¶ … sixteen illustrate the major theme of this text which is how changes in the macro environment affect individual firms and industries through the microeconomic factors of demand, production, cost and profitability. Firstly, McDonald's strategies in China will be compared and contrasted with those of Wal-Mart in Mexico. Secondly, the role that various policies of various governments played in influencing the international expansion strategies of both McDonald's and Wal-Mart will be explored. Finally, variables other than price that have the biggest impact on the demand for McDonald's products will be examined and that their influence has over these variables.
In "Drive-Through Tips for China" by Gordon Fairclough and Geoffrey A. Fowler, McDonald's very successful performance in China is analyzed. In essence, McDonald's has analyzed very well how to adapt its operations to a Chinese environment. Amazingly, it has also found a way to balance the diplomatic sops to Chinese public tastes with its advancement of the McDonald's traditional fare: the beef hamburger. Correctly, McDonald's executives realized that the Chinese business environment had become more favorable and that they would not lose control of their trade secrets and other confidential information. This brought about the very successful strategy of franchising in China. This has led to an amazing 60% franchise rate in China (Fairclough and Fowler). Also, it compares very favorably with McDonalds worldwide statistic of 70% for franchising McDonald's restaurants worldwide which are owned and operated by independent, local businessmen and women ("Mcdonald's franchise, " 2008).
According to our text, "The fact that sales increased more rapidly in other countries than in the United States shows the importance of entering and understanding foreign markets to U.S. multinational corporations." In other words, microeconomic conditions such as those in the country of China impact heavily upon the macroeconomic strategies of McDonalds (Farnham, 2005). In a recent...
However, as criminals become more aware of undercover tactics, the covert officer is required to provide more and more proof that he is indeed a criminal- which leads to the officer committing acts that compromise his or her integrity for the sake of maintaining cover. By understanding the often conflicting nature of these goals, deception and integrity, we can see how an undercover officer can become confused, lost, and
The novel opens seven years after Gabo's mother, Ximena, was murdered by coyotes -- or paid traffickers -- during an attempt to cross the border. Her mutilated body was found, her organs gone -- sold most likely. Because of the fear surrounding this border town and the lure of the other side, all of the characters become consumed with finding Rafa. These people are neglected and abused. Like other fiction
Hawkeye again reminds us that "there is no cross" in his veins, that he is a pureblooded white man. The book does not segregate itself to the discussion of only Native Americans and the feelings thereof, but also has occasion to discuss the prevailing sentiment in regards to African-Americans as well. As General Monro reveals in Chapter Sixteen, we find that Cora has a "cross" in her blood: There it was
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The feminist nature of the novel is established earlier in the novel, wherein the novel begins with the following passage: Ships at a distance have every man's wish on board. For some they come in with the tide. For others, they sail forever on the horizon, never out of sight, never landing until the Watcher turns his eyes away in resignation, his dreams mocked to death by Time. That is
and, so that brought in a whole new perspective. I had never realized the degree to which they were afraid of us and often feel as though - now the situation becomes very life threatening for them. Because often they don't know how to follow the protocol, how to properly respond to police officers. and, so it just supercharges the whole event." The training] gave us an opportunity to ask
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