Study Guide Library
Marketing Study Guides
Brand Management
Brand Extension Strategy: Advantages and Disadvantages
Consumer Electronics Marketing
Tablet Industry Marketing Strategies: Promotion and Competition
Product Marketing Strategy
Nike Kung Fu Shoes Marketing Plan for Australia
Luxury Brand Strategy
Louis Vuitton in Japan: Luxury Market Strategy and Consumer Behavior
Brand Management
Brand Equity Measurement in the Hotel Industry
Marketing Strategy
Mochalicious Coffee Marketing Plan and Strategy
International Marketing Strategy
Shanghai Disney Resort Marketing Strategies Analysis
Digital Marketing and Tourism
Tour America Direct Website Review: Design and Marketing
Retail Marketing Strategy
TK Maxx Strategic Marketing Plan: Objectives and Strategies
International Marketing
Global Marketing: Consumer Culture and International Strategy
Small Business Marketing
Dallas Detail Inc.: Car Detailing Business Marketing Plan
Digital Marketing Strategy
Ben & Jerry's Web Strategy and a Creative Service Concept
Sports Marketing
Octagon Sports Marketing Plan: Strategy and Services
E-Commerce Marketing Strategy
Free Shipping, Returns, and Coupons in E-Commerce Pricing
Brand Management
Apple vs. Philips: Branding and Product Management SWOT
Multicultural Marketing Strategy
American Demographics: Marketing Trends for the Next 25 Years
Green Marketing and Consumer Behavior
Green Product Purchasing Behavior of Young Thai Consumers
Airline Marketing Strategy
Continental vs. Southwest Airlines: Full-Service vs. Low-Cost
Brand Strategy
Is Branding Still Relevant? Strategies for the Digital Age
Sustainable Marketing
Eco-Friendly Packaging Redesign for CoverGirl Cosmetics
Marketing Strategy
Kerry Co. Cookware Marketing Plan: Strategy & Analysis
Marketing Strategy
BeamCard Marketing Strategy: Customers, Merchants & Utilities
Digital Marketing and Web Design
The Role of Color in Website Design and Marketing
Customer Relationship Management
Customer Experience, Employee Satisfaction, and Customer Centricity
Retail Distribution Strategy
Wal-Mart's Impact on the Toy Industry and Distribution Channels
Global Marketing Strategy
Environmental Factors Shaping McDonald's Marketing Strategy
International Consumer Behavior
Country of Origin Effects on Consumer Buying Behavior
Airline Marketing Strategy
Classic Airlines Marketing Strategy and Competitive Analysis
Product & Market Analysis
Amazon Kindle Fire vs. Apple iPad: Market Analysis
Pricing Strategy
American Airlines Pricing Strategy: NYC to LA Flight Analysis
International Market Entry
Marketing Water Misting Fans in India: TPI Corporation
Advertising and Consumer Behavior
Celebrity Culture and Its Role in Modern Advertising
Restaurant and Food Service Marketing
Pizza Hut Australia Marketing Plan and Business Assessment
Brand and Product History
Coca-Cola Bottle Evolution: Packaging History 1886–Present
Pricing Strategy
Cookie Craze Pricing Strategy and Breakeven Analysis
Distribution Strategy
Distribution Strategy: Automobiles vs. Canned Soups
Brand Strategy
Fast Food Brand Redesign and Consumer Self-Image
Strategic Marketing
Classic Airlines Marketing Strategy: A 9-Step Problem-Solving Case
Consumer Behavior & Retail
Wegmans Store Brand vs. Name Brands: A Price Comparison
Brand Strategy
Celestial Seasonings Marketing Strategy: A Case Study
Cross-Cultural Marketing
How Cultural Priorities Shape Global Marketing Strategy
Healthcare Marketing
Mayo Clinic's Mission, Marketing Mix, and Partnerships
Integrated Marketing Communications
IMC Strategy for the HP Slate Tablet: A Full Campaign Plan
Marketing Strategy
Marketing as Art and Science: Strategy, Context, and Skill
Consumer Behavior Analysis
Apple Product Interest: Z-Test Regional Hypothesis Testing
Brand and Campaign Strategy
Bobbi Brown Anti-Aging Line: Full Marketing Campaign Plan
Retail Marketing Strategy
Department Store Marketing Plan: Segmentation & CRM Strategy
Sports and Event Marketing
Gold Coast Airport Marathon: Marketing Plan & Strategy