Part 2: Evaluating Emails
Jump ahead in the textbook and read pp. 365-71, on email etiquette, and check out this website, which lists 101 email etiquette tips: http://101emailetiquettetips.com/
Then, read over a wide selection of emails that you received and sent over the past week or so, in both personal and professional contexts, and assess how well those emails follow the etiquette outlined both in the textbook and on the website. Write one paragraph analyzing the emails you've received and one paragraph analyzing those you've sent.
In analyzing the e-mails received over the last week, there are several areas for improvement both with co-workers within the company I work for, and with friends who frequently send very large files across personal and private e-mail systems. The most noticeable gaffe of all however are the mis-spellings and very rapid requests for help or assistance, which appear terse and at times demanding.…… [Read More]
The use of Search Engine Marketing
Most business organizations are supposed to ensure the adoption of a suitable Marketing Strategy to ensure the attainment of their goals. The nature of business determines the strategy to be implemented, as different business transactions will suit different organizational needs. Business marketing in most cases has to integrate the use of e-commerce as an agenda or link to successful business strategies. Internet is just an instrument that is used to attain the set up goals of the organization. Despite all the tools used, the marketing strategy should be sound and efficient in assisting any business to grow and be productive. The e-commerce applications usually have different goals ranging from ensuring there is an understanding of communication between the supplier-buyer relations, enhance the most productive channels to be used in distribution, and ascertaining the most convenient ways of delivering quality services to the…… [Read More]
improve the search engine for my business (am's African Produce). And why these strategies were chosen
How these strategies will benefit the
the company (am's African Produce)
Why this will work for the demographic
earch Engine Optimization (EO) will help me improve my improve the visibility of my business website by increasing the rankings of the site on any search engine. Increasing visibility of the website will be useful to my business since not only may EO potentially direct more people to my site -- hopefully resulting in more clients -- but it will enhance the reputation of my business, hopefully making tis products and service more popular.
Four strategies for improving EO are the following:
Know my audience
I will need to know the demographics of my prospective audience in order to slant the business to them. Keeping the demographics of my audience in mind will help me slant…… [Read More]
Input 'qualitative studies' into a search engine and an abundant and myriad of studies pop up on the screen. What makes the article igor in qualitative social work research: A review of strategies used in published articles (Barusch, Gringeri, George, 2011) one that catches the reader's attention is that it is the epitome of a qualitative study accomplished with quantitative results. The difference between qualitative and quantitative studies are that one is measuring feelings, thoughts, perceptions, ideas and the human element of academic studies, while the other is used to quantify material in numerical or statistical context to verify trends, patterns, results, applications and inferences.
The abstract of the igor study is a perfect example of mixing the qualitative and quantitative methodologies; the study sough to describe strategies used by social workers to enhance the rigor of their qualitative work. Interestingly enough, the study's quantitative aspects are stated right up…… [Read More]
Its success might be called an 'anti-marketing' campaign given that it was done without careful marketing segmentation -- it was marketed to all consumers, with a unified image. Although it does not fit the conventional definitions of either service or product design, and in many ways seems to exist in undefined virtual space, it still possesses a loyal core of users.
The goal of every branding campaign, Taylor suggests, is to create a clear brand image. The simpler the object, like a soda, a hamburger, or a search engine, and the greater the number of competitors or substitutes, the clearer a product's image must be in the mind of the consumer. Clutter and added amenities do not necessarily add to the perceived, unique value of the product. Make sure that the product delivers on its promises. Because Google has done all of these things, it is hard to imagine a…… [Read More]
The article was dated from 1977 and would not have been available to me, had I simply Googled for results on the popular show. Older information is not always available on the World Wide Web, given that many academic articles and articles from history are not open to free access by the general public. This article, if I were to research the impact of the Mary Tyler Moore Show upon feminist and sexual liberation politics would be a useful example both of how the show was seen during the time of its airing, as well as provide scholarly analysis of the show's content. However, not all sources from an academic library are written by scholars: the ESC library contains a number of books on Mary Tyler Moore that are not scholarly, such as the actress' autobiography as well as books published by academic presses such as Heartland TV: Prime time…… [Read More]
The Google Scholar search engine appears more comprehensive in scope relative to ProQuest as well. This is attributable to the greater number of courses Google indexes from an academic standpoint to gain this data. While ProQuest does not have as much content accessible using Boolean search parameters as Google Scholar, of the documents it indexes, a higher percentage of them are accessible. There is also a greater level of flexibility in how citations are downloaded on ProQuest relative to Google Scholar. Support for APA, AMA, Turabian, and Harvard formats is available on ProQuest for example and not available on Google Scholar. This can be a significant time saving feature when larger papers are being researched.
When a Boolean search was completed using the Google U.S. Government Search, 58,200 documents were found, and like Google Scholar, when the exact search term "Tenured faculty & Post-tenure review models" was used, no matches…… [Read More]
search I intended to use various keyword searches in order to find the relevant literature regarding how lifestyle modification compared to no modification in liver transplant patients, with a view to the impact on quality of life over 4 months post-operation. I was utilizing an intervention PICO and the reviews that I deemed relevant were systematic, reviews with meta-analysis of randomized control trials, case control studies, qualitative studies, and articles in which expert opinion was pronounced. Thus the purpose of these searches was to find literature which represented the extent of academic work on the subject in recent years.
