Study Guide Library
Marketing Study Guides
Global Brand Strategy
Global vs. Local Branding: Unilever Butter Beater Case
Digital Marketing Strategy
Marketing Strategy for a Global Comic App Launch
Brand Management
Starbucks Verismo System: Brand and Product Strategy Analysis
International Marketing
International Marketing Blunders and Culture Risk Strategies
International Marketing
Virtual Corporations and International Marketing Strategy
Brand Strategy
Marketing Memo: TJ Maxx, Kellogg, and Hershey Compared
Audience Segmentation
Yelp Target Audience: Buyer Personas and Communication Styles
Product Strategy
Product Concepts: Branding, Packaging, and the Marketing Mix
Global Marketing Strategy
Airport Retail Marketing Strategies: Dufry AG Global Plan
Consumer Segmentation
Whole Foods Market Segmentation Strategy Explained
Sustainable Marketing
Redwoods Group: Triple Bottom Line and Stakeholder Analysis
Pricing and Distribution Strategy
Avon Cosmetics Place and Price Strategy Analysis
Advertising Strategy
Advertising Plan for TruFocal Adjustable Eyeglasses
Product Strategy
Apple iVision TV: Product Life Cycle Analysis
Brand Strategy
Brand Sense Theory: How Apple Uses Multisensory Branding
Consumer Behavior and Branding
Branding and American Identity in Entertainment Brand Stores
Product Launch Strategy
BMW Z3 Launch Strategy: Aspirational Marketing Analysis
Advertising Analysis
TV Ad Analysis: iPhone, BlackBerry Storm & Nokia N96
Advertising Strategy
Advertising Campaign Effectiveness: Starbucks vs. Chrysler
Brand Strategy
McDonald's Brand Reinvention: Advertising Strategy Over Time
Brand Strategy
RIM Blackberry Brand Audit: Strategy and Equity Analysis
Brand Strategy
Branding Strategy, Brand Equity, and Identity Traps Explained
Children's Advertising
Persuasion Tactics in Children's Toy Advertising: Lego Analysis
Advertising Analysis
Comparing Effective vs. Offensive Advertising Techniques
Advertising Strategy
Advertising Strategy, Branding, and Promotional Mix
Advertising Strategy
Why Companies Advertise: Motivations, Strategy & Brand
Consumer Behavior
Brand Relationships in Auto Repair: Midas and Dealers
Pharmaceutical Pricing Strategy
Angiomax Pricing Strategy and Hospital Adoption Plan
Brand Strategy
Ben & Jerry's Strategic Marketing Plan: SWOT & Brand Analysis
Brand Strategy
Ahmad Tea UK Marketing Strategy: Briefing Document 2012–2013
Advertising and Consumer Behavior
Tobacco Advertising Icons: Marlboro Man and Joe Camel
Product Pricing Strategy
Marketing and Pricing Strategy for a New Baby Product
Customer Relationship Management
Harrah's CRM: Database Marketing and Customer Lifecycle
Healthcare Marketing
Health Clinic Market Segmentation, Targeting & Positioning
Market Analysis
Hybrid Motorcycle Market Potential and Forecast Analysis
Product Management Strategy
Customer Analysis Strategies for B2B and B2C Product Managers
Integrated Marketing Communication
Integrated Marketing Communication and Competitive Advantage
Customer Retention Strategy
Customer Loyalty Programs and New Product Launch Strategies
Brand Strategy
Marketing Audit of Rimmel London: Strategy & Competitors
Digital Marketing
Barriers to E-Marketing Growth: Key Obstacles Explained
Sales Communication
Empathy in Sales: A Literature Review of Customer Relations
International Marketing Strategy
International Market Segmentation and Global Marketing Strategy
E-Commerce and Digital Retail Strategy
E-Retailing Plan for Made-to-Order Athletic Shoes
Consumer Behavior
Why We Buy by Paco Underhill: Book Review Summary
Promotional Strategy
Sales Promotion vs. Advertising: Key Differences Explained
International Marketing
International Marketing Management: Overseas Sales Strategy
Brand Strategy
Coca-Cola as a Marketing-Oriented Organization
Brand Strategy
Small Appliance Marketing Strategy: Brand Positioning Guide