Its success might be called an 'anti-marketing' campaign given that it was done without careful marketing segmentation -- it was marketed to all consumers, with a unified image. Although it does not fit the conventional definitions of either service or product design, and in many ways seems to exist in undefined virtual space, it still possesses a loyal core of users.

The goal of every branding campaign, Taylor suggests, is to create a clear brand image. The simpler the object, like a soda, a hamburger, or a search engine, and the greater the number of competitors or substitutes, the clearer a product's image must be in the mind of the consumer. Clutter and added amenities do not necessarily add to the perceived, unique value of the product. Make sure that the product delivers on its promises. Because Google has done all of these things, it is hard to imagine a…

The Google Scholar search engine appears more comprehensive in scope relative to ProQuest as well. This is attributable to the greater number of courses Google indexes from an academic standpoint to gain this data. While ProQuest does not have as much content accessible using Boolean search parameters as Google Scholar, of the documents it indexes, a higher percentage of them are accessible. There is also a greater level of flexibility in how citations are downloaded on ProQuest relative to Google Scholar. Support for APA, AMA, Turabian, and Harvard formats is available on ProQuest for example and not available on Google Scholar. This can be a significant time saving feature when larger papers are being researched.

When a Boolean search was completed using the Google U.S. Government Search, 58,200 documents were found, and like Google Scholar, when the exact search term "Tenured faculty & Post-tenure review models" was used, no matches…

References

Samuelson, P. (2009). Legally Speaking: The Dead Souls of the Google Book Search Settlement. Association for Computing Machinery. Communications of the ACM, 52(7), 28.

search I intended to use various keyword searches in order to find the relevant literature regarding how lifestyle modification compared to no modification in liver transplant patients, with a view to the impact on quality of life over 4 months post-operation. I was utilizing an intervention PICO and the reviews that I deemed relevant were systematic, reviews with meta-analysis of randomized control trials, case control studies, qualitative studies, and articles in which expert opinion was pronounced. Thus the purpose of these searches was to find literature which represented the extent of academic work on the subject in recent years.

Purpose Statement

The purpose of this review was to discover primary sources in various databases such as Medline, Cinahl, Embase, PsychINFO, and PubMed. Secondary sources were also targeted using Cochrane Database of Systematic Reviews and Cochrane Central Register of Controlled Trials.

Strengths and Weaknesses

Medline was utilized primarily because it is…

Key word searches included various phrases such as "post liver transplant patient," "post-operative liver transplant patient," "change in diet," "nutrient levels," "quality of life," and any combination of the aforementioned among other similarly worded combinations of key words. Key words were culled from various commonalities among primary reading at the beginning of this research.

PICO

The PICO searches were generated using combinations of "post liver transplant patient" and "life style modification" and "quality of life" and various combinations with results being works such as Masala et al. (2012) study entitled "Quality of life and physical activity in liver transplantation patients: results of a case-control study in Italy." This article was helpful in pointing the way to other articles as it also contained key words that would later be used to generate further results in the search engines and databases mentioned above.

Google Cluster Architecture

"Web Search for a Planet: The Google Cluster Architecture," IEEE Micro, Mar-Apr., 2003, 22-28.

The central idea of this IEEE Micro article is that Google has designed a search engine which is energy efficient, reliable, and so cost effective that it allows them to provide superior service. The article begins by pointing out that every request to a search engine requires complex computations. When Google gets a request, it reads hundreds of megabytes of data and uses tens of billions of CPU cycles. With thousands of such requests happening every second, Google's infrastructure compares in size to a supercomputer installation! Energy efficiency and price-performance ratio are the most important factors to its design. Easy parallelism is the main priority so that different queries can run on different processors (the overall index is partitioned so that a single query can use multiple processors).

Google's architecture provides reliability by…

Bibliography

"Web Search for a Planet: The Google Cluster Architecture," (2003). IEEE Micro, Mar-Apr., 22-28.

SEO

This literature review looks at the question of SEO return characteristics of large and small firms from several different perspectives. The goal is to determine whether small firms are more effected by the equity offering than larger firms. This section examines the overall evidence for performance issues (including financial anomalies and manager performance) and whether research indicates evidence for a rational or behavioral explanation.

Financial Anomalies

A firm's success in a seasoned equity or initial public offering is determined by many factors that are seemingly disconnected, but which the research shows are interdependent. Among these are the anomalies that cannot adequately be described by rational theories of pricing. As an example, Li (2012) suggests that the cyclical nature of the economy has a far greater effect on certain types of offerings (IPOs and SEOs among them) than was previously thought. Again, the relatively unpredictable nature of firms and investors…

References

Abhyankar, A., & Ho, K.-Y. (2001). Is long-horizon abnormal performance after seasoned equity offerings illusory? New evidence from the UK. Retrieved from  http://www.fin.ntu.edu.tw/~conference2002/proceding/3-1.pdf 

Brau, J.C., Brown, R.A., Osteryoung, J.S. (2004). Do venture capitalists add value to small manufacturing firms? An empirical analysis of venture and non-venture capital-backed initial public offerings. Journal of Small Business Management, 42(1).

Brau, J.C., & Osteryoung, J.S. (2001). The determinants of successful micro-IPOs: An analysis of issues made under the small corporate offering registration (SCOR) procedure. Journal of Small Business Management, 39(3).

Brav, A., Michaely, R., Roberts, M., & Zarutskie, R. (2009). Evidence on the tradeoff between risk and return for IPO and SEO firms. Financial Management, 38(2).

Electronic and Hybrid Engines Be Used Instead of the Petrol Engines

Hybrid engines and electric and other forms of fuel are being tried the world over on account of multiple problems. It is not only for vehicles but also for the industries that use fossil fuels and chemicals for manufacture. The primary problem is the pollution of the air, water and the entire planet on account of fossil fuel use. Not all fossil fuel forms are harmful. For example CNG, compressed natural gas is less harmful. The use of fossil fuel has deadly repercussions on human, animal and plant health. In other words all life on the planet can be at jeopardy. The shocking truth is revealed as follows: John Vidal of the Guardian reported that millions die in Asia on account of vehicle pollution. According to the report he quoted, issued by a consortium of universities working in conjunction…

References

Alternative Fuels Data Center. Plug-In Hybrid Electric Vehicles Govt Energy site.



Eto, Joseph. 1996. The Past, Present, and Future of U.S. Utility Demand-Side Management Programs.

Imperial College. Environmental Planning and Management. Imperial College Press.

Advances in jet engine design [...] new jet engine types or theoretical designs, including specifications, theory of operation, and how they will benefit modern aviation. Research on new technologies proliferates in the jet engine arena. There are many companies and government agencies attempting to advance jet engine design and performance, including engines that can think for themselves, engines which can fly at seven times the speed of sound, and advanced software to help create these new designs.

