Airline Industry Essays (Examples)

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Airline Predictions for the Airline

Words: 393 Length: 1 Pages Document Type: Essay Paper #: 37217925

This comes after a period of lowering the interest rates to curtail the post-2001 recession that was particularly detrimental to the economic performance of the airline industry. The rate of interest affects consumer's disposable income, and as consumers find it more expensive to borrow money, they are less likely to have disposable income to expend upon leisure-based trips, thus meaning discount rather than full-price fares further cut into industry profits. The price of air travel, as noted by the U.S. Board of Transportation, has continued to decline for consumers, while the price of fuel and other inputs into the transportation industry has increased for the industry, meaning that the Federal Reserve actions, if interest rates continue to increase, will not help the airline industry.

orks Cited

Henry Fund Research. (14 Apr 2005) Publication of the University of Iowa Henry B. Tippie School of Management. Retrieved 2 Sept 2005 at…… [Read More]

Works Cited

Henry Fund Research. (14 Apr 2005) Publication of the University of Iowa Henry B. Tippie School of Management. Retrieved 2 Sept 2005 at

White House Economic Statistics Briefing Room: Transportation." (2005) Publication of the United States Department of Transportation. Retrieved 2 Sept 2005 at
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Industry Analysis for Southwest Airlines

Words: 698 Length: 2 Pages Document Type: Essay Paper #: 75242149

Business Studies

Southwest Airlines with Porters Five Forces Analysis

Southwest Airlines is a major competitor in the U.S. air industry. The founders; ollin King and Herb Kelleher, developed the idea of a low cost carrier and the airline airlines gained the first mover advantage when the inaugural flight took place in 1971. The airline has been very successful and following the acquisition of AirTran in 2011, the company is now the largest domestic carrier and the world's largest low cost carrier (Southwest Airlines, 2014). The firm has 45,000 employees and flies to 96 different destinations with its fleet of 680 Boeing aircraft (Southwest Airlines, 2014). Competing in the airline industry the company has a number of challenges which can be examined through Porters Five Forces Model.

Threat of New Entrants

The airline industry has a number of barriers to entry and exit which may constrain the potential for new competition.…… [Read More]


Belobaba, P; Odoni, A; Bamhart, C, (2009), The Global Airline Industry, John Wiley & Sons

Southwest Airlines, (2014), Southwest Corporate Fact Sheet, accessed at 

The Economist, (2014), Why airlines make such meagre profits, accessed at 

Transtats, (2014), accessed at
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Airline Case Analysis Explain the

Words: 2015 Length: 6 Pages Document Type: Essay Paper #: 87844546

On the price dimension of the marketing mix, the company continues to compete with low-end and state-funded carriers, who arguably have a competitive advantage due to their funding source. Nonetheless, 1 Time is fighting the good fight of customer service and delivering value at their price points (Mantshantsha, 2007).

Of all aspects of the company's marketing mix, this one is struggling the most as it strives to capture more of the business traveller market. The promotional strategies are tied to the company's website and to limited direct marketing through social networks, yet is weak at defining a connection between the extensive MO strengths the company has and the ability to translate that into customer value. The lack of connection between the reliability base the company has and the success of its business travellers is a major weakness in the promotional strategy.

On the place dimension of the marketing mix, the…… [Read More]


Josh Bernoff & Ted Schadler. (2010, July). Empowered. Harvard Business Review, 88(7, 8).

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundstrom, & Per Andersson. (2010). A customer-dominant logic of service. Journal of Service Management, 21(4), 531-548.

Kelly, B. (2008). LIFT OFF. Finweek, 18. Retrieved from Business Source Complete database.

Liou, J., Yen, L., & Tzeng, G.. (2010). Using decision rules to achieve mass customization of airline services. European Journal of Operational Research, 205(3), 680.
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Airline Regulations & Ideas

Words: 872 Length: 3 Pages Document Type: Essay Paper #: 65645455

Delta Airlines

The author of this report has been asked to review companies that are on either the good or bad end of financial soundness. The author will focus on the bad end and the company that shall be the focus is Delta Airlines. The questions that will be answered as they relate to Delta will include an identification of the company, their "domestic environment," a summary of the company's industry, how long they have been in business, and the attribute that they are least admired for. Further, there will be the identification of a business theorist and the theory that they offer that would or should apply to Delta. The final few points will be how domestic government regulations have affected Delta, what can be done to overcome these regulations, an incorporation of the prior-mentioned theory into that execution and an over offering of critical thought on the matter.…… [Read More]


Delta. (2015). Airline Tickets and Flights to Worldwide Destinations - Delta Air Lines. Retrieved 20 September 2015, from

Harris, F. D., & Emrich, R. M. (2007). Optimal price -- cost margin, service quality, and capacity choice in city-pair airline markets: Theory and empirical tests. Journal of Revenue & Pricing Management, 6(2), 100-117. doi:10.1057/palgrave.rpm.5160074

NY Post. (2014). The worst airlines in America. New York Post. Retrieved 20 September 2015,

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Airline Analysis and Performance Review

Words: 1545 Length: 5 Pages Document Type: Essay Paper #: 69853546

Airline Performance eview and Analysis

TKL Air Lines will be an American Airline that will be operating in the multiple routes across North America in the United States, Canada and Mexico. TKL will provide the cargo and passenger services serving more than 30 destinations. The company will also be serving up to 10 million customers yearly, and more than 1,500 customers for the daily flight. TKL's major activities will include inbound logics, operations, outbound logistics, services, marketing and sales. Our company will focus on the underserved and unserved routes to the meet the needs of the unmet market demands. We will be serving the niche market where the market demand is generally unmet to meet the key traffic demand on some key seasonal, regional and variable routes. Moreover, we will integrate the latest information and electronic technologies to enhance maximum efficiency as well as cutting the marketing and operating costs.…… [Read More]


Zucchi, K. (2015). How to Value Airline Stocks. Investopedia.
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Suitable Airline Performance Data Provide a Discussion

Words: 4218 Length: 15 Pages Document Type: Essay Paper #: 38278406

suitable airline performance data, provide a discussion rivals North American Airline industry found hard match southwest airlines. 2)Discuss dynamic capabilities, distinct capabilities generally, a source competitive advantage fast-paced highly uncertain environments.

Southwest Airlines

The airline industry has generated unprecedented development within the society. Supported by technologic innovation, the airline industry has shifted balances in wars and fights and it has supported the advancement of the societies and economies. Due to the airline industry, people became able to travel to places once considered remote and as such to expand their cultural horizons, but also the business operations.

At its inception, the airline industry would be mostly owned and operated by the government, and this situation still applies in some of the countries in the globe. In the United States however, the airline industry has been subjected to deregulation and privatization and it is now characterized by high levels of competition. The…… [Read More]


2012, The Global Competitiveness Index 2011-2012 rankings, World Economic Forum, accessed on August 1, 2012

2012, The world factbook, Central Intelligence Agency, last accessed on August 1, 2012

2012, Website of the World Economic Forum, http://www.weforum.orglast accessed on August 1, 2012
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New Airline Company Our New

Words: 1518 Length: 4 Pages Document Type: Essay Paper #: 82632519

This venture will be executed on the key of obtaining the right combination. Through a strong corporate culture, the new airline will differentiate itself from other Hawaiian Airlines (Cameron, 2012).

Not just an airline but also a lifestyle: our company will differentiate itself from the traditional Hawaiian Airlines. Our customers will be identified with a lifestyle. We have employed the services of the lading interior designer to work on the interiors of our aircrafts. This designer is viewed as the most fashionable in the world (Nicas, 2013).


American Airlines (2011). Spots Highlight Ease of Travel Experience with American's

Innovative Products and Services. American Airlines. etrieved on 13th Feb 2013 from

Das, TK & eisel, William D. (1997). Strategic marketing options in the U.S. airline industry

International Journal of Commerce & Management 7. 2: 84-98. etrieved on 13th Feb

2013 from

Cameron, D. (2012). Airlines Shuffle Marketing Alliances.…… [Read More]


American Airlines (2011). Spots Highlight Ease of Travel Experience with American's

Innovative Products and Services. American Airlines. Retrieved on 13th Feb 2013 from

Das, TK & Reisel, William D. (1997). Strategic marketing options in the U.S. airline industry

International Journal of Commerce & Management 7. 2: 84-98. Retrieved on 13th Feb
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Economic Profile of the Airline

Words: 1692 Length: 5 Pages Document Type: Essay Paper #: 35632429

Furthermore, existing vulnerabilities of the airline industry are not taken into consideration until a disaster occurs. Lastly, the September 11th Security Fee introduced by the Department of Homeland Security was considered by many "as a beneficial trade off for their personal safety eventually," having as a direct consequence a rise of the airline industry.