The purpose of this review was to discover primary sources in various databases such as Medline, Cinahl, Embase, PsychINFO, and PubMed. Secondary sources were also targeted using Cochrane Database of Systematic Reviews and Cochrane Central Register of Controlled Trials.
Strengths and Weaknesses
Medline was utilized primarily because it is…… [Read More]
Google Cluster Architecture
"Web Search for a Planet: The Google Cluster Architecture," IEEE Micro, Mar-Apr., 2003, 22-28.
The central idea of this IEEE Micro article is that Google has designed a search engine which is energy efficient, reliable, and so cost effective that it allows them to provide superior service. The article begins by pointing out that every request to a search engine requires complex computations. When Google gets a request, it reads hundreds of megabytes of data and uses tens of billions of CPU cycles. With thousands of such requests happening every second, Google's infrastructure compares in size to a supercomputer installation! Energy efficiency and price-performance ratio are the most important factors to its design. Easy parallelism is the main priority so that different queries can run on different processors (the overall index is partitioned so that a single query can use multiple processors).
Google's architecture provides reliability by…… [Read More]
This literature review looks at the question of SEO return characteristics of large and small firms from several different perspectives. The goal is to determine whether small firms are more effected by the equity offering than larger firms. This section examines the overall evidence for performance issues (including financial anomalies and manager performance) and whether research indicates evidence for a rational or behavioral explanation.
A firm's success in a seasoned equity or initial public offering is determined by many factors that are seemingly disconnected, but which the research shows are interdependent. Among these are the anomalies that cannot adequately be described by rational theories of pricing. As an example, Li (2012) suggests that the cyclical nature of the economy has a far greater effect on certain types of offerings (IPOs and SEOs among them) than was previously thought. Again, the relatively unpredictable nature of firms and investors…… [Read More]
Electronic and Hybrid Engines Be Used Instead of the Petrol Engines
Hybrid engines and electric and other forms of fuel are being tried the world over on account of multiple problems. It is not only for vehicles but also for the industries that use fossil fuels and chemicals for manufacture. The primary problem is the pollution of the air, water and the entire planet on account of fossil fuel use. Not all fossil fuel forms are harmful. For example CNG, compressed natural gas is less harmful. The use of fossil fuel has deadly repercussions on human, animal and plant health. In other words all life on the planet can be at jeopardy. The shocking truth is revealed as follows: John Vidal of the Guardian reported that millions die in Asia on account of vehicle pollution. According to the report he quoted, issued by a consortium of universities working in conjunction…… [Read More]
Advances in jet engine design [...] new jet engine types or theoretical designs, including specifications, theory of operation, and how they will benefit modern aviation. Research on new technologies proliferates in the jet engine arena. There are many companies and government agencies attempting to advance jet engine design and performance, including engines that can think for themselves, engines which can fly at seven times the speed of sound, and advanced software to help create these new designs.
ADVANCES IN JET ENGINE DESIGN
Scientists and researchers are continually searching for new technologies for the future, and jet engine design is no exception to this search. New jet engine technologies are in various stages of research and design today, and modern aviation can look forward to many innovations that will move people and freight farther, faster, and with less jet noise in the future. NASA and the Air Force are two governmental…… [Read More]
The aircraft collided with power lines. The flight was being operated without a flight plan being filed under the required rules. Visual conditions prevailed at the time of the accident and due to the accident; the commercial pilot and passenger received fatal injuries. The helicopter was destroyed. The flight had started at 1835 and according to the operator the pilot had a standard pattern of usage which included delivery of cargo to a facility and the carriage of a passenger was not authorized. A witness on the ground said that the helicopter was flying at a low altitude in a terrain of a pasture with many trees. This was about 4 nautical miles south of the airport from where the pilot took off. Then the witness saw the helicopter run directly at the power lines that crossed the valley and the witness ran to avoid what he though was to…… [Read More]
Search Engines and Online Libraries
There are several people who might fall into the class of people who create intellectual property. First, there are creatives, for example writers, visual artists, or even project managers such as directors or the team who write code for software. All of these are actively involved in the creative process. When they are doing as employees or contractors of a company, then typically the rights flow to the company, as the financier of the project. But someone creating on their own should have full right to distribute as they please, whether or not this involves active digital rights management. There are examples of star acts that have sought to exert greater control over their work, using digital distribution models to bypass record companies. This is an example of a content creator exerting their natural control over how they distribute and control their work…… [Read More]
Ethics and Promoting Your Site
Search Engine Optimization -- SEO techniques is the methodology of making a website and its content more relevant for search engines and eventually for the user community who search them through 'keywords' and 'phrases' for getting appropriate results. The entire process includes making strategies to enhance web pages so that they are able to gain a higher ranking in actual search engine results. The ideal scenario is the particular enterprise's website to get listed on the first page of search engine results when the targeted keywords and phrases are searched and for this the enterprise's website needs to be optimised for these terms. (Majchrzak, 2008)
Unethical marketing techniques used in e-business:
An ongoing debate often encountered is what is "unfair" or "unethical" in promoting website for e-business. Essentially the objective of SEO is to manipulate the search engines into ranking the particular site…… [Read More]
Social Perceptions and Bias
Within any organization there is a dual cognitive and emotional role in making decisions. In the 21st century global environment, this role is accentuated and allows far less time than ever before. Typically, decision making is the result of stimuli, then choosing from alternatives based on past and current knowledge, then making a final choice of an action or group of action. One way of looking at the decision making process is that it is ingrained within the human psychological perspective, which makes it both unique and complex for the individual or organization involved. esearchers Seo and Barrett (2007) present a theory that contrary to the popular belief that emotions (feelings) are dysfunctional in decision making, in fact, research shows that individuals who are able to identify and distinguish among feelings have a greater chance of making successful and discreet decisions by looking critically at their…… [Read More]
All databases comprise of records described by search engines used in searching these records or data. While search engines appear to differ, the underlying principles of database searching and strategies are common. The first principle argues that before an individual begins to search for any information, he/she should develop a search strategy. This involves brainstorming about the keyword to be used (Ullman, 2011). It is imperative to take into account possible synonyms such as automobile and car, alternative spelling like labor and labor, organization and organization, and plurals. The second principle applies to people searching for older materials. This principle requires researchers to consider changes in terminologies. This could be because of developing complex vocabularies and modifying them into appropriate languages.
