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Violence and Sex in Television Programs
In 'Programs Do Not Sell Products in Advertisement,' Brad J. Bushman provides the primary hypothesis regarding the study. He alleges that televised sex and violence impair the memory for the advertised products. Besides, there is a supplementary hypothesis that functions as the framework of the study. Bushman hypothesizes that incorporating an advertisement in a program that contains sex or violence decreased the viewer's possibility of remembering the advertised brand. Besides, this would reduce their interest in purchasing the advertised brand and their likelihood of choosing a coupon for that brand (Bushman, 2005).
The hypotheses emanate from a meta-analysis of 16 studies that considered 2474 participants. The assessment illustrated that the memory for advertised brands was 27% lower if ads were embedded in violent programs unlike if the same ads were integrated into non-violent programs. According to Bushman, the most plausible reason for the memory impairment is that viewer exercise a limited amount of attention towards television programs. According to research, people tend to pay more attention to violent media than non-violent ones. Besides, individuals pay more attention to sexual programs than to non-sexual media. The author affirms that the perception from an...
In this case, he compares the situation to our ancestors who paid more attention to violence and sexual cues (Bushman, 2005). For this reason, they were more likely to acquire the ability to survive and pass on their genes than their counterparts who ignored the same. The allusion means that the more attention viewers pay to violent and sexual programs, the less attention they have available for the commercials integrated into those programs.
Q3
The study seeks to test whether televised violence and sex have any influence on the buying intentions and consumer behaviors. Thus, the independent variables of the study were the sex and violence programs as well as nonviolent and nonsexual programs. In contrast, the dependent variables entailed viewers' buying intention, the likelihood of remembering the advertised brand, their interest in buying the brand and their likelihood of selecting a coupon for that brand. It is worth noting that there were 336 participants aged between 18 and 54 years of both genders (Bushman, 2005).
Q4
The researcher identified that the type of TV program had a significant effect on the violence ratings, F (3, 332) = 173.56, p < 0.0001. The notion means that as the researcher hypothesized, violence ratings were higher for violent…
References
Bushman, B.J. (2005). Violence and Sex in Television Programs Do Not Sell Products in Advertisements. American Psychological Society. Vol. 16 -- No.9. 702-708
Television and Social Behavior As a pervasive media, television has a significant impact on people of every age group. Regular dose of violence, aggression, killing, rape and other criminal activities creates both short-term and long-term effects. Besides the risk of desensitization and development of a violent disposition, television also causes other social behavioral issues. Too much television viewing has been shown to affect active peer relationships. Research on 'mirror neurons' has
It is true that reality television programs have effectively grabbed the public, including the kids attentions. While interest groups do not believe that violence and sex in television programs have any effect on the public, especially kids, the research has shown that the programming contents are highly effective in influencing the behavior of kids. For example, in watching Springer show, many children think that shouting, disrespecting, abusing is common, and
Television Audience Television viewing has become a very common thing in the entire world today. In fact, Television viewing is perceived to be having the largest audience as compared to any other forms of media. In the current media ecosystem the content in televisions is distributed through various platforms such as wed, TDT, mobiles and so on. This has provided an increased level of interactivity that has led to an increase
C. Evaluation question(s) and aims. The primary question that will be addressed is to identify whether HCBS program is able to provide service to the target population. The evaluation questions will also be directed to the cost effectiveness of the program. The following evaluation questions are identified: 1. Is the program meet the budget requirements of the 1915 (b)? 2. Has the program generates cost saving? 3. Has the program has been able to
It said that most parents would support new limits to be established on content of television programs and shows. Approximately half of the surveyed parents and their peers expressed concern that their own children saw what they saw on TV. More Black and Hispanic parents expressed this concern than did white parents. More than three-fourths of them said that inappropriate television and media material worried them the most. Two-thirds
Attitudes and practices varied by age of the child and the gender of the parent. Colorito, Rita. (2002) "Violence on Television News Programs is a Serious Problem." Is Media Violence a Problem? Ed James Torr San Diego: Greenhaven, 2002. 24- 30. Colorito says that even though rates of crime decreased in the 1990s, television news coverage of violent crime increased. TV news shows like 20/20 and Dateline frequently show stories on