Part 2: Evaluating Emails

Jump ahead in the textbook and read pp. 365-71, on email etiquette, and check out this website, which lists 101 email etiquette tips: http://101emailetiquettetips.com/

Then, read over a wide selection of emails that you received and sent over the past week or so, in both personal and professional contexts, and assess how well those emails follow the etiquette outlined both in the textbook and on the website. Write one paragraph analyzing the emails you've received and one paragraph analyzing those you've sent.

In analyzing the e-mails received over the last week, there are several areas for improvement both with co-workers within the company I work for, and with friends who frequently send very large files across personal and private e-mail systems. The most noticeable gaffe of all however are the mis-spellings and very rapid requests for help or assistance, which appear terse and at times demanding. There is one…...

improve the search engine for my business (am's African Produce). And why these strategies were chosen
How these strategies will benefit the

the company (am's African Produce)

Why this will work for the demographic

earch Engine Optimization (EO) will help me improve my improve the visibility of my business website by increasing the rankings of the site on any search engine. Increasing visibility of the website will be useful to my business since not only may EO potentially direct more people to my site -- hopefully resulting in more clients -- but it will enhance the reputation of my business, hopefully making tis products and service more popular.

Four strategies for improving EO are the following:

Know my audience

I will need to know the demographics of my prospective audience in order to slant the business to them. Keeping the demographics of my audience in mind will help me slant the content accordingly, thereby making my…...

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Source

Lemy, P. (2011)4 Helpful SEO Strategies To Improve Your Search Engine Ranking

 http://www.webmaster-success.com/4-helpful-seo-strategies-to-improve-your-search-engine-ranking/

Marketing Strategies
The use of Search Engine Marketing

Most business organizations are supposed to ensure the adoption of a suitable Marketing Strategy to ensure the attainment of their goals. The nature of business determines the strategy to be implemented, as different business transactions will suit different organizational needs. Business marketing in most cases has to integrate the use of e-commerce as an agenda or link to successful business strategies. Internet is just an instrument that is used to attain the set up goals of the organization. Despite all the tools used, the marketing strategy should be sound and efficient in assisting any business to grow and be productive. The e-commerce applications usually have different goals ranging from ensuring there is an understanding of communication between the supplier-buyer relations, enhance the most productive channels to be used in distribution, and ascertaining the most convenient ways of delivering quality services to the clients (Hutt…...

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References

Hutt, M. D & Speh, T. W (2009) Business Marketing Management: B2B: New York, Cengage Learning.

Leinbach, R. T & Capineri, C (2007) Globalized Freight Transport: Intermodality, E-commerce, Logistics and Sustainability: United Kingdom, Edward Elga Publishers.

Taneja, N. K (2011) The Passenger Has Gone Digital and Mobile: Accessing and Connecting through Information and Technology: London, Ashgate Publishing limited.

Tokin, S., Wilmore, C & Castro, W. J (2010) Perfomance Marketing With Google Analytics: Strategies and Techniques For Maximizing Online ROI: New York, John Wiley and Sons.

Input 'qualitative studies' into a search engine and an abundant and myriad of studies pop up on the screen. What makes the article igor in qualitative social work research: A review of strategies used in published articles (Barusch, Gringeri, George, 2011) one that catches the reader's attention is that it is the epitome of a qualitative study accomplished with quantitative results. The difference between qualitative and quantitative studies are that one is measuring feelings, thoughts, perceptions, ideas and the human element of academic studies, while the other is used to quantify material in numerical or statistical context to verify trends, patterns, results, applications and inferences.
The abstract of the igor study is a perfect example of mixing the qualitative and quantitative methodologies; the study sough to describe strategies used by social workers to enhance the rigor of their qualitative work. Interestingly enough, the study's quantitative aspects are stated right up front…...

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References

Barusch, A.; Gringeri, C.; George, M.; (2011) Rigor in qualitative social work research: A review of strategies used in published articles, Social Work Research, Vol. 35, Issue 1, pp. 11 -- 19, accessed on June 11, 2011 at:  http://web.ebscohost.com.proxy.oplin.org/ehost/pdfviewer/pdfviewer?sid=40ee14be-f499-4ee3-93ef-1d47049b4ad3%40sessionmgr111&vid=5&hid=105 

Jain, P.; Jain, S.; Jain, S.; (2011) Interactions among online learners: A quantitative interdisciplinary study, Education, Vol. 131, Issue 3, pp. 538 -- 544, accessed on June 12, 2011 at:  http://web.ebscohost.com.proxy.oplin.org/ehost/detail?sid=40ee14be-f499-4ee393ef1d47049b4ad3%40sessionmgr111&vid=7&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=f5h&AN=59789054

Written Assignment: Case study1. Why is important that businesses maintain a high level of visibility on SEPs?Maintaining high visibility on SEPs increases a businesss visibility on search engines, translating to increased website traffic. With high visibility, more people will see the businesss content in search results and interact with the content by visiting the business website. A company that maintains high visibility on SEPs indicates that the business is credible, and more people will trust the business (Schulthei & Lewandowski, 2021). When a business appears on the first page of SEPs, visitors will subconsciously trust the business, assuming the business must be doing something right to have such a high ranking. Visitors are more likely to make a purchase or recommend the company to others, increasing the businesss organic traffic. Domain authority is another benefit the business will get from high visibility on SEPs. Having a high domain authority leads…...

