Sign Up Now
Get instant access to over 1 million+ study documents
OR
Already registered? click here to login
By creating your account, you agree to our terms of service, privacy policy and student honor code.
¶ … Cause-And-Effect Relationships
Required: Use the data presented in Table 1 below to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business process for the company This implies that we could use the main effects scatter plot to determine the pareto levels of operation for the three factors (Morris, 2010). However, the interaction results show that there is some significant interaction among factors. Towards this end, rather than use the main effects plot, we could use the interactions effect…
Improving Email Response Rate
Run
Heading
Email Open
Replicate
Response Rate
Generic
Detailed
Generic
Detailed
Generic
HTML
Detailed
HTML
Generic
HTML
Detailed
HTML
Generic
Detailed
Generic
Detailed
Generic
HTML
Detailed
HTML
Generic
HTML
Detailed
HTML
Taking averages of the response rate in the repeat experiments, we end up with table 1.1 as shown below:
Run
Email Heading
Email Open
Email Body
Response Rate
Generic
No
Text
(46+38)/2
Detailed
No
Text
(34+38)/2
Generic
Yes
Text
(56+59)/2
Detailed
Yes
Text
74(68+80)/2
Generic
No
HTML
26(25+27)/2
Detailed
No
HTML
27(22+32)/2
Generic
Yes
HTML
22(21+23)/2
Detailed
Yes
HTML
26(19+33)/2
Coding the data in table 1.1 in the form of 1 and -1 for all the three key factors, where i) for the Email Heading factor (abbreviated as EH) 1 represents 'Generic' and -1 represents 'Detailed'; ii) for the Email Opening factor (abbreviated as EO) 1 represents 'No' and -1 represents 'Yes'; and iii) for the Email Body factor (abbreviated as EB) 1 represents 'Text' and -1 represents 'HTML', we end up with table 1.2:
Run
EH
EO
EB
Response Rate
1
1
1
1
42
2
-1
1
1
36
3
1
-1
1
57.5
4
-1
-1
1
74
5
1
1
-1
26
6
-1
1
-1
27
References
Manly, B.F. (1992). The Design and Analysis of Research Studies. New York, NY: Cambridge University Press.
Morris, M. (2010). Design of Experiments: an Introduction Based on Linear Education. Boca Raton, FL: Taylor & Francis
Roy, R.K. (2001). Design of Experiments Using the Taguchi Approach: 16 Steps to Product and Process Improvement. New York, NY: John Wiley & Sons.
Strategy to Improve the E-Mail Marketing Response Rates A company intends to improve its email marketing system to measure its response rates from its email advertisements by carrying out the evaluation process using different combination of "two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated on two (2) different
E-Mail in Business Communication E-mail: History, Relation, and Impact on effective Business Communication Email in Business Communication Electronic Mail Impact of Email to Business Communication Implications of Emails as Business Communication Tools Email is an important form of communication in today's organization that is increasingly seeing a geographical dispersal of the workforce. To communication tool has replaced traditional business letters and memos in preference for email memos. The research carried out a review of literature on
Marketing Plan for New DBA Program at South University Situational Analysis Target Market Marking Strategy Product Price Placement Promotion South University is introducing a new course; a doctorate of business administration (DBA) with a focus on organizational behavior. The course is to be offered online, as well as locations near to the existing campuses throughout the south of the country. For the course to be successful, it is essential the University is able to market the course, to
Marketing Coined by marketing guru Jay Conrad Levinson, guerrilla marketing is marketing that is unconventional, nontraditional, not by-the-book, and extremely flexible. The nine major differing factors from conventional marketing provided in "360 Degree Internet Marketing - Think Outside the Box for Minimum Cost, Maximum Results," (2001), are: Instead of investing money, you invest time, energy and imagination. Instead of guesswork, you utilize our expertise and experience. Instead of measuring your success in terms of
Figure 6 resoundingly illustrates how critical reassurance of cleanliness and quality are to anyone who purchases toothpaste. Integrated Marketing Communications Objectives First, to conclusively align the snore reduction aspects of the tooth paste with accentuated health through immunity from bacteria and a feeling of cleanliness from using the toothpaste periodically. Second, to define a unique and defensible marketing position for the snore reduction tooth paste including a unique value proposition that will
Arguments for the assumptions: Pat's and Chris's suggestion that the company develop new products and launch them onto different markets is based on the fact that the recent statistics received from the Marketing Department are unsatisfactory. Evaluating the arguments: The unsatisfactory statistics received from the Marketing Department make a sound argument as the leading position of AcuSan on the market is being challenged by competitors' intense efforts to elaborate new strategies. Another