Verified Document

Statistics: Marketing The Practice Applying Essay

Related Topics:

As explained earlier, statisticians in the academe and in specialist industries apply principles and techniques of statistics in different ways. Statisticians in the academe apply their knowledge of statistics in more scientific approaches: multivariate analyses, for example, are reported in a scientific manner, usually communicated in a scholarly approach through journal articles and published or unpublished research reports. Industry specialists, meanwhile, implement statistical principles and techniques more creatively, for their clients/end-users to understand the statistical techniques used and findings culled out from the analyses. Multivariate analyses that may have been reported scientifically by academicians would be converted and simplified as "maps" (e.g., perceptual maps, quadrant maps) to 'laymanize' statistical findings and make it easier for clients...

For academicians, statistics is marketed as a rigorous approach to achieving accuracy and reliability in data, oftentimes with an eye towards the 'bigger picture' -- how data will be used to make it applicable to issues at a macro level or more general manner. For industry specialists, marketing statistics means developing more creative yet simpler ways for clients and end-users to easily understand data and project findings and see the findings' relevance to their business needs and issues.
References

Malhotra, N. (1996). Marketing Research: An applied orientation. NJ: Prentice Hall.

Weiers, R. (1984). Marketing Research. NJ: Prentice Hall.

Sources used in this document:
References

Malhotra, N. (1996). Marketing Research: An applied orientation. NJ: Prentice Hall.

Weiers, R. (1984). Marketing Research. NJ: Prentice Hall.
Cite this Document:
Copy Bibliography Citation

Related Documents

Marketing Plan for Miller Inc.
Words: 6075 Length: 20 Document Type: Term Paper

As a result of huge growth, the company's management may lose focus of the scope of their business. Miller Inc. has a highly centralized hierarchy of management and lacks the managerial backup to promote creativity amons the employees. Single-sourcing which is the characteristic of Miller Inc. could be a recipe of disaster should the supplier fail. Contingency plans for supplies need to be considered. The constrant production nature of the product leads to

Marketing Audit on a Local
Words: 4570 Length: 16 Document Type: Term Paper

S. Navy has an excellent product mix as they are working to attract, recruit and retain key members of each position segment they have. The recruitment of the most highly skilled areas including nurses and physicians is the most pressing and requires the greatest level of consultation and one-on-one recruiting effort. The recruitment of Naval physicians is a critical need; it's clear from its position on the website and often

Paradox Marketing
Words: 11968 Length: 40 Document Type: Dissertation or Thesis complete

Paradox Marketing Implementation for Business Sustainability in Indonesian Telecommunication Company The study provides the analysis of paradox marketing strategy implementation for business sustainability for Indonesian telecommunication company using the Telkom as a center of investigation. The research objectives have been achieved and research questions answered using both the primary and secondary research. The secondary data are collected using a comprehensive literature review from various scholarly research articles. Moreover, comprehensive literature

How Socially Responsible Marketing Affects TV Viewership and Household...
Words: 3654 Length: 12 Document Type: Peer-Reviewed Journal

The Impact of Socially Responsible Marketing on TV Viewership and Household Conflicts: A Theoretical Descriptive StudyAbstractMarketing is used by business organizations to promote the beneficial attributes of their product and services. The increased focus on promoting ethical and socially responsible business practices has contributed to the emergence of socially responsible marketing. This study explores this concept and how it promotes good/positive social and cultural norms. The research demonstrates how businesses

Marketing and Economics Agricultural
Words: 18779 Length: 68 Document Type: Term Paper

Origins, History of the IMF The International Monetary Fund was first conceived between July 1-22, 1944, at the United Nations Monetary and Financial Conference in Bretton Woods, New Hampshire. The conference was attended by representatives of 45 nations, which were called together in order to plan and lay the groundwork for a cooperative economic framework to solve global financial crises before they occur. One key reason for the conference was to

Ethics of Marketing to Children
Words: 694 Length: 2 Document Type: Research Paper

Marketing to Children I feel that there should be rules that companies have to follow with respect to marketing to children. Basically, I do not buy into the argument about critical analysis. The way that the brain develops, young children do not, physically, have the capacity for critical analysis. As children age, they will begin to develop the different levels of cognition that allow for critical thought, to the point where

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now