The Boolean principle stems from the George Boole who focused in writing about a principle designed to elicit better search results through the formulation of precise queries. This…… [Read More]
Ecommerce Application at Spanx
The AiMA (Atlanta Interactive Marketing Association) awarded Sherpa: Web Studio as the most effective search engine marketers for the year 2008. Sherpa was chiefly highlighted for their outstanding search engine marketing for Spanx by Sara Blakely. Spanx is primarily an ecommerce website and with its association with Sherpa the online business was able to amplify the sales by 550%, by means of search engine driven traffic. The world of ecommerce is becoming compact day by day, this attribute has not just enhanced the working of the online business, but it has also eased the brick and mortar business to the e-tails and online shopping cart ease.
The present state of this online business is the end product of the 10 years ceaseless working and innovations of the owner Sara Blakely. She initiated the store from, a single brick mortar business and a capital of $5,000. But…… [Read More]
GOOGLE vs. BING
Google v. Bing
Google vs. Microsoft (Bing): Search engine wars
Google is not simply a search engine company: it is synonymous with searching the web much like Coca-Cola is synonymous with soda. However, the software giant Microsoft is attempting to outflank Google by introducing a rival search engine called Bing. Microsoft has floundered in the past when it has moved outside of its software 'comfort zone.' Despite becoming an incredibly successful company thanks to Microsoft Windows, it has failed to unseat Apple as the industry leader in the all-important music, smartphone, and tablet markets. Microsoft is desperately seeking to diversify its assets, given that PCs may soon become obsolete, due to the explosion of mobile computing. Google is its primary competitor in the search engine market.
Porter's five forces of competition
Bargaining power of buyers
In the search engine marketplace, the buying power of web-surfers is extremely…… [Read More]
UK Search Engine
Google has entered the news in the last few days as it relates to anti-trust allegations. This very much mirrors similar attention that Microsoft received some years ago for much the same reason. In both cases, there was (or is) a major force in the industry in question and it is to the point where a near-monopoly exists. Google is certainly not alone in the search engine market as there are other ones like Bing and Yahoo. However, Google has a commanding share of the market despite the presence of competitors and Microsoft was and is still very similar. There is one other thing that those two companies have in common and that is that they are both American in terms of their origin and headquarters of operations. This is not a lament or slam on the United States as they are a great ally to the…… [Read More]
This problem was solved in the following way: the program uuencode which is used by email-clients transforms its binary code (code of bits and bytes) into text code using ASCII table principle and it's send in the form of text character set in the following form (begin file name reports text translated binary body end). The recipient's email-client executes uudecode program and transforms it to binary primary code.
Telnet is a program for computer networks that use TCP/IP, for example Internet. It allows terminal emulation, as it connects user's computer to a networks' server. This program which works in console mode allows to manage the controll over server as if the commands were executed on the server computer initially, as well as it allows to control, communicate and do data exchange with other computers and servers. Telecom uses identification policies as username and password and allows control of web…… [Read More]
Business Manager 0668
Tools for customers
E-commerce payment solutions
Search Engine Optimization
Strategies for improvement
Search Engine Optimization and webpage rankings
Global business diversity
Customer elationship Management
Website integration of tools
Discuss how you will facilitate customer payment using e-commerce solutions (e.g., how the transaction will take place, including the tools customers will use).
The customer transactions and payments are one of the important elements of e-commerce strategy. The businesses are required to offer a secure and trust worthy system for their client to manage the financial transactions. There are different transactions handling methods used by the e-commerce-based organizations. These payment methods should be aligned with the overall business transaction handling process as well as appropriate selection of tools and e-payment solutions.
The transactions of products produced under the label of Sunny Day salon are mainly related…… [Read More]
Microsoft Bong and Google Using TheFour Ps of Marketing
Comparing Microsoft Bing and Google Using the Marketing Mix
Google's dominance of the search market globally continues despite the aggressive launch in 2009 of Bing, a new search engine, by Microsoft. To date, Google is still the most preferred search engine globally, with a commanding market share lead (Grensing-Pophal, 2012). Both of these search engines are financed through advertising revenues, with Google's AdWords being the most profitable online advertising platform globally today as well. Microsoft's Bing advertising strategies have gravitated towards paid search and more traditional forms of online business models (Grensing-Pophal, 2012). These have been somewhat successful in raising the profitability of the Online Division of Microsoft, known as one of the least profitable in the entire company (Vance, 2012). Google on the other hand continues to be one of the most consistently profitable businesses in the high technology sector,…… [Read More]
6. When would you suggest using negative match for keywords? Please give a specific example of a keyword and a related negative match.
