This will allow the company to be able to identify a core audience they can market the product to and what specific actions should be taken, to reach out to this group of consumers. What sources of survey error are most likely to occur in a study of this type?

The biggest errors that the surveys will encounter are: having to small of a sample and over looking information that is important to key demographics. The situation surrounding the size of the sample is problematic, because you will never fully know the exact views of the product, for all of the different demographics of fisherman. That being said, to mitigate these effects, the survey size would be sent out to a large enough group, that they should be able to account for this issue.

The demographic information is significant because, it will tell you what specific factors are most important to a particular group of people. For example, a professional fisherman may have different likes and dislikes about the product in comparison with someone who is participating in the sport as a hobby. Then, you have the underlying levels of strength and the age / ethnic group of the person. These different areas would be covered in the first portion of the survey and would be optional. If this information is not addressed, it will cause the findings of surveys to be general, which will not help the company address its marketing issues. As a result, any kind of survey that is conducted must be able to take these different variables into account, to ensure accuracy.

What means should be used to obtain a high response rate?

A tactic that could be used to ensure a high response rate is to offer, survey respondents that chance to win one of several different Royal Bees, for participating in the completed survey. At the same time, the company could also provide all respondents with a discount coupon of 25% off the purchase of the Royal Bee. These various tactics would work effectively, because they are offering all survey respondents, a discount in...

These two elements would have a psychological impact upon fisherman, by helping them to save money and obtaining their views. When you use this in conjunction with the various surveys, this strategy will ensure that a large portion of the sample size will participate. As they feel that they are receiving a benefit for their participation. Once this takes place, is when the number of people participating in the surveys will increase. At the same time, it will help to make the population sample as accurate as possible, by attracting the highest number of respondents.
Clearly, Royal Barton needs to conduct an effective survey, to identify their key target markets and key attributes for promoting the product. Where, the information from the survey will be obtained from purchasing two separate lists (one for the mail in section and the second for the telephone portion). Once the various surveys are being conducted, researchers would want to receive permission, to contact the person in the future and to send them information on the product. This would help to identify fisherman who are interested in the Royal Bee and what they specifically like about it. The most common errors would be: not having a large enough sample and not accounting for the sub-categories of fisherman. However, given that two different surveys are being conducted in stages, means that the errors should be reduced dramatically. To ensure high levels of responses, the company can offer respondents, a discount on purchasing the product and the chance to win a Royal Bee. These different elements are important, because they highlight how Royal Barton can: identify the key marketing demographics and what features are most favorable in the minds of consumers. These two elements will allow the company to create an effective strategy for addressing the marketing challenges that they are facing.

Bibliography

National Do Not Call Registry. (2010). FTC. Retrieved from https://www.donotcall.gov/