Gregory Mankiw (2004) Principles of Economics, 3e, Mankiw

InnovativeThinker. (2007) Economic Profile of the Airline Industry. Retrieved Feb 1, 2008, from Associated Content, Inc. Web site:

Wei, S. (2006). Analysis of aggregate Passenger Routes in Air Travel: An Atlanta-ased Study. Southeastern Geographer, Volume 46, Issue 1, page 139. Retrieved Feb 1, 2008, from web site:

Recent Policy Initiatives to Raise Low Pay. (2004). Retrieved Feb 1, 2008, from ACORN.ORG:

FRSF Economic Letter. (January, 2002). Airline Competition. Retrieved Feb 1, 2008, from Olin usiness School- Washington University:

Virgin Territory (2006, September 30).…… [Read More]


Gregory Mankiw (2004) Principles of Economics, 3e, Mankiw

InnovativeThinker. (2007) Economic Profile of the Airline Industry. Retrieved Feb 1, 2008, from Associated Content, Inc. Web site:

Wei, S. (2006). Analysis of aggregate Passenger Routes in Air Travel: An Atlanta-Based Study. Southeastern Geographer, Volume 46, Issue 1, page 139. Retrieved Feb 1, 2008, from web site:

Recent Policy Initiatives to Raise Low Pay. (2004). Retrieved Feb 1, 2008, from ACORN.ORG:
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Southwest Airlines Organizational Culture Analysis of Organizational

Words: 2226 Length: 7 Pages Document Type: Essay Paper #: 34268182

Southwest Airlines Organizational Culture

Analysis of Organizational Culture at Southwest Airlines

Application of the OCP Framework

Developing Organizational Culture at Southwest Airlines

Implementation of Organizational Culture

Organizational Culture as an Important Determinant of Organization's Success

Southwest Airlines is a world renowned air travel company and a low cost leader in airline industry of USA. Formed in 1971 by ollin King and Herb Kelleher, the company is committed to "providing highest level of customer service with pride and caring" to its varied market segments ranging from leisure travellers to freight transportation. The two most important stakeholders for the company are its employees and its customers. Southwest Airlines owns 520 different types of aircrafts and serves 411 cities and 63 million customers at 59 airports in 30 different states within the United States with its nonstop air travel service (Southwest Airlines Inc., 2010).

The major reason for company's 35 years of phenomenal…… [Read More]


Aguinis, H. (2009). Performance Management. Upper Sadle River, NJ: Pearson Prentice Hall.

Bailey, J. (February 13, 2008). Southwest. Southwest Way. New York Times, Business.

Box, T.M. (2009). Southwest Airlines 2007. Journal of the International Academy of Case Studies Vol. 15, 21-27.

Erdogan, B. & . (2010). Erdogan, B., & Bauer, T. (2010). Organizational Behavior. Flat World Knowled Organizational Culture . Flat World Knowledge.
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Classic Airlines a Nine Step Cost Reduction

Words: 2329 Length: 6 Pages Document Type: Essay Paper #: 51195100

Classic Airlines

A Nine Step Cost Reduction Plan

Describe the Situation

Identifying the Potential Cause of the Problem

Verifying the Likely Causes by Gathering Data

Identifying Possible Solutions

Evaluating Alternative Solutions

Determining the Best Solution

Identifying and Assessing the Risks

Implementing the Solution

Evaluate the Results

Classic Airlines is currently the world's fifth largest airline which is operating a remarkable 2,300 flights daily to over 240 cities. In the previous period, net profits were roughly $10 million on $8.7 billion in revenues. However, Classic is experiencing negative publicity, declining stock prices, as well as the rising costs of fuel and labor over the past year. Furthermore the destructive reports coupled with low employee morale resulted in Classic's Board of Directors requiring a 15% cost reduction over the next 18 months. Management must quickly act to implement a nine-step problem solving method to overcome the obstacles and provide solutions to meet…… [Read More]

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Five Forces in the Airlines

Words: 788 Length: 2 Pages Document Type: Essay Paper #: 5611016

Legacy Carrier Response:

Customer loyalty from years of traveling continues 10% of total traffic; not enough to propel the company into profitability.

Regional route strategies focused more on price protection vs. price competition relative to competitors.

Threat of New Entry - This is the factor in the five forces analysis that illustrates the threat of new competitors entering the markets served by both discount and legacy carriers. Examples of this would be the low-cost jet taxi services based on Eclipse Aviation's smaller and more fuel-efficient jet.

Discount Carrier Response:

Competitiveness in routes on price and availability of flights challenges the entrance of low-price competitors.

Low-cost, highly verticalized air carriers tend to focus and excel on one specific geography, as Southwest does in the U.S. And Ryan Air, Berlin Air, and others do in Europe, and JetStar in Australia.

Legacy Carrier Response:

Battling new entrants by using aggressive pricing strategies only…… [Read More]

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Southwest Airline Is One of

Words: 6479 Length: 20 Pages Document Type: Essay Paper #: 1715892

And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances.

In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have an edge over Southwest Airlines. It tells about the strengths and weaknesses of other competitors in contrast with Southwest Airlines.

Factors Weight Southwest Airlines United Airlines Delta Airlines Ratings Score


Score 1. Low fares.15 4.60 3.50 4.60 2. Customer Service.15 2.30 4.60 3.50 3. Employee Relations.15 4.60 3.50 3.50 4. Rate of Expansion.10 2.20. 4.50 4.50 5. Marketing.15 4.60 4.50 4.50 6. Finance Structure.15 4.40 4.40 4.40 7. Management Policies.15 4.60 4.60 2.20


The external…… [Read More]


Gittell, Jody Hoffer. The Southwest Airlines Way Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill, 2003.

More City Pairs Await Southwest - Kelleher Says Opportunities Remain Using Airline's Formula." Aviation Week & Space Technology. 143. 6 (1995): 40.

A / /
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Budget Airlines The Destruction of Australia's Domestic

Words: 1891 Length: 6 Pages Document Type: Essay Paper #: 90426664

Budget Airlines: The Destruction of Australia's

Domestic Tourism Industry or Convenient ay to Travel Internationally?

ith such a beautiful and exotic national landscape, one can immediately garner why Australia is a travel destination for many tourists. However, it is easy to overlook the fact that many of these tourists, whose travel is crucial to the Australian economy, are in fact native Australians looking to explore their vast and varied national landscape. One would believe that Australian-based flights would be on the rise within the country, but in truth, Budget airlines such as Air Asia and Tiger Airways are believed by some to be heralding the death of the domestic tourism industry in Australia, as their cheap flights draw would-be domestic travelers into the international travel sphere.

ith carriers offering such cheap packages to Asia, it appears impossible for local destinations to compete. As such, the question has been raised amongst…… [Read More]

Works Cited

Asia Travel Tips. (2012 March 14). Asia Launches Exit Australia Promotion. Asia Travel

Tips. Web. Retrieved from:

AirAsia.shtml. [Accessed on 20 May 2012].

Creedy, S. (2008 June 26). "Qantas, Singapore deny merger speculation due to fuel prices." The Australian. Web. Retrieved from:
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Classic Airlines Case in the Early 20th

Words: 2312 Length: 7 Pages Document Type: Essay Paper #: 12225413

Classic Airlines Case

In the early 20th century two young men by the names of Orville and Wilbur Wright made what some argue as the greatest transportation invention ever discovered outside of the automobile. This 50 pound glider with a wingspan of approximately 17 feet would revolutionize the manner in which humans across the world would travel. In fact, this 12 second flight was so instrumental, that the Wright brothers will be forever remembered for their contributions to both aviation and society (Wright Brothers - First Flight of an Airplane, 2011). Now, fast forward 100 years into the future and a very different era has risen in the aviation industry. This era has been marred by excessive bankruptcies, mass consolidation, and national security concerns. ecently the issue of airport security has risen to the forefront. During the aftermath of the September 11th attacks and constant concern regarding Middle Eastern regimes…… [Read More]


1) Wright Brothers - First Flight of an Airplane." Inventors. Web. 30 Nov. 2011. .

2) Airline Industry Profile from First Research." Industry Statistics, Trends and Analysis from First Research, a D&B Company. Web. 30 Nov. 2011. .

3) September 11 and the Restructuring of the Airline Industry | Dollars & Sense." Dollars and Sense: Real World Economics. Web. 30 Nov. 2011. .

4) Traffic and Capacity Analysis." Home. Web. 30 Nov. 2011. .
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Southwest Airlines The Case Is

Words: 3131 Length: 11 Pages Document Type: Essay Paper #: 82613447

Another issue is the legal/political power that Southwest has (or does not have, in relation to its rivals). Ultimately, the company has suffered as the result of the right Amendment, and it needs to leverage its current size to fight back against American Airlines over this legislation. Not only should Southwest fight for the amendment to be repealed in its entirety and immediately, but it should fight for punitive action against American Airlines and DF airport. A civil suit against these parties for the financial harm caused to Southwest could prevent them from undertaking such illegal and unethical actions in the future and could help Southwest to put AA out of its misery. Lastly, Southwest has had problems with its maintenance. The company spends a lot less than any of its rivals on maintenance, and while its accident in Chicago was ruled the result of pilot error, concerns over the…… [Read More]

Works Cited:

Chang, K. (2011). How Southwest Airlines beat the Wright Amendment. CNBC. Retrieved March 12, 2012 from

Jacksonville Business Journal. (2012). Union slowing AirTran, Southwest merger. Jacksonville Business Journal. Retrieved March 12, 2012 from

MSN Moneycentral. (2012). Southwest Airlines. Retrieved March 12, 2012 from

Mutzabaugh, B. (2012). Southwest's new routes begin to blend in AirTran cities. USA Today. Retrieved March 12, 2012 from
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United Airlines United Continental Does Not Have

Words: 1227 Length: 4 Pages Document Type: Essay Paper #: 14681558

United Airlines

United Continental does not have a mission statement or a vision statement, either on its website or in its annual report (10-K). Cochran, David and Gibson (2008) argue that the mission statement is a critical first step in the strategic management process. It sets the framework for what the firm's strategies are supposed to accomplish, especially in conjunction with the vision statement. hen a company lacks these things, it can lack strategic focus. Elements of the strategy can lack coherence, and be a poor fit with one another. A mission statement is also the most visible and public element of the strategic plan, so without it the company is not communicating its plan to the public. Nor is the mission communicated to employees, when there is not one.