The intent of using negative keywords is to trim back the number of items returned in a search, making the results delivered more relevant. The example shown below illustrates how a search of the New York Yankees could be made more relevant by removing the local New York football teams.
Negative keywords: New York Giants, New York Jets
7. Using the information provided in the attached Excel spreadsheet, please answer the following questions:
a. What is the clickthrough rate (CTR) for the keyword, Rock Band 2? Please illustrate the formula used to derive your answer.
CTR = (Clicks/Impressions) x 100
.15 = (16,797/110547) x 100
b. What is the CTR for the overall campaign?
.046 = (575,082/12,282,679) x 100
c. What is the CPC for the keyword,…… [Read More]
Google is one of the most known search engines available today. Started up in 1999, Google slowly began to gain a high ranking among search engines and ad revenue vehicles. Through an analysis of Porter's five forces, one can begin to understand how Google became one of the most used search engines used today.
The first force to be analyzed is the threat of new entrants to the market. Currently, the threat of new entrants is low as people have already grown comfortable with the search engine choices presently available. Furthermore, Google has demonstrated that it has a strong foothold on the search engine market. In November 2009, Google "enjoyed a 65.6% share of all U.S. searches…[and outside] the United States Google's lead was even larger, exceeding a 90% share of search queries in numerous countries."
The second force that needs to be analyzed is the threat of substitutes. Presently,…… [Read More]
PDF to the phrase Tenured & Post-tenure review models yielded an entire page of links to PDFs on the subject. This is especially useful when doing research. A limitation of Bing in this area however is the lack of citation support provided however that is found in EBSCO Host or ProQuest, two excellent academic databases. In conclusion, the iterative nature of Bing is very effective in targeting content of interest and the use of specific operands or qualifiers including .PDF work well. The only limitation however is the amount of content indexed at this point by the search engine.
The site Search.yahoo.com was also evaluated using the search term Tenured & Post-tenure review models both in exact phrasing and also in Boolean search. This search engine provides an estimated time for the search to be completed which for this specific phrase when configured as a Boolean search, took .49ms. Just…… [Read More]
Technology and the internet have brought about many changes in nearly all facets of modern living. As a result, markets and financial systems also have felt the impacts of this massive revolution. Monopolistic trends have been witnessed in the past decade as those organizations who can capitalize on a market, or by creating a brand new market, dominate with product innovation and keen business practices
The purpose of this essays is to exaine Google as company who is exisiting and flourishing in a monopoly market. The serach engine market has produced billions of dollars of revenue for this internet company. This essay will describe the major factors that affect the degree of the competitiveness in this market that Google is currently dominating. The essay will also examine the competitive forces that are trying to vie for business share and competitive advantage in this particular market.
Signs of a…… [Read More]
In a comparison of the Yahoo! search engine (http://www.yahoo.com) and the Google search engine (http://www.google.com),there are some very interesting similarities, but also some blatant differences. Yahoo! provides the options of searching on the web, in images, in yellow pages, and in products. Google provides the options of searching the web, images, groups, directory, and news. Both engines provide suggestions if there is a chance one misspelled a common word in your search terms. When performing any kind of general search on Yahoo!, for example searching for the terms TECHNOLOGY EDUCATION, the first several "search results" are actually paid ads in disguise. On Google, however, the ads are clearly marked as such, and all results are not paid. Beyond the paid ads, the different engines provided different but equally relevant results. Other differences are that Yahoo! offers a separate link to open the result in a new window, which is…… [Read More]
In addition to optimizing the website and driving traffic through search engines, wholesale mortgage consider advertising on third party websites and in search engines using a combination of banner advertisements and text links.
Graphical banner advertisements, pop-ups and text based ads are online ads that are placed on third party websites, linking back to a website is another way of using emarketing. The ads are designed to encourage users to click through to a site to learn more and ultimately, to buy. These ads can be set up for a fee pay-per-click, pay-per-lead, pay-per-sale or they can be part of a reciprocal ad exchange with an online 'partner', where one can place a partner's ad on one's website in exchange for the partner doing the same.
Another, often overlooked, but cost-saving method of marketing the business online is by publishing editorial in third party ezines, enewsletters and on information-based websites…… [Read More]
The graphics, text, and color of DontDateCreeps.com will strive for a neutral overall site look and feel conducive to a wide spectrum of appeal, because it is anticipated that users will represent wide variation in age and interests, in addition to both genders and alternate sexual preferences. This is a standard practice within all advertising media (Belch & Belch 1998) that is equally applicable to online formats. One mechanism under development includes prompts for users to provide basic information about themselves such as age, geographic location, and general interests.
