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Strategic Management Class
Forward Integration: gaining increased control over distributors, backward integration- seeking ownership over suppliers
Forward integration is when the manufacturer will acquire the channels of production and output to achieve greater economies of scale. These conditions are implemented when there are higher levels of trade and competition among firms. The way the strategy is organized is to look at the channels of production and output. Then, introduce ways to reduce costs and increase productivity. This was successful in helping to implement transformations in their operating structure. (Witcher, 2010) (Haines, 1998) (Daft, 2010)
Horizontal integration-seeking ownership/control over competitors
Horizontal integration is when a corporation will seek out control over competitors by making them into subsidiaries. The conditions that led to these changes were increased amounts of competition inside the marketplace. The basic steps that were used to organize this strategy requires: finding targeted firms, making an offer and quickly closing the transaction. These ideas have made corporations more successful by allowing them to understand changes inside the marketplace. (Witcher, 2010) (Haines, 1998) (Daft, 2010)
Market penetration-seeking to increase the market share for present products
This...
The conditions for this strategy are from severe shortages of supplies because of disruptions. The steps that are used to organize the strategy include: looking for sudden changes and quickly reacting. These ideas can be successful up to a point. Then, the market conditions will change and adjustments must occur. (Witcher, 2010) (Haines, 1998) (Daft, 2010)
Market Development-introduce existing products or services into new geographic
This is using strategies tested in other areas and it is expanding upon them by offering these products to new regions. The conditions that led to the implementation of these ideas involve a successful target marketing campaign inside a specific area. These techniques are being used to promote the firms merchandise in new locations. The basic steps that were used to organize the strategy include: successfully testing the product, having confidence in the results and rolling out the strategy in other areas. This is successful, in allowing executives to reduce the risks and see the impact of utilizing certain tactics. (Witcher, 2010) (Haines, 1998) (Daft, 2010)
Product development- seeking increased sales by improving or modifying present products
This is when the marketing strategy is…
References
Daft, R. (2010). Understanding Strategic Management. Mason, OH: South Western.
Haines, M. (1998). The Managers Pocket Guide. Amherst, MA: HRD Press.
Witcher, B. (2010). Strategic Management. Mason, OH: South Western.
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