ADVANCES IN JET ENGINE DESIGN

Scientists and researchers are continually searching for new technologies for the future, and jet engine design is no exception to this search. New jet engine technologies are in various stages of research and design today, and modern aviation can look forward to many innovations that will move people and freight farther, faster, and with less jet noise in the future. NASA and the Air Force are two governmental…

The aircraft collided with power lines. The flight was being operated without a flight plan being filed under the required rules. Visual conditions prevailed at the time of the accident and due to the accident; the commercial pilot and passenger received fatal injuries. The helicopter was destroyed. The flight had started at 1835 and according to the operator the pilot had a standard pattern of usage which included delivery of cargo to a facility and the carriage of a passenger was not authorized. A witness on the ground said that the helicopter was flying at a low altitude in a terrain of a pasture with many trees. This was about 4 nautical miles south of the airport from where the pilot took off. Then the witness saw the helicopter run directly at the power lines that crossed the valley and the witness ran to avoid what he though was to…

References

Accident and Incident Reports- Detail: Air Safety Occurrence Report" Retrieved at http://www.atsb.gov.au/aviation/occurs/occurs_detail.cfm?ID=315. Accessed on 31 July, 2005

Accident and Incident Reports- Detail: Occurrence Brief" Retrieved at http://www.atsb.gov.au/aviation/occurs/occurs_detail.cfm?ID=593. Accessed on 31 July, 2005

ATL02FA003" Retrieved at  http://www.ntsb.gov/ntsb/brief2.asp?ev_id=20011030X02163&ntsbno=ATL02FA003&akey=1Accessed  on 31 July, 2005

Far NPRM" Retrieved at http://www.airweb.faa.gov/Regulatory_and_Guidance_Library/rgNPRM.nsf/0/4fc87ae63811cda486256827005bc1cc?OpenDocumentAccessed on 31 July, 2005

Search Engines and Online Libraries

Content Creators

There are several people who might fall into the class of people who create intellectual property. First, there are creatives, for example writers, visual artists, or even project managers such as directors or the team who write code for software. All of these are actively involved in the creative process. When they are doing as employees or contractors of a company, then typically the rights flow to the company, as the financier of the project. But someone creating on their own should have full right to distribute as they please, whether or not this involves active digital rights management. There are examples of star acts that have sought to exert greater control over their work, using digital distribution models to bypass record companies. This is an example of a content creator exerting their natural control over how they distribute and control their work…

Ethics and Promoting Your Site

Ethical esearch

Search Engine Optimization -- SEO techniques is the methodology of making a website and its content more relevant for search engines and eventually for the user community who search them through 'keywords' and 'phrases' for getting appropriate results. The entire process includes making strategies to enhance web pages so that they are able to gain a higher ranking in actual search engine results. The ideal scenario is the particular enterprise's website to get listed on the first page of search engine results when the targeted keywords and phrases are searched and for this the enterprise's website needs to be optimised for these terms. (Majchrzak, 2008)

Unethical marketing techniques used in e-business:

An ongoing debate often encountered is what is "unfair" or "unethical" in promoting website for e-business. Essentially the objective of SEO is to manipulate the search engines into ranking the particular site…

References

Dunford, Terry. (2008) "Advances Search Engine Optimization: A logical Approach"

American Creations of Maui.

Jenkins, Sue. (2007) "Web Design: The L. Line, The Express Line to Learning"

Wiley Publishing.

Social Perceptions and Bias

Within any organization there is a dual cognitive and emotional role in making decisions. In the 21st century global environment, this role is accentuated and allows far less time than ever before. Typically, decision making is the result of stimuli, then choosing from alternatives based on past and current knowledge, then making a final choice of an action or group of action. One way of looking at the decision making process is that it is ingrained within the human psychological perspective, which makes it both unique and complex for the individual or organization involved. esearchers Seo and Barrett (2007) present a theory that contrary to the popular belief that emotions (feelings) are dysfunctional in decision making, in fact, research shows that individuals who are able to identify and distinguish among feelings have a greater chance of making successful and discreet decisions by looking critically at their…

REFERENCES

Ashforth, B., Humphrey, R. (1995). Emotion in the Workplace: A Reappraisal.

Human Relations. 48 (2): 97-125.

Baron, R., Kenney, D. (1986). The Moderator-Mediator Variable Distinction in Social

Psychological Research. Journal of Personality and Social Psychology. 51 (6): 1173-82.

Searching

All databases comprise of records described by search engines used in searching these records or data. While search engines appear to differ, the underlying principles of database searching and strategies are common. The first principle argues that before an individual begins to search for any information, he/she should develop a search strategy. This involves brainstorming about the keyword to be used (Ullman, 2011). It is imperative to take into account possible synonyms such as automobile and car, alternative spelling like labor and labor, organization and organization, and plurals. The second principle applies to people searching for older materials. This principle requires researchers to consider changes in terminologies. This could be because of developing complex vocabularies and modifying them into appropriate languages.

The Boolean principle stems from the George Boole who focused in writing about a principle designed to elicit better search results through the formulation of precise queries. This…

References

Shasha, D., & Bonnet, P. (2012). Database Tuning: Principles, Experiments, and Troubleshooting Techniques. Burlington: Elsevier.

Ullman, J.D. (2011). Principles of database and knowledge base systems. Rockville, Md: Computer Science Press

Ecommerce Application at Spanx

The AiMA (Atlanta Interactive Marketing Association) awarded Sherpa: Web Studio as the most effective search engine marketers for the year 2008. Sherpa was chiefly highlighted for their outstanding search engine marketing for Spanx by Sara Blakely. Spanx is primarily an ecommerce website and with its association with Sherpa the online business was able to amplify the sales by 550%, by means of search engine driven traffic. The world of ecommerce is becoming compact day by day, this attribute has not just enhanced the working of the online business, but it has also eased the brick and mortar business to the e-tails and online shopping cart ease.

The present state of this online business is the end product of the 10 years ceaseless working and innovations of the owner Sara Blakely. She initiated the store from, a single brick mortar business and a capital of $5,000. But…

References

Alm, J. (2002). Does a Seller's eCommerce Reputation Matter? The Journal of Industrial Economics, 337 -- 349.

Liu, L. (2003). A Reputation-Based Trust Model for Peer-to-Peer eCommerce Communities. International Conference on E-Commerce Technology, 98-117.

Molla, A. (2005). eCommerce adoption in developing countries: a model and instrument . Information & Management, 877-899 .

Reynolds, J. (2002). eCommerce: a critical review. International Journal of Retail & Distribution Management, 417-444.

GOOGLE vs. BING

Google v. Bing

Google vs. Microsoft (Bing): Search engine wars

Google is not simply a search engine company: it is synonymous with searching the web much like Coca-Cola is synonymous with soda. However, the software giant Microsoft is attempting to outflank Google by introducing a rival search engine called Bing. Microsoft has floundered in the past when it has moved outside of its software 'comfort zone.' Despite becoming an incredibly successful company thanks to Microsoft Windows, it has failed to unseat Apple as the industry leader in the all-important music, smartphone, and tablet markets. Microsoft is desperately seeking to diversify its assets, given that PCs may soon become obsolete, due to the explosion of mobile computing. Google is its primary competitor in the search engine market.

Porter's five forces of competition

Bargaining power of buyers

In the search engine marketplace, the buying power of web-surfers is extremely…

References

Knibbs, Kate. (2013). Study says Bing returns five times more Malware-laden links than Google.

