Levi Strauss Stands for Certain

Levi Strauss stands for certain vlues and priciples. While conducting businesses and making contracts outside the country it looks for the same principles. Important issues faced the company whether it should continue sourcing and purchasing fabrics or not. More importantly the investment decisions were needed to be made for both marketing and manufacturing. The company even made a special advisory board to make its recommendations on the issues by the name of China Policy Group. Analysis of China was required to be made.

Initially, intellectual achievement and foreign ideas, and the professions, including management, were not considered important for China. Formal management education was hard to find in China and those having a yearning for managerial education were discouraged. A number of reform programs were started to push China on the path of modernization. Organization moved on the path of modernization but the social and political situation remained dismal. State still uses its power to curb people's freedom while poor labor conditions still exist in Chinese factories.

Though China opened up itself to many Western concepts but the way different concepts have been adopted and used in China differ a lot from the West. The change was initiated but it could not be sustained at the level it was initiated. The influence of communist party on people's lives is still there.

In the face of different realities company decided not to make any more investment and phase out whatever operations it has in three years while taking care of all legal, ethical and corporate responsibilities for its employees. Profitability is an indispensable business result as well as a prerequisite without which loftier goals of needs and wants satisfaction by businesses cannot be achieved.

Though all that one gets to see at the end is the bottom line profitability and one tends to think that this is what the business is all about but it is also akin to saying that since without food we would perish, food is all there to life. So, the concept is there that since corporations would perish without profits, they exist only to make money. We do not live to eat rather we eat to live.

Similarly corporations like living organisms cannot continue to discharge their reason for being without profitability but they do not exist just for profits. In the modern times the emphasis moved from mere profits to complete social well being. Now corporations have both ethical and corporate responsibilities. Levi Strauss became an example for others to follow when it made headlines by choosing not to continue business in China because of its human rights abuses and difficult political situation.

An organization that chooses to conduct business in a new culture also has to accept the realities there. By accepting human rights abuses in a country the organization might also get involved in the controversies and in the process its reputation could get affected beyond repair. Levis identified problems at an earlier stage and acted as a completely socially responsible entity. There are.