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SWOT of a Christian Business Leader/Marketer
Strengths
· Christian faith that is united to the brand of the business and used in marketing campaigns to develop brand loyalty among consumers. The faith can be leveraged to gain traction with consumers and increase the brand’s popularity.
· Large base of Christian consumers who are loyal to Christian companies like Chick-fil-A and Hobby Lobby and In-N-Out Burger (Edouard, 2015).
· Strong score on the Faith Equality Index, which Christian consumers use to determine which companies they will patronize (Wetzstein, 2015).
· Positive track record in the community in terms of corporate social responsibility—the business supports Christian projects and programs in the community.
Weaknesses
· By promoting the Christian identity, the business risks polarizing consumers and turning them off from the brand.
· The business lacks a broad-based appeal in which Christian consumers can feel satisfied with the company’s values and non-Christian consumers can appreciate the company’s products and services in and of themselves.
· The message communicated to stakeholders comes across as too strident at times, which undercuts that company’s belief in tolerance and acceptance of all people.
Opportunities
· The opportunity...
The business can promote both its Christian message and a pro-patriotism message that consumers could find appealing.
· A comparative advertising campaign could be conducted to help show consumers how the Christian business is different from other corporations and organizations that demonstrate a lack of patriotism and Christian virtue
Threats
· A socio-political upheaval could upset or reverse recent gains in the market, especially if mid-term elections lead to a blue wave that ultimately defeats the populist movement that has arisen in the country. This could lead to a suppression of religious freedom and the rights of Christian business leaders to stand up for Christian values in their own business.
· An economic downturn could signal trouble for a Christian business leader, especially if times become hard for families—belts…
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