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Dimensions of Ethical Leadership
Corporate reputation
Corporate reputation is a concept that can be termed as soft. This involves the overall estimation of how an organization is viewed by both internal and external stakeholders on the basis of its actions in the past and the probability of its behavior in the future.an organization might have a different reputation wit its different stakeholders according to the experience they have when it comes to dealing with the organization. Corporate reputation therefore plays an important role when it comes to the performance of the organization and its social responsibility. The overall success or failure of any organization depends on its reputation. Corporate reputation is termed as a great intangible asset that ahs a tangible value. This means that the company's reputation is sometimes unwritten its value is quite obvious. Corporate reputation has been the focus of many organizations since this can bring reimbursement when it comes to the performance of the organization (Harrison, 2005).
There are many factors that can be listed when it come to the characteristics that stakeholders might use when they are determining the reputation of a company. These factors include a strong ethical bearing;...
Another characteristic is employee relations; employees need to be treated well and respected. A workplace that is welcoming meaning that the workplace should be always clean and in a safe manner. High quality item is another characteristic used in the determination of a company's reputation; the company should be one that produces products of the best quality. The management of the organization is another characteristic that requires managers in the company know the values and ideals of the company thus passing them down to the workforce. Another factor is the financial status of the organization which means that the company's financial records are strong and stable. Social responsibility is a characteristic which means that the organization has strong ties with the community where it is found.
All these factors are not usually consistent wit all the stakeholders of an organization. This is due to the fact that the different stakeholders have their own perceptual view what is required in each company so that it can have a strong reputation. The stakeholders who that are affected directly by negative events in organizations will shift their perception when…
References
Benson, D. (2004) .The Coca-Cola Company struggles with Ethical crises.
Harrison, K. (2005). Why a good corporate reputation is important to your organization. Retrieved September 9, 2013 from http://www.cuttingedgepr.com/articles/corprep_important.asp
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