Study Guide Library
Marketing Study Guides
Retail Marketing Strategy
Walmart Fortune 500 Marketing Mix: The 4 Ps Analysis
Promotional Strategy
Optimizing RBS Promotional Spending: 2008 Marketing Plan
B2B Marketing Strategy
B2B Buying Behavior: Trust, Branding, and Relationships
Marketing Strategy
Marketing Monitoring and Evaluation for a Sleep Therapy Clinic
Product Launch Strategy
Libertad Build-to-Order Smartphone Marketing Plan
International Marketing Strategy
Kimpton Hotels Hong Kong Market Entry Strategy Analysis
Marketing Strategy
Verizon FiOS TV Marketing Strategy and Analysis
Luxury Brand Strategy
Louis Vuitton vs. Hermès: Luxury Brand Comparison
Sports Marketing & Sponsorship
Celebrity Endorsement Strategy: Nike and Federer Case Study
Tourism Marketing
Cultural Tourism Marketing: Strategies and Tourist Typologies
Tourism Marketing
Marketing Communications Plan for Ecotourism Adventure Tours
Retail Marketing Strategy
Nordstrom Customer Relationships and Loyalty Strategies
Sports Marketing
Adidas and the International Marketing of the Winter Olympics
Marketing Strategy
Marketing Plan for 21st Century Fitness: Anti-Aging Strategy
Product Launch Strategy
Frito-Lay SunChips Case Study: Market Testing & Launch Strategy
Retail Marketing Strategy
GNC Stores: Marketing Strategy and Health Retail Growth
Mobile Marketing Strategy
Mobile Marketing and Location-Based Services: A Case Study
Digital Marketing Strategy
Online Marketing and Social Media as Competitive Advantage
Service Marketing
Service Marketing: Value Chain, Satisfaction & Core Competencies
Tourism and Hospitality Marketing
Alabama Outdoor Adventure Center: Tourism Marketing Plan
Automotive Marketing Strategy
Saturn Car Company: GM's Bold Marketing Experiment
Advertising and Consumer Behavior
Symbolism and Advertising in Chocolate Marketing
Integrated Marketing Communications
IMC Direct and Internet Marketing Campaign Strategy
Consumer Segmentation
Life Stage Segmentation in Consumer Advertising Strategy
Higher Education Marketing
Marketing Segmentation, Targeting & Positioning in Higher Ed
Product Branding Strategy
Marketing Mix Strategy for PureBeauty Diamond Cell Youth Booster
Social Media Marketing
Social Media Marketing: Advantages, Challenges, and Impact
Service Marketing Strategy
Classic Airlines Marketing Strategy: Selling Experiences
Green and Sustainable Marketing
Green Marketing: Strategies, Examples, and the 7-Step Plan
Consumer Behavior
Organic Food Purchasing at Raley's: Economic and Behavioral Factors
Advertising Campaigns
Coca-Cola's Share a Coke Campaign: Communication & Sales
Product & Brand Strategy
Pooch Pantry: Communications, Sponsorship & New Products
Brand Strategy
Pooch Pantry: Brand Elements, Positioning & Strategic Group
Brand Strategy
Gillette's Marketing Strategy: Blades, Brands, and Beyond
Retail Marketing Strategy
Overstock.com Marketing Strategy and Porter's Generic Strategies
Market Expansion Strategy
Natural Way Products: Marketing Strategy for NZ and Australia
Marketing Strategy
Integrated Marketing Functions: Beyond Advertising and Selling
Nonprofit Marketing Strategy
RFDS Look Up in the Sky Marketing Plan Queensland
Sales Strategy
Interdrinks Case Study: Sales Force and Marketing Strategy
Marketing Strategy
Positioning, Segmentation, and Product Life Cycle Strategy
Marketing Communication
Event Sponsorship as a Marketing Communication Tool
Luxury Brand Strategy
Luxury Ready-to-Wear Fashion Industry in Taiwan
Marketing Strategy
Amazon.com Marketing Plan: Strategy, SWOT, and Growth Model
Product and Pricing Strategy
Pencil Manufacturing, Marketing, and Industry Threats
Marketing Strategy
Redwoods Group Insurance Marketing Plan for Summer Camps
Digital and Global Marketing
Nike and Kellogg: MNE Internet Marketing Strategies
Brand Strategy
Harley-Davidson Sportster Marketing Strategy for Women
International Market Entry
Kudler Fine Foods: Entering the Italian Wine Market