Digital Trends. Retrieved:  http://www.digitaltrends.com/web/bing-vs.-google-when-it-comes-to-malware-beware-of-bing/ 

Kumar, A. (2012). Google v. Bing: Which is better? Entrepreneur. Retrieved:

 http://www.entrepreneur.com/blog/224639

UK Search Engine

Google has entered the news in the last few days as it relates to anti-trust allegations. This very much mirrors similar attention that Microsoft received some years ago for much the same reason. In both cases, there was (or is) a major force in the industry in question and it is to the point where a near-monopoly exists. Google is certainly not alone in the search engine market as there are other ones like Bing and Yahoo. However, Google has a commanding share of the market despite the presence of competitors and Microsoft was and is still very similar. There is one other thing that those two companies have in common and that is that they are both American in terms of their origin and headquarters of operations. This is not a lament or slam on the United States as they are a great ally to the…

This problem was solved in the following way: the program uuencode which is used by email-clients transforms its binary code (code of bits and bytes) into text code using ASCII table principle and it's send in the form of text character set in the following form (begin file name reports text translated binary body end). The recipient's email-client executes uudecode program and transforms it to binary primary code.

Telnet

Telnet is a program for computer networks that use TCP/IP, for example Internet. It allows terminal emulation, as it connects user's computer to a networks' server. This program which works in console mode allows to manage the controll over server as if the commands were executed on the server computer initially, as well as it allows to control, communicate and do data exchange with other computers and servers. Telecom uses identification policies as username and password and allows control of web…

References

Hahn, Harley Hahn Teaches the Internet 2nd ed., Que 2002

Kasser, Barbara Using the Internet, Fourth Edition,

Que. 2000

Gralla, Preston How the Internet Works, Fourth Edition, Que. 2001

Business Manager 0668

Transactions Process

Tools for customers

E-commerce payment solutions

Search Engine Optimization

Strategies for improvement

Affiliate Programs

Website advertisement

Search Engine Optimization and webpage rankings

Global business diversity

Business climate

Language

Culture

Infrastructure

Customer elationship Management

Website integration of tools

Discuss how you will facilitate customer payment using e-commerce solutions (e.g., how the transaction will take place, including the tools customers will use).

The customer transactions and payments are one of the important elements of e-commerce strategy. The businesses are required to offer a secure and trust worthy system for their client to manage the financial transactions. There are different transactions handling methods used by the e-commerce-based organizations. These payment methods should be aligned with the overall business transaction handling process as well as appropriate selection of tools and e-payment solutions.

Transactions Process:

The transactions of products produced under the label of Sunny Day salon are mainly related…

References:

Buttle, F. (2012). Customer relationship management.USA: Routledge.

Kent, P. (2012). Search engine optimization for dummies. USA: John Wiley & Sons Inc.

Kim, C., Tao, W., Shin, N., & Kim, K.S. (2010). An empirical study of customers' perceptions of security and trust in e-payment systems. Electronic Commerce Research and Applications, 9(1), 84-95.

Ojeda-Zapata, J. (2011). iPad Means Business: How Apple's Tablet Computer is Changing the Work World. USA: Happy About.

Microsoft Bong and Google Using TheFour Ps of Marketing

Comparing Microsoft Bing and Google Using the Marketing Mix

Google's dominance of the search market globally continues despite the aggressive launch in 2009 of Bing, a new search engine, by Microsoft. To date, Google is still the most preferred search engine globally, with a commanding market share lead (Grensing-Pophal, 2012). Both of these search engines are financed through advertising revenues, with Google's AdWords being the most profitable online advertising platform globally today as well. Microsoft's Bing advertising strategies have gravitated towards paid search and more traditional forms of online business models (Grensing-Pophal, 2012). These have been somewhat successful in raising the profitability of the Online Division of Microsoft, known as one of the least profitable in the entire company (Vance, 2012). Google on the other hand continues to be one of the most consistently profitable businesses in the high technology sector,…

References

Cho, K. (2009). Powering the Google Engine: Innovation is key. Fountainebleau, France, Fountainebleau:

Goi, C.L. (2009). A review of marketing mix: 4Ps or more? International Journal of Marketing Studies, 1(1), 2-15.

Grensing-Pophal, L. (2012). The impact of apps on search. EContent, 35(4), 6-7,10

Iyer, B., & Davenport, T.H. (2008, Reverse engineering Googles' innovation machine. Harvard Business Review, 86, 58-68.

6. When would you suggest using negative match for keywords? Please give a specific example of a keyword and a related negative match.

The intent of using negative keywords is to trim back the number of items returned in a search, making the results delivered more relevant. The example shown below illustrates how a search of the New York Yankees could be made more relevant by removing the local New York football teams.

Negative keywords: New York Giants, New York Jets

7. Using the information provided in the attached Excel spreadsheet, please answer the following questions:

a. What is the clickthrough rate (CTR) for the keyword, Rock Band 2? Please illustrate the formula used to derive your answer.

CTR = (Clicks/Impressions) x 100

.15 = (16,797/110547) x 100

b. What is the CTR for the overall campaign?

.046 = (575,082/12,282,679) x 100

c. What is the CPC for the keyword,…

Google is one of the most known search engines available today. Started up in 1999, Google slowly began to gain a high ranking among search engines and ad revenue vehicles. Through an analysis of Porter's five forces, one can begin to understand how Google became one of the most used search engines used today.

The first force to be analyzed is the threat of new entrants to the market. Currently, the threat of new entrants is low as people have already grown comfortable with the search engine choices presently available. Furthermore, Google has demonstrated that it has a strong foothold on the search engine market. In November 2009, Google "enjoyed a 65.6% share of all U.S. searches…[and outside] the United States Google's lead was even larger, exceeding a 90% share of search queries in numerous countries."

The second force that needs to be analyzed is the threat of substitutes. Presently,…

Works Cited

Chang, A. (2012, July 17). It's official: Social media users happier with Google+ than with Facebook. Wired. Accessed 16 September 2012, from  http://www.wired.com/gadgetlab/2012/07/facebook-google-plus-survey/

PDF to the phrase Tenured & Post-tenure review models yielded an entire page of links to PDFs on the subject. This is especially useful when doing research. A limitation of Bing in this area however is the lack of citation support provided however that is found in EBSCO Host or ProQuest, two excellent academic databases. In conclusion, the iterative nature of Bing is very effective in targeting content of interest and the use of specific operands or qualifiers including .PDF work well. The only limitation however is the amount of content indexed at this point by the search engine.

The site Search.yahoo.com was also evaluated using the search term Tenured & Post-tenure review models both in exact phrasing and also in Boolean search. This search engine provides an estimated time for the search to be completed which for this specific phrase when configured as a Boolean search, took .49ms. Just…

Google Monopoly

Technology and the internet have brought about many changes in nearly all facets of modern living. As a result, markets and financial systems also have felt the impacts of this massive revolution. Monopolistic trends have been witnessed in the past decade as those organizations who can capitalize on a market, or by creating a brand new market, dominate with product innovation and keen business practices

The purpose of this essays is to exaine Google as company who is exisiting and flourishing in a monopoly market. The serach engine market has produced billions of dollars of revenue for this internet company. This essay will describe the major factors that affect the degree of the competitiveness in this market that Google is currently dominating. The essay will also examine the competitive forces that are trying to vie for business share and competitive advantage in this particular market.

