The card will also track such mundane items as; what the customer eats or drinks, what the customer purchases, how long the customer receives a back-rub of massage, or even if the customer decides to have his/her hair cut while at the spa.
This information can then be input into a database which will generate reports on a daily basis for Day-Ja-Vu's marketing group, whose responsibility it will be to shift through the information in an on-going process to decide which customer would benefit from what services. An ad campaign would then be instituted to directly target that particular individual with specific offers geared towards his/her receptiveness.
The garnered information can also be used as a foundation for new learning delivery methods that will enhance the employees ability to interact with the customers, which should lead to a more conducive environment for both customers and employees. Other firms have been highly successful in integrating learning delivery methods in their respective day-to-day operations, such as JoAnn's Fabrics.
Sometimes its not new technology that paves the way for success. Productive learning initiatives also can be made by blending two learning delivery methods in a new...
(2007) Claiming the Future, Insurance & Technology, Vol. 23, Issue 3, pp 32-36
Innovative Federal Agencies are Pushing Home-Grown Methods (2007) Engineering News-Record, Vol. 258, Issue 9, pg 27
Whitney, Kellye (2006) in Practice; JoAnn Stores: Crafting Old and New Learning for Impact, Chief Learning Officer, Vol. 5, Issue 11, pg 22
