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Research Paper Undergraduate
Middle School Reform: Teaching, Certification, and Student Needs
When addressing the concept of middle school reform, the first question arises is -- what is a middle school and what was the original purpose of creating such an institution? At the beginning of the 20th century,…
Paper Undergraduate
Academic Cheating: Causes, Ethics, and Early Prevention
¶ … Cheating is a large problem in our society today. Everything from sports athletes on steroids to questionable elections seems to be telling us its okay to succeed at any cost. But is this really the case?
Paper Masters
Zongshen Motorcycle: Strategic Planning and R&D Analysis
Organizational analysis of Chinese industrial firm, Zhongqing Zongshen Automobile Industry Manufacturing Co., Ltd., offers much in terms of understanding the global powerhouse as an industrial economy of scale.
Paper Undergraduate
Brand Evolution, Equity, and Positioning Strategies
The history of brand has quickly evolved from a relatively simple approach taken by companies to differentiate their products and services by name or graphical representation alone to highly targeted, effective, emotive approaches to communicating value. Brands have evolved from fairly generic approaches to communicating the functional value of a product or service to evoking emotions customers attain when using them. An example of this is the progression of Proctor & Gamble (P&G) to communicate the utilitarian values of soap in the previous centuries of their branding to the psychographic benefits to parents of providing clean clothes for their children. P&G continues to excel on this progression from the utilitarian or functional value their products deliver to the psychographic and emotive nature of them. Today the branding and positioning from P&G and other consumer packaged goods (CPG) manufacturers concentrate on the contributory value of their products to the roles of consumers using them. In other words, using P&G soap and cleansers are marketed to imply a mother is more capable and caring for their family by using these products. The progression of the Coca-Cola brand is also a case in point. This company is masterful at the evolution of brands, progressing across over 150 nations with their branding strategies, creating a highly positive, energy-charge persona of their customer. All of these factors are orchestrated to create a highly effective strategy of reinforcing the core messaging and differentiated value of Coca-Cola.
Research Paper Doctorate
Health and Discrimination Challenges Facing LGBTQ Youth
¶ … homosexual teenagers in America. This is because numerous research studies have revealed that both male and female homosexuals are at danger not only from the traditional cultural forces but also from their sexual…
Paper Undergraduate
High-Stakes Testing and Its Negative Effects on Learning
Most teachers and administrators agree that it is important to measure student learning within schools. Performing tests, obtaining results, and analyzing these results can help schools make decisions about curriculum,…
Essay Doctorate
Poverty and Single Mothers in America: Economic Realities
According to my MBTI assessment results, I am
Paper Doctorate
Bipolar Disorder: Biblical Views and Modern Psychiatric Research
Bipolar disorder is a psychiatric disorder characterized by a neurochemical imbalance that gives rise to drastic swings in mood. The focus of this research is to touch on the Bible's reference to bipolar disorder and…
Essay Doctorate
The Nature and Purpose of the Parables of Jesus
Jesus used parables as a form of teaching because, like the rabbis during this time, he wanted to convey ideas with simple word-pictures so people could understand the concept of God and the kingdom of God.
Paper Undergraduate
FDA Drug Approvals, Global Trials, and Online Marketing
¶ … market is based upon the principle of free will. Companies choose what path they wish to follow. Right now, many firms are finding it easier to get 505 (b) (2) approvals and let the marketing departments sort out…