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The targeted situation is that of being able to identify and serve customer needs even before the clients become aware of the existence of these needs.
Additionally, there is a vicious circle in the meaning that the society generates impacts upon the automobile industry, but then, the change sin the industry generate changes in the society. For instance, as the automobile industry responds to customer demands, these demands increase and change. They for instance request higher levels of social responsibility at all global, national and social level, which include elements such as: environmental responsibility through the reduction of industrial pollution, as well as automobile emissions; community support or employee respect.
References:
Ingrassia, P., 2010, Crash course: the American automobile industry's road from glory to disaster, the Washington Post, http://www.washingtonpost.com/wp-srv/style/longterm/books/chap1/crashcourse.htm...
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2009, Auto industry in global depression, Global Economic Crisis, http://www.globaleconomiccrisis.com/blog/archives/190 last accessed on October 4, 2010
US economic crisis: impact on automobile industry, Buzzle, http://www.buzzle.com/articles/us-economic-crisis-impact-on-automobile-industry.html last accessed on October 4, 2010
2009, Clucker Flunker? An Observation in Hindsight, the Oildrum, http://www.theoildrum.com/node/5872 last accessed on October 6, 2010
References:
Ingrassia, P., 2010, Crash course: the American automobile industry's road from glory to disaster, the Washington Post, http://www.washingtonpost.com/wp-srv/style/longterm/books/chap1/crashcourse.htm last accessed on October 4, 2010
Nascimento, L.F., Technological innovation and ecological concern in the automobile industry: case studies in Brazil, Portal Gestao Ambiental, http://www.portalga.ea.ufrgs.br/acervo/ga_art_22.pdf last accessed on October 4, 2010
Orsato, R.J., Wells, P., 2007, the automobile industry and sustainability, Journal of Cleaner Production, Vol. 15, No. 11-12
2009, Auto industry in global depression, Global Economic Crisis, http://www.globaleconomiccrisis.com/blog/archives/190 last accessed on October 4, 2010
US economic crisis: impact on automobile industry, Buzzle, http://www.buzzle.com/articles/us-economic-crisis-impact-on-automobile-industry.html last accessed on October 4, 2010
2009, Clucker Flunker? An Observation in Hindsight, the Oildrum, http://www.theoildrum.com/node/5872 last accessed on October 6, 2010
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