This purpose of this feature is two-fold: (1) it is intended to augment the primary search functions by triggering additional searches associated with websites and databases particularly relevant to the descriptive information entered by the user; and (2) it will be used to coordinate page presentations most consistent with the user's age, location, and interests. For example, a user who enters…… [Read More]
E-Commerce Marketing Plan
Nielsen Media esearch was founded in the 1920s by Arthur Nielsen and it focused on assessing the success of advertisements within the consumer markets. During the following decade, the organization commenced to assess the success and popularity of radio programs. The means in which the organization assessed the ratings of television programs evolved and these were eventually applied to compute the ratings of television programs. Today, Nielsen is evolving to assess the ratings, popularity as well as other elements regarding radio and television programs, but also online efforts. Additionally, the company is also measuring ratings on novel equipments, such as TiVos. This very evolution of Nielsen and its ability to quickly adapt and ensure rating measurement on a variety of media creates its unique selling proposition. "You know you are a powerful research company when your results change the face of television programming. The king of TV…… [Read More]
This is because it is quite difficult to gain a customer but extremely easy to lose one, and when the marketer has made a customer, then he must ensure that he maintains a minimum of contact with him so that he may be able to pitch his sales again to an individual who is already a customer better than he would be able to a new customer. The third tip is that the marketer must avoid making exaggerated claims about his product or service even if it may actually be true. This is because the customer is always wary of false claims and would automatically tend to avoid such websites. Another tip is that if a discount and a bonus were to be combined within one particular offer, then it would be so very irresistible that the customer would have no option than to purchase it. A series of special…… [Read More]
WEB ANALYSIS OF THE DAVID M. RUBENSTEIN RARE BOOKS AND MANUSCRIPT LIBRARY
Web Analysis of the David M. Rubenstein Rae Books & Manuscipt Libay
David M. Rubenstein Rae Books and Manuscipt Libay is located in William R. Pekins libay within Duke Univesity campus. The libay has moe than five thousand nine hunded and ninety-one achival collections. Among them, seven hunded and seventy-nine have a finding aid that enables eseaches, students and othe inteested paties to access the collections online. The libay segmented the website into dissimila sections to make seaching easy. These sections include a catalogue seach, a finding seach aid, a digital collection seach, a collection aea and a section to conduct eseach. The seaching options povide and demonstate useful seaching pactices and infomation (Cox & Achives Students, 2007, P. 32).
How does the institution pesent its holdings, and how useful is this pesentation fo a eseache
Fo any…… [Read More]
Starting at the persona level, HubSpot needs to realize that Owner Ollie and Marketer Marys are just one of several people involved in the buying process of their services. HubSpot needs to understand who the other people are in the buying process in each of these segment, including the influencers of Owner Ollie and Marketer Mary, and how their influence impacts how each of these personas achieve their marketing and sales objectives or not. The persona research also needs to include pricing elasticity by service and the overall pricing elasticity for marketing services in general. HubSpot today has not gone to this level of analysis with any customer base yet. Given their strong analytics background and core base of engineering talent from MIT, this will be achievable. Knowing each member of the buying process for Owner Ollie and Marketer Mary will also allow HubSpot to understand the demand curve for…… [Read More]
driven person, I did not select the research-oriented investment banking program by accident. Rather, I consciously seek experiences and encounters that will maximize my business acumen and leadership potential. Moreover, I know that the SEO internship program offers its participants invaluable networking connections that can and do benefit all persons involved, connections that in this case specifically apply to the field of investment banking and research economics. Having already started my own company and invested several years of my life into business management, I now need a rigorous program of work and study that will prepare me for exponential personal and professional growth. What I want in the near and distant future is clear: a challenging and stimulating profession in high-level finance; I know the SEO program will contribute to the fulfillment of those goals.
Success is relative to the caliber of our dreams; a person cannot be…… [Read More]
Google and the Mind: Notes
There are about fifty billion webpages indexed by Google. One may, in a number of ways, perceive the above fifty billion pages as signifying, from some standpoint, the joint experiences felt by a substantial share of humans -- a kind of "universal memory".
The algorithm of page rank is extremely effective as it classifies pages to make natural sense to the people who search for anything on search engines. PageRank by Google seems to be miraculously capable of prioritizing individual pages such that a person will be capable of easily relating to them. PageRank has been transforming the way web users browse the Internet. With regard to researching the universal shared memory signified by the Internet, the algorithm of PageRank appears to work effectively for users, nearly as proficiently as if they were seeking coveted information stored within their own brain (20).
Search engines have…… [Read More]
MC Donald's E-marketing Strategies
McDonald's Success in e-Marketing Strategies
McDonald's is a corporation of the world's largest or longest chain of hamburger fast-food restaurants. The company serves up to approximately seventy million customers each day. The corporation owns over 34,000 restaurants in about 119 nations across the globe. The company traces its foundation back in 1940 within the United States by two brothers-ichard and Maurice McDonald. It began as a barbecue restaurant, and in 1948, ichard and Maurice McDonald recognized their business as a hamburger through the production line principles (Mark, 2009, pp. 37). Later in 1955, a businessman-ay Kroc joined the business and begun franchising restaurants, as well as improving the company's return on capital. Subsequently, he purchased the food chain from McDonald brothers, thereby, overseeing its worldwide progression. Currently, the McDonald's is run either through an affiliate, a franchisee or by the corporation itself. The corporation accrues it…… [Read More]
Once the sampling frame has been defined, the students will be sent a mock-up of a recruitment website and they will be asked to evaluate its navigation, personalization and what factors add to or detract from its trustworthiness online. The mock-up of the online recruitment site will also allow for alerts by specific job category to be defined in addition to personalization of the site as well. Once students have been given the opportunity to review the website, questionnaires will be sent requesting their opinions. To further minimize boas, the students are going to be told this is for a beta test site program for a new job recruitment site specifically developed for graduating seniors.
