This paper examines three logical fallacies and their importance to critical thinking and sound decision making. Drawing on Halpern (1996) and Blair et al. (1996), the paper analyzes the tu quoque (two wrongs make a right), appeal to force (argumentum ad baculum), and straw man fallacies. Each fallacy is defined, illustrated with real-world examples from politics and business, and evaluated against the criteria of relevance, sufficiency, and acceptability that distinguish sound arguments. The paper concludes that all three fallacies violate the criterion of relevance and that recognizing them is essential for objective, rigorous reasoning in organizational and public life.
Effective decision making is contingent on an individual's ability to examine the soundness of arguments. It is important for decision makers in all walks of life and at all levels to be able to identify logical fallacies. As Toulmin, Rieke, and Janik (1979) point out, the ability to recognize fallacies is a "kind of sensitivity training" because it trains a decision maker to be sensitive to common tricks of persuasion (Halpern, 1996, p. 193). This paper explores the significance of three such common tricks of persuasion to critical thinking and decision making. The three logical fallacies examined are: two wrongs make a right, appeal to force, and straw man.
The two wrongs make a right fallacy is also referred to as the tu quoque (or "you too") argumentum ad hominem. As the phrase "you too" implies, this fallacy is aimed at revealing an inconsistency in the positions that an opponent has adopted on various occasions. This inconsistency may be between the standpoint the opponent now attacks or defends and the standpoint the opponent attacked or defended in the past, or a discrepancy between a standpoint verbally expressed by the opponent and other behavior that is not in accordance with that standpoint. The latter occurs, for example, when someone is guilty of the same practices they criticize in an opponent (Blair et al., 1996, p. 66).
The tu quoque argumentum ad hominem is also applied in a broader context. This line of faulty reasoning is often used in referring not just to the opponent's behavior but also to that of others (Blair et al., 1996, p. 66). This typically happens when defending either one's own conduct or the conduct of another person. The argument "You can't blame Clinton for being unfaithful to his wife — many presidents have had extramarital affairs" is a prime example of the two wrongs make a right fallacy.
This fallacy is of high significance to critical thinking because it is a very common form of argument. The aim of critical thinking is to pursue a logical, objective line of reasoning in order to discern the truth. The tu quoque fallacy attempts to divert a decision maker from doing exactly that. It is therefore important to analyze the validity or morality of an action in isolation, irrespective of the number of people performing the action. This objectivity is particularly important when assessing organizational ethics.
Indeed, this was precisely the issue in the well-known Arthur Andersen case, when the firm attempted to defend its faulty accounting of Enron by pointing to industry-wide practices: "They also say Arthur Andersen was unfairly scapegoated for having been Enron and WorldCom's auditor when the accounting profession as a whole strayed from its traditional concern for keeping business on the straight and narrow" (Cohen, 2004).
"Argumentum ad baculum illustrated through political threats"
"Weak argument substitution and competitive business examples"
"All three fallacies violate relevance criterion"
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