Marketing Strategies the Use of Search Engine
Most companies are coming up with many investments. However, the problem of marketing the products and services provided has been challenging these firms. All in all, there has been an innovation that utilizes search engine marketing methodology in marketing in optimizing marketing opportunities, as depicted in this context.
Business plan development and implementation
This paper presents a comprehensive business plan for an imaginary software company, Technosoft which aims to enter South Asian market as a part of its international business expansion strategy. The paper is divided into different sections. The first section presents an ample introduction to the company; its location, products, mission, vision, and strategy, the source of competitive advantage, and the nature of business opportunity which it wishes to avail in the new market. The second section presents environmental and industry analysis of the firm using different tools; like PEST Analysis, Five Forces of Competition, CAGE Model, and future outlook. The third section is dedicated for the marketing plan of the company which describes the company's target market and marketing mix strategies.