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Constructing Survey You Have Been Asked To Essay

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Constructing Survey You have been asked to construct five items for a survey for the university bookstore. They are concerned about consistent declines in textbook sales. They would like to figure out why they are selling fewer and fewer books every semester. They have decided to survey Northwestern University students for this project and will be mailing this survey to all students in the university database

(1) student buying habits

Please answer the following questions in as concise and thorough a manner as possible

Approximately how often do you buy books from stores?

Which kind of books do you chose?

What are your recommendations for Northwestern improving its bookstore / services?

What are you pleased with about the bookstore / services?

Where do you feel that change should be implemented? (please specify)

Before starting a new term, how do you purchase your books?

(2)...

produced within the last 10 years
The book should be one that is required by my class lecture / course

The book should not be more expensive than the average price with which I can procure it elsewhere.

(3) find out where they usually buy their books

I usually buy my books from the following places (please tick one box for appropriate selection)

Univeristy bookstore

Online (if so from which online source)

Conventional offline bookstore (if so from which source)

Other (if so state)

(4) any other information you think will be important to the bookstore in finding out why they are selling fewer…

Sources used in this document:
Other (please specify).

Source

Breakwell, G.M., Hammond, S., & Fife-Schaw, C. (2007). Research methods in psychology. Sage, USA.
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