A mission or vision statement can be simple and vague, but provide a sense of direction. It can also be…… [Read More]

Works Cited:

BRS. (2012). Mission statement. Business Resource Software. Retrieved March 16, 2012 from 

Cochran, D., David, F. & Gibson, C. (2008). A framework for developing an effective mission statement. Journal of Business Strategies. Vol. 25 (2)

MSN Moneycentral. (2012). United Continental Holdings. Retrieved March 16, 2012 from

QuickMBA. (2010). Porter's five forces. Retrieved March 16, 2012 from
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Organizational Management Southwest Airlines Was

Words: 2658 Length: 8 Pages Document Type: Essay Paper #: 77052530

Another initiative is to continue the work of integrating AirTran. This will allow the airline to expand their network to fly to more destinations and spread their low fares even farther (Gary's Greeting, 2012).

Southwest's initiative to refurbish their cabins is being called "Evolve: The New Southwest Interior." For the average customer, the differences probably won't be so obvious which is why Southwest is calling this an evolution rather than a revolution. The tones of brown and blue will be familiar, but with a closer eye, one will be able to see the changes. The changes will include:

Modern Cabin Design: The new design incorporates natural, earthy tones combined with Southwest's iconic Canyon blue and clean, aluminum accents for a more modern, fresh appeal. The redesign is inspired by Southwest's past with a nod to the future.

Lighter and More Comfortable Seat: The redesigned low-profile seat is more durable, made…… [Read More]


About the Company. (2011). Retreived from

Change Management. (2010). Retrieved from 

Culture is the key at Southwest Airlines. (2005). Retrieved from

Fact Sheet. (2011). Retrieved from
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Southwest Airlines

Words: 1602 Length: 5 Pages Document Type: Essay Paper #: 72683329


outhwest Airlines (WA) has been a strong growth company for the last 40 years mainly due to its focal point on cutting costs. outhwest Airlines (WA) follows the Cost Leadership trategy in terms of Porter's four generic strategies and is the epitome of Blue Ocean trategy in its simultaneous pursuit of differentiation and low cost (Kim & Mauborgne, 2009.

That WA is cost-focused is evident from Liang et al.'s (2009) analysis of strategies that a company uses to differentiate itself. A successful company stands out by its association in the public's mind, and WA certainly stands out. Rollin King and Herb Kelleher's objective was: "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline" (The Rise of outhwest Airlines) and its name,…… [Read More]

Southwest Airlines SWOT Analysis- 

The Rise of Southwest Airlines!/strategic-alignment/strategic-alignment-business-cases/the-rise-of-southwest-airlines.aspx
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Southwest Airlines Analysis Using the Maslow Hierarchy

Words: 960 Length: 3 Pages Document Type: Essay Paper #: 54090469

Southwest Airlines Analysis Using the Maslow Hierarchy of Needs

Are Southwest Airlines Inc. leadership and policies fulfilling Maslow's needs ' theory stages? Please apply Maslow's hierarchy of needs to work motivation at Southwest Airlines, showing how various levels are or are not being met by Southwest Airlines Leadership and Human esources Management. (for example, are there employees at Southwest Airlines ever fired? How does that relate with lower level needs, such as safety needs?)

The leadership strategies and initiatives at Southwest Airlines are deliberately designed to support each level of the Maslow Hierarchy of Needs. Beginning with the initial physiological needs, Southwest is known for being an airline that pays better than comparable national carriers, while also having excellent medical benefits compared to its competitors (DAurizio, 2008). This ensure the physiological needs of the employees are met. As Southwest is an airline, the safety concerns are a critical success factor…… [Read More]


DAurizio, P. (2008). Southwest Airlines: Lessons in loyalty. Nursing Economics, 26(6), 389-92.

Laszlo, G.P. (1999). Southwest airlines - living total quality in a service organization. Managing Service Quality, 9(2), 90-95.

Lee, W.G. (1995). Southwest airlines Herb Kelleher: Unorthodoxy at work. Management Review, 84(1), 9-9. 14944

Miles, S.J., & W, G.M. (2005). Positioning southwest airlines through employee branding. Business Horizons, 48(6), 535-545.
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Financial Statements Hawaiian Airlines 3 Years Access

Words: 1524 Length: 6 Pages Document Type: Essay Paper #: 774290

financial statements Hawaiian Airlines 3 years. Access information contained Hawaiian Airlines balance sheet income statement calculate: • Liquidity ratios o Current ratio o Acid-test, quick, ratio o eceivables turnover o Inventory turnover • Profitability ratios o Asset turnover o Profit margin o eturn assets o eturn common stockholders' equity • Solvency ratios o Debt total assets o Times interest earned Show calculations ratio

Hawaiian Airlines Financial Analysis

Hawaiian Airlines is a relatively small airline operator at a global level, being the 11th by size in its own country. Still, the notable element about the company is that it is the flag carrier, which virtually means that the company receives governmental support in order to conduct its operations (Bennett, 2006). Hawaiian Airlines is an integrant party of the larger company Hawaiian Holdings, which has placed itself within the market as the company ensuring a quick access to a good time in…… [Read More]


Bennett, S. (2006). A sociology of commercial flight crew. Ashgate Publishing

Cento, A. (2008). The airline industry: challenges in the 21st century. Springer (2012). Investopedia.  accessed on October 4, 2012

Website of Hawaiian Airlines, / accessed on October 4, 2012
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Staffing at Piedmont Airlines Finding Solutions at

Words: 3190 Length: 10 Pages Document Type: Essay Paper #: 53068968

Staffing at Piedmont Airlines

Finding solutions at Piedmont Airlines

Overview of Organization

Piedmont Airlines is a fully owned subsidiary of U.S. Airways. U.S. Airways is the 6th largest airline in the United States (Piedmont Airlines, Inc., 2011). Piedmont flies 440 daily departures to 55 cities throughout the Eastern United States and Canada. They operate 44 DeHaviland DHC-8 Turbo prop aircraft as their primary fleet. The headquarters is based in Salisbury, Maryland. They employ nearly 4000 aviation professionals (Piedmont Airlines, Inc., 2011).

Like many organizations, Piedmont is facing problems with employee morale. Low employee morale is closely linked to high turnover rates in many organizations. Low morale also leads to low productivity. Employee satisfaction is one of the most important factors in maintaining an experienced workforce. Poor morale leads to excessive employee absences and a higher absence rate (CCH, 2007). This costs the company money and lost time. It also has…… [Read More]


CCH 2007 Unscheduled Absence Survey [Poor Morale Leads Up to Even More No-Shows. CCH Human Resources Management Ideas & Trends. 2007, Summer. Retrieved from Web site:

Grawitch, M., Gottschalk, M., & Munz, D. (2006). "The Path to a Healthy Workplace: A Critical

Review Blinking Healthy Workplace Practices, Employee Well Being, and Organizational Improvements." Consulting Psychology Journal Practice and Research.

58 (3): 129-147.
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Southwest Airlines

Words: 1606 Length: 4 Pages Document Type: Essay Paper #: 81998087

Business Studies

Southwest Airlines

Southwest Airlines has been a highly successful airline, it has been one of the most successful airlines in U.S. history with the low cost carrier model created by Southwest emulated successfully by many other airlines across the world. Today it is the largest domestic carrier in the U.S. And has a history of consistent profits, with on a few quarters in the recent recession showing losses (Southwest Airlines, 2013). There are numerous reasons behind the success, the main reason are the leadership and the way that the firms ability to gain and maintain effective competitive advantages. These will provide a good basis from which to consider the future of the firm.