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ReferencesPanchal, A., Shah, A., & Kansara, K. (2021). Digital marketing-search engine optimization (SEO) and search engine marketing (SEM). International Research Journal of Innovations in Engineering and Technology, 5(12), 17. Schultheiß, S., & Lewandowski, D. (2021). How users\\\\\\\\\\\\\\\' knowledge of advertisements influences their viewing and selection behavior in search engines. Journal of the Association for Information Science and Technology, 72(3), 285-301. https://doi.org/10.1002/asi.24410 Yang, H., Du, K., Zhang, Y., Hao, S., Wang, H., Zhang, J., & Duan, H. (2021). Mingling of Clear and Muddy Water: Understanding and Detecting Semantic Confusion in Blackhat SEO. European Symposium on Research in Computer Security, 263-284.  https://doi.org/10.1007/978-3-030-88418-5_13  https://doi.org/10.47001/IRJIET/2021.512004

Its success might be called an 'anti-marketing' campaign given that it was done without careful marketing segmentation -- it was marketed to all consumers, with a unified image. Although it does not fit the conventional definitions of either service or product design, and in many ways seems to exist in undefined virtual space, it still possesses a loyal core of users.
The goal of every branding campaign, Taylor suggests, is to create a clear brand image. The simpler the object, like a soda, a hamburger, or a search engine, and the greater the number of competitors or substitutes, the clearer a product's image must be in the mind of the consumer. Clutter and added amenities do not necessarily add to the perceived, unique value of the product. Make sure that the product delivers on its promises. Because Google has done all of these things, it is hard to imagine a…...

The Google Scholar search engine appears more comprehensive in scope relative to ProQuest as well. This is attributable to the greater number of courses Google indexes from an academic standpoint to gain this data. While ProQuest does not have as much content accessible using Boolean search parameters as Google Scholar, of the documents it indexes, a higher percentage of them are accessible. There is also a greater level of flexibility in how citations are downloaded on ProQuest relative to Google Scholar. Support for APA, AMA, Turabian, and Harvard formats is available on ProQuest for example and not available on Google Scholar. This can be a significant time saving feature when larger papers are being researched.
When a Boolean search was completed using the Google U.S. Government Search, 58,200 documents were found, and like Google Scholar, when the exact search term "Tenured faculty & Post-tenure review models" was used, no matches…...

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References

Samuelson, P. (2009). Legally Speaking: The Dead Souls of the Google Book Search Settlement. Association for Computing Machinery. Communications of the ACM, 52(7), 28.

Google Cluster Architecture
"Web Search for a Planet: The Google Cluster Architecture," IEEE Micro, Mar-Apr., 2003, 22-28.

The central idea of this IEEE Micro article is that Google has designed a search engine which is energy efficient, reliable, and so cost effective that it allows them to provide superior service. The article begins by pointing out that every request to a search engine requires complex computations. When Google gets a request, it reads hundreds of megabytes of data and uses tens of billions of CPU cycles. With thousands of such requests happening every second, Google's infrastructure compares in size to a supercomputer installation! Energy efficiency and price-performance ratio are the most important factors to its design. Easy parallelism is the main priority so that different queries can run on different processors (the overall index is partitioned so that a single query can use multiple processors).

Google's architecture provides reliability by using many commodity…...

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Bibliography

"Web Search for a Planet: The Google Cluster Architecture," (2003). IEEE Micro, Mar-Apr., 22-28.

SEO
This literature review looks at the question of SEO return characteristics of large and small firms from several different perspectives. The goal is to determine whether small firms are more effected by the equity offering than larger firms. This section examines the overall evidence for performance issues (including financial anomalies and manager performance) and whether research indicates evidence for a rational or behavioral explanation.

Financial Anomalies

A firm's success in a seasoned equity or initial public offering is determined by many factors that are seemingly disconnected, but which the research shows are interdependent. Among these are the anomalies that cannot adequately be described by rational theories of pricing. As an example, Li (2012) suggests that the cyclical nature of the economy has a far greater effect on certain types of offerings (IPOs and SEOs among them) than was previously thought. Again, the relatively unpredictable nature of firms and investors can cause problems…...