Signs of a…

References

Bort, J. (2013). Steve Ballmer: Google Is a Monopoly and Should Be Investigated by The Governement. Business Insider, 20 Sep 2013. Retrieved from  http://www.businessinsider.com/steve-ballmer-google-is-a-monopoly-2013-9 

Crawford, S. (2012). Is Google A Monopoly? Wrong Question. Bloomberg, 8 July 2012. Retrieved from  http://www.bloomberg.com/news/2012-07-08/is-google-a-monopoly-wrong-question.html 

Efrati, A. (2013). Google Earnings: Profit Up But Search Ad Prices Drop 6%. The Wall Street Journal, 18 July 2013. Retrieved from  http://online.wsj.com/news/articles/SB10001424127887324263404578614290220266684 

Goodwin, D. (2013). Google Fails to Gain Search Market Share, Bing Steals From Yahoo. Search Engine Watch, 14 Nov 2013. Retrieved from  http://searchenginewatch.com/article/2307115/Google-Fails-to-Gain-Search-Market-Share-Bing-Steals-From-Yahoo

Webquest

In a comparison of the Yahoo! search engine (http://www.yahoo.com) and the Google search engine (http://www.google.com),there are some very interesting similarities, but also some blatant differences. Yahoo! provides the options of searching on the web, in images, in yellow pages, and in products. Google provides the options of searching the web, images, groups, directory, and news. Both engines provide suggestions if there is a chance one misspelled a common word in your search terms. When performing any kind of general search on Yahoo!, for example searching for the terms TECHNOLOGY EDUCATION, the first several "search results" are actually paid ads in disguise. On Google, however, the ads are clearly marked as such, and all results are not paid. Beyond the paid ads, the different engines provided different but equally relevant results. Other differences are that Yahoo! offers a separate link to open the result in a new window, which is…

In addition to optimizing the website and driving traffic through search engines, wholesale mortgage consider advertising on third party websites and in search engines using a combination of banner advertisements and text links.

Graphical banner advertisements, pop-ups and text based ads are online ads that are placed on third party websites, linking back to a website is another way of using emarketing. The ads are designed to encourage users to click through to a site to learn more and ultimately, to buy. These ads can be set up for a fee pay-per-click, pay-per-lead, pay-per-sale or they can be part of a reciprocal ad exchange with an online 'partner', where one can place a partner's ad on one's website in exchange for the partner doing the same.

Another, often overlooked, but cost-saving method of marketing the business online is by publishing editorial in third party ezines, enewsletters and on information-based websites…

References

Mack, T. (2000). Electronic Marketing: What You Can Expect. The Futurist. Volume: 34. Issue: 2.

Cunningham, M. (2001). B2B: How to Build a Profitable E-Commerce Strategy. Perseus Publishing (Current Publisher: Perseus Publishing): Cambridge, MA.

Successful Marketing Demands New Approach'. USA Today. Volume: 129. Issue: 2663. August 2000.

The graphics, text, and color of DontDateCreeps.com will strive for a neutral overall site look and feel conducive to a wide spectrum of appeal, because it is anticipated that users will represent wide variation in age and interests, in addition to both genders and alternate sexual preferences. This is a standard practice within all advertising media (Belch & Belch 1998) that is equally applicable to online formats. One mechanism under development includes prompts for users to provide basic information about themselves such as age, geographic location, and general interests.

This purpose of this feature is two-fold: (1) it is intended to augment the primary search functions by triggering additional searches associated with websites and databases particularly relevant to the descriptive information entered by the user; and (2) it will be used to coordinate page presentations most consistent with the user's age, location, and interests. For example, a user who enters…

References

Belch, G, Belch, M. (1998) Advertising and Promotion: An Integrated

Marketing Communications Perspective. New York: Irwin/McGraw-Hill

Halbert, T., Ingulli, E. (2000) Law & Ethics in the Business Environment 3rd Edition. Cincinatti, OH: West Legal Studies.

E-Commerce Marketing Plan

Nielsen Media esearch was founded in the 1920s by Arthur Nielsen and it focused on assessing the success of advertisements within the consumer markets. During the following decade, the organization commenced to assess the success and popularity of radio programs. The means in which the organization assessed the ratings of television programs evolved and these were eventually applied to compute the ratings of television programs. Today, Nielsen is evolving to assess the ratings, popularity as well as other elements regarding radio and television programs, but also online efforts. Additionally, the company is also measuring ratings on novel equipments, such as TiVos. This very evolution of Nielsen and its ability to quickly adapt and ensure rating measurement on a variety of media creates its unique selling proposition. "You know you are a powerful research company when your results change the face of television programming. The king of TV…

References:

Hoeger, W.K., Hoeger, S.A., 2008, Lifetime physical fitness and wellness: a personalized program, 10th edition, Cengage Learning

2010, Hoovers, http://www.hoovers.com last accessed on December 6, 2010

2010, Kantar,  http://www.kantar.com  / last accessed on December 6, 2010

2010, GfK,  http://www.gfk.com  / last accessed on December 6, 2010

This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again to an individual who is already a customer better than he would be able to a new customer. The third tip is that the marketer must avoid making exaggerated claims about his product or service even if it may actually be true. This is because the customer is always wary of false claims and would automatically tend to avoid such websites. Another tip is that if a discount and a bonus were to be combined within one particular offer, then it would be so very irresistible that the customer would have no option than to purchase it. A series of special…

References

Buck, Michael. "How to Use Credibility and Believability to Pierce Your Prospects, Skepticism and Run Circles around Your Competition" Retrieved at  http://www.theallineed.com/ad-marketing-3/marketing-014.htm . Accessed on 10 February, 2005

Leduc, Bob. "10 Important Marketing Tips" Retrieved at http://www.smithfam.com/news2/marketing-tactics.html. Accessed on 10 February, 2005

Mayer, Jeffrey J. "What happens when a Customer Calls?" Retrieved at  http://www.actnews.com/Articles/2000/02-customercalls.shtml . Accessed on 10 February, 2005

Patrick Pawling, G. "5 Steps to better customer care" Retrieved at http://business.cisco.com/prod/tree.taf%3Fasset_id=58122&public_view=true&kbns=1.html. Accessed on 10 February, 2005

WEB ANALYSIS OF THE DAVID M. RUBENSTEIN RARE BOOKS AND MANUSCRIPT LIBRARY

Web Analysis of the David M. Rubenstein Rae Books & Manuscipt Libay

David M. Rubenstein Rae Books and Manuscipt Libay is located in William R. Pekins libay within Duke Univesity campus. The libay has moe than five thousand nine hunded and ninety-one achival collections. Among them, seven hunded and seventy-nine have a finding aid that enables eseaches, students and othe inteested paties to access the collections online. The libay segmented the website into dissimila sections to make seaching easy. These sections include a catalogue seach, a finding seach aid, a digital collection seach, a collection aea and a section to conduct eseach. The seaching options povide and demonstate useful seaching pactices and infomation (Cox & Achives Students, 2007, P. 32).

How does the institution pesent its holdings, and how useful is this pesentation fo a eseache

Fo any…

references

Cox, R. & Archives Students, 2007, Machines in the archives: Technology and the coming transformation of archival reference, First Monday: Peer-reviewed journal on the internet. 12(11). Retrieved from:  http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2029/1894 

Duke University Libraries, 2011, Inventory of the Bill Bramberg Collection, 1955-1956.

