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This efficiency of the Wal-Mart supply chains and its ability to move millions of products into the hands of consumers weekly is what gives the company exceptional power over supplier relationships as well (Hansen, 2009).
Retailing
The unique strategies that Wal-Mart relies on for retailing emanate from their expertise in logistics and supply chain management, and the ability to manage pricing exceptionally well as a competitive strength (Appelbaum, Lichtenstein, 2006). The approach to retailing at Wal-Mart is more comparable to the end-point of a supply chain where the distribution center is actually the retail store. This is precisely the model that Wal-Mart relies on to gain process and cost efficiencies from its support and retail staff. It is common for retail staff to be called upon to assist with the unloading of tractor trailers during slow periods on the retail space floor.
Conclusion
The strengths Wal-Mart has in branding, information technologies including Radio Frequency Identification (RFID), logistics and supply chain management, and retailing all emanate from their ability to quickly translate market opportunities into supply chain execution strategies. Branding and retailing are the two most visible areas of their value chain network. The ability of the company...
(2006). A New World of Retail Supremacy: Supply Chains and Workers' Chains in the Age of Wal-Mart. International Labor and Working Class History, 70(1), 106-125.
Raj Arora, & Charles Stoner. (2009). A mixed method approach to understanding brand personality. The Journal of Product and Brand Management, 18(4), 272-283.
Richard De Santa. (1998, January). Technology. Supermarket Business, 53(1), 18.
Dobbs, J.. (2007, October). The logistics of boosting efficiency. Retailing Today: CONNECTING NORTHWEST ARKANSAS,7.
Gereffi, G., & Christian, M.. (2009). The Impacts of Wal-Mart: The Rise and Consequences of the World's Dominant Retailer. Annual Review of Sociology, 35, 573.
Jared M. Hansen. (2009). The evolution of buyer-supplier relationships: an historical industry approach. The Journal of Business & Industrial Marketing, 24(3/4), 227-236.
Krotov, V., & Junglas, I.. (2008). RFID as a Disruptive Innovation. Journal of Theoretical and Applied Electronic Commerce Research,…
References
Appelbaum, R., & Lichtenstein, N.. (2006). A New World of Retail Supremacy: Supply Chains and Workers' Chains in the Age of Wal-Mart. International Labor and Working Class History, 70(1), 106-125.
Raj Arora, & Charles Stoner. (2009). A mixed method approach to understanding brand personality. The Journal of Product and Brand Management, 18(4), 272-283.
Richard De Santa. (1998, January). Technology. Supermarket Business, 53(1), 18.
Dobbs, J.. (2007, October). The logistics of boosting efficiency. Retailing Today: CONNECTING NORTHWEST ARKANSAS,7.
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