Sports Related Websites Sports Related

Sports Related Websites

Sports Related Web Sites

The Council on Web Development

Over the last several years, the Internet has become the way many people are learning about sports related content. This is occurring through them going to different websites. In order to know more about their favorite teams and news associated with them. Evidence of this can be seen with the fact that nearly two thirds of Americans will use this as way to receive their news updates. This is transforming how organizations are reaching out to these individuals. However, not all websites are as informative and some offer limited amounts of information to stakeholders. Those who are utilizing the MOSC criteria can identify organizations with tremendous amounts of strength vs. weaknesses in their communications with the public. This means comparing two different websites with each other and contrasting the differences. Together, these elements will highlight what features helps select organizations to more effectively connect with fans. (Rosenr, 2011) ("Chapter 9," 2013)

The two websites that will be examined are the Denver Broncos and the North Carolina Amateur Sports Association. The Denver Broncos is a professional, informative and up-to-date website. This is because it is embracing all of the different factors under the MSOC model. The most notable include: individual involvement, motivation, content, design, performance, usability and commerce. Individual involvement is occurring the moment someone visits the home page. This is when they have a choice of going to the fans, kids or community section. Motivation is achieved by providing everyone with exciting information about upcoming events and how this will help the Broncos in the future. The content is excellent with the site offering up-to-date news and possible draft choices they will be selecting in April. The design is utilizing interactive videos, colors and pictures to enhance the content. Performance is taking place with the website quickly loading and using headlines / pictures / videos that will catch their attention. Usability is demonstrating how it is easy to understand and navigate. Commerce allows fans to purchase different Bronco related products and souvenirs at the team's pro-shop. These different factors are important, in helping to provide information and to motivate everybody to spend more time on the site. ("Denver Broncos," 2013) (Rosenr, 2011) ("Chapter 9," 2013)

In the case of North Carolina Amateur Sports (NCAS), the site is providing select amounts of information. However, it is also ignoring critical factors which could enhance the user's experience. As far as individual involvement is concerned, the organization is offering more general knowledge to them vs. one that is customized to different demographics of people. Motivation is limited by failing to use tools that will enhance the persons experience online. The content is satisfactory through offering news, updates and important meeting dates. The design is very eye catching utilizing black, white, red, blue and green color schemes. The performance of the site is excellent with it quickly loading and the links are taking someone to where they want to go within a few minutes. The usability is very friendly to visitors through making the experience easy for them to navigate. There is no commerce that is occurring, as the individual cannot purchase souvenirs or make a donation to the organization. These factors are hurting their ability to connect with stakeholders and provide up-to-date information. ("NCAS," 2013) (Rosenr, 2011) ("Chapter 9," 2013)