Data Collection and Analysis Techniques
The data collection and analysis will be initially managed though online survey application Zoomerang, which has preliminary statistical analysis applications included on the site itself. Further analysis of the data…… [Read More]
SOPA & PIPA Legislation
File sharing involving copyright infringement began as peer-to-peer operations, sometimes with the involvement of a central server that acts as a search engine. Recently there has been a rise in file sharing where the infringing content is actually stored on the central server, such as the now-defunct megaupload.com. Consequently, there is a conflict between the rights of content owners and the rights of ordinary users of the internet. The conflict here is that efforts to eliminate sites that enable online infringing may also eliminate legitimate internet activity. In the fall of 2011 the SOPA (Stop Online Piracy Act) and PIPA (Protect Intellectual Property Act) proposals were introduced into the U.S. Congress. Almost certainly, the SOPA and PIPA proposals to go after file sharers go too far in the other direction in violating the free speech rights of individual users and handing the web even more over…… [Read More]
There is also relevant information for specific sectors of society such as women and seniors. The MedlinePlus Magazine includes several links to asthma information. The bottom of the page includes links that contain information such as disclaimers, copyright, and privacy information. It also contains links that provide information on the contributors of information to the Website. The privacy statement clearly provides visitors and subscribers with the assurance that their information will not be shared. All the information on the site is therefore provided on the basis of full disclosure, both of the information itself and on information providers.
This Website is therefore very reliable, and also includes information on a myriad of other health topics, which will be helpful for Amy if she wants more information on her other conditions as well.
Suspicious Website: http://www.asthmaanswersonline.com/cures-asthma/
This Website indicates that asthma can in fact be cured. Prominently displayed at the top…… [Read More]
Ineffective Marketing to Prospective Vendor Members
The website does not present an effective message to potential advertisers capable of convincing them to advertise on the website. The middle section of the homepage is intended to appeal to prospective vendors but it is written from the point-of-view of the needs of Vendorland.ca instead of from the perspective of the needs of the prospective vendors. By contrast, the yellowpages.ca website immediately provides a prominent search engine feature that beckons consumers to enter terms of interest.
Meanwhile, the Vendorland.ca homepage does not even provide a basic search box. It requires web users to click links to search for a web search feature. The obvious consumer-oriented ease-of-use layout of yellowpages.ca serves a dual role: it encourages first-time users to try the search engine and it suggests to potential vendors that consumers will use the site to find them. Likewise, the advertisers' page of yellowpages.ca…… [Read More]
E-Commerce Marketing Plan
This marketing plan has been developed for a unique business model that facilitates transactions between people who would like to buy and sell homemade art. Although the website functions much like EBay, the online auction giant, it is targeted at a far narrower niche. Given that the target market represents such a narrow niche, the marketing strategy to promote this site must be creative as well as utilize the latest in E-commerce technologies and design. This marketing plan will frame this service in terms of its 4Ps and then use this framework to develop the marketing proposal. It was found that a tribal marketing approach to promoting the site would be the best fit for the company based on its unique circumstances.
In this case the product is actually a service. The website facilitates transactions between individuals who wish to sell or buy art or related…… [Read More]
Identify And Evaluate A Website For Credibility
The website chosen for evaluation is http://www.kidshealth.org. The website offers information regarding the health of teenagers and children in a way that is easy for them to comprehend. The website's homepage is divided into four distinct categories to suit the parents, kids, teens, and educators. This makes it easy to navigate within the site depending on who visits the website. For information regarding health, development, and behavior, the website claims it is the most visited site. The information provided on the website is related to teenagers, kids, and all the advice offered is geared towards these age groups. The website can be easily found using Google search engine by typing kid's health, children health, or teenager health. The ranking of the website is high on the search engine, and this does confirm the claim that the website is the most visited site…… [Read More]
Part I Research Process
Using the Internet Explorer search engine, "ergen County Passaic County" was typed in. It returned no results for any gang issues. The search terms, "ergen county Passaic County gang issues in local community" was entered. It returned the results on an article, "State police survey shows gang activity in all N.J. counties" (Fabiano, 2011). The article named ergen County as one in nine counties with higher than average gang presence. The article also talked about law enforcement officials questioning the results of the survey based on the results not adding up to the number of arrests that were gang related. And, another problem of a significant population of illegal immigrants staying isolated from police and being a breeding ground for gangs.
The search terms, "New Jersey gang statistics" was entered. It returned the 2007 State police survey that compared data to the 2004 survey…… [Read More]
This double-edged sword of new technology is being increasingly being relied on for capturing knowledge in the organization, serving as a vital catalyst for higher levels of collaboration Condon, 55):
According to Jorge Lopez, industry research chief at Gartner, the focus of it has been to cut costs by automating tasks that can be broken down into discrete processes. But it has achieved all it can in that respect and any further improvements would be marginal. The next frontier for it is the non-routine work that lends itself less readily to automation - and here the talk is of 'augmentation': helping people come to decisions more quickly, and helping support any consequent action.
With knowledge workers, such as managers, who deal with non-routine kinds of work, the idea of productivity is different. As (management guru Peter) Drucker pointed out, you don't pay them by the hour but by results,' says…… [Read More]
Pricing is the largest competitive advantage Dell has, specifically their ability to quickly respond to changes in prices from their own suppliers. Dell's website is tailored to allow for rapid price changes, and together with the custom configuration capability, pricing is the reason why Dell excels against so many competitors.
