This study will incorporate consumer perceptions and attitude green products, green values, green label and green environment. Finally, it will provide insights on areas of green buying commitment and green purchasing intention (Biel, Hansson & Ma-rtensson, 2008). Sheffield: Greenleaf.
References
Abele, E., Anderl, R., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.
Ahvenainen, R. (2003). Novel food packaging techniques. Boca Raton, FL: CRC Press
Biel, a., Hansson, B., & Ma-rtensson, M. (2008). Individual and structural determinants of environmental practice. Aldershot: Ashgate.
Charter, M. (2009). Greener marketing: A
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Denison, E., & Ren, G.Y. (2007). Thinking green. Hove: Roto Vision.
Farnworth, C., Jiggins, J., & Thomas, E.V. (2008). Creating food futures: Trade, ethics and the environment. Aldershot, England: Gower.
Grunert, K.G., Thogersen, J., & O-lander, F. (2005). Consumers, policy and the environment: A tribute to Folke O-lander. New York: Springer.
Hoyer, W.D., & MacInnis, D.J. (2008). Consumer behavior. Mason, OH: South-Western.
Lamb, C.W., Hair, J.F., & McDaniel, C.D. (2012). Essentials of marketing. Mason, Ohio: South-Western Cengage Learning.
Lindgreen, a., Hingley, M.K., & Vanhamme, J. (2009). The crisis of food brands: Sustaining safe, innovative and…
References
Abele, E., Anderl, R., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.
Ahvenainen, R. (2003). Novel food packaging techniques. Boca Raton, FL: CRC Press
Biel, a., Hansson, B., & Ma-rtensson, M. (2008). Individual and structural determinants of environmental practice. Aldershot: Ashgate.
Charter, M. (2009). Greener marketing: A global perspective on greener marketing practice. Sheffield: Greenleaf.
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