Retrieved from:

 http://library.duke.edu/digitalcollections/rbmscl/uabrambergb/inv/

Starting at the persona level, HubSpot needs to realize that Owner Ollie and Marketer Marys are just one of several people involved in the buying process of their services. HubSpot needs to understand who the other people are in the buying process in each of these segment, including the influencers of Owner Ollie and Marketer Mary, and how their influence impacts how each of these personas achieve their marketing and sales objectives or not. The persona research also needs to include pricing elasticity by service and the overall pricing elasticity for marketing services in general. HubSpot today has not gone to this level of analysis with any customer base yet. Given their strong analytics background and core base of engineering talent from MIT, this will be achievable. Knowing each member of the buying process for Owner Ollie and Marketer Mary will also allow HubSpot to understand the demand curve for…

driven person, I did not select the research-oriented investment banking program by accident. Rather, I consciously seek experiences and encounters that will maximize my business acumen and leadership potential. Moreover, I know that the SEO internship program offers its participants invaluable networking connections that can and do benefit all persons involved, connections that in this case specifically apply to the field of investment banking and research economics. Having already started my own company and invested several years of my life into business management, I now need a rigorous program of work and study that will prepare me for exponential personal and professional growth. What I want in the near and distant future is clear: a challenging and stimulating profession in high-level finance; I know the SEO program will contribute to the fulfillment of those goals.

Part Two

Success is relative to the caliber of our dreams; a person cannot be…

Google and the Mind: Notes

There are about fifty billion webpages indexed by Google. One may, in a number of ways, perceive the above fifty billion pages as signifying, from some standpoint, the joint experiences felt by a substantial share of humans -- a kind of "universal memory".

The algorithm of page rank is extremely effective as it classifies pages to make natural sense to the people who search for anything on search engines. PageRank by Google seems to be miraculously capable of prioritizing individual pages such that a person will be capable of easily relating to them. PageRank has been transforming the way web users browse the Internet. With regard to researching the universal shared memory signified by the Internet, the algorithm of PageRank appears to work effectively for users, nearly as proficiently as if they were seeking coveted information stored within their own brain (20).

Search engines have…

MC Donald's E-marketing Strategies

McDonald's Success in e-Marketing Strategies

McDonald's is a corporation of the world's largest or longest chain of hamburger fast-food restaurants. The company serves up to approximately seventy million customers each day. The corporation owns over 34,000 restaurants in about 119 nations across the globe. The company traces its foundation back in 1940 within the United States by two brothers-ichard and Maurice McDonald. It began as a barbecue restaurant, and in 1948, ichard and Maurice McDonald recognized their business as a hamburger through the production line principles (Mark, 2009, pp. 37). Later in 1955, a businessman-ay Kroc joined the business and begun franchising restaurants, as well as improving the company's return on capital. Subsequently, he purchased the food chain from McDonald brothers, thereby, overseeing its worldwide progression. Currently, the McDonald's is run either through an affiliate, a franchisee or by the corporation itself. The corporation accrues it…

References

Chaffy, D. (2013). Definitions of e-marketing, internet marketing vs. digital marketing:

What is the difference and does it matter? Journal of Online Marketing Mix, 7(2),

pp.21-35.

Environmental Defense Fund and McDonald's Corporation. (1991). Waste reduction task

Once the sampling frame has been defined, the students will be sent a mock-up of a recruitment website and they will be asked to evaluate its navigation, personalization and what factors add to or detract from its trustworthiness online. The mock-up of the online recruitment site will also allow for alerts by specific job category to be defined in addition to personalization of the site as well. Once students have been given the opportunity to review the website, questionnaires will be sent requesting their opinions. To further minimize boas, the students are going to be told this is for a beta test site program for a new job recruitment site specifically developed for graduating seniors.

Data Collection and Analysis Techniques

The data collection and analysis will be initially managed though online survey application Zoomerang, which has preliminary statistical analysis applications included on the site itself. Further analysis of the data…

Bibliography and Reference List

Talya N. Bauer, Donald M. Truxillo, Jennifer S. Tucker, Vaunne Weathers, et al. 2006. Selection in the Information Age: The Impact of Privacy Concerns and Computer Experience on Applicant Reactions. Journal of Management 32, no. 5 (October 1): 601.  http://www.proquest.com  (Accessed April 20, 2008).

Susanne M. Bruyere, William Erickson, Sara VanLooy. 2006. Information technology (it) accessibility: Implications for employment of people with disabilities. Work 27, no. 4 (January 1): 397-405.

SOPA & PIPA Legislation

File sharing involving copyright infringement began as peer-to-peer operations, sometimes with the involvement of a central server that acts as a search engine. Recently there has been a rise in file sharing where the infringing content is actually stored on the central server, such as the now-defunct megaupload.com. Consequently, there is a conflict between the rights of content owners and the rights of ordinary users of the internet. The conflict here is that efforts to eliminate sites that enable online infringing may also eliminate legitimate internet activity. In the fall of 2011 the SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) proposals were introduced into the U.S. Congress. Almost certainly, the SOPA and PIPA proposals to go after file sharers go too far in the other direction in violating the free speech rights of individual users and handing the web even more over…

WORKS CITED

Corey, G. et al. Issues and Ethics in the Helping Professions, 8th Edition. Cengage Learning, 3011.

Howard, Alexander. "What You Need to Know About the Stop Online Piracy Act in 2012." The Huffington Post, December 23, 2011.

Ranney, Karen. "Digital Thieves Are Stealing from Me." The Hill, December 13, 2011.

 http://thehill.com/blogs/congress-blog/technology/198981-digital-thieves-are-stealing-from-me

There is also relevant information for specific sectors of society such as women and seniors. The MedlinePlus Magazine includes several links to asthma information. The bottom of the page includes links that contain information such as disclaimers, copyright, and privacy information. It also contains links that provide information on the contributors of information to the Website. The privacy statement clearly provides visitors and subscribers with the assurance that their information will not be shared. All the information on the site is therefore provided on the basis of full disclosure, both of the information itself and on information providers.

This Website is therefore very reliable, and also includes information on a myriad of other health topics, which will be helpful for Amy if she wants more information on her other conditions as well.

Suspicious Website: http://www.asthmaanswersonline.com/cures-asthma/

This Website indicates that asthma can in fact be cured. Prominently displayed at the top…

Ineffective Marketing to Prospective Vendor Members

The website does not present an effective message to potential advertisers capable of convincing them to advertise on the website. The middle section of the homepage is intended to appeal to prospective vendors but it is written from the point-of-view of the needs of Vendorland.ca instead of from the perspective of the needs of the prospective vendors. By contrast, the yellowpages.ca website immediately provides a prominent search engine feature that beckons consumers to enter terms of interest.

Meanwhile, the Vendorland.ca homepage does not even provide a basic search box. It requires web users to click links to search for a web search feature. The obvious consumer-oriented ease-of-use layout of yellowpages.ca serves a dual role: it encourages first-time users to try the search engine and it suggests to potential vendors that consumers will use the site to find them. Likewise, the advertisers' page of yellowpages.ca…

E-Commerce Marketing Plan

This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.