Effectiveness of Leadership

Southwest Airlines was founded by ollin King and Herb Kelleher, having seen successful interstate airline operating out of California it was believed that Texas could also support an interstate airline (Barratt, 2008).…… [Read More]


Barrett, C, (2008), Southwest Airlines' Colleen Barrett on 'Servant Leadership', [online] accessed 27th September 2013 from

Bryant, E, (2008, Dec), Leadership Southwest Style, T+D, p36-39

Mintzberg Henry, Ahlstrand Bruce, Lampel Joseph B. (2011), Strategy Safari: The Complete Guide Through the Wilds of Strategic Management, Financial Times / Prentice Hall

Southwest Airlines, (2013), homepage, [online]
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Important Airline in Aviation History

Words: 1250 Length: 4 Pages Document Type: Essay Paper #: 36668268

Pan Am Airline

Important Airline in Aviation History: Pan American Airlines

The United States is the nation commonly noted to be the place where powered aviation began. There were many attempts around the world to accomplish actual flight, but until Wilbur and Orville Wright flew their powered glider in 1903 at Kitty Hawk, NC, it had never been successfully done. As with many important accomplishments, it was not long until others had also flown successfully (many with the help of the Wright brothers), and the age of aviation began. The U.S. has been the ground for many of the firsts in aviation and the nation has also fostered some pioneering aviation companies whose fame encompassed the globe. It can probably be safely said that Pan American Airlines was the foremost of these, specifically early in the history of passenger and freight flight. This paper examines how Pan Am started, important…… [Read More]


Pan Am Historical Foundation. (2012). About the foundation. Retrieved from

Pan American Airlines. (2012). About us. Retrieved from

PBS. (2012). Chasing the sun: Pan Am. Retrieved from
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Southwest Airlines

Words: 2977 Length: 6 Pages Document Type: Essay Paper #: 57092356


An Examination of Southwest Airlines

Globalization and Technology

Improving eturns

Application of the I/O Model

Application of the BV Model

Mission and Vision Statement

Stakeholder Influences

Southwest Airlines has been one of the aviation industry's success stories; founded in 1967 the airline pioneered the low cost carrier model, and grew organically leveraging a first mover advantage (Morrison, 2001). The airline now operates approximately 3,600 flights every day, employees 45,009 staff and with the acquisition of AirTran in 2011 it became the largest domestic U.S. carrier (Southwest Airlines, 2014). The airline has grown, but in recent years the airline industry has seen significant constraints on growth due to the maturity of the industry in the U.S. along with the economic influences constraining growth (IATA, 2014). However, this does not mean there is not room for growth; to assess ways in which the firm may improve and understand the position of…… [Read More]


Belobaba, Peter; Odoni, Amedeo; Barnhart, Cynthia, (2009), The Global Airline Industry, John Wiley & Sons

Buchanan, D; Huczynski, A, (2010) Organisational Behaviour, Harlow, FT/Prentice Hall

Carey, (2014, Oct 14), Steep Learning Curve for Southwest Airlines as It Flies Overseas, Wall Street Journal, accessed at

Cook Sarah, (2008), The Essential Guide to Employee Engagement: Better Business Performance Through Staff Satisfaction, Kogan Page Publishers
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Corporate Culture of Southwest Airlines

Words: 1740 Length: 5 Pages Document Type: Essay Paper #: 25086674

The stock's growth is likely to level off and stagnate, remaining at or near its year-to-date average of $33, with industry developments and responses from chief rivals like Delta and Southwest causing a readjustment which removes any post-merger gains. The fact remains that operating a national airline carrier is a game defined by the slimmest of margins, and any unforeseen circumstances involving the cost of fuel, national security or a litany of similar concerns can conspire to sink AAL's stock in a manner similar to the demise of U.S. Airways.

orks Cited

Daily Finance Staff. "After Market: Stocks Get a Little Lift as the New American Airlines Takes

Off." Daily Finance. 09 Dec 2013: n. page. eb. 25 Feb. 2014.


Gallo, Carmine. "Southwest Airlines Motivates Its Employees ith A Purpose Bigger Than A

Paycheck." Forbes 21 Jan. 2014: eb.

Isidore, Chris, and Gregory allace. "American Air back on all…… [Read More]

Works Cited

Daily Finance Staff. "After Market: Stocks Get a Little Lift as the New American Airlines Takes

Off." Daily Finance. 09 Dec 2013: n. page. Web. 25 Feb. 2014.


Gallo, Carmine. "Southwest Airlines Motivates Its Employees With A Purpose Bigger Than A
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Economic Profile of the Airline

Words: 2335 Length: 7 Pages Document Type: Essay Paper #: 39289430

Not only are they crucial for the movement of people, but they are crucial for the rapid movement of time-sensitive goods. Therefore the government has an interest in the survival of the industry. Government can and has involved itself through monetary policy in sustaining or resuscitating struggling airlines in order to maintain the overall strength of the industry.

Taxation is another area where governments affect the industry. This again relates to the tight margins, as taxation represents a key expense for airlines. Changes in the tax regime directly affect airlines' after tax profits. The government can encourage or discourage the industry based on its taxation policies. The IATA believes the airline industry to be more heavily taxed than some of its substitutes, and has an entire program to deal with the issue of taxation, highlighting taxation's relevance to the industry.

Another way in which fiscal policy can impact the industry…… [Read More]

Works Cited

Pearce, Brian. (2008). Financial Forecast. IATA. Retrieved June 29, 2008 at 

No author. (2008). The Industry Handbook: The Airline Industry. Investopedia. Retrieved June 29, 2008 at /features/industryhandbook/airline.asp 

Flint, Perry. (2008). 2008 Forecast: Will the Luck Hold? Air Transport World. Retrieved June 29, 2008 at

No author. (2008). Chief Characteristic of the Airline Business. Air Transport Association. Retrieved June 29, 2008 at
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External Analysis of Southwest Airlines External Analysis

Words: 1907 Length: 4 Pages Document Type: Essay Paper #: 23788581

External Analysis of Southwest Airlines

External Analysis Southwest Airlines

Will Southwest Airline's strategic plan continue to bring success in the new airline industry landscape? This paper sought to answer this question by examining the external increasingly consolidated environment in which Southwest competes. The review was conducted through application of Porter's Five Forces, a PEAT analysis, and a SWOT analysis.

The report concludes that Southwest has gained ground and maintained stability, changing only as much as it needed in order to remain the friendly domestic budget airline it started out as, and to compete effectively but with fidelity to its vision and values.

This paper will present a brief analysis of the competitive landscape for Southwest Airlines based in order to assess the airline's future capabilities in an environment in which other airlines are increasingly co-opting Southwest's successful and innovative strategies. This deductive exploration of the landscape will continue at the…… [Read More]


Airlines Industry Profile, First Research. (2011). [Web]. 

Domestic Airlines, U.S. Industry Report, IBIS World. (2011). [Web]. Retrieved 

Huettel, S. (2011). Tampa International Airport votes to give airlines incentives for adding flights, St. Petersburg Times. Retrieved / business/airlines/article1176335.ece

Porter's Five Forces, Strategic Management, Quick MBA. (2011). [Web]. Retrieved
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Emirates Airlines the Purpose of

Words: 7279 Length: 26 Pages Document Type: Essay Paper #: 953622

" (Knorr and Eisenkopf, 2004) the fifth and final strength identified for Emirates Airline in the work of Knorr and Eisenkopf (2004) is stated to be the Emirates "...award-winning service in all classes, which is matched or exceeded only by very few other carriers such as Singapore Airlines. Sixth, clever marketing - for example, Emirates, not Lufthansa - was named official carrier of the 2006 FIFA World Cup hosted by Germany - has created a very strong brand awareness worldwide. Finally, since the UAE's currency is firmly pegged to the U.S. dollar, Emirates has benefited, at least in recent years, from an additional devaluation-related cost advantage, especially vis-a-vis its Eurozone-based rivals." (2004)

Strengths of Emirates Airline Identified

The work of Knorr and Eisenkopf (2004) state that Emirates Airline weaknesses are really hard to pinpoint however, derived from what is a "notoriously unreliable...source...some posters on travel-related internet blogs are complaining about…… [Read More]


De Chernatony, Leslie (2006) From Band Vision to Brand Evaluation. Butterworth-Heinemann. Google Books Online available at,M1

Deyes, Reena Amos (2008) Branding a Key Component for Development of Airlines. Landor - Thinking in the News May 2008. Online available at

Emirates - a First Class Primer (2008) About FIFA. Online available at

Emirates to Launch First Commercial A380 Service to America (2008) Emirates News 9 June 2008. Online available at
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External Analysis Southwest Airlines One of United

Words: 1370 Length: 4 Pages Document Type: Essay Paper #: 80103599

External Analysis Southwest Airlines

One of United States' most successful airlines in the business is Southwest airlines. The company has been one of the most successful businesses in the economy with no case of worker layoff or strike being recorded in the organization. The company has dedicated its commitment to ensuring it provides a favorable environment for its workers. The company's corporate culture has played a significant role in the success of the company as it recognizes the workers emotions. Positive attitude is influential in the workplace as the workers become more productive. The air transport business is in an industry where profit maximization is a challenge to many players. The struggling economy and the increased number of players in the company make the industry unfavorable for business. The industry is also affected by the increased price of fuel which increases the cost of transportation. The paper conducts environmental analysis…… [Read More]


PEST analysis.(2009). Retrieved on August 15, 2011 from: 

Porter's Five Forces: A model for industry analysis. (2007). Retrieved on August 15, 2011 from: 

SWOT analysis: Lesson. (2009). Retrieved on August 15, 2011 from:

Zahorsky, D. (2009). A business owner's secret weapon: SWOT analysis. Retrieved on August 15, 2011 from:
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Classic Airlines Marketing Solution In Addition to

Words: 2438 Length: 8 Pages Document Type: Essay Paper #: 31573138

Classic Airlines Marketing Solution:

In addition to being the fifth largest airline company across the globe, Classic Airlines has a fleet of over three hundred and fifty jets that operate in approximately 240 cities with over two thousand daily scheduled flights. Since its inception about twenty-five years ago, the airline company has grown into an organization that consists of 32,000 workers. In the year 2006, the company not only made sales worth $8.7 billion but also gained a profit $10 million as a result of the bumper sales. egardless of these sales, Classic Airlines is not an exception to the challenges that existing airlines have encountered since 2007. Actually, despite making these abundant sales in 2006, the airline experienced a 10% decrease in its share prices because of the growing uncertainty about flying. This growing uncertainty did not only affect Classic Airlines but also affected the general stock prices of…… [Read More]


Chase, J. (2009, October 13). Developing Problem Solutions for Organizations. Retrieved November 10, 2010, from

Le, T. (2007, January 30). Problem Solution: Classic Airlines. Retrieved November 10, 2010,


"Problem Solution Paper for Classic Airlines (2)." (n.d.). Retrieved November
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Continental Airline

Words: 2764 Length: 10 Pages Document Type: Essay Paper #: 33474194


When we are discussing the airline industry and the companies involved here, we need to differentiate between two periods: before the attacks of 11th of September 2001 and after the attacks, because the changes in the economic, social and political environment were so tremendous that they have changed everything radically, both in perceptions and in actions.

efore September 2001, Continental had had a troubled period during the 80s and at the beginning of the 90s, characterized by heavy losses, periods of economic default and bankruptcy. The coming of Gordon ethune, president and COO, later elected CEO, changes began to take place within the company. These changes generally acted on four different plans: financial, marketing, product and people/employees. The success was almost immediate, with increasing value added for the customer, a better atmosphere in the work place and a different attitude from the employees, stimulated by subsequent bonuses and prizes.…… [Read More]



2. Porter's Five Forces. A model for Industry Analysis. Strategic Management. On the Internet at 

3. Grant, Robert M. Case 3. THE U.S. AIRLINE INDUSTRY IN 2004. 2002. On the Internet at

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Continental Airline Has Evolved as

Words: 1743 Length: 5 Pages Document Type: Essay Paper #: 52104578

Continental recovered from each event in good time and generated overall benefits worth tens of millions of dollars. ("Continental Airlines wins INFOMS best practices award," 2002, website)

The company has managed against great odds to continue to serve customers, some would say even more effectively than previous to the 2001 disaster, even recently expanding services. (FACTS: A Quarterly Digest of Interesting Information from Continental Airlines 4th Quarter 2004) Though, in the past the Continental has made significant contributions to charities and needy organizations, at this time of economic hardship within the aviation industry in general the company has suspended accepting applications for sponsorships they hope to resume in the near future. ("Continental Airlines: Community Service" website) the historical commitment to community service and customer relationships shows the marketing tactics of Continental Airlines to be some of the best in the world, and current conservation shows the companies ability to weather…… [Read More]


Continental Airlines wins INFORMS best practices award," 2002, website) 

Continental Airlines: Community Service"

1 CF7D48546C68E6E7C6F95C28895

Continental Airlines / Travel Center / Make Reservations"
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Northwest Airlines

Words: 1394 Length: 5 Pages Document Type: Essay Paper #: 70938625

Northwest Airlines

Many airlines have faced difficult times after deregulation, and the problems were exacerbated by the downturn in air travel after 9-11. Smaller airlines like Northwest Airlines have had even more problems, and yet Northwest in particular persists and so far has voided going out of business in spite of a series of threats, including poor traveler performance, lowered expectations in business terms, labor problems, and so on.

Before deregulation in the 1970s, many had speculated as to how it would affect the structure of the airline industry, and the prevailing view was that deregulation would lead to a substantial consolidation of the industry, leaving some four to six large systems, each centered around one of the major prederegulation trunks. It was believed, for example, that American Airlines, Delta Airlines, Northwest Airlines, United Airlines, and TWA would be among the survivors because of financial strength or protected international franchises.…… [Read More]


Castro, Janice, 'Get 'Em While They Last," Time (July 22, 1991), p. 49.

Form 8-K for Northwest Airlines Corp. (2006). Yahoo Finance. Retrieved December 10, 2006 at

Meyer, John R., Clinton V. Oster, Jr., Ivor P. Morgan, Benjamin A. Berman, Diana L. Strassman. Airline Deregulation: The Early Experience. Boston, Mass.: Auburn House, 1981.

Morrison, S. & Winston, C. (1986). The Economic Effects of Airline Deregulation. Washington, D.C.: The Brookings Institution.
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Commercial Air Carrier America Airlines

Words: 1508 Length: 5 Pages Document Type: Essay Paper #: 31210065

" (1999) eported as being potential dimensions for disaggregation are those of "market, season, month, week, section of week, segment, and itinerary." (McGill and yzin, 1999)

American Airlines experienced dramatic growth when other airlines were going bankrupt through increasing its capacity. American Airlines is reported as a prime example of an airline that grew successfully during the years that TWA and other failed. United Airlines held a strong financial position as well that assisted the airlines in weathering the reduction of flights and a steep decline in travel while other airlines failed miserably winding up in bankruptcy. American Airlines managed to bring about a reduction in costs while other airlines including TWA simply could not find a way to reduce costs, which was further stressed by the airlines lack of a solid financial base. In the airlines industry, just as in other industries the ability to profit on a higher…… [Read More]


Dempsey, Paul Stephen (2008) the Financial Performance of the Airline Industry Post-Regulation. Symposium 2008. No. 2 Vol. 45. Retrieved from:

McGill, JI and Van Ryzin, GJ (1999) Transportation Science. Vol. 23, No.2. Retrieved from: 

Tolkin, J. (2010) Airline Bankruptcy: The Determining Factors Leading to an Airline's Decline Claremont Colleges Scholarship @ Claremont. Fall 2010. Retrieved from:
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Low Cost and Full Service Airlines in Thailand

Words: 2506 Length: 7 Pages Document Type: Essay Paper #: 37248783> [28 July 2010].

This source discusses a common situation that is occurring with some Air Asian flights, cancelations. This is problematic, because many are occurring because the planes are not full; leaving their passengers stranded at airports or forced to find other accommodations. This is significant, because this information can be used to show how some Thai's, were flying Air Asia based upon their low cost fares. However, once their flight has been continuously cancelled, is when many are becoming unhappy with the low cost service. This is important, because this information can be used to show another factor; that could be affecting someone's decision to fly on an LCC or FSC. Where, the lower fares and fewer frills are an advantage that they have over FSC's. Yet, when you factor in issues such as unexpected cancelations; these lack of services and sudden changes could be a turn off…… [Read More]


Air Asia, (2009) Academic [online] available from: . [ 28 July 2010].

Air Asia Company Strategic Management (2009) Air Asia [online] available from . [28 July 2010].

Air Asia Flight Cancelations (2009) Air Asia Reviews [online] available from: [28 July 2010].

Airline Review (2009) Knowledge Oman [online] available from [28 July 2010].
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Ethics in Southwest Airlines an

Words: 7676 Length: 18 Pages Document Type: Essay Paper #: 17405736

(Southwest Airlines Corporation)

The employees are always put first at Southwest Airlines, and according to the CEO Herb Kelleher, who was responsible for founding the company Southwest Airlines, the philosophy that employees come first is deeply embedded in the psyche of the company, and if the employees of the company are happy and contented and fully satisfied with their work, then they will most definitely take better care of the customers of the company, and this is exactly what happens at Southwest Airlines. When the customers are happy at the treatment that they receive at Southwest Airlines, they, quite naturally keep coming back for more, and this in turn makes the shareholders extremely happy and satisfied. The employees at Southwest Airlines are some of the best and most highly paid employees of any airline, and in general, all the walls of the company are always filled with several pictures of…… [Read More]


Abenes, Fiorello B. "Marketing Study of Southwest Airlines" Retrieved at Accessed 30 August, 2005

Aviation Accident Brief" (2002) Retrieved at Accessed 30 August, 2005

100 Best Corporate Citizens for the year 2005" (Spring 2005) Business Ethics Magazine.

Retrieved at Accessed 29 August, 2005
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Southwest Airlines Porter's Five Forces

Words: 679 Length: 2 Pages Document Type: Essay Paper #: 93861155

For short haul routes, customers have the option of driving or even taking the train. There are often low switching costs associated with driving. As the hassles associated with flying have increased, switching has increased as well. hile flights on longer routes are faster, there is often a price-performance tradeoff. The longer the flight, the lower the threat of substitutes.

The intensity of rivalry is high in the airline industry. There is little to differentiate airlines. Each airline has high fixed costs. Exit costs are high, as each airline has high fixed costs and only operates in the airline industry. In addition, the industry is subject to intermittent overcapacity. In addition, the service is highly perishable -- an empty seat cannot be resold later. This spurs intense competition to fill airplanes. ith low switching costs and a low diversity of rivals, there is a high degree of rivalry.

The airline…… [Read More]

Works Cited:

FRBSF. (2002). Competition and regulation in the airline industry. Federal Reserve Bank of San Francisco. Retrieved May 1, 2010 from 

Grant, R. (2005). Contemporary strategy analysis. Malden, MA: Blackwell Publishing

McCormick, G. (2010). U.S. airlines more cautious on '10 fuel hedges. Reuters. Retrieved May 1, 2010 from article/idUSTRE61O59Z20100225

Porter, M. (1980). Porter's five forces. QuickMBA. Retrieved May 1, 2010 from
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Southwest Airline Has Emerged as

Words: 1510 Length: 5 Pages Document Type: Essay Paper #: 55954880

Alternative Strategies.

The company should focus on expanding its service trans-North America, and should further look into the possibility of launching trans-Atlantic operations. The company at the same should start dealing with Boeing for the purchases of advanced aircrafts.

The company should emphasis more on providing insurances of the passengers.

The advertising campaign should be evolved with new spirit irrespective of how well the come performs; the advertising campaign should be in run.

The employer has to be pushed, and it is important for the executives to work and handle the employee in cordial and healthy environment i.e. fun and love.

The present CEO and his secretary have renewed their commitment towards achieving all possible alternatives, and have taken concrete measures in this regard.


The company has to handle it rival with more convincing manner, it is equally important to avoid repeated court battles.

The company should start expanding…… [Read More]

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Southwest Airlines Since the Early

Words: 1314 Length: 4 Pages Document Type: Essay Paper #: 85936310

The most notable would include: a renegotiation of the contract rates and benefits for employees. This is problematic, because if the staff begins to see that managers are making irresponsible decisions or are becoming disconnected with employees, it will create the setting for increased amounts of animosity to occur. Once this take place, it means that the company could lose talented employees and may be forced to renegotiate with unions (which would undermine its business model). ("Southwest Airline Corporation," 2002)

Follow Up

When you look at the total effects of the actions that were taken by Southwest, it is clear that the strategy of independently negotiating labor contracts provided the desired results. This can be seen by looking at the various steps that were taken during the process. Where, Southwest would be concerned about labor issues that are affecting other carriers. To counter these concerns, the company would negotiate with…… [Read More]


New Employee Orientation. (2002). DAS. Retrieved from:

Southwest Airlines. (n.d.). SOE. Retrieved from:

Southwest Airlines Corporation. (2002). Dartmouth University. Retrieved from: 

Gillen, E. (2004). Why the Airlines can't Straighten Up and Fly Right. Black Table. Retrieved from:
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Southwest Airlines Analysis Established in 1971 by

Words: 1466 Length: 5 Pages Document Type: Essay Paper #: 92478961

Southwest Airlines Analysis

Established in 1971 by Herbert D. Kelleher and several business partners, Southwest Airlines has secured a strong position in the airlines industry over the last 35 years. Southwest and its wholly owned subsidiary, Air Tran, serve a combined 103 destinations in 41 U.S. states, the District of Columbia, the Commonwealth of Puerto ico, and six near-international countries (Johnson, 2011). Both entities combined offer over 4000 daily flights. The Southwest Airlines corporate vision and self-concept is "America's low-cost, low-fare airline" (West-Grubbs, 2005). This is more than an espoused philosophy -- it's part of an operational model that is permeated throughout all business operations.

Short "peanut" flights are the airline's specialty. Southwest operates almost exclusively with only one type of plane in its fleet -- the Boeing 737 -- a quieter, more fuel efficient, and easier to maintain model which has helped reduce costs. Profit potential is the driving…… [Read More]


Enz, C.A. (2009). Hospitality Strategic Management: Concepts and Cases. (2nd ed.). John Wiley and Sons.

Gittell, J.H. (2005). The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance. McGraw-Hill Professional.

Hill, C. & Jones, G. (2009). Strategic Management Theory: An Integrated Approach. (9th ed.). Cengage Learning.

Johnson, Cynthia. (2011). "Industry Snapshot: Airline." Hoover's Online, [online] .
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Services Marketing Strategy Report the Airline Business

Words: 2534 Length: 8 Pages Document Type: Essay Paper #: 66334608

Services Marketing Strategy eport

The airline business is among the most competitive sectors in the economy. The business requires the investors to invest huge amounts of capital to sustain the operations of the business. The difference in the capital available has resulted into emergence of superior airline companies that have dominated the global market. The airline companies are mainly a service delivery oriented offering transport for passengers and language.

The airline company under evaluation is Singapore Airlines. The company was incorporated in 1947 originally as Malayan Airways Limited. With the help from British Commonwealth airlines, the company increased its fleet size to become among the major players in the airline industry. The company has a strong presence in Asia, which is the major market. The company operates trans-Pacific flights, which increase revenue. The company also diversifies its operations to provide services like as aircraft managing and engineering services (Lee &…… [Read More]


Beiske, B. (2007). Loyalty management in the airline industry. Mu-nchen: GRIN Verlag GmbH.

Capon, N., & Hulbert, J.M. (2007). Managing marketing in the 21st century: Developing and implementing the market strategy. Bronxville, N.Y: Wessex Inc.

Chary, S.N. (2009). Production and operations management. New Delhi: Tata McGraw-Hill.

De, L.C. (2003). The Rough guide to Malaysia, Singapore and Brunei. New York: Rough Guides.
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Business Market of Airlines What Is the

Words: 1160 Length: 4 Pages Document Type: Essay Paper #: 10116960

Business Market of Airlines

What is the Business Market of an Airline Industry?

Business market has been defined as a market that is characterized by fewer customers and larger transactions. Customization is the key and the usage of the product or service determines its value. Brand name means little to customers and there is no retailing. Also, selling is a complex process and the target of the sales pitch may not always be the end product's users (NarayanDas 2005).

This kind of market is different from customer markets and, service is the cornerstone of business markets. The products are customized to meet the needs of different customers in different geographical or operational regions. Also, every company operating in a business market strives to attain customer loyalty though the means by which they create and sustain it varies between industries.

With regards to the airline industry, business markets determine many aspects…… [Read More]

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Negotiation for Delta Airlines the Situation in

Words: 1802 Length: 6 Pages Document Type: Essay Paper #: 80627059


for Delta Airlines

The situation in the airline industry was already in trouble long before September 11, 2001. Major airlines like Delta was pursuing bankruptcy as an option to fight off organizational collapse caused by reduced traffic, skyrocketing expenses and potential pilot strikes for both the wholly owned subsidiary Comair and Delta's own pilots. Since deregulation, one of the only alternatives for the major airlines was bankruptcy. The terrorist hijackings on 9/11/2001, was simply added salt in Delta's wounds. This research paper is about a real-life negotiation for Delta Airlines and Comair. The report will do the following:

Identify the parties involved in the negotiation

Identify the central and secondary issues of the negotiation

Identify the interests of each party and why they care

Identify the opening positions of the parties and how they presented themselves

Identify the final position of the parties and how they evolved.

Identify key…… [Read More]


Collins, Michael, & Dias, Monica (2/3/2001). Delta Pilot Vote Sets Up Showdown. The Cincinnati Post.

Fonti, Nancy (6/21/2001). It's Official: Delta Pilots OK Contract 70% Vote Yes; Pay To Become Industry's Best. The Atlanta Constitution.

M2 Communications Ltd. (2001). Delta President discusses Comair pilot strike in Cincinnati. M2 Presswire, 5/11/2001.
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United Airlines Overview of the

Words: 1271 Length: 5 Pages Document Type: Essay Paper #: 82764045

It is not clear whether this lawsuit will find its way to the courts.

UAL has been undergone some major financial restructuring since filing for bankruptcy in 2002. The company has since talked of merging with American Airlines, Northwest Airlines, and most recently Continental Airlines Inc. In May of 2010, the merger between UAL and Continental was officially announced, and plans for the merger are currently being carried out (Moreno, 2010). This merger forms the world's largest airline, and its headquarters is in Chicago, Illinois.

4. Commitments and Contingencies

According to United Airline's Website, (2010), it is committed to, "operating a reliable schedule for every customer. Weather and Air Traffic Control (ATC) issues, along with other operational challenges, can cause delays and cancellations. We aspire to make our customers who experience long on-aircraft or in-airport delays as comfortable as possible during the inconvenience." (United Airlines, 2010).

The airline also promises…… [Read More]


Brancatelli, Joe. (2008). "The worst airline- ever." MSNBC Website accessed July 15, 2010. .

Moreno, Jenalia. (2010). "Continental and United merger meeting is today." Houston Chronicle, July 14, 2010.

Moreno, Jenalia. (2010). "Passenger lawsuit attacks Continental-United merger." Houston Chronicle, June 29, 2010.

UAL Investor Relations. (2010). "Investor Home." UAl Investor Relations Homepage accessed July 16, 2010. .
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Classic Airlines Marketing Classic Airlines Is in

Words: 657 Length: 2 Pages Document Type: Essay Paper #: 85629875

Classic Airlines Marketing

Classic Airlines is in a highly competitive market with little flexibility in terms of price flexibility, due to cost impositions in the industry. It is also faced with the complicating factor of having a highly split customer base: most business fliers travelling more frequently as individuals and willing to pay higher fares while demanding more locations, more frequent flight, fewer connections, and a higher quality of service for this premium; leisure travelers, which tend to purchase multiple tickets for a single trips (for families travelling together, etc.), are most primarily concerned about cost, and are more willing to endure connections, inconvenient flight schedules, lower levels of service and amenities, and other perks if it represents a cost savings. Ultimately, the company (like all airliners) is marketing two separate products to two different sets of people, and its marketing strategy should take this into account.

