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The airline industry most likely would have had to drop the frequent flier campaigns even though they were very successful marketing campaigns due to the fact that the new deferred revenue method would have implied too many costs to make the programs worthwhile.
Conclusion "United on the Brink: U.S. Refuses Aid to Second-Largest Airline -- Chapter 11 Looms." San Francisco Chronicle. Retrieved on November 29, 2004 at http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/12/05/MN49473.DTL
In conclusion, this essay involved collecting and summarizing research in regard to a specific company or industry that experienced accounting issues or an accounting issue. The focus of the essay was on United Airlines but it could have been applied to any other major airline. The main research came from a December 1991 story by Charles W. Taylor entitled "Airline Accounting: AICPA vs. FASB," which was on the December CPA Journal Online. The paper incorporated an analysis of the company, industry and the accounting issue with my personal opinion on the subject. A large portion of the paper focused on the impact on investors and other stakeholders and also presented insights into the opinions of the article's author.
References
PR News Wire. (April 19, 2000). UAL Corporation Reports Better-Than-Expected First Quarter Results; Raises Full-Year Outlook. Retrieved November 29, 2004, at http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=UAL&script=410&layout=-6&item_id=87484
Taub, Stephen (2002). "United Airlines Ditches Andersen." CFO, May.
Taylor, Charles W. (1991). Airline accounting: AICPA vs. FASB. The CPA Journal Online, Dec. Retrieved on November 29, 2004, at http://www.nysscpa.org/cpajournal/old/11726033.htm
United. (n.d.). "UAL Corporation Announces Creation of United Newventures." Retrieved on November 29, 2004, at http://www.unitedairlines.co.uk/press/pressroom/2000/us_1025.html
Business
References
Armstrong, David (Thursday, December 5, 2002). "United on the Brink: U.S. Refuses Aid to Second-Largest Airline -- Chapter 11 Looms." San Francisco Chronicle. Retrieved on November 29, 2004 at http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2002/12/05/MN49473.DTL
PR News Wire. (April 19, 2000). UAL Corporation Reports Better-Than-Expected First Quarter Results; Raises Full-Year Outlook. Retrieved November 29, 2004, at http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=UAL&script=410&layout=-6&item_id=87484
Taub, Stephen (2002). "United Airlines Ditches Andersen." CFO, May.
Taylor, Charles W. (1991). Airline accounting: AICPA vs. FASB. The CPA Journal Online, Dec. Retrieved on November 29, 2004, at http://www.nysscpa.org/cpajournal/old/11726033.htm
United. (n.d.). "UAL Corporation Announces Creation of United Newventures." Retrieved on November 29, 2004, at http://www.unitedairlines.co.uk/press/pressroom/2000/us_1025.html
("HP") These different elements are important, because they are showing the overall financial strength of HP. Yet, they are also illustrating how they face tremendous amounts of competition in the industry. Part of the reason for this is because, of shifts in demand and the ability of new rivals to quickly enter the field. As a result, the company must be able to capitalize upon these changes, in order
Marketing Strategy -- Coca Cola Coca Cola Company Marketing Strategy - Coca Cola The Coca-Cola Company is a market leader with the market of 42% in the soft-drink industry and possesses a sustainable brand image due to its variety of products and product quality. The current study aims to analyze and discuss the current marketing strategies adopted by the Coca-Cola Company. The Coca-Cola Companies contains a large portfolio of products that are available
Company Critical Elements Business Continuity is a vibrant industry dedicated to identifying, prioritizing and safeguarding critical business functions. From small businesses such as neighborhood bakeries to business titans such as Microsoft, each entity that can name, rate and guarantee the continued functionality of its required systems can survive in crisis. As the following analysis shows, the critical processes of all modern businesses fall into common basic categories that are vital to
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