Guillermo's Furniture Store Scenario Research Paper

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Finance Concepts There are a number of finance concepts that Guillermo should consider regarding the decisions that need to be made to maintain the company's financial viability. The first concept that leaps to mind is the supply and demand concept. This supply and demand of a product will, for the most part, determine how much profitability (if any) a company can project on certain products. Guillermo has been pricing his products at a 'slight premium' knowing that the quality product manufactured by the company would sell at a certain volume. However, when a competitor was able to supply the same quality product at a lower price, demand for Guillermo's product dropped to a lower level. Guillermo's response would likely have to be a lower price (with less profitability) or an answer to the drop in demand.

While the demand for Guillermo's product dropped due to the pricing and quality,...

...

Guillermo still had the same workers, working at the same rate, producing the same product, so the labor costs remained the same. Guillermo was being introduced to the concept of revenues less expenses equal profits. If revenues drop due to lack of demand, yet expenses remain the same, then profitability will suffer.
Guillermo is also learning that a going-concern concept could apply in this situation.

The going-concern concept is when an assumption can be made that a business or business unit will be in business for a long time. The key in making this assumption is that the company will be viable at least long enough to use all its existing resources. Since Guillermo's demand has fallen due to lower prices for the same quality from a competitor, his first thought should be to determine whether the company would…

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