and size? If there are human figures what are they doing? How are they posed? What are they wearing? What are the expressions on their faces?
According to the website of the J. Paul Getty Museum in Los Angeles, The Hope Hygieia is a marble, life-sized statue of the ancient goddess of health that was originally discovered in the ancient Roman port of Ostia in 1797. It was originally owned by the British collector Sir Thomas Hope before being sold to William Randolph Hearst, who donated it to the city of Los Angeles in 1950. Over the years, the statue has been restored, de-restored to the condition in which it was originally found, the re-restored at the Getty Museum in 2006. This is a white marble statue with the clothing and hairstyle of a young Roman…
Mock Research Proposal
Coronavirus had redefined the way people now live, work, and socialize. For this reason, people had to strictly follow safety measures so that pandemic ends soon, which has forced them to stay at home and rethink how they should spend their lives with the sources of earning they used to have. The purpose of this report is to propose a method for reusing the office buildings that have been standing empty since the advent of the current pandemic due to increased working from home.
Recently, the pandemic has changed the way our lives operate. A survey of the precious flu spreads in the world conducted in 2016 suggested that virus spreads occur mostly in offices among well-developed strong adults (Richtel, 2020). It has already been predicted that when the pandemic is over, the workers would be allowed to work from home, making the office buildings only the…
Berg, N. (2020, July 17). Coronavirus had emptied out office buildings. Could they help solve the housing crisis? Fast Company. Retrieved from https://www.fastcompany.com/90528263/coronavirus-has-emptied-out-office-buildings-could-they-help-solve-americas-housing-crisis
Bergold, J. & Thomas, S. (2012). Participatory research methods: A methodological approach in motion. Forum: Qualitative Social Research, 13(1). http://nbn-resolving.de/urn:nbn:de:0114-fqs1201302
Day, N. (2020, July 29). Unused buildings will make good housing in the world of Covid-19. The Conversation. Retrieved from https://theconversation.com/unused-buildings-will-make-good-housing-in-the-world-of-covid-19-142897
Fairfax County. (2017, December 6). Converting empty office buildings into new uses. Retrieved from https://www.fairfaxcounty.gov/news2/converting-empty-office-buildings-into-new-uses/
Harrison, H., Birjs, M., Franklin, R. & Mills, J. (2017). Case study research: Foundations and methodological orientations. Forum: Qualitative Social Research, 18(1). http://nbn-resolving.de/urn:nbn:de:0114-fqs1701195 .
Humberd, B. Salon, D. & Latham, S.F. (2020, July 24). The office is dead! Long live the office in a post-pandemic world. The Conversation. Retrieved from https://theconversation.com/the-office-is-dead-long-live-the-office-in-a-post-pandemic-world-138499
Jamshed, S. (2014). Qualitative research method- interviewing and observation. Journal of Basic and Clinical Pharmacy, 5(4), 87-88. DOI: 10.4103/0976-0105.141942
Kaur-Gill, S. & Dutta, M.J. (2017). Digital ethnography. In C.S. Davis & R.F. Potter. The international encyclopedia of communication research methods (pp. 1-10). New Jersey: Wiley.
Societal Forces on Education
Childhood obesity is a serious social problem in America. The effects of obesity in childhood are well documented in both the social science literature and medical journals. During the last 30 years, the percentage of obese children between the ages of 6 and 11 has risen 200% while the percentage of obese children between 12 and 19 has tripled (CDC, Preventing Childhood Obesity, 2010). Obesity in the United States has increased among all cohorts and ethnicities, spans across generations, and is not limited to income or educational levels. For the purposes of this paper, I have chosen to identify a video game-based learning model in the classroom to combat the effects of childhood obesity. Specifically, this proposal involves implementing a Nintendo motion-based video game, Dance evolution that involves mimicking dance moves provided by onscreen commands.
This paper will first identify the significant issues of childhood obesity…
Gee, J.P. (2003). What Video Games Have To Teach Us About Learning And Literacy. New York: Palgrave Macmillan.
Johnson, S. (1997). Interface culture: How new technology transforms the way we create and communicate. San Francisco: HarperEdge.
Kuroneko (2008). Using Dance Revolution (DDR) in Schools and the Classroom. Retrieved from: http://blog.classroomteacher.ca/59/dance-dance-revolution-ddr/
Lee J., Luchini, K., Michael, B., Norris, C., & Soloway, E. (2004). More than just fun and games: Assessing the value of educational video games in the classroom. In Proceedings from Conference on Human Factors in Computing Systems (pp. 1375-1378). Retrieved from http://portal.acm.org/citation.cfm?doid=985921.986068
esearchers believe that incorporating evidence-based prevention methods can decrease the incidence of ACL ruptures, but an understanding of the etiology and mechanisms of sports injury are a necessary to do this (Posthumus, 2009).
The highest prevalence of extrinsic ACL injuries tends to occur in organized sports especially adolescents participating in pivoting type sports such as football, basketball, and team handball (Bahr & Krosshaug, 2005). In addition to any intrinsic factors and adolescent may have, or predisposing factors, environmental factors surrounding organized sports can also play a role in injury. For example, weather conditions (slippery surface), type of surface sport is played on (grass vs. pavement), proper footwear, and protective bracing (Posthumus, 2009).
A growing concern regarding these injuries and the populations that incur them is that these injuries increase the risk of osteoarthritis (Bahr & Krosshaug, 2005). In fact, after ten years, around half of all people that have suffered…
Ageberg, E., Thombe, R., Neeter, C., Gravare Silbernagel, K., Roos, EM. Patients With Anterior Cruciate Ligament Injury Treated With Training and Surgical Reconstruction or Training Only: A Two to Five-Year Followup. Arthritis Care & Research. 2008; 59(12):1773-79.
Bahr, R., Krosshaug, T. Understanding injury mechanisms: a key component of preventing injuries in sport. Br J. Sports Med. 2005; 39:324 -- 329.
Grindstaff, TL., Hammill, RR., Tuzson, AE., Hertel, J. Neuromuscular Control Training Programs and Noncontact Anterior Cruciate Ligament Injury Rates in Female Athletes: A Numbers-Needed-to-Treat Analysis. Journal of Athletic Training. 2006; 41(4):450 -- 456.
Health Information Publications (2011). What is the anterior cruciate ligament? eHealthMD retrieved from http://ehealthmd.com
Orson elles to Visual Arts
One of the most influential motion picture directors and producers of the 20th century was Orson elles, whose well-known radio rendition of "ar of the orlds" in 1938 panicked an entire country long before September 11, 2001. Shortly after "ar of the orlds," elles would go on to direct "Citizen Kane" in 1941, regarded by some film critics as the greatest motion picture ever made. Although "Citizen Kane" would remain his crowning achievement, elles went on to make several more movies, including some of the biggest money-makers of their time. To determine how elles' career started and what his contributions to the visual arts have been, this paper provides a review of the relevant literature, followed by a summary of the research, important findings, and an assessment concerning what was learned regarding this topic and rationale in support of that conclusion.
Review and Analysis
Belsey, Catherine. Culture and the Real. New York: Routledge, 2005.
Benamou, Catherine L. (2009). "Everybody's Orson Welles: Treasures from the Special
Collections Library at the University of Michigan." Michigan Quarterly Review 48(2):
Teachers of fourth and fifth graders must re-insert a nurturing component into their classrooms, creative lessons that allow for student self-expression should be incorporated into the curriculum, and fostering a love of learning in students should be one of the goals established by fourth and fifth grade teachers. First, the snuggle up and read program's success made it clear that nurturing is an important component in any classroom. Coming to this issue with a constructivist approach, teachers should understand that the home life and school are deeply connected when it comes to nurturing, as well as academics. Thus, it is important that teacher-parent conferences take place in which the adults can decide on the most appropriate method of nurturing the students in the classroom. Second, the implementation of creative lessons in the fourth and fifth grade classroom is necessary, in that these lessons allow students to make choices that serve…
- 2 faxed articles (not enough information on articles for ciatation)
Also, these concepts emphasize the limits associated with the American peoples, as by being as realistic as they possibly could be they made it possible for viewers to accept that a estern did not necessarily have to involve a heroic cowboy running off into the sunset consequent to killing the bad guys and saving the damsels in distress.
These films were all about presenting American values as realistically as possible with the purpose of influencing viewers to accept that there is actually much more to the American culture than one might be inclined to believe.
Campbell, Jeff, "USA 5th Edition," (Lonely Planet, 01.03.2008)
"3:10 to Yuma," Retrieved March 20, 2013, from the Reel Gouda ebsite: http://thereelgouda.blogspot.ie/2007/09/310-to-yuma.html
"Yippie ki-yay! The western's not ridden off into the sunset yet," Retrieved March 20, 2013, from the Guardian ebsite: http://www.guardian.co.uk/film/filmblog/2007/oct/29/willlawrencemonampic
Karnick, S.T. "3:10 to Yuma: Review," Retrieved March 20, 2013, from the…
Campbell, Jeff, "USA 5th Edition," (Lonely Planet, 01.03.2008)
"3:10 to Yuma," Retrieved March 20, 2013, from the Reel Gouda Website: http://thereelgouda.blogspot.ie/2007/09/310-to-yuma.html
"Yippie ki-yay! The western's not ridden off into the sunset yet," Retrieved March 20, 2013, from the Guardian Website: http://www.guardian.co.uk/film/filmblog/2007/oct/29/willlawrencemonampic
Karnick, S.T. "3:10 to Yuma: Review," Retrieved March 20, 2013, from the American Culture Website: http://stkarnick.com.previewc45.carrierzone.com/culture/?p=3309
A bit less far this time, certainly, but a bit none the less. He is always getting closer, but never makes up the lost ground completely.
Intuitively at least, it is clear that the human runner can quickly outdistance the tortoise (Papa-Grimaldi, 1996), but Zeno's paradox seems to defy this capability. In this regard, Cohen asks, "Achilles will certainly, with his celebrated speed, soon get very close behind the tortoise -- but why can't he, logically speaking at least, ever overtake the reptilian competitor?" (2002, p. 38). A similar paradox is presented by Zeno in "The Arrow," discussed further below.
Paradox of the Arrow. According to Dowden, this paradox concerns "a moving arrow [that] must occupy a space equal to itself at any moment. That is, at any moment it is at the place where it is. But places do not move. So, if at each moment, the arrow is…
Cohen, M. (2002). 101 philosophy problems. London: Routledge.
Dowden, B. (2010, April 1). Internet Encyclopedia of Philosophy: A Peer-Reviewed Academic
Resource. Retrieved from http://www.iep.utm.edu/zeno-par/
Goodkin, R.E. (1991). Around Proust. Princeton, NJ: Princeton University Press.
business culture and expansion trends that exist for American companies in India. The paper focuses on answering the following questions: 1. What are the major elements and dimensions of culture in this region? 2. How are these elements and dimensions integrated by local conducting business in the nation? 3. How do both of the above items compare with U.S. culture and business? 4. What are the implications for U.S. businesses that wish to conduct business in that region? The paper also tackles the following aspects: Dimensions of Culture, Communication. Different Meaning of Words across Languages, Verbal, Nonverbal, High Context vs. Low Context and eligion -- Christianity, Judaism, Islam, Hinduism, Buddhism, Confucianism, Shinto and Ethics; Definitions, The Issue of Corruption, Corporate Social esponsibility, Values and Attitudes, Variances in Attitudes across Cultures, Concept of Time, Dealing with Change, The ole of Gender, Social Status, Business Manners and Customs across National Cultures, Social…
Bose, P. And Lyons, L.E. (2010). Cultural Critique and the Global Corporation. Tracking Globalization, Bloomington, IN.
Butler, Patty. (2012). India Business Etiquette, Manners, Cross Cultural Communication, and Geert Hofstede Analysis. International Business Etiquette and Manners. Cyborlink http://www.cyborlink.com/besite/india.htm
Doh, J., and Luthans, F. (2009). International Management: Culture, Strategy, and Behaviour. New York: The McGraw-Hill Companies, Inc.
Doh, J., and Luthans, F. (2009). International Management: Culture, Strategy, and Behavoir. New York: The McGraw-Hill Companies, Inc.
Televised violence can in some cases be harmless, mainly because film directors overstress it to the point where it becomes obvious that it cannot possibly take place in real life. hen it is presented in a way that makes it even more real violence can be very harmful. "Reviews of the effects literature have concluded that exposure to television violence portrayed with particular contextual characteristics can lead to such negative effects as fear, desensitization, and disinhibition" (Potter, and Smith 301). The negative effect of televised violence is apparently highlighted by graphicness, as people are influenced to a larger degree if what they see on television is explicit. Images of blood and gore can be much more harmful when presented in a high-detail vivid nature (Potter, and Smith 301). As the level of realness increases, the level of shock also increases, making it possible for viewers to feel as if they…
Gunter, Barrie and Harrison, Jackie. Violence on Television: An Analysis of Amount, Nature, Location, and Origin of Violence in British Programmes (London: Routledge, 1998).
Gunter, Barrie; Harrison, Jackie and Wykes, Maggie. Violence on Television: Distribution, Form, Context, and Themes (Mahwah, NJ: Lawrence Erlbaum Associates, 2003).
Potter, W. James and Smith, Stacy. "The Context of Graphic Portrayals of Television Violence," Journal of Broadcasting & Electronic Media 44.2 (2000): 301.
Krcmar, Marina. "The Contribution of Family Communication Patterns to Children's Interpretations of Television Violence," Journal of Broadcasting & Electronic Media 42.2 (1998).
elational Discourse in a Film of Your Choice
Conceptual Framework Discussion
Forms of relational development
Primary factors draw predominantly from Knapp's version of relationships: utilizing "steps." Nevertheless, this text utilizes the concept of moving up/down-similar to a lift) (Khanna, 2010)
Motion via the stages:
• Motion usually systematic as well as sequential. Nevertheless, sequence has been interchangeable/fluid; a few stages might be neglected.
• Motion might be onward-in the direction of higher intimacy if continuing to move forward.
• Motion might be in reverse-maybe because of decline in intimacy; perhaps because stages skipped and moving back and "obtaining" them
• Escalation "upward" signifies a motion in the direction of higher intimacy (trust/closeness) (not invariably sexual closeness) and relational fulfilment can improve (Khanna, 2010).
Pre-interaction consciousness - after we end up being "conscious" related to the other individual (before contact). Ex: viewing somebody from across a packed area; observing somebody…
Khanna. (2010). Stages of Relational Development. Speech -- 16. Available at: http://facultyfiles.deanza.edu/gems/khannaanu/StagesRelationalDevelopmentS.pdf
Ackerman, J.M., Li, N.P. And Griskevicius, V. (2011). Let's Get Serious: Communicating Commitment in Romantic Relationships. Journal of Personality and Social Psychology, Vol. 100, No. 6, 1079 -- 1094.
Baxter, L.A., & Bullis, C. (1986). Turning points in developing romantic relationships. Human Communication Research, 12, 469 -- 493.
Baxter, L.A., & Pittman, G. (2001). Communicatively remembering turning points of relational development in heterosexual romantic relationships. Communication Reports, 14, 1 -- 17.
Earth evolves Around the Sun
Is this idea/theory/episode/question an example of scientific activity? Why or why not?
It's important to bear in mind that the philosophers of hundreds of years ago didn't always believe that the Earth revolved around the sun. Many of these thinkers believed that the sun revolved around the Earth and that the Earth was the center of the universe -- with the sun and all the stars and planets revolving around it. However, the complicated movement of the sun made this a very difficult theory to support. "The Sun, however, does not merely rise in the east and set in the west. You can see for yourself that the Sun only rises directly in the east on the equinoxes: at all other times of the year, it rises in the northeast (summer) or southeast (winter). Also, the Sun moves with respect to the stars: the Sun…
Cain, F. (2010, March 30). Earth's Orbit Around The Sun. Retrieved from universetoday.com: http://www.universetoday.com/61202/earths-orbit-around-the-sun/
Cuk, M. (2002). Is there a proof that Earth moves? Retrieved from Cornell.edu: http://curious.astro.cornell.edu/question.php?number=190
Motz, L. (2003). The Unfolding Universe: A Stellar Journey. New York: Perseus Books.
Tate, J. (2009, December 10). Stellar Parallax. Retrieved from Universetoday.com: http://www.universetoday.com/47182/stellar-parallax/
The films Pickford brought to life as a producer later in her career were often nothing like those she starred in as an actress: For example, "in 1945, during the independent production boom at the end of orld ar II, she organized Comet Pictures to make medium-budget films with Ralph Cohn, the son of Columbia Pictures cofounder Jack Cohn. At Comet she produced probably her finest later film, the noir hit Sleep, My Love (1948)" as well as the broad, comedic-style films My Little Chickadee (1940) with .C. Films; Love Happy (1950), with the Marx Brothers comedy and (briefly) Marilyn Monroe and the war movie the Story of G.I. Joe (1945) (Aberdeen 2005).
Pickford defended the role of independent producers in 1934, in a speech that noted that for film to continue to remain relevant in the 20th centuries, it must be innovative and challenging, particularly given that radio and…
Aberdeen, J.A. "Mary Pickford: The SIMPP Years." Hollywood Renegades. Reprinted by Cobblestone, 2005 on the web in excerpted form. May 4, 2010.
Dirks, Tim. "Film history of the 1920s." Film Site. AMC Movie Classics. May 4, 2010.
Viewers and the protagonist alike comprehend that it is futile to continue fighting, given that from the moment when he was informed as regards his mental state, everyone became focused on the gravity of the situation and started to doubt the actual state of affairs concerning Edward Daniels. It is very probable that Scorsese was interested in having viewers doubt their own sanity as a result of seeing certain scenes in the film. he shot where a woman is supposedly drinking water from a glass is particularly interesting because of the following shot, where she is shown without it, only to be shown slamming an empty glass onto the table in the next shot.
Guilt emerges as one of the most important elements in the film as Laeddis comes across more and more cases of people expressing guilt (Hudson). Viewers also learn that eddy himself is haunted by his memories…
The sensation of guilt strengthens across the movie, as viewers become confused concerning what the protagonist actually feels guilty about. The Holocaust scenes appear to be just a means to capture his attention and that of the viewers as a whole. It is initially unclear who she refers to when she demands to know why she and the others were not saved.
Dumke, Kevin. "Shutter Island is unreal, literally," Retrieved April 12, 2011, from the Gustavian Weekly Website: http://weekly.blog.gustavus.edu/2010/02/26/shutter-island-is-unreal-literally/
Hudson, Jonathan. "Shutter Island" entices with beauty, captures with acting," Retrieved April 12, 2011, from the Chimes Online Website: http://chimes.biola.edu/content/article/2010/feb/24/shutter-island-review/