Gender differences in cola preference and marketing strategy

Cola Preferences simple frequency distribution shows that Pepsi is leading Coke by 35 to 12 when considering the overall sample population.

Frequency Distribution

Rank

Cola Preference

Pepsi

Coke cross tabulation shows that part of the reason is that Coke is performing very badly is its performance in the male consumer segment; 80% of males purchase Pepsi and only 20% of males purchase coke. Coke performs slightly better for female consumers, but purchases still significantly lag Pepsi; 65% of females purchase Pepsi compared to 35% of females who purchase Coke.

Cross Tabulation

Gender

Coke

Pepsi

Male

Female

This data sample is very small, but might indicate that Coke has a significant issue with market share compared to its rival Pepsi, particularly for male consumers. Coke needs to conduct a broader data sample to see if this data still holds true. If so, these findings have a number of important implications for Coke's marketing strategy.

The fact that Pepsi is outselling Coke nearly 3 to 1 most likely means that Coke needs a more aggressive marketing strategy to promote its product. The company will need to begin by reviewing the effectiveness of its current marketing strategies and programs as well as the appropriateness of its marketing budget and make necessary adjustments to become more successful.