Nestle -- Infant Formula Controversy Nestle has been accused of providing products to third world mother's that seriously violate the health of their children. It is not the products themselves that harm the health of the children. In fact, if they are used correctly, the Nestle formulas can serve as a nutritious supplement to an infant's diet. However, many of the third world mothers are unable to use the products correctly for a variety of reasons.

One reason is the cost of the products. Another is the access to clean water in which the mix the formulas with. The case study highlights the responsibility of Nestle in regard to the proper use of their products in these environments. It was argued that the marketing of infant formula in third world markets was unethical. Furthermore, even after Nestle stopped actively marketing their products in these markets, the still provided free samples as a promotional tactic.

This situation became even more complex when it was found that many mothers were transmitting HIV / AIDS to their infants in third world nations through their breast milk. Thus an infant formula that is given to the infant in a bottle is part of the solution to preventing the spread of the disease in high risk countries. Therefore, Nestle not only has a financial incentive for being part of this solution, but also an ethical obligation. The corporation must try to get their products to those who really need them while at the same time trying to ensure that they are used properly.

Problem/Opportunity

The problem and the opportunity for Nestle is how to get their products into the hands of the mothers' that need them and can use them properly. They must also ensure that the potential customers know the risks and benefits of infant formula. The decision that needs to...

The most sustainable position for Nestle is likely to passively market their products while also supplementing this strategy with a strong educational and outreach program. The company could ensure that free samples were available especially to women who are at high risk for HIV / AIDS infections. The company could also provide clinics…