Walt Disney International Business Essay

Length: 2 pages Sources: 2 Subject: Finance Type: Essay Paper: #94509845
Excerpt from Essay :

Walt Disney Company

When Walt Disney returned from work with the Red Cross during World War One, his brother got him a job at a Kansas City art studio, and he started to experiment with animation. He and his partner made a deal with a local movie theater to run their cartoons, and the popularity of these allowed Disney to create his own studio. After losing the rights to many characters, Disney pursued the Mickey Mouse character and the third Mickey Mouse film, Steamboat Mickey, was an instant success. Many of the famous friends were created shortly thereafter. The company's first feature was Snow White and the Seven Dwarves in 1937, and it was an incredible hit, allowing the studio to produce a string of other now-classic films (Biography.com, 2017).

The company expanded into television and by 1955 it had opened a theme park. Disney has since evolved into an integrated entertainment company, extending the life of its original characters and films for multiple generations, and around the world, via television, the Internet, a cruise line, a global network of theme parks, and other properties. Today, Interbrand (2016) has Disney ranked as the 13th most valuable brand in the world, and Forbes ranked the company as the transportation. Globalization has also brought with it some key legal elements that help Disney expand internationally, including international application of Western-style intellectual property law, critical for the protection of the company's trademarks and copyrighted content. Worth noting, however, is that many countries have limits on foreign ownership of media companies, which could serve as a barrier for Disney, and often means that Disney must work with local partners in order to gain full access to foreign markets.

Because Disney operates globally, but produces much of its media content in the United States, it incurs significant foreign exchange flows. Disney notes that foreign exchange rate changes can lower buying power for its goods in foreign markets, in addition to the…

Sources Used in Documents:

References

2016 Disney Annual Report. Retrieved April 27, 2017 from https://ditm-twdc-us.storage.googleapis.com/2016-Annual-Report.pdf

Biography.com (2017) Walt Disney. Biography.com. Retrieved April 27, 2017 from http://www.biography.com/people/walt-disney-9275533

Interbrand (2016) Global 100 Brands. Interbrand Retrieved April 27, 2017 from http://interbrand.com/best-brands/best-global-brands/2016/ranking/

Le, V. (2015) The world's largest media companies of 2015. Forbes. Retrieved April 27, 2017 from https://www.forbes.com/sites/vannale/2015/05/22/the-worlds-largest-media-companies-of-2015/#7a805f714161


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