On the other hand, the smaller the alterations to the media, the easier the removal of those alterations becomes (Evgueni and Mendoza, 3). There are many types of watermarking principles in use. The basic spread principle involves repetition of the watermark information, multiplication of the watermark information over a broad, random area, and the addition of the watermark to the signal of the original multimedia (Hartung, 82). Additional watermarking techniques involve the embedding of the watermark in precise patterns, specific places, such as the I-frame of a video sequence, and embedding in uncompressed media (Evgueni and Mendoza, 3).

References

Bloom, Jeffrey a., Cox, Ingemar, J. Kalker, Ton, Linnartz, Jean-Paul M., Linnartz, G., Miller, Matthew L., and Traw, Brendan S. "Copy Protection for DVD Video." Proceedings of the...

Digital Video Watermarking. British Columbia: The University of British Columbia, 2004.
Hartung, Frank, and Ramme, Friedhelm. "Digital Rights Management and Watermarking of Multimedia Content for M-Commerce Applications." IEEE Communications Magazine (November 2000): 78-84.

Kalker, Tom. "System Issues in Digital Image and Video Watermarking for Copy Protection." IEEE International Conference on Multimedia Computing and Systems (1): June 1999, 562-567.

Mendoza, Lino and Nasiopoulos, Rabab. "A Robust Watermarking Scheme Based on Informed Coding and Informed Embedding." IEEE International Conference on Image Processing. Genova, Italy: IEEE, 2004.

Miller, Matt L, Cox, Ingemar J. And Bloom, Jeffrey a. "Watermarking in the Real…