Procter and Gamble company overview and business model
Procter and Gamble (NYSE:PG) is the world's leading producer and marketer of consumer packaged goods (CPG), healthcare products and healthcare services globally. In its latest full fiscal year, P&G generated $82.5B in Sales and attained a Net Income of $11.7B. The company's products are sold in 180 countries through a variety of multichannel-based strategies that include mass merchandising, grocery, and membership club stores. It's command of the retailing markets are formidable given the strength and depth of its global supply chain and continual new product development processes (Chen-Lung, Sheu, 2007). The company is organized into two Global Business Units (GBU), the first being Beauty and Grooming and the second being Household Care. P&G is also considered to be one of the best brand management companies globally with 27 of the best-selling brands in the CPG industry part of their portfolio. On average 15% of total sales are from Wal-Mart in any given year and the company is a leader in collaborative planning forecasting and replenishment (CPFR) and adoption fo the Radio Frequency Identification (RFID) pilots WalMart has created with its top 100 suppliers (Chen-Lung, Sheu, 2007).