Product

In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related…

Credibility

Identify And Evaluate A Website For Credibility

The website chosen for evaluation is http://www.kidshealth.org. The website offers information regarding the health of teenagers and children in a way that is easy for them to comprehend. The website's homepage is divided into four distinct categories to suit the parents, kids, teens, and educators. This makes it easy to navigate within the site depending on who visits the website. For information regarding health, development, and behavior, the website claims it is the most visited site. The information provided on the website is related to teenagers, kids, and all the advice offered is geared towards these age groups. The website can be easily found using Google search engine by typing kid's health, children health, or teenager health. The ranking of the website is high on the search engine, and this does confirm the claim that the website is the most visited site…

References

Gilmour, J.A., Huntington, A., Broadbent, R., Strong, A., & Hawkins, M. (2012). Nurses' use of online health information in medical wards. Journal of advanced nursing, 68(6), 1349-1358.

Korfiatis, N., Garcia-Bariocanal, E., & Sanchez-Alonso, S. (2012). Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content. Electronic Commerce Research and Applications, 11(3), 205-217.

Sillence, E., Hardy, C., & Briggs, P. (2013). Why don't we trust health websites that help us help each other?: an analysis of online peer-to-peer healthcare. Paper presented at the Proceedings of the 5th Annual ACM Web Science Conference.

Local Gangs

Part I Research Process

Using the Internet Explorer search engine, "ergen County Passaic County" was typed in. It returned no results for any gang issues. The search terms, "ergen county Passaic County gang issues in local community" was entered. It returned the results on an article, "State police survey shows gang activity in all N.J. counties" (Fabiano, 2011). The article named ergen County as one in nine counties with higher than average gang presence. The article also talked about law enforcement officials questioning the results of the survey based on the results not adding up to the number of arrests that were gang related. And, another problem of a significant population of illegal immigrants staying isolated from police and being a breeding ground for gangs.

The search terms, "New Jersey gang statistics" was entered. It returned the 2007 State police survey that compared data to the 2004 survey…

Bibliography

New Jersey Announces Gang Suppression Initiative Through Stepped Up Enforcement and Awareness Efforts. (2001, Nov 16). Retrieved from New Jersey's Online Gang Free Community:  http://www.njgangfree.org/gang-news/launch1116.htm 

Gangs in New Jersey: Municipal Law Enforcement Response to 2007 NJSP Gang Survey. (2007). Retrieved from New Jersey Department of Law and Public Safety:  http://www.state.nj.us/njsp/info/pdf/njgangsurvey-2007.pdf 

Gangs in New Jersey: Municipal Law Enforcement Response to the 2010 NJSP Gang Survey. (2010). Retrieved from New Jersey Department of Law and Public Safety:  http://www.njsp.org/infor/pdf./gangs_in_nj_2010.pdf 

Fabiano, G. & . (2011, Jan 28). State police survey shows gang activity in all N.J. counties. Retrieved from NewJersey.com:  http://www.northjersey.com/news/012811_State_police_survey_shows_gang_activity_in_all_NJ_counties.html

This double-edged sword of new technology is being increasingly being relied on for capturing knowledge in the organization, serving as a vital catalyst for higher levels of collaboration Condon, 55):

According to Jorge Lopez, industry research chief at Gartner, the focus of it has been to cut costs by automating tasks that can be broken down into discrete processes. But it has achieved all it can in that respect and any further improvements would be marginal. The next frontier for it is the non-routine work that lends itself less readily to automation - and here the talk is of 'augmentation': helping people come to decisions more quickly, and helping support any consequent action.

With knowledge workers, such as managers, who deal with non-routine kinds of work, the idea of productivity is different. As (management guru Peter) Drucker pointed out, you don't pay them by the hour but by results,' says…

Pricing is the largest competitive advantage Dell has, specifically their ability to quickly respond to changes in prices from their own suppliers. Dell's website is tailored to allow for rapid price changes, and together with the custom configuration capability, pricing is the reason why Dell excels against so many competitors.

Columbus (2003) discusses the role of special pricing requests being critical for the long-term profitability of companies that have high inventory turn items and rapid product lifecycles, as Dell does.

In terms of distribution or place, the ability of Dell to create customized PCs through any one of several manufacturing plants is really the 4th P. Of the marketing mix. The Dell manufacturing system acts as a foundation to support the execution of all 4 Ps in marketing, and certainly "place" or distribution is more dictated by the ability of the company to automatically route and fulfill orders from the…

References

AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retreived from the Internet on May 3rd, 2006 at http://lwcresearch.com/filesfordownloads/ConfigurationIstheHeartofCustomerFulfillmentforComplexProductManufacturers.pdf

Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on May 7, 2006:

http://lwcresearch.com/filesfordownloads/SqueezetheRevenueOutofSPRs.pdf

Columbus (2002) - The Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retreived from the Internet on March 6, 2006:

Evidence-Based Group Work

How can I increase attendance of a support group for at-risk teenage Latino students in a school setting?

Search for Evidence

In order to search for evidence in increasing attendance of a support group for Latino students in a school setting, I went to PubMed as my initial search engine. I chose PubMed because I have found it to be a great starting place for health-care research. Not only does it provide details about relevant articles, but it provides abstracts for most of those articles, as well as the full-text of many articles. Initially my question was how to increase the attendance of a support group for minority students in a school setting, but the amount of available information was overwhelming, so I then narrowed my search to the Latino community. The search terms that I used were "support group," "group therapy," "school setting," "teenage," "Latino," "Spanish,"…

References

Camacho, S. (2002). Addressing conflict rooted in diversity: The role of the facilitator. Soc Work Groups, 24(3-4), 135-152.

Marsiglia, F., Pena, V., Nieri, R., & Nagoshi, J. (2010). Real groups: The design and immediate effects of a prevention intervention for Latino children. Soc Work Groups, 33(2-3), 103-121.

McNeill, T. (2006). Evidence-based practice in an age of relativism: Toward a model for practice. Social Work, 51(2), 147-56.

Admissibility of Evidence at Trial

If the goal for a trial is the search for justice, why should there be rules that limit a juror's ability to render a verdict only to that information gathered in compliance with the Constitution and approved by the judge?

Part of the search for justice is making sure that the evidence admitted at trial satisfies the constitutional criteria distinguishing admissible evidence from inadmissible evidence. In large part, the rules of evidence in a criminal trial are expressly designed to protect the constitutional rights of persons suspected of criminal activity by the police. If there were no such rules, it would be difficult if not impossible to control the ways that police secured evidence on the street. In fact, prior to the modern era of American criminal justice, police routinely arrested suspects without probable cause, deprived them of counsel, food, water, and bathroom facilities, and…

References

Schmalleger, F. (2010). Criminal Justice Today: An Introductory Text for the 21st

Century. New Jersey: Prentice Hall.

Zalman, M. (2008). Criminal Procedure: Constitution and Society. New Jersey: Prentice

Hall.

But the view of Aristotle is more critical, rather than seeing the philosopher as a great prognosticator. Aristotle is presented as a great patriarch, occasionally overly venerated, as quite often his word was assumed to be 'gospel' during the heyday of the Catholic Church and scholasticism, although the website makes clear he should still be regarded as a worthy creator of the inklings of the modern scientific method.