Marketing alone cannot…… [Read More]


Global Media. (2010). Principles of Marketing. Seattle: Global Media.

Landsbaum, M. (2004). Streetwise Low-Cost Marketing. Avon, MA: Adams Media.

Scribd. (2011). American Airlines Marketing. Accessed 22 March 2011.
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Human Resource in Aviation Industry

Words: 1821 Length: 6 Pages Document Type: Essay Paper #: 79098128

Human esource in Aviation Industry

Human resources are a set of individuals who make the workforce of an economy. Human capital is a term related to human resources, but to a narrow scope, the term relates to knowledge and skills of a worker. Human resource represents people, Labor, Manpower or talent. Companies view employees as assets, whose actions and skills add value to the organizations. Firms need to practice effective human resource planning processes. For easy management of human resources in an organization, consideration on the demographics of employees, availability of workers, levels of skills of employees and on availability of funds to compensate workers is critical for easy management (Harzing & Pinnington, 2010).

According to Harzing and Pinnington (2010), one major concern about human resource in an organization is for the fact that employees are at time abused and in some cases traded. elating employees to commodities of production…… [Read More]


Kanki, B.G., Helmreich, R.L., & Anca, J.M. (2010). Crew Resource Management.

Burlington: Elsevier.

Harzing, a.W., & Pinnington, a. (Eds.). (2010). International human resource management.

New York: Sage.
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How Terrorism Affects the International Tourism Industry

Words: 5575 Length: 18 Pages Document Type: Essay Paper #: 90258062

Terrorism Affects the International Tourism Industry

There is an undeniable relationship between terrorism and tourism. This is because of the industry power tourist sites are attractive avenues for terrorists to cause unprecedented magnitudes of economic and social disruption. The 21st century economy is dominated by three sectors namely information technology, tourism, and telecommunications. Tourism generates ten percent of international employment with a surplus of 30% in the Caribbean region. World tourism organization estimates that over two hundred million people across the world will be employed in the industry by 2015. The tourism and travel sectors have expanded by 700% in the last two decades (Gabbay & Ghosh, 2013). It is further projected that tourists will spend twice as much in foreign nations on tourism activities. For most developing nations, tourism is the leading source of income in terms of GDP thus a key influence in the economic growth. The issue…… [Read More]


Beirman, D. (2013). Restoring tourism destinations in crisis: A strategic marketing approach. Crows Nest, N.S.W: Allen & Unwin.

Gabbay, R. & Ghosh, R.N. (2013). Tourism and economic development: Case studies from the Indian Ocean region. Burlington, VT: Ashgate.

Keyes, D.C., & Jonathan L.Burstein. (2010). Medical response to terrorism: Preparedness and clinical practice. Philadelphia [u.a.: Lippincott Williams & Wilkins.

Huggett, C., & Pownall, D. (2010). Teaching travel and tourism 14. Maidenhead: Open University Press.
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Southwest Airlines - Business Success

Words: 1176 Length: 4 Pages Document Type: Essay Paper #: 36399469

The company continually stressed the human nature of travel, and strove to make airplane travel affordable and enjoyable. Many people who used Southwest Airlines had never been able to fly before. However, the 'customer did not come first' at Southwest -- rather the customer came second, even though they "still got great service" (Friedberg & Friedberg 268). The company stood behind its employees, and allowed flight crews, for example, to use their expertise and knowledge to make autonomous decisions, rather than force the crews to worry about upsetting sensitive customers. The company believed that low fares and hospitality were what most customers care about, and did not focus on catering to customers with minor complaints. "Love doesn't guarantee approval... Although many people equate love and approval, they are not the same. Real love comes without conditions; it doesn't depend on anything. Approval must be earned by our performance" (Freiberg &…… [Read More]

Works Cited

Best practices case Study: Best perks, Southwest Airlines." The Vault. Retrieved 4 Aug 2008 at

Case study: Southwest Airlines." (2005). CPP. Retrieved 4 Aug 2008 at

Freiberg, K. & J. Freiberg. (1997). Nuts. New York: Broadway, 1998.

Kjerrulf, Alexander. (19 Jan 2003). "Book review: Nuts!" Positive Sharing. Retrieved 4 Aug 2008 at
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Southwest Airlines What Types of Budgets Would

Words: 1551 Length: 5 Pages Document Type: Essay Paper #: 13772629

Southwest Airlines. What types of budgets would you recommend for the company? Why?

Currently, the type of accounting standard that is being utilized by Southwest Airlines is Generally Accepted Accounting Principals (GAAP). This is the basic benchmark that has been implemented by many U.S. companies to more accurately account for: their budgets, expenses, assets and liabilities. Over the years, it has become common for most corporations to follow these different standards. ("2010 Annual Report," 2010) ("Generally Accepted Accounting Principles," 2011)

However, Southwest takes this process one step further by also including Pro Forma accounting standards as an alternate way of evaluating the company. This is when you are anticipating that certain events have occurred in the future and are listing them as revenues in the current quarter (such as: future earnings on a large contract that was signed). The idea with using this approach is to see how these revenues…… [Read More]


2010 Annual Report. (2010). Southwest Airlines. Retrieved from;

Generally Accepted Accounting Principles. (2011). Investopedia. Retrieved from: /terms/g/gaap.asp

Pro-Forma. (2011). Business Dictionary. Retrieved from: 

US GAAP vs. IFRS. (2009). Ernest and Young. Retrieved from:$file/IFRS_v_GAAP_basics_Jan09.pdf
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Unionization of Southwest Airlines Background of the

Words: 1162 Length: 4 Pages Document Type: Essay Paper #: 47031030

Unionization of Southwest Airlines

Background of the Airline

The airline was founded more than 38 years ago, and is driven by the belief, taking passengers to their destinations, on time and at the lowest fares, will make people fly your airline. The airline has managed to keep its head above waters despite crisis like terrorism, recession, and high fuel prices that have an adverse effect on the airline industry (Southwest airlines, 2010). This is associated to several advantages and strengths of the company. One advantage and management strategy revolves around the culture of building welfare for employees, where the employees come first and customers second. Southwest airlines believe in the delivery of excellent service and provision of job security to employees. This culture has seen the airline cut back the number of flights, rather than lay off employees in the last recession (Southwest airlines, 2010). The company values its employees…… [Read More]


American and Southwest Flight Attendants Union Applaud Proposed OSHA Policies. (2012, Dec 03). SkyTalk. Retrieved from .

The Mission of Southwest Airlines. (2010, January 24). Southwest Airlines. Retrieved from

Agreement by and Between Southwest Airlines and Transport Workers Union of America AFL-CIO Local 555. Representing Ramp, Operations, Provisioning and Freight Agents for the Period July 1, 2008 through June 30, 2011. (2011, June 30). Southwest Airlines. Retrieved from .
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Virgin Airlines Marketing Strategy Virgin Airlines Has

Words: 694 Length: 2 Pages Document Type: Essay Paper #: 25191746

Virgin Airlines Marketing Strategy

Virgin Airlines has long led the way in the airline industry for its embrace of a marketing strategy that targets the middle and even low-income flyer. However, rather than position itself as an airline with an eye upon marketing itself as merely a down or middle market airline, providing peanuts to its customers rather than pheasant under glass, it instead has attempted to provide quality, almost luxurious service to its customers through the use of amenities geared to all passengers, including members of the economy class. It does so partly by with the aim of attracting younger consumers in greater numbers, as was particularly evident in its Austin Powers marketing campaign.

Virgin Blue has also stated explicitly, that regarding its research done on what flyers are looking for in an airline, Virgin Blue wants to make a genuine low fare launch offer that is available to…… [Read More]

Works Cited

Cummings, Dennis. (2004) "Virgin Atlantic Airways Limited." Hoover's Online. Company Profile. Retrieved on September 1, 2004 at /virgin-atlantic-airways/--ID__43977 -- /free-co-factsheet.xhtml

Virgin Blue. (August 2000) "Virgin Blue Cleared for Take Off." News. Retrieved on September 1, 2004 at

Virgin Blue. (August 2002) "Virgin Blue Update." News. Retrieved on September 1, 2004 at
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Southwest Airlines' Culture Continues to

Words: 812 Length: 3 Pages Document Type: Essay Paper #: 97797981

There are many examples of this throughout the company's history, all pointing to the fact that employees who have a strong sense of ownership and wiliness to sacrifice for the greater good. Southwest's ability to translate cultural values into financial performance while embracing, even attacking change, in their industry is what fuels their profitability. Through the worst recession in 40 years, Southwest has been able to generate positive eturn on Investment (OI), eturn on Assets (OA), and eturn on Equity (OE).

Sustaining and Strengthening the Culture Given Strategic Decisions Made

The case study shows that while Southwest excels with their culture from a purely customer service standpoint, their leadership and management of maintenance, repair, overhaul and support has been a weakness that in 2007 became a liability. Southwest had failed to create a culture of transparency and accountability to the point of whistle-blowing in its maintenance organizations. As a result…… [Read More]


Freiberg, K. And Freiberg, J. (1996), Nuts: Southwest Airlines' Crazy Recipe for Business and Personal Success, Broadway Books, New York, NY.

