As long as they are striving to be the best they can be, then they have all of their bases covered. When they are in competition with other companies that also know what they stand for, then the competition is truly an adversary that needs to be dealt with by making sure that your companies ways of working are superior. This company who made this film for a specific type of audience was cashing in on a market. The individual stated that their bargaining power as a seller was that they were the landmark company in those types of films and, because of that, they had both a local and national following.

The power of a name is very important. The individual stated...

And, even though other companies tried to compete, nobody ever came close to the popularity of that film's brand name.
Bargaining power is very important to a company. If you do not have bargaining power, you do not have anything if you are a buyer of goods and/or services. Bargaining power will either keep you in business or run you out of business.

In the case of this film producer who made certain types of movies, they had great bargaining power because they were exceptional in their field. The name of a company, or a brand name, is very important when it comes to bargaining power.