The agenda of Philosophy Pages might also seem to be obvious, given the site's title, and its copious and helpful links to specific areas of Aristotelian philosophy, including Aristotle's doctrine of the universals, friendship, and other bibliographic sources. Although all of the data presented, however, is relatively accurate, it is extremely superficial and does not contain the copious amount of direct quotes from the philosopher's works -- far less even then the Encyclopedia page devoted to Aristotle. Also, the site is filled…

Works Cited

Aristotle." School of Mathematics and Statistics at St. Andrew's College, Scotland. Last updated 1999. 18 November 2004. http://www-gap.dcs.st-and.ac.uk/~history/Mathematicians/Aristotle.html

Aristotle." Evolution Homepage of UCMP. 2004.  http://www.ucmp.berkeley.edu/history/aristotle.html 

Kemerling, Garth. "Aristotle." Philosophy Pages. Last modified 2002. 18 November 2004.  http://www.philosophypages.com/ph/aris.htm 

Soll, Ivan. "Aristotle." World Book Online Reference Center. 2004. World Book, Inc. 18 Nov. 2004. http://www.aolsvc.worldbook.aol.com/wb/Article?id=ar029880

internet strategies of Samsung. Best known for their flagship company Samsung Electronics, a global leader in high-tech electronics manufacturing and digital media, Samsung has been in business for more than 70 years. The company began as a small export business in Taegu, Korea and has since expanded into a number of diverse businesses: advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, financial services, and hotels (Samsung, 2011). According to the all Street Journal, Samsung was expected to report second quarter operating profit this year of approximately $3.5 billion USD, which represents a decline from last year (Ramstad, 2011).

One of Samsung's internet strategies is apparent even before landing on the company's main website. hen one googles the name Samsung, the search returns 1.61 million results. At the very top of those results is the Samsung webpage, www.samsung.com. Along with listing the company's website, there is also content directed…

Works Cited

Bruner, Heather. (2009). Samsung doubles up on credibility in their latest email. Bazaarblog website. Retrieved September 17, 2011 from:  http://www.bazaarvoice.com/blog/2009/01/08/samsung-doubles-up-on-credibility-in-their-latest-email/ 

Ramstad, E. (2011). Samsung's earnings: 5 things to watch. The Wall Street Journal Korea Realtime online. Retrieved September 17, 2011 from:  http://blogs.wsj.com/korearealtime/2011/07/28/samsungs-2q-results-5-things-to-watch/ 

Samsung. (2011). About Samsung. Retrieved September 17, 2011 from:  http://www.samsung.com/us/aboutsamsung/ . Path: Welcome to Samsung; Corporate profile; History

Samsung the Network. (2005). Bloomberg BusinessWeek. Retrieved September 17, 2011 from:  http://www.businessweek.com/magazine/content/05_44/b3957049.htm

Credibility

hile mainly directed at providing information with regard to health in general, http://www.healthypeople.gov / actually brings on a more complex facade and aims at addressing a series of ideas. The website is not only limited to discussing with regard to matters regarding population health and causes of death, as it relates to the degree to which social status has an influence on a community's well-being and attempts to find connections between diverse concepts such as positive feelings and a person's likeliness to be healthier as a result of experiencing them.

Healthy People can be accessed by doing a quick search on Google or on any other search engine. A search via Google's book database can yield numerous results displaying writers who chose to reference the website in their texts. Regina M. Benjamin's "National Prevention Strategy: America's Plan for Better Health and ellness," for example, cites information found on the…

Works cited:

Benjamin, R.M. "National Prevention Strategy: America's Plan for Better Health and Wellness," (DIANE Publishing, 2011)

Kearney Nunnery, R. "Advancing Your Career: Concepts of Professional Nursing," (F.A. Davis, 29 Feb 2012)

 http://www.healthypeople.gov/

ecommerce business models

With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer to consumer respectively).

To get an insight into the working of these models, the ways they are similar and different from each other, we take a look at one site representing each of the above-discussed models. For B2B, we have Intel's site - the leading microprocessor manufacturing company. Eddie Bauer, an online shopping store having everyday-use items stands for B2C and lastly, eBay for C2C model as on this site, an ordinary surfer can assume role of both -…

Sources

Intel official site:  http://www.Intel.com 

Ebay official site:

www.Ebay.com

Eddie Bauer official site:

' hile in theory this may seem defensible, in practice it is more questionable to carefully watch every second an employee spends online -- if the employee does a bit of Christmas-shopping online, but is otherwise productive, should this be used against the employee? And cannot such objectionable sites be blocked, without violating employee privacy? hat if the employee uses his or her work email to send one or two brief personal emails -- the time 'theft' is quite minimal, yet so easy to do companies are falling prey to this temptation. And the issues of time theft blurs as employees do more work on their home computers for work -- work is taking over the home and ' private time' already. Yet this also means employees can store secret work-related items that they could store and share, if left unmonitored. Finally, RFID (radio-frequency IDs) in the workplace, which track…

Works Cited

EU data privacy directive. (2009). Privacilla. Retrieved September 17, 2009 at http://www.privacilla.org/business/eudirective.html

This limits the ability for businesses to make use of telemarketing as an advertising technique. hile most people feel that telemarketers are an annoyance, above all else, telemarketers have also been accused of deceptive practices. This act will make it easier to regulate businesses that use telemarketers. Already, in November 2007, "the FTC announced six settlements and a federal court action against companies that violated the Do Not Call provisions of the Telemarketing Sales Rule, resulting in millions of dollars in civil penalties for rule violations" (FTC Chairman and Commissioners Testify Before Senate Committee on Commerce, Science, and Transportation on proposed 'Federal Trade Commission Reauthorization Act of 2008'," FTC: Office of Public Affairs, 2008).

Overall, the most potentially significant aspect of the act is its provisions regarding subprime mortgages. The dream of American home ownership for a long time has been taken as a given. However, legislators are beginning to…

Works Cited

Blumenthal, Rob & Jenilee Keeft. "Inouye and Dorgan Introduce Bill to Reauthorize Federal Trade Commission." 8 Apr 2008. 10 Jun 2008.  http://commerce.senate.gov/public/index.cfm?FuseAction=PressReleases.Detail&PressRelease_id=4585a51b-530e-4d5a-8c95-a627b52d1573&Month=4&Year=2008 

FTC Chairman and Commissioners Testify Before Senate Committee on Commerce,

Science, and Transportation on proposed 'Federal Trade Commission Reauthorization Act of 2008'" FTC: Office of Public Affairs. 8 Apr 2008. 10 Jun 2008.  http://www.ftc.gov/opa/2008/04/reauth.shtm 

Worton, Amy E. & Tacie Yoon. "Here Comes the Supercharged FTC Act." Privacy in Focus.

Subway sandwich firm) Consider subway produces. What things change demand product? What things affect supply? How quantity demanded changed? What government raised minimum wage. How policy effect firm? SLP Assignment Expectations: Use concepts modular background readings good quality resources find cyber library internet search engines.

Consider what Subway produces. What are some things that would change the demand for your product?

