Job Analysis Report Sales Representatives at Circuit

Job Analysis Report

Sales Representatives At Circuit

Job summary:

Sales representatives play an important role in most organizations. We visited Circuit, the largest computer dealers in our area and spoke to some of the sales representatives there. It must be borne in mind that sales representatives are not salespeople. They have an absolutely different job to perform even though it is connected with sales too. Sales representatives are required to promote company's business and to attract new customers, keeping in view the core objectives and values of the firm. Sales Representatives at Circuit are responsible for attracting new business without losing the sight of company policies.

Benefits:

Sales Representatives earn around $17,000 P/A with commission. They earn $10% on every sale generated by them and are given transport facility. Company also covers 15% of medical expenses and paid leave of 2 days a month is granted to sales representatives with children.

Key Responsibilities and Tasks:

Technical knowledge:

1.1. Sales Representatives are required to remain abreast of latest technological trends especially in computer Outlet. At Circuit, SRs are given complete information about technical aspect of products which help them better understand client needs and address their problems.

1.2. Remain in close contact with developments at the competitor's. Unless they are aware of what their rivals in the field are offering, they cannot successfully convince the customers about the quality and worth of their own products and services.

1.3. Gather information about latest market trends and technological developments. Computer technology is a volatile field where change is the rule. For this reason, Sales Representatives need to be fully aware of what is happening in the market.

2. Customer Relations"

2.1. Keep a record of all calls attended and all appointments fixed. Note down contact details of potential and existing customers. Stay prepared to meet customers with appointments.

2.2. Customer data management: keep record of all sales generated and customer visits and calls. Follow-up on potential customers and address complaints filed by existing customers

2.3. Company literature including history of sales and list of products available needs to be updated regularly. All brochures and leaflets must be readily available for new customers

2.4. Up-to-date records on regional competition. SRs need to keep a complete record of the products and services being offered by competitors in order to help customers make an informed decision.

2.5. Keep records of weekly sales along with expenses incurred.

2.6. Keep company equipment in best possible condition.

2.7. report any faults or problems that occurred with computers and accessories present in the store.

3. Business generation:

3.1. Attract new customers proactively. Instead of waiting for customers to walk-in, sales representatives are required to locate prospective customers by any legitimate means possible including collecting lists of likely customers in the area, following up on callers etc.

3.2. Looking for new ways to effectively promote company's products and services. One sales representative for example told us that she regularly creates new opportunities by posting company's leaflets at various high-traffic points and sales teams are often sent to local malls to promote products and services. Exhibitions are also regularly organized.

3.3. Develop sale targets and meet them. Sales representatives create their own sale targets at the beginning of each month and once approved, they seek ways to meet them.

3.4. Show some degree of autonomy in making decisions. Sales representatives agree on certain discounts and promotional strategies so they can exhibit control over their decisions during their appointment with the customer.

3.5. Regularly attend seminars and workshops to gain new selling skills and to improve existing strategies. The more a sales representative pays attention to his skills and their improvement, the better are his prospects at the firm.

3.6. Stay in close contact with the technical support department. This helps in ensuring that customers were fully satisfied with the service and no problems occurred with the products sold by the firm. If there are any problems, sales representatives need to address it as soon as possible so new customers do not face the same difficulties.