Columbus (2003) discusses the role of special pricing requests being critical for the long-term profitability of companies that have high inventory turn items and rapid product lifecycles, as Dell does.
In terms of distribution or place, the ability of Dell to create customized PCs through any one of several manufacturing plants is really the 4th P. Of the marketing mix. The Dell manufacturing system acts as a foundation to support the execution of all 4 Ps in marketing, and certainly "place" or distribution is more dictated by the ability of the company to automatically route and fulfill orders from the…… [Read More]
Evidence-Based Group Work
How can I increase attendance of a support group for at-risk teenage Latino students in a school setting?
Search for Evidence
In order to search for evidence in increasing attendance of a support group for Latino students in a school setting, I went to PubMed as my initial search engine. I chose PubMed because I have found it to be a great starting place for health-care research. Not only does it provide details about relevant articles, but it provides abstracts for most of those articles, as well as the full-text of many articles. Initially my question was how to increase the attendance of a support group for minority students in a school setting, but the amount of available information was overwhelming, so I then narrowed my search to the Latino community. The search terms that I used were "support group," "group therapy," "school setting," "teenage," "Latino," "Spanish,"…… [Read More]
Admissibility of Evidence at Trial
If the goal for a trial is the search for justice, why should there be rules that limit a juror's ability to render a verdict only to that information gathered in compliance with the Constitution and approved by the judge?
Part of the search for justice is making sure that the evidence admitted at trial satisfies the constitutional criteria distinguishing admissible evidence from inadmissible evidence. In large part, the rules of evidence in a criminal trial are expressly designed to protect the constitutional rights of persons suspected of criminal activity by the police. If there were no such rules, it would be difficult if not impossible to control the ways that police secured evidence on the street. In fact, prior to the modern era of American criminal justice, police routinely arrested suspects without probable cause, deprived them of counsel, food, water, and bathroom facilities, and…… [Read More]
But the view of Aristotle is more critical, rather than seeing the philosopher as a great prognosticator. Aristotle is presented as a great patriarch, occasionally overly venerated, as quite often his word was assumed to be 'gospel' during the heyday of the Catholic Church and scholasticism, although the website makes clear he should still be regarded as a worthy creator of the inklings of the modern scientific method.
The agenda of Philosophy Pages might also seem to be obvious, given the site's title, and its copious and helpful links to specific areas of Aristotelian philosophy, including Aristotle's doctrine of the universals, friendship, and other bibliographic sources. Although all of the data presented, however, is relatively accurate, it is extremely superficial and does not contain the copious amount of direct quotes from the philosopher's works -- far less even then the Encyclopedia page devoted to Aristotle. Also, the site is filled…… [Read More]
internet strategies of Samsung. Best known for their flagship company Samsung Electronics, a global leader in high-tech electronics manufacturing and digital media, Samsung has been in business for more than 70 years. The company began as a small export business in Taegu, Korea and has since expanded into a number of diverse businesses: advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, financial services, and hotels (Samsung, 2011). According to the all Street Journal, Samsung was expected to report second quarter operating profit this year of approximately $3.5 billion USD, which represents a decline from last year (Ramstad, 2011).
One of Samsung's internet strategies is apparent even before landing on the company's main website. hen one googles the name Samsung, the search returns 1.61 million results. At the very top of those results is the Samsung webpage, www.samsung.com. Along with listing the company's website, there is also content directed…… [Read More]
hile mainly directed at providing information with regard to health in general, http://www.healthypeople.gov / actually brings on a more complex facade and aims at addressing a series of ideas. The website is not only limited to discussing with regard to matters regarding population health and causes of death, as it relates to the degree to which social status has an influence on a community's well-being and attempts to find connections between diverse concepts such as positive feelings and a person's likeliness to be healthier as a result of experiencing them.
Healthy People can be accessed by doing a quick search on Google or on any other search engine. A search via Google's book database can yield numerous results displaying writers who chose to reference the website in their texts. Regina M. Benjamin's "National Prevention Strategy: America's Plan for Better Health and ellness," for example, cites information found on the…… [Read More]
ecommerce business models
With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer to consumer respectively).
To get an insight into the working of these models, the ways they are similar and different from each other, we take a look at one site representing each of the above-discussed models. For B2B, we have Intel's site - the leading microprocessor manufacturing company. Eddie Bauer, an online shopping store having everyday-use items stands for B2C and lastly, eBay for C2C model as on this site, an ordinary surfer can assume role of both -…… [Read More]
' hile in theory this may seem defensible, in practice it is more questionable to carefully watch every second an employee spends online -- if the employee does a bit of Christmas-shopping online, but is otherwise productive, should this be used against the employee? And cannot such objectionable sites be blocked, without violating employee privacy? hat if the employee uses his or her work email to send one or two brief personal emails -- the time 'theft' is quite minimal, yet so easy to do companies are falling prey to this temptation. And the issues of time theft blurs as employees do more work on their home computers for work -- work is taking over the home and ' private time' already. Yet this also means employees can store secret work-related items that they could store and share, if left unmonitored. Finally, RFID (radio-frequency IDs) in the workplace, which track…… [Read More]
This limits the ability for businesses to make use of telemarketing as an advertising technique. hile most people feel that telemarketers are an annoyance, above all else, telemarketers have also been accused of deceptive practices. This act will make it easier to regulate businesses that use telemarketers. Already, in November 2007, "the FTC announced six settlements and a federal court action against companies that violated the Do Not Call provisions of the Telemarketing Sales Rule, resulting in millions of dollars in civil penalties for rule violations" (FTC Chairman and Commissioners Testify Before Senate Committee on Commerce, Science, and Transportation on proposed 'Federal Trade Commission Reauthorization Act of 2008'," FTC: Office of Public Affairs, 2008).
