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Sales As An Art: Personal Experiences Essay

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Art of Selling: My Two Experiences A career in selling has its own challenges. This is particularly the case given that to be able to sell any product or item, one has to not only persuade but also convince the prospective buyer that the item in question is beneficial and worthy of purchase. In an attempt to enhance their sales, some salespeople tend to be rather dishonest especially with regard to the claims they make about the ability of specific products to satisfy a want. In that regard, therefore, not all our encounters with salespeople end up being captivating and memorable. Indeed, I have had my share of bad moments with salespeople as will be highlighted elsewhere in this text

Most Memorable Experience with a Salesperson

My most memorable interaction with a salesperson took place during the December festive seasons. We were shopping for a good lawn mower and a friend recommended a certain brand of the same and offered us contact details of a salesman whom she had purchased a similar product from. I immediately dialed the salesman's number and on the other end of the line was an extremely courteous man who promised to pay us a visit the very next day to discuss our specific needs. The salesman did not disappoint. Indeed, he was at our door step at the appointed time and without the slightest sign of exaggeration proceeded to compare his company's brand with what the competition had to offer. This was after we zeroed-in on the ideal product (interims of size, mode of operation...

Although assertive, he did not betray any sign of impatience over our nagging questions -- he instead encouraged us to raise all the concerns we had regarding the product in question. His way of communication was also unique. For instance, he never at any time made us feel rushed to make a purchase decision. He even suggested that before placing the order, we go through the product brochure and compare what his company had to offer with what other sellers were offering -- especially with regard to after sale services, servicing, pricing, etc. He was not only confident but also honest. Even after leaving, he stayed in touch by making follow ups. We purchased the lawnmower four days later.
Worst Experience with a Salesperson

About a month ago, a friend was shopping for a house and I accompanied her to a real estate sales agent to have a look at the various property listings in various locations. At first, everything seemed proper. The agent was not only courteous but also polite. This was until we visited the properly site of a house my friend had identified as being ideal. To begin with, it was very clear from the onset that the real estate sales agent had lied about the condition the house was in. Back in the office, the real estate sales agent had claimed that the house was in "perfect condition." What we were seeing was, however, far from perfect -- from signs of a leaking roof to poor lighting and peeling bedroom walls. Worse, when…

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References

Mackay, A. & Wilmshurst, J. (2012). Fundamentals and Practice of Marketing (4th ed.). Woburn, MA: Routledge.

Shimp, T. & Andrews, C. (2013). Advertising Promotion and Other Aspects of Integrated Marketing Communications (9th ed.). Mason, OH: Cengage Learning.
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