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References

Abhyankar, A., & Ho, K.-Y. (2001). Is long-horizon abnormal performance after seasoned equity offerings illusory? New evidence from the UK. Retrieved from  http://www.fin.ntu.edu.tw/~conference2002/proceding/3-1.pdf 

Brau, J.C., Brown, R.A., Osteryoung, J.S. (2004). Do venture capitalists add value to small manufacturing firms? An empirical analysis of venture and non-venture capital-backed initial public offerings. Journal of Small Business Management, 42(1).

Brau, J.C., & Osteryoung, J.S. (2001). The determinants of successful micro-IPOs: An analysis of issues made under the small corporate offering registration (SCOR) procedure. Journal of Small Business Management, 39(3).

Brav, A., Michaely, R., Roberts, M., & Zarutskie, R. (2009). Evidence on the tradeoff between risk and return for IPO and SEO firms. Financial Management, 38(2).

Advances in jet engine design [...] new jet engine types or theoretical designs, including specifications, theory of operation, and how they will benefit modern aviation. Research on new technologies proliferates in the jet engine arena. There are many companies and government agencies attempting to advance jet engine design and performance, including engines that can think for themselves, engines which can fly at seven times the speed of sound, and advanced software to help create these new designs.
ADVANCES IN JET ENGINE DESIGN

Scientists and researchers are continually searching for new technologies for the future, and jet engine design is no exception to this search. New jet engine technologies are in various stages of research and design today, and modern aviation can look forward to many innovations that will move people and freight farther, faster, and with less jet noise in the future. NASA and the Air Force are two governmental agencies…...

The aircraft collided with power lines. The flight was being operated without a flight plan being filed under the required rules. Visual conditions prevailed at the time of the accident and due to the accident; the commercial pilot and passenger received fatal injuries. The helicopter was destroyed. The flight had started at 1835 and according to the operator the pilot had a standard pattern of usage which included delivery of cargo to a facility and the carriage of a passenger was not authorized. A witness on the ground said that the helicopter was flying at a low altitude in a terrain of a pasture with many trees. This was about 4 nautical miles south of the airport from where the pilot took off. Then the witness saw the helicopter run directly at the power lines that crossed the valley and the witness ran to avoid what he though was…...

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References

Accident and Incident Reports- Detail: Air Safety Occurrence Report" Retrieved at Accessed on 31 July, 2005http://www.atsb.gov.au/aviation/occurs/occurs_detail.cfm?ID=315.

Accident and Incident Reports- Detail: Occurrence Brief" Retrieved at Accessed on 31 July, 2005http://www.atsb.gov.au/aviation/occurs/occurs_detail.cfm?ID=593.

ATL02FA003" Retrieved at   on 31 July, 2005http://www.ntsb.gov/ntsb/brief2.asp?ev_id=20011030X02163&ntsbno=ATL02FA003&akey=1Accessed 

Far NPRM" Retrieved at on 31 July, 2005http://www.airweb.faa.gov/Regulatory_and_Guidance_Library/rgNPRM.nsf/0/4fc87ae63811cda486256827005bc1cc?OpenDocumentAccessed

Ethics and Promoting Your Site
Ethical esearch

Search Engine Optimization -- SEO techniques is the methodology of making a website and its content more relevant for search engines and eventually for the user community who search them through 'keywords' and 'phrases' for getting appropriate results. The entire process includes making strategies to enhance web pages so that they are able to gain a higher ranking in actual search engine results. The ideal scenario is the particular enterprise's website to get listed on the first page of search engine results when the targeted keywords and phrases are searched and for this the enterprise's website needs to be optimised for these terms. (Majchrzak, 2008)

Unethical marketing techniques used in e-business:

An ongoing debate often encountered is what is "unfair" or "unethical" in promoting website for e-business. Essentially the objective of SEO is to manipulate the search engines into ranking the particular site higher. However the methods…...

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References

Dunford, Terry. (2008) "Advances Search Engine Optimization: A logical Approach"

American Creations of Maui.

Jenkins, Sue. (2007) "Web Design: The L. Line, The Express Line to Learning"

Wiley Publishing.

Social Perceptions and Bias
Within any organization there is a dual cognitive and emotional role in making decisions. In the 21st century global environment, this role is accentuated and allows far less time than ever before. Typically, decision making is the result of stimuli, then choosing from alternatives based on past and current knowledge, then making a final choice of an action or group of action. One way of looking at the decision making process is that it is ingrained within the human psychological perspective, which makes it both unique and complex for the individual or organization involved. esearchers Seo and Barrett (2007) present a theory that contrary to the popular belief that emotions (feelings) are dysfunctional in decision making, in fact, research shows that individuals who are able to identify and distinguish among feelings have a greater chance of making successful and discreet decisions by looking critically at their own…...

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REFERENCES

Ashforth, B., Humphrey, R. (1995). Emotion in the Workplace: A Reappraisal.

