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However, like the goal to find a unified field theory of physics to explain the universe, the unified services theory can provide an umbrella in which other theoretical implications can be flushed out (Sampson and Froehle, 2006). This may also not only require a new theoretical understanding of marketing, but new, and innovative ways of measuring customer satisfaction (Parasuraman, et.al.).
Finally, the new SDL theory implies that relationships between consumers (the customer) and the manufacturer of a good or service must continue to evolve as the nature of the economic relationship dictates. There are so many choices in products and services that it is something else that must become the modicum of exchange within the relationship. SDL then becomes "the process of using ones resources for the benefit of another part, express as…. Service…. Rather than the traditional conceptualization of an intangible unit of output" (Vargo and Lusch, 167). Retrieved from 12 Manage- The Executive Fast Track: http://www.12manage.com/methods_marketing_mix.html
REFERENCES
Arnold, E.K. (2008). Service-Dominant Logic and Resource Theory. Journal of the Academy of Marketing Sciences. 36 (1): 21-24.
Erichsen, G. (2010, January). The Chey Nova That Didn't Go. Retrieved from About.com: http://spanish.about.com/cs/culture/a/chevy_nova.htm
Parasurman, A., Zeithaml, V., Berry, L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. 64 (1): 12-40.
Sampson, S., Froehle, C. (2006). Foundations and Implications of a Proposed Unified Services Theory. Production and Operations Management. 15 (2): 329-43.
Vargo, S., Lusch, R.F. (2010). 'Relationship' in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic. Journal of Marketing Management. 4 (4): 167-8.
REFERENCES
What is the Marketing Mix? (2010, January). Retrieved from 12 Manage- The Executive Fast Track: http://www.12manage.com/methods_marketing_mix.html
Arnold, E.K. (2008). Service-Dominant Logic and Resource Theory. Journal of the Academy of Marketing Sciences. 36 (1): 21-24.
Erichsen, G. (2010, January). The Chey Nova That Didn't Go. Retrieved from About.com: http://spanish.about.com/cs/culture/a/chevy_nova.htm
Parasurman, A., Zeithaml, V., Berry, L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. 64 (1): 12-40.
Marketing Activities of Monster Energy Market Activities of Monster Energy Monster Energy is an energy drink produced and launched in 2002 by the Monster Beverage Company through an affiliation of another company the Sacks and Schlosberg (Gitman & McDaniel 2007). The beverage was produced after the demand increment of the drink to the customers. Its most target consumers are the university students, truckers and much of the sport fanatics. The company works
Ocean Village is UK-based and is uses the differentiated experience of offering families the opportunity to define their own cruise itinerary (Kwortnik, 2006). There is freedom as to when passengers will eat, what they choose to participate in, and the concept focuses on breaking out of the mold of highly predictable and regimented cruise programs. The two remaining brands, P&O Cruises Australia and the Yachts of Seabourn, each have
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Michael Porter (Porter, 2008) b. The Offering The Libertad will be designed as a communications and collaboration platform, making the process of customizing its many features seamless within the production process. From a software standpoint, the foundation of the Libertad will be the Google Android operating system, customized to allow for easy integration of components and functional add-ons. The Google Android operating system is chosen as the basis of the offering
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