What were the dependent variables in this experiment? The less attractively smelling perfume in the more attractive bottle were observed by the researchers.
The dependent variable was the subject's choice of product, based upon package appearance.
How were the dependent variables operationalized?
The identical product was packaged in differently-appearing containers.
Did the results support the stated hypothesis?
The results did find that higher self-monitors were more influenced by package appearance while low self-monitors cared more about quality.
Study
What were the independent variables in this experiment?
The container styles of two different perfumes in a type of container, and the quality of the perfume.
What were the quasi-independent variables in this experiment?
The perfume bottles' relative 'attractiveness' and scent although quantified, is still somewhat subjective and dependent upon another experiment outside of the controlled environment of the study.
How internally valid do you think this experiment was? Explain your answer.
If one accepts the assumptions of the experiment, namely that the individuals were classified correctly in terms of degree of self-monitoring, and the perfume bottles and scent were correctly assessed as to attractiveness and quality of scent the study was internally valid.
How externally valid do you think this experiment was? Explain your answer.
Externally valid is a more problematic question, because the study relies upon the validity of numerous other tests, including the Self-Monitoring inventor and the other experiments that created the classifications of packaging attractiveness and product quality.
In this case, it mainly needs to conduct following steps. Firstly, it should figure out that the specialization in cardiac disease is the hospital's future direction, and identify its target audiences, including the employees of the hospital, the community, and the potential and future patients. Secondly, it needs to establish the objective of the promotion that publicize the future direction of the hospital and attract customers to cure cardiac diseases
HYPOTHESIS CHAPTER Hypothesis Chapter: Smart MaskTheory of Reasoned Action (TRA)The theory of reasoned action is one of the key theories for understanding consumer behavior, intention, and planned purchase for a specific product or service. The theory, formulated by Fishbein and Ajzen, attempts to predict the behavioral intention of the buyer based on two factors: the attitudes that would lead to adopting the buying behavior and the subjective norms that come
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