A downturn in the economy might cause consumers to begin to 'brown bag' their lunches rather than to purchase lunch at Subway. However, consumers who used to patronize more 'high end' sandwich shops and restaurants might shift their preference to the less expensive Subway chain. Concerns about the health of fast food might cause consumers to be more apt to patronize Subway, given that Subway offers healthier options than many other chains and specifically promotes the health of its products as part of its marketing strategy. On the other…

Job type: Business finance Who a job… a promotion? Who find a job? Who trained advancement? What industry? Google (search engine) locate cross-corporation organizations industry/profession.ID

Getting a job: esearch review

I intend to enter into the field of finance, so there are no professional associations like the AMA (American Medical Association) or ABA (American Bar Association) which function 'gatekeepers' of admission to the profession. However, networking in business is extremely important and is often a critical aspect in securing a job. Thus, becoming a member of a professional association can be valuable opportunity for a new job-seeker. Business Professionals of America (BPA) is a professional association designed to foster the advancement of future business professionals, and could be an important resource of information and offer networking opportunities at conferences for a student just staring out in the field.

However, even after establishing a presence in a profession, professional memberships can…

References

The American Finance Association. (2012). Retrieved:  http://www.afajof.org/ 

Business Professionals of America (BPA) (2012). Retrieved:  http://www.bpa.org/information/ 

The executive MBA. (2012). MBA Courses http://www.mba-courses.com/executive_mba.htm

Why join. (2012). Toastmasters. Retrieved:

Organization (Apple)

Apple Inc. (Apple) was built on January 3, 1977. It is presently engaged in manufacturing, designing and marketing mobile communication and media devices, personal computers, and portable digital devices. It also sells a number of related software, peripherals, services, networking solutions, and third-party digital content and applications. The Company's products and services comprises iPad, iPhone, Mac, Apple TV, iPod a portfolio of consumer and professional software applications, the Mac OS X and ios operating systems, iCloud, and a number of accessory, service and support offerings. It also sells and provides digital content and applications through the iTunes Store, App Store, iookstore, and Mac App Store. y the end of year 2011, the Company, as part of a consortium, obtained Nortel Networks Corporation's patent portfolio. In February 2012, the Company obtained app-search engine Chomp.

Apple sells its products worldwide through its online stores, retail stores and direct sales force,…

Bibliography

McGregor, J. (2012). NATIONAL. Retrieved from Apple's Tim COOK faces leadership challenge on labor issue:  http://www.washingtonpost.com/blogs/post-leadership/post/what-apples-dividend-and-stock-buyback-move-tells-us-about-apples-leadership-switch/2011/04/01/gIQAyXjBNS_blog.html 

McGregor, J. (2012, march). NATIONAL. Retrieved from What Apple's stock move tells us about the company leadership switch:

Project Management

Project Libra: To Terminate or Not to Terminate

Visit www.itweek.co.uk/News/11329438 to see the string of news stories related to Project Libra. Identify some of the sources of the problems the project faces.

Project Libra exemplifies several attributes of failed projects the most notable of which is the breakdown in project team, Fujitsu Services (ICL) system integrator and enterprise software vendors. Most evident of a filed project management structure is the ballooning size of payments made during the project with literally nothing to show for it.

These are the most significant lessons learned from the failure of Project Libra. First, the British government should have had a series of measurable goals and objectives in place first and required monthly updates on project status and delays. This would have drastically reduced the confusion over just what the status of the project was, as is evident from background readings on this…

References

Frame, J.D. (2008). Reinventing project management: The diamond approach to successful growth and innovation. Project Management Journal, 39(1), 96-96.

Gardner, D.J. (2000). How to avoid IT project failures. Consulting to Management, 11(1), 21-23.

Sutterfield, J.S., Friday-Stroud, S., & Shivers-Blackwell, S. (2006). A case study of project and stakeholder management failures: Lessons learned. Project Management Journal, 37(5), 26-35.

Tsoukakas, J. (2001). Stop IT project failures through risk management. Interfaces, 31(6), 133-135.

Tourette Syndrome in Children

hat is Tourette Syndrome?

Tourette Syndrome (TS) is an inherited neurological disorder generally associated with tics. Tics are defined as either involuntary body movements, or involuntary vocal sounds that are usually repetitive. The occurrence of TS in children is about 1 of every 2000 children, with an increased occurrence in boys as opposed to girls. The syndrome itself is named for the French neurologist Dr. George Gilles de la Tourette, who diagnosed the first patient with the illness in 1885.

How do you know if you have it? (Symptoms and Diagnosis)

Diagnosis specifics vary from one source of information to the next. Some publications, such as the website for the Jim Eisenreich Foundation for Children, suggest waiting until the tics are present for at least one year, and that multiple tics must be shown - vocal and physical (though not at the same time). Other sites…

Works Cited

Tourette-Syndrome Online. Craig Whitley, Ed. "Facts About Tourette Syndrome http://www.tourette-syndrome.com/tourette-syndrome-facts.htm3Apr 2002

Tourette-Syndrome Online. Craig Whitley, Ed. "Facts About Tourette Syndrome" 3 Apr 2002. http://www.tourette-syndrome.com/tourette-syndrome-facts.htm3Apr 2002

Tourette Syndrome Association, Inc. "Tourette Syndrome's Frequently Asked Questions" 3 Apr 2002.  http://www.tsa-usa.org/wrapper.php.3/00/Faqs.html 

Tourette-Syndrome Online. Craig Whitley, Ed. "Facts About Tourette Syndrome" 3 Apr 2002. http://www.tourette-syndrome.com/tourette-syndrome-facts.htm

U.S. based company concerned earthquake, tsunami nuclear power plant accident occurs Japan? 2. With rapid technology, boundaries industries redefined. What industry company Google ? Who Google's main competitors today competition ? 1 page 1 Reference Case 9: Panera read Company 2012 - Pursuing Growth a Weak Economy, Arthur A. Sources

First of all, all companies today operate in a global business environment, where local influences are often felt and have repercussions worldwide. In this specific case, there are several reasons why the American company should be concerned with such an event. It has a significant impact on the Japanese market, lowering the purchasing power of existing and potential customers.

At the same time, there are potential negative effects on the political and economic system in Japan. The government will need to invest in the saving operations, which will likely impact the budget and lower the chances that Japan can offer…

Bibliography

1. Efrati, Amir (2013). In Online Ads, There's Google -- and Then Everybody Else. Wall Street Journal.

2. Porter, M.E. (2008) The Five Competitive Forces That Shape Strategy, Harvard Business Review, January 2008.

3. Graham, Jefferson, (2012). Talking Tech: Customers clog Panera's free Wi-Fi. USA Today

4. Dampier, Phillip, (2012). Panera Bread Stores Overloaded With Wi-Fi Users Who Won't Leave. On the Internet at  http://stopthecap.com/2012/05/17/panera-bread-stores-overloaded-with-wi-fi-users-who-wont-leave/ . Last retrieved on April 9, 2014

The reward for the effort of learning is access to a vocabulary that is shared by a very large population across all industries globally" (p. 214). Moreover, according to Bell, because UML is a language rather than a methodology, practitioners who are familiar with UML can join a project at any point from anywhere in the world and become productive right away. Therefore, Web applications that are built using UML provide a useful approach to helping professionals gain access to the information they need when they need it.

Overview of the Study

This paper used a five-chapter format to achieve the above-stated research purpose. Chapter one of the study was used to introduce the topic under consideration, provide a statement of the problem, the purpose of the study and its importance of the study. Chapter two of the study provides a review of the related peer-reviewed and scholarly literature concerning…

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Domain Specifications

Specification Name:

Ontology Definition Metamodel (ODM)

Description: