Starbucks Financial Statement Analysis: Ratios & Trends
This paper presents a financial statement analysis of Starbucks Corporation, examining the company's fiscal performance through trend analysis and a comprehensive set of financial ratios. Drawing on publicly available financial statements from FY2012 through FY2014, the paper evaluates Starbucks across profitability margins, liquidity ratios, operating efficiency metrics, and return ratios, comparing results against industry averages where applicable. The analysis also addresses the significant impact of a $2.9 billion settlement with Mondelez International in FY2013, contextualizing how one-time events can distort financial comparisons. The paper concludes that Starbucks is financially healthy and outperforms its quick-service restaurant peers, though increasing leverage and investments in non-core businesses warrant continued monitoring.
- Introduction to Financial Statement Analysis: Defines financial statement analysis and its regulatory purpose
- Revenue and Balance Sheet Trends: Starbucks revenue growth and balance sheet stability
- Profitability Ratio Analysis: Gross, operating, and net margin examination
- Liquidity and Solvency Ratios: Current, quick, cash, and debt-to-equity ratios
- Operating Efficiency and Return Ratios: Turnover ratios and return on equity versus industry
- Conclusions: Overall financial health and limits of ratio analysis
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What makes this paper effective
- Systematic organization: the analysis moves logically from trend observation to ratio categories, mirroring the standard sequence used in professional financial analysis.
- Contextual interpretation: the paper does not merely report ratios but explains why a figure looks the way it does — for example, attributing the FY2013 current-ratio distortion to the Mondelez settlement rather than leaving an anomaly unexplained.
- Benchmarking: comparing Starbucks' five-year return ratios against industry averages adds evaluative depth and grounds the analysis in competitive context.
- Honest qualification: the conclusion acknowledges the limits of financial analysis and stresses the need to understand operational and industry context, demonstrating critical thinking beyond number-crunching.
Key academic technique demonstrated
The paper demonstrates ratio triangulation — using multiple ratio categories (profitability, liquidity, efficiency, and returns) together rather than relying on any single metric. This cross-checks conclusions and prevents one anomalous figure from distorting the overall picture, a hallmark of rigorous financial analysis.
Structure breakdown
The paper opens with a brief introduction defining financial statement analysis and its regulatory context. It then presents trend analysis of revenues and the balance sheet before working through four ratio categories in sequence. Each category is introduced, its ratios are computed and compared year-over-year or against industry benchmarks, and anomalies are explained. The conclusion synthesizes findings and reflects on the interpretive limits of financial analysis.
Introduction to Financial Statement Analysis
Financial statement analysis is a tool by which one can examine publicly available financial statements to determine the financial condition of a company. The role of financial statements is to provide information for both internal and external stakeholders — including shareholders and regulators — about a company's finances. The SEC requires that financial statements be produced in a specific format so that easy comparison between companies and across industries is possible (SEC.gov, 2014). One of the most common means of analyzing statements is to examine the trends within them and to conduct analysis using a set of ratios that explain the liquidity, solvency, efficiency, and returns of the company (Investopedia, 2014). This report presents a financial statement analysis of Starbucks.
Revenue and Balance Sheet Trends
Starbucks has demonstrated progressive revenue growth. Revenue in FY2014 was $16.4 billion, compared with $14.8 billion in FY2013, an increase of 10.8%, and prior years also saw strong increases. Profits have also grown for the company. In FY2014, net income reached $2.068 billion, a record high. In the prior year, the company paid a $2.79 billion settlement to Mondelez International, which brought net income to nearly zero (Burritt, 2013).
Starbucks' balance sheet indicates a generally high level of financial health. The company is highly leveraged, but its financial position has been stable over the past several years, supporting a process of slow equity growth. The financial statements do highlight one area of concern: even though Starbucks is growing revenues rapidly and, for the most part, experiencing strong net income growth, that performance is not fully translating into overall shareholder wealth. The value of equity appears to be increasing more slowly than the overall size of the business. A ratio analysis reveals more detail.
Profitability Ratio Analysis
The first set of ratios to be studied are the profitability ratios. The gross margin reflects the pricing power of the company with respect to both suppliers and customers — the higher the gross margin, the better that pricing power. Starbucks has a gross margin of 58.3% at present, compared with 57% the prior year, indicating that the company has increased its pricing power. The operating margin reflects the company's ability to control costs internally. The current operating margin is 18.7%. The FY2013 operating margin, excluding the settlement, was 16.5%, which again reflects improved pricing power and Starbucks' greater ability to leverage economies of scale and use its resources more efficiently.
The net margin must also account for the settlement. Starbucks is currently earning a net margin of 12.5%. In the prior year, the company would have outperformed that figure, though partly because it received a tax benefit from a writedown rather than having to pay income tax. The income tax provision was much higher for Starbucks in FY2014, partly because the company earned more but also because it had to change its tax policies in Europe (Titcomb, 2014).
Liquidity and Solvency Ratios
Another form of ratio analysis is liquidity analysis, which draws on the balance sheet to assess the company's ability to meet its near-term obligations, as well as its longer-run solvency. The current ratio for Starbucks stands at 1.37, versus 1.01 the prior year. The settlement resulted in $2.9 billion appearing on the liabilities side under "accrued expenses, current," creating a large spike in that category. This year's current ratio is therefore more representative of the company's long-run financial condition than the FY2013 figure. The same caveat applies to the other ratios discussed below. The quick ratio stands at 1.01, which is a healthy figure, and the cash ratio is 0.6, again indicating healthy liquidity.
The debt-to-equity ratio provides another perspective on the company's financial condition, accounting for longer-run factors. The debt-to-equity ratio currently stands at 1.04, versus 1.57 the prior year — the latter inflated by the settlement appearing in short-term liabilities. Nevertheless, in FY2012 the debt-to-equity ratio was 0.6, suggesting a long-run trend toward increasing leverage at the company, which may be a concern for investors.
References
Burritt, C. (2013). Starbucks to pay $2.9 billion to settle coffee dispute. Bloomberg. Retrieved December 6, 2014 from http://www.bloomberg.com/news/2013-11-12/starbucks-to-pay-2-76-billion-to-settle-grocery-dispute.html
Investopedia. (2014). CFA level 1: Financial statement analysis. Investopedia. Retrieved December 6, 2014 from http://www.investopedia.com/exam-guide/cfa-level-1/financial-statements/financial-statement-analysis.asp
MSN Moneycentral: Starbucks. (2014). Retrieved December 6, 2014 from http://www.msn.com/en-us/money/stockdetails?symbol=SBUX&ocid=qbeb
Sayre, K. (2014). Starbucks CEO says drink prices won't go up despite spike in coffee bean costs. New Orleans Times-Picayune. Retrieved December 6, 2014 from http://www.nola.com/business/index.ssf/2014/03/starbucks_ceo_warns_rising_cof.html
SEC.gov. (2014). Beginner's guide to financial statements. Securities and Exchange Commission. Retrieved December 6, 2014 from http://www.sec.gov/investor/pubs/begfinstmtguide.htm
Titcomb, J. (2014). Starbucks to pay corporation tax on profits in the UK after HQ move. The Telegraph. Retrieved December 6, 2014 from http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10769497/Starbucks-to-pay-corporation-tax-on-profits-in-the-UK-after-HQ-move.html
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