Consumer Attitudes Towards Green Packaged Research Proposal

Length: 5 pages Sources: 10 Subject: Business - Advertising Type: Research Proposal Paper: #37436479 Related Topics: Consumer Protection, Noise Pollution, Packaging Material, Consumer Behavior
Excerpt from Research Proposal :

This study will incorporate consumer perceptions and attitude green products, green values, green label and green environment. Finally, it will provide insights on areas of green buying commitment and green purchasing intention (Biel, Hansson & Ma-rtensson, 2008).

References

Abele, E., Anderl, R., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.

Ahvenainen, R. (2003). Novel food packaging techniques. Boca Raton, FL: CRC Press

Biel, a., Hansson, B., & Ma-rtensson, M. (2008). Individual and structural determinants of environmental practice. Aldershot: Ashgate.

Charter, M. (2009). Greener marketing: A

...

Sheffield: Greenleaf.

Denison, E., & Ren, G.Y. (2007). Thinking green. Hove: Roto Vision.

Farnworth, C., Jiggins, J., & Thomas, E.V. (2008). Creating food futures: Trade, ethics and the environment. Aldershot, England: Gower.

Grunert, K.G., Thogersen, J., & O-lander, F. (2005). Consumers, policy and the environment: A tribute to Folke O-lander. New York: Springer.

Hoyer, W.D., & MacInnis, D.J. (2008). Consumer behavior. Mason, OH: South-Western.

Lamb, C.W., Hair, J.F., & McDaniel, C.D. (2012). Essentials of marketing. Mason, Ohio: South-Western Cengage Learning.

Lindgreen, a., Hingley, M.K., & Vanhamme, J. (2009). The crisis of food brands: Sustaining safe, innovative and…

Sources Used in Documents:

References

Abele, E., Anderl, R., & Birkhofer, H. (2005). Environmentally-friendly product development: Methods and tools. London: Springer.

Ahvenainen, R. (2003). Novel food packaging techniques. Boca Raton, FL: CRC Press

Biel, a., Hansson, B., & Ma-rtensson, M. (2008). Individual and structural determinants of environmental practice. Aldershot: Ashgate.

Charter, M. (2009). Greener marketing: A global perspective on greener marketing practice. Sheffield: Greenleaf.


Cite this Document:

"Consumer Attitudes Towards Green Packaged" (2013, May 03) Retrieved July 4, 2022, from
https://www.paperdue.com/essay/consumer-attitudes-towards-green-packaged-88019

"Consumer Attitudes Towards Green Packaged" 03 May 2013. Web.4 July. 2022. <
https://www.paperdue.com/essay/consumer-attitudes-towards-green-packaged-88019>

"Consumer Attitudes Towards Green Packaged", 03 May 2013, Accessed.4 July. 2022,
https://www.paperdue.com/essay/consumer-attitudes-towards-green-packaged-88019

Related Documents
Consumers' Perspectives, What Criteria Influence
Words: 12814 Length: 45 Pages Topic: Business - Advertising Paper #: 15669368

For instance, approximately 33 per cent of Thailand's water sources are categorized as having poor quality and the phenomenon is considered a serious environment problem. Moreover, Thailand is ranked among the last Asian countries based on amounts of fresh water available per capita (WWF, 2010). In this context, the Thai government and the Thai people have commenced to pay more attention to the effect of the environmental problems, as well

Green Provides Some Clear Guidelines to Assist
Words: 7107 Length: 24 Pages Topic: Healthcare Paper #: 35613731

Green provides some clear guidelines to assist health education and promotion specialists in the identification and design of health promotion techniques for implementation in health promotion and disease prevention programs. Discuss how five of the guidelines presented by Dr. Green could assist you in the selection of an appropriate health promotion technique. Support your answer with appropriate examples. The module gives really simple guidelines as to the how the process of

Consumer Bahavior Behavior of Customers
Words: 1875 Length: 5 Pages Topic: Business Paper #: 77265576

Such customers are expected to be more influenced in purchasing more expensive organic products. In the case of organic products, marketers have also focused on influencing the perceptions of consumers. Their objective is to determine consumers to perceive organic products of having higher quality and better effects in comparison with regular products. Their strategy was successful in the case of numerous customers. However, this situation can be attributed to several

Corporate Social Responsibility and Green Marketing
Words: 2708 Length: 9 Pages Topic: Business - Advertising Paper #: 85008271

CSR and Green Marketing Green Marketing and Corporate Social Responsibility This essay examines green marketing and corporate social responsibility practices. In particular, the paper examines the practice of greenwashing, and discusses companies' willingness to exploit green marketing for competitive advantage. The essay also reviews the legitimate use of green marketing as a means of promoting responsible environmental stewardship. Green marketing involves the promotion of products that are marketed as being environmentally safe or

Ecological Consciousness and Green Products
Words: 1402 Length: 4 Pages Topic: Business - Ethics Paper #: 45145040

Ecological Consciousness on the Rate of Purchase of Green Products: An Experimental Analysis of German Stores Purposes and inquiries of this research paper The main aims of this research paper are: (i) To study how much the green buying activity of customers is affected by previous awareness of environmental problems and ability to identify environmental friendly commodities. (ii) To ascertain whether customers would rather buy environmentally friendly commodities and would pay more for

Recycling Research Proposal
Words: 1899 Length: 5 Pages Topic: Economics Paper #: 29904568

Economical and Ethical Issues in Recycling Economic Issues There is a general agreement that the U.S. should be undertaking more recycling, with only 34.3% of current waste recycled. The rate is increasing, and while there have been legislative moves, it may be argued that the ethical awareness and economic factors have had a greater impact. The research proposal argues that the dualistic approach to recycling seen in the anthropocentric model can be