Overall, the most potentially significant aspect of the act is its provisions regarding subprime mortgages. The dream of American home ownership for a long time has been taken as a given. However, legislators are beginning to…… [Read More]
Subway sandwich firm) Consider subway produces. What things change demand product? What things affect supply? How quantity demanded changed? What government raised minimum wage. How policy effect firm? SLP Assignment Expectations: Use concepts modular background readings good quality resources find cyber library internet search engines.
Consider what Subway produces. What are some things that would change the demand for your product?
A downturn in the economy might cause consumers to begin to 'brown bag' their lunches rather than to purchase lunch at Subway. However, consumers who used to patronize more 'high end' sandwich shops and restaurants might shift their preference to the less expensive Subway chain. Concerns about the health of fast food might cause consumers to be more apt to patronize Subway, given that Subway offers healthier options than many other chains and specifically promotes the health of its products as part of its marketing strategy. On the other…… [Read More]
Job type: Business finance Who a job… a promotion? Who find a job? Who trained advancement? What industry? Google (search engine) locate cross-corporation organizations industry/profession.ID
Getting a job: esearch review
I intend to enter into the field of finance, so there are no professional associations like the AMA (American Medical Association) or ABA (American Bar Association) which function 'gatekeepers' of admission to the profession. However, networking in business is extremely important and is often a critical aspect in securing a job. Thus, becoming a member of a professional association can be valuable opportunity for a new job-seeker. Business Professionals of America (BPA) is a professional association designed to foster the advancement of future business professionals, and could be an important resource of information and offer networking opportunities at conferences for a student just staring out in the field.
However, even after establishing a presence in a profession, professional memberships can…… [Read More]
Apple Inc. (Apple) was built on January 3, 1977. It is presently engaged in manufacturing, designing and marketing mobile communication and media devices, personal computers, and portable digital devices. It also sells a number of related software, peripherals, services, networking solutions, and third-party digital content and applications. The Company's products and services comprises iPad, iPhone, Mac, Apple TV, iPod a portfolio of consumer and professional software applications, the Mac OS X and ios operating systems, iCloud, and a number of accessory, service and support offerings. It also sells and provides digital content and applications through the iTunes Store, App Store, iookstore, and Mac App Store. y the end of year 2011, the Company, as part of a consortium, obtained Nortel Networks Corporation's patent portfolio. In February 2012, the Company obtained app-search engine Chomp.
Apple sells its products worldwide through its online stores, retail stores and direct sales force,…… [Read More]
Project Libra: To Terminate or Not to Terminate
Visit www.itweek.co.uk/News/11329438 to see the string of news stories related to Project Libra. Identify some of the sources of the problems the project faces.
Project Libra exemplifies several attributes of failed projects the most notable of which is the breakdown in project team, Fujitsu Services (ICL) system integrator and enterprise software vendors. Most evident of a filed project management structure is the ballooning size of payments made during the project with literally nothing to show for it.
These are the most significant lessons learned from the failure of Project Libra. First, the British government should have had a series of measurable goals and objectives in place first and required monthly updates on project status and delays. This would have drastically reduced the confusion over just what the status of the project was, as is evident from background readings on this…… [Read More]
Tourette Syndrome in Children
hat is Tourette Syndrome?
Tourette Syndrome (TS) is an inherited neurological disorder generally associated with tics. Tics are defined as either involuntary body movements, or involuntary vocal sounds that are usually repetitive. The occurrence of TS in children is about 1 of every 2000 children, with an increased occurrence in boys as opposed to girls. The syndrome itself is named for the French neurologist Dr. George Gilles de la Tourette, who diagnosed the first patient with the illness in 1885.
How do you know if you have it? (Symptoms and Diagnosis)
Diagnosis specifics vary from one source of information to the next. Some publications, such as the website for the Jim Eisenreich Foundation for Children, suggest waiting until the tics are present for at least one year, and that multiple tics must be shown - vocal and physical (though not at the same time). Other sites…… [Read More]
U.S. based company concerned earthquake, tsunami nuclear power plant accident occurs Japan? 2. With rapid technology, boundaries industries redefined. What industry company Google ? Who Google's main competitors today competition ? 1 page 1 Reference Case 9: Panera read Company 2012 - Pursuing Growth a Weak Economy, Arthur A. Sources
First of all, all companies today operate in a global business environment, where local influences are often felt and have repercussions worldwide. In this specific case, there are several reasons why the American company should be concerned with such an event. It has a significant impact on the Japanese market, lowering the purchasing power of existing and potential customers.
At the same time, there are potential negative effects on the political and economic system in Japan. The government will need to invest in the saving operations, which will likely impact the budget and lower the chances that Japan can offer…… [Read More]