This paper presents a business concept for a mobile gym service designed to eliminate the most common barrier to regular exercise: the inconvenience of traveling to a traditional gym. The author outlines a trailer- or bus-based facility equipped with rotating workout equipment, state-of-the-art entertainment systems, and advanced body-metrics monitoring devices. The paper argues that while costs may slightly exceed those of a conventional gym membership, the value proposition for busy professionals is compelling. The concept is further supported by an application of Monroe's Motivated Sequence, demonstrating how a persuasive speech could be structured to attract investors and clients to the mobile gym service.
How many people actually want to go to the gym but feel too deterred by their hectic schedules to follow through? Studies have shown that the assistance of an effective personal trainer can contribute a great deal to overcoming apathy toward exercise, and this strategy has worked for millions of people (McClaran, 2003). However, even a dedicated personal trainer does not provide enough motivation for many people to carve out time in their busy lives to make it to the gym.
How many more people might prioritize their personal health if the gym and the trainer could come to them instead? Imagine a trainer arriving at your door while, parked close by, a vehicle carries all the equipment needed for that day's workout — you barely have to leave the house, let alone make the trip all the way to a gym. It is difficult to conceive of an exercise program more convenient or easy to follow.
The mobile gym is a gym that comes to your home, complete with a qualified trainer ready to help you get the most out of every workout. On leg day, for example, the mobile unit arrives with a trailer full of leg equipment; on a back or chest day, the appropriate equipment is loaded and ready to go. The trailer or bus would feature a world-class design, representing the kind of innovative solution that can help people incorporate exercise into even the most demanding, time-strapped schedules.
The layout of the mobile facility will be state of the art, including the latest in entertainment technology — such as LED LCD screens and high-definition televisions with mobile satellite — so that clients can catch up on their favorite shows or news programs while burning calories and improving their health and well-being.
The unit will also feature the latest body-metrics collection devices, including scales, body fat calculators, and heart rate and blood pressure monitors. Clients and their trainers will be able to track performance data using the most precise instruments available, all while following a customized plan built on the latest advancements in sports medicine and related fields.
While this approach might seem lavish and prohibitively expensive on the surface, the costs would not be as high as most people would expect. Many of today's upscale gyms invest a considerable amount of resources in overhead — prime real estate, administration, personnel, and advertising, among other expenses. By contrast, a mobile gym can be operated with lower costs across each of these categories.
When an individual considers the combined cost of a gym membership and a qualified personal trainer, the price of a mobile gym service begins to look far more reasonable. Furthermore, in terms of value to the client, those who invest in their health through a mobile gym service would receive considerable return on that investment. The costs would undoubtedly be at least marginally higher than a traditional gym, making it most appropriate to target busy professionals. However, this target market contains an extensive pool of potential clients, and it would not be difficult for the service to reach capacity in a relatively short time frame.
Monroe's Motivated Sequence is a five-step persuasive framework that can be used to structure a compelling pitch for the mobile gym concept. Each step is outlined below.
"Pricing compared to traditional gyms and target audience"
"Five-step persuasion framework for pitching the concept"
You’re 66% through this paper. Sign up to read the remaining 2 sections.
Sign Up Now — Instant Access Already a member? Log inAlways verify citation format against your institution’s current style guide requirements.