Human Relations. 48 (2): 97-125.

Baron, R., Kenney, D. (1986). The Moderator-Mediator Variable Distinction in Social

Psychological Research. Journal of Personality and Social Psychology. 51 (6): 1173-82.

Ecommerce Application at Spanx
The AiMA (Atlanta Interactive Marketing Association) awarded Sherpa: Web Studio as the most effective search engine marketers for the year 2008. Sherpa was chiefly highlighted for their outstanding search engine marketing for Spanx by Sara Blakely. Spanx is primarily an ecommerce website and with its association with Sherpa the online business was able to amplify the sales by 550%, by means of search engine driven traffic. The world of ecommerce is becoming compact day by day, this attribute has not just enhanced the working of the online business, but it has also eased the brick and mortar business to the e-tails and online shopping cart ease.

The present state of this online business is the end product of the 10 years ceaseless working and innovations of the owner Sara Blakely. She initiated the store from, a single brick mortar business and a capital of $5,000. But with continuous…...

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References

Alm, J. (2002). Does a Seller's eCommerce Reputation Matter? The Journal of Industrial Economics, 337 -- 349.

Liu, L. (2003). A Reputation-Based Trust Model for Peer-to-Peer eCommerce Communities. International Conference on E-Commerce Technology, 98-117.

Molla, A. (2005). eCommerce adoption in developing countries: a model and instrument . Information & Management, 877-899 .

Reynolds, J. (2002). eCommerce: a critical review. International Journal of Retail & Distribution Management, 417-444.

GOOGLE vs. BING
Google v. Bing

Google vs. Microsoft (Bing): Search engine wars

Google is not simply a search engine company: it is synonymous with searching the web much like Coca-Cola is synonymous with soda. However, the software giant Microsoft is attempting to outflank Google by introducing a rival search engine called Bing. Microsoft has floundered in the past when it has moved outside of its software 'comfort zone.' Despite becoming an incredibly successful company thanks to Microsoft Windows, it has failed to unseat Apple as the industry leader in the all-important music, smartphone, and tablet markets. Microsoft is desperately seeking to diversify its assets, given that PCs may soon become obsolete, due to the explosion of mobile computing. Google is its primary competitor in the search engine market.

Porter's five forces of competition

Bargaining power of buyers

In the search engine marketplace, the buying power of web-surfers is extremely high. It is very easy for…...

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References

Knibbs, Kate. (2013). Study says Bing returns five times more Malware-laden links than Google.

Digital Trends. Retrieved:  http://www.digitaltrends.com/web/bing-vs.-google-when-it-comes-to-malware-beware-of-bing/ 

Kumar, A. (2012). Google v. Bing: Which is better? Entrepreneur. Retrieved:

 http://www.entrepreneur.com/blog/224639

A literature review is a particular type of academic assignment. You need to find relevant literature for your topic, summarize it, and analyze it. Since your topic is deforestation, you want to search for literature on that topic for your literature review. However, you want to make sure you choose suitable types of literature. For an academic paper, that means focusing on peer-reviewed articles, book chapters, and other scholarly works.

First, think about your central question. The query appears to concern the tipping point, where deforestation will have irreversible environmental consequences. In fact, deforestation....

1. The Power of a Good Title: How the Right title can Make or Break Your Writing
2. The Art of Crafting Catchy Titles: Tips and Tricks for Creating Engaging Headlines
3. The Impact of a Strong Title in Academic Writing: How to Grab the Reader’s Attention
4. The Psychology of Titles: Understanding Why Certain Headlines Capture Our Interest
5. Unleashing Your Creativity with a Title Generator: How to Generate Unique and Compelling Titles
6. The Evolution of Title Generation Tools: How Technology is Changing the Way we Create Headlines
7. Title Trends in Modern Marketing: Analyzing the Most Effective....

1. The evolution of web design: From early HTML websites to modern responsive design techniques
2. The importance of user experience in web design: How to create a visually appealing and user-friendly website
3. The impact of color theory in web design: How color choices can influence user behavior and emotions
4. The role of typography in web design: Choosing fonts that enhance readability and convey brand identity
5. Responsive web design: Why it's important and how to implement it effectively
6. The psychology of web design: Understanding user behavior and designing for cognitive biases
7. The relationship between web design and SEO: How to optimize....

1. The Impact of Responsive Design on User Experience

Analyze the principles of responsive design and its role in enhancing website accessibility and usability.
Discuss the benefits of responsive design for various user devices and screen sizes.
Explore case studies showcasing the effectiveness of responsive design in improving user satisfaction and website engagement.

2. Optimization Strategies for Website Performance

Evaluate the factors that influence website performance, such as page loading speed, image optimization, and code efficiency.
Discuss techniques to optimize website content, including image compression, minification, and caching.
Analyze the impact of performance optimization on user experience, search engine ranking, and....