Ginger Hardage (2006). PROFILE: COMMUNICATING the SOUTHWEST WAY. Strategic Communication Management, 10(3), 4.

Thomas a. Kochan (2006). Taking the High Road. MIT Sloan Management Review, 47(4), 16-19.

Dawna L. Rhoades (2006). Growth, customer service and profitability Southwest style. Managing Service Quality, 16(5), 538-547.
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Classic Airlines Has Fallen Into the Organizational

Words: 2157 Length: 7 Pages Document Type: Essay Paper #: 75377996

Classic Airlines has fallen into the organizational and strategy trap many of its predecessors had, and that is seeing price as the most valuable strategy to overcoming dropping passenger rates and profits. In fact, that is exactly the wrong strategy to pursue, as this analysis will show. The airline is creating a culture of cost reduction over customer service, and this is lethal on the trust customers have in their ability to deliver a valued, unique customer experience. Their 56% rate of dissatisfaction with the ewards program, 20% reduction in passenger traffic or 160,000 customers, and the continual spiral the internal departments are in regarding collaboration are all symptoms of a make larger problem. They have taken the customer out of the center of their business and put internal cost controls in their place. Ironically, this decision and its quick and significant reverberations throughout the company are just increasing the…… [Read More]


Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader,

Thomas Dotzel (2006). Creating New Markets through Service Innovation. MIT Sloan Management Review, 47(2), 56.

Kotler, P.,Keller, K. (2007) "A Framework for marketing management 3rd ed. Prentice-Hall

Table 3 Alternative Evaluation Matrix
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Virgin Airline Company

Words: 1159 Length: 4 Pages Document Type: Essay Paper #: 76135964

Virgin Airlines -- Financial and Strategic Assessment

Financial Assessment

Virgin America has quickly established itself as one of the premier airlines operating throughout North America, generating $760M in Operating evenues as of the close of its latest fiscal period reporting a Net Loss of $19M and operating margin of -1.6%. As Virgin competes in a very price-driven and capital-intensive industry, their latest financial results the exceptionally high pressure on new entrants into commercial aviation. Their latest financial results are shown in Appendix A: Virgin America Consolidated Statement of Operations and Appendix B: Comparative Operating Statistics, both obtained from the company's website.

Analyzing their financial condition indicates just how challenging the launch and successful operation of an airline is. Their fuel costs increased 66.9% for the nine months between September 30, 2010 to September 30, 20112, and Aircraft Maintenance increased 51.5% in the same period. Both of these figures are shown…… [Read More]


De Roos, N., Mills, G., & Whelan, S. (2010). Pricing dynamics in the Australian airline market. Economic Record, 86(275), 545.

Deutschman, A. (2004, The gonzo way of branding. Fast Company, (87), 90-96.

Goldsborough, R. (2006). Traveling with technology, and its glitches. Tech Directions, 66(5), 15-15.

Hazledine, T. (2011). Price discrimination in Australasian air travel markets. New Zealand Economic Papers, 45(3), 311.
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South West Airlines it Is

Words: 475 Length: 1 Pages Document Type: Essay Paper #: 82416417

Not only is the airline the lowest cost operator, but is also one of the most successful airlines, which has managed to maintain the same amount of success through numerous years, winning quite a few awards for excellence and performance over the years. The success may be attributed to no small extent to the fact that there is no actual P Department or even a Personnel Department; rather, there is a peoples department, which will take up the total responsibility of sorting out the people's problems. This gave the employees a sense of ownership in the company, and this contributes to the innate feeling of responsibility that the employees showed towards achieving success for their 'own' organization. (Leadership and Change - an oxymoron?)


Bunz, Ulla K; Maes, Jeanne D. "Learning Experience, South West Airlines Approach" etrieved at on 17 February, 2005

Leadership and Change - an oxymoron?" etrieved…… [Read More]


Bunz, Ulla K; Maes, Jeanne D. "Learning Experience, South West Airlines Approach" Retrieved at on 17 February, 2005

Leadership and Change - an oxymoron?" Retrieved at Accessed on 17 February, 2005

South West Airlines' Organizational Culture" Retrieved at Accessed on 17 February, 2005
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Classic Airlines and Marketing Classic

Words: 635 Length: 2 Pages Document Type: Essay Paper #: 56105431

Assessing Classic Airlines' Loyalty Marketing

As the financial analysis of Classic Airlines shows, the focus on pricing and off of relationships is causing the company to lose more ticket sales and growth than it enables. The customer loyalty programs also indicate how rapidly Classic is losing customers as well. All of these factors point to how dissatisfied their customers are with their service. Customer loyalty programs have an amplification effect; when relationships are good the programs soar and when relationships are bad, they come plummeting down (Dekay, Toh, aven,.2009). What Classic must do is turn around the perception of their service as being below the expectations of customers, and embrace choose to begin auditing their performance to see where the shortcomings are (Dekay, Toh, aven,.2009). Only by doing this can they attain a roadmap to recovery for the most loyal customer bases they have.


Like many service businesses, Classic…… [Read More]


Dekay, F., Toh, R., & Raven, P.. (2009). Loyalty Programs: Airlines Outdo Hotels. Cornell Hospitality Quarterly, 50(3), 371.

John C. Driver. (2001). Airline marketing in regulatory context. Marketing Intelligence & Planning, 19(2), 125-135.

Jordan L. Le Bel. (2005). Beyond the friendly skies: an integrative framework for managing the air travel experience. Managing Service Quality, 15(5), 437-451.

AVM Oliveira. (2003). Simulating revenue management in an airline market with demand segmentation and strategic interaction. Journal of Revenue and Pricing Management, 1(4)
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Emirates Airlines

Words: 2496 Length: 6 Pages Document Type: Essay Paper #: 19434172

Emirates Airlines'. The topic tends to draw attention towards the information about the inception, growth and development of the Middle Eastern airline as one of the most successful airline in the world. Emirates Airlines is the largest airlines based in the Middle East in terms of revenue and passengers carried since 2007. It is based at the Dubai International Airport, Dubai and is owned by the government of Dubai entirely. The airline started up in 1985, as a result of Gulf Air cutting back its services to Dubai, with the backing of the Dubai Royal Family (Emirates, 2013). In 2012, the airline was named the third largest airline in the world in terms of international passengers carried and may move up to number two if the growth rates are maintained (CAPA Centre for Aviation, 2012). Apart from support from the Dubai government, the national carrier of Islamic Republic of Pakistan,…… [Read More]


CAPA Centre for Aviation. (2012, December 31). United ends 2012 as world's biggest airline, Emirates third. Turkish and Lion Air the biggest movers. Retrieved 2013, from CAPA Centre for Aviation: 

Emirates. (2013). The Emirates Story. Retrieved 2013, from Emirates:

Ethos Consultancy. (2013). Ethos. Retrieved from Ethos Group:

Mouawad, J. (2011, February 12). Emirates' Ambitions Worry European Rivals. Retrieved from The New York Times:
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United Airlines

Words: 1017 Length: 4 Pages Document Type: Essay Paper #: 16651989

United Airlines and AMFA

The Aircraft Mechanics Fraternal Association, AMFA, is a craft oriented, independent aviation union, representing only airline technicians and related employees in the craft or class in accordance with the National Meditation Board Rules and their dictates (About pp). The union is committed to elevating the professional standards and improve wages, benefits, and working conditions of the members it represents (About pp).

Founded in 1962, AMFA did not represent any carrier until 1964 at Ozark Airlines, then later represented Pacific Airlines, Airlift International, Hughes Airwest, and Southern Airways (About pp). AMFA now represents technicians and related personnel at Independence Air, Mesaba Airlines, Alaska Airlines, ATA, Horizon Air, Independence Air, Northwest Airlines, Southwest Airlines, and United Airlines (About pp).

AMFA has never accepted concessions, give-backs, two-tier pay scales, or "B" rate mechanics, mainly because the local airline representatives, who are well-acquainted with their airline's problems, are at the…… [Read More]

Work Cited

About AMFA. Retrieved June 06, 2005 from Aircraft Mechanics Fraternal


Joyce, Amy. (2005 June 01). United Airlines, Unions Agree
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Financial Report for Southwest Airlines

Words: 588 Length: 2 Pages Document Type: Essay Paper #: 586390

Accounting Framework

The reclassification of this expense from an aggregated category to a specific one, Fuel and oil expense, reflects a shift in how hedging will be done in the future within Southwest. Hedging was treated as a pre-emptive financial strategy within the air carrier, often managed completely off the Income Statement and included in accrued or long-term liabilities (Carter, ogers, Simkins, 54). Given the market-to-market impact of fuel contracts being negative ($73M in 2009 per the annual report) and the ineffectiveness of fuel hedges settling in future periods of -$97M the net effect on the company's profitability will be a -$54M reduction in asset valuation. This is compared to a $92M valuation in 2008. This significant shift in the valuation of hedging contracts led to the redefinition of the expense category as well.

Lessons Learned

Despite the losses incurred by Southwest with