Conflict situation emerge in all working environments. Laboratories in pharmaceutical companies make no exception. Within such workplaces, small conflicts regarding the application of work procedures. In such cases, it is recommended that the employees involved in the conflict use conflict negotiation techniques in order to reach agreement in their dispute.

Cooperative negotiation is another type of negotiation strategy that can be used in case the conditions of the situations favor such a negotiation technique. Matthias G. Raith and Francis Edward Su have written an article where they provide a scientific approach to cooperative negotiation. The authors focus on providing a theoretical design and a practical implementation model that can be applied by negotiators (Raith & Su, 2000).

The main difference of cooperative negotiation in comparison with conflict negotiation relies on the fact that cooperative negotiation focuses on the common points-of-view between the parties involved within the negotiation. This type of negotiation encourages the negotiator to improve his communication...

In a pharmaceutical plab it is expected that certain situations will require cooperative negotiation. The employees involved in such negotiation processes must possess a series of skills that allow then to communicate easier with their colleagues and to reach agreement regarding the situation that requires the negotiation process.
Reference list:

1. Blocker, J. (2010). Conflict Negotiation Strategies. Retrieved September 30, 2010 from http://ezinearticles.com/?Conflict-Negotiation-Strategies&id=1332954.

2. Raith, M. & Su, F. (2000). Procedural Support for Cooperative Negotiations Theoretical Design and Practical Implementation. The International Institute for Advanced Studies in Systems Research and Cybernetics, Windsor, Canada. Retrieved September 30, 2010 from http://www.math.hmc.edu/~su/papers.dir/pscn.pdf.