Study Guide Library
Marketing Study Guides
Advertising Strategy
Juicing the Orange by Fallon & Senn: Book Review
Market Research Methods
Airline Cabin Reconfiguration Market Research Assessment
Digital Marketing Strategy
Digital Marketing Tools: Integrating Online and Offline Strategy
International Marketing
International vs. Domestic Marketing: Similarities and Differences
Restaurant and Hospitality Marketing
Marketing Strategy for Toscani's Restaurant in Parramatta
Consumer Behavior
Consumer Decision-Making Process: The Six Buying Stages
Hospitality Marketing
Hotel Loyalty Programs: Strategies, Benefits, and Brand Trust
Market Research & Strategy
Market Research Strategy for Kudler Fine Foods Expansion
Automotive Marketing Strategy
Ford Explorer Marketing Plan: Rebuilding Sales After Rollover Crisis
Brand Strategy
CVM vs CRM: Client Value Management for Luxury Pet Brands
Transportation Marketing
Marketing Plan for a Flatbed Transportation Startup
Marketing Strategy
Freight Forwarding Company Marketing Plan Analysis
Marketing Strategy
Classic Airlines Marketing Strategy: A Customer-Centric Fix
Brand Strategy
Consumer Brand Relationships: Loyalty, Attachment, and Identity
Advertising Analysis
Coke vs. Pepsi: Analyzing Advertising Strategies and Messages
Market Research and Entry Strategy
Tata Motors Market Entry Research: Hong Kong Feasibility
Product Marketing Strategy
Marketing Environment Forces in Soap and Laundry Detergent
International Marketing Strategy
Global Marketing Strategy and the Nintendo Wii Case Study
Marketing Strategy
Marketing Mix: The 4 Ps of Effective Marketing Strategy
Brand Strategy
Mattel Marketing Strategy: SWOT and PEST Analysis
Brand and Product Strategy
Mistine Marketing Strategy: SWOT Analysis and Growth Plan
Social Media Marketing
Hospital Facebook Page Plan: Marketing and Feedback Strategy
Sports Marketing
University Sports Marketing: Boosting Attendance and Revenue
Integrated Marketing Communications
IBM's IMC Campaign: Rebuilding a Global Brand Image
Healthcare Marketing Strategy
Itcorp Sensorium Healthcare IT Marketing Plan
Consumer Behavior
Ambient Scent and Brand Recall: Marketing Research Review
Brand Strategy
Coca-Cola Marketing Strategy: Segmentation and Analysis
Retail Branding Strategy
Internationalization of Branding in the Retail Industry
Fast Food Marketing Strategy
McDonald's Marketing Strategy: Healthy Image Reinvention
Real Estate Marketing
Customer Satisfaction in China's Emerging Realty Market
Consumer Behavior
Branding, Labeling, and Peer Pressure in Teen Marketing
International Marketing
International Market Research in Vietnam for Australian Firms
Digital Marketing & SMEs
Online Social Media Advertising Perceptions Among SMEs
Brand Management
Brand Evolution, Equity, and Positioning Strategies
Integrated Marketing Communications
IMC and Customer Satisfaction Strategy for Zapper
International Marketing
International Marketing: Strategies, Entry Modes & Standardization
Product Launch Strategy
Oakley ProLenses Marketing Plan: Strategy & Segmentation
Integrated Marketing Communications
Advertising's Future and Its Impact on IMC Programs
Marketing Strategy
Survival Course Marketing Plan: Strategy and Analysis
Consumer Behavior
New Zealand Consumer Behavior: Key Factors and Influences
Brand Strategy
Ford Mustang Marketing Strategy: Brand, Pricing & Promotion
International Marketing
DaimlerChrysler Smart Car International Marketing in Asia
Digital Marketing Strategy
Decathlon China Social Media Strategy and Market Analysis
Marketing Strategy
Market Segmentation and Promotion Strategies for Competitive Advantage
Product Positioning
Clean Edge Razor: Product Positioning & Market Strategy
Advertising Analysis
Captain Morgan Black Spiced Rum Ad: Dark Imagery Analysis
Retail and Distribution Strategy
Coach Inc. Distribution Channel Analysis and Strategy
Restaurant Marketing Strategy
Grill Kabob Restaurant Marketing Strategy Plan