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¶ … Identification thing prototyping surprised • a summary surprised • a description purpose prototyping chosen article Reference: Kroenke, D.
Business prototyping: Article review
According to the article, "Creating a Product Prototype" a business prototype is a "three-dimensional version of your vision" that enables potential investors and others to gain a more secure sense of the particulars of the vision he or she is articulating for his or her proposal (Monosoff 2012). Prototypes test the structural functionality of the design in miniature and sometimes the materials that will go into making up the eventual design. If using the same material is not feasible, a common substitute material is Shapelock: "when heated in the microwave or with your hair dryer, it becomes pliable, kind of like clay, so you can mold it any way you'd like" (Monosoff 2013). For more sophisticated models, another popular method is rapid prototyping through stereolithography, which generates plastic prototypes from computer-aided drawings (CAD) versus the more laborious and expensive process of using an injection mold (Monosoff 2013). As well as the physical aspects of creation, prototyping also forces the designer into a more rigorous understanding of his or her eventual vision.
The article was located on Entrepreneur, an online magazine for entrepreneurs of all kinds. The article was focused on the practical details of prototyping in a manner likely to be useful for someone contemplating creating one. One aspect of the article that surprised me was the wide variety of prototypes which existed, spanning from makeshift apparatus of "socks, diaper tabs, household glue, empty milk containers" to high-tech CAD creations (Monosoff 2013). I assumed that investors expected a very specific, defined result before they would listen to an entrepreneur. However, there is no prototypical prototype merely suggestions.
References
Kroenke, D.M. (2013). Using MIS (5th Ed.). Upper Saddle River, NJ: Prentice Hall.
Monosoff, Tamara. (2013). Creating a product prototype. Entrepreneur.com. Retrieved:
http://www.entrepreneur.com/article/80678#ixzz2SGldHZI5
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