Destination development and marketing: Kaho'olawe, Hawaii Abstract Kahoâ?˜olawe is a small island found in the Hawaiian archipelago. The absence of fresh water in the region has scared away the residence making the region to remain sparsely populated. The sparse population of the region has also served as a factor that makes the region be poor for destination development and marketing. The status of the region makes it critical to determine the various ways of making the region to support human activities. The article constitutes the strategies for developing the region with both the individual positive and the negative effects.
Destination development and marketing: Kaho'olawe, Hawaii
Kahoolawe: Destination Development and Marketing
Background Information on Kahoolawe
In the context of Hawaiian island chain, Kahoolawe is the smallest located towards the southwest of Maui. Kahoolawe is significant to the region for several ways thus the need towards its protection and preservation. To the native Hawaiians, the island of Kahoolawe is sacred because of the history, culture, and religious relations to the natural feature. In over thousand years ago, the island offered valuable habitat for several hundred Hawaiians. The inhabitants survived mainly through fishing and farming. Other individuals in this time depended on the development of stone tools. The island experienced a decline in relation to the decrease in the population of the inhabitants of the region. This exercise was mainly because of the lack of freshwater source, violent wars, and diseases. During the colonial era, the island was used as the prison for the colony. This changed in 1853 following the repealing of the law that made Kahoolawe a penal colony. Following the clean up and restoration process by the government of Hawaii, Kahoolawe island will act as an educational center in relation to the culture of the native Hawaiians. It will also focus on the development of recreational area for valuable connection with the land, sea, akua, and kupuna (http://www.oahu.us/kahoolawe.htm).
It is essential for the government of Hawaii to adopt and implement effective and efficient measures and plans towards the enhancement of the island as a tourist attraction with the aim of maintaining the culture, customs, and traditional aspects of the Hawaiian natives. The government can adopt and integrate several measures towards the development of the island while preserving the essential aspects such as culture.
Development of Educational Center
In the need to develop and enhance a tourist attraction or destination, the authority of Hawaii should focus on the development of an educational center on the island of Kahoolawe. This educational center should concentrate on the illustration of the culture, customs, beliefs, and norms of the natives of Hawaii. Through effective marketing and advertisement strategies, individuals across the globe will get to know the essence of the educational center on the island of Kahoolawe. The interested parties, tourists, will visit this island with the aim of learning or improving their knowledge on the cultural aspects of the inhabitants of the region. This approach will focus on the promotion of the culture of the inhabitants through provision of relevant knowledge and information concerning the island of Kahoolawe.
Development of Infrastructures
The first aspect towards the development of the island of Kahoolawe is to enhance the accessibility of the area through the development of the infrastructures such roads and facilities like hotels. Tourists like to visit the areas that are accessible because of the minimal difficulties in relation to the achievement of their goals. This will enable the authority and tourism sector to reduce the cost of transportation to and from the area thus aspects of development. The government will also increase the level of revenues and profits through increment in the number of tourists because of the accessibility of the area. Tourists also travel from different sections or regions across the globe. This makes it necessary for the government to construct facilities such as hotels and restaurants to facilitate the staying of tourists in the area. This will also focus on the improvement of the region through the creation of employment opportunities to the natives of Hawaii (Jurdana et al., p. 141).
Improvement of Security
Security is an essential factor in the determination of the number of tourists visiting an area. In order to improve and develop the destination of Kahoolawe as a tourist center, the priority of the government should be on the security improvement in the region. This will make tourists and natives feel secure thus essential in the increase, in the number of tourists in the region. This is essential for the increase in the level of revenues and profits for the improvement and development of the island through implementation of the funds for the achievement of the goals and objectives of the project (Mohd Yusof Hussain, et al., p. 61).
Development of Legal Provisions
Protection of the culture, traditional aspects, and customs of the natives of Hawaii in relation to the island of Kahoolawe should be aided through the implementation of effective and efficient legislation. The government should incorporate strict laws guiding the interaction of the tourist with the culture of the inhabitants of the island. This is through forbidding interference of the state and culture of the island by the tourists in case of their visits. This indicates that the tourists will be advised to maintain the status quo on their visits to the island with the aim of protecting customs, culture, and traditional aspects of the Kahoolawe Island (Jaliu et al., p. 39).
Quality Marketing/Advertisement
It is essential for the government through its tourism ministry to plan and execute effective marketing strategy with the aim of increasing the number of tourists to the center. This is essential for increasing the number of tourists, revenues, and profits for the implementation of the protection process. Quality marketing will enable the authority of Hawaii to increase the awareness of the universe on the benefits and advantages in association with visiting the island of Kahoolawe.
Constant Freshwater source
The planning process should focus on identifying a freshwater source for the minimization of diseases facing the natives and tourists in their visits to the attraction center. This will contribute towards the improvement of the health security and safety of the partisan thus essential for the development and growth of the area. Freshwater source will also act as an essential factor for increasing the number of tourists who will feel safe while visiting the island. These programs should supplement educational programs aiming to promote culture, customs, and traditional norms of the natives of Hawaii.
Positive Impacts
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