This paper explores two dominant approaches to encouraging healthy behavior among Americans in the era of the Affordable Care Act: incentives (the "carrot") and penalties (the "stick"). It notes that chronic diseases such as heart disease, cancer, and diabetes account for more than 75% of health care costs, yet are largely preventable. Both public agencies and private employers have experimented with rewards for healthy habits and financial penalties for failing to meet health benchmarks. The paper argues, supported by research, that incentives are more effective than punishments because health decisions are shaped not only by personal choice but also by socioeconomic, environmental, and societal factors. Comprehensive incentive programs that include support services prove especially successful.
With the passage of the Affordable Care Act, the personal health of every American has become an important issue. While most health care funds are spent treating diseases and other health problems, there has recently been a push toward focusing on prevention. For example, "chronic diseases such as heart disease, cancer, stroke, and diabetes are now responsible for more than 75% of health care costs" (Berman, 2011, p. 328). Because these health problems are almost entirely preventable, a focus on prevention could save a great deal of money that would be better spent elsewhere. Therefore, many Americans are beginning to endorse policies that prevent health problems before they start. Some of these ideas involve incentives to reward people for healthy behavior, while others involve penalties to punish those who do not engage in it. However, research indicates that punishments are not as effective as incentives when it comes to altering the health behavior of Americans.
It is very difficult to alter individuals' personal lifestyle choices, especially when those choices impact a person's health. But it is in the national interest to encourage people to make healthy lifestyle choices, and both the public and private sectors are recognizing this fact. With this in mind, two approaches have been proposed: the carrot and the stick. The carrot refers to incentives offered to individuals in order to entice them to adopt healthy practices, while the stick refers to punishments inflicted as a result of not doing so.
In some cases, companies have offered incentives ranging from gifts to cash for employees who engage in healthy activities. Local and state governments have also incorporated this idea into their policies by offering "enhanced" health care packages to Medicare recipients who "undergo screening exams, take prescribed medications, show up for appointments, and so on" (Blacksher, 2008, p. 13). On the other hand, there is the "stick" — a series of punishments aimed at forcing people to make personal health changes. Some companies have taken the step of charging their employees "when they fail to meet certain benchmarks related to body mass index, cholesterol, blood glucose, and blood pressure" (Blacksher, 2008, p. 13).
"Socioeconomic factors favor incentive-based approaches"
Most agree that it is better to prevent health problems rather than to treat them. But in order to prevent health problems, individuals must make better, more informed lifestyle choices. Therefore, many private and public organizations are attempting to get people to change their lifestyles so as to prevent possible health problems such as heart disease, diabetes, cancer, and others. Both incentives to promote healthy lifestyles and penalties for those who do not engage in healthy behavior are currently being used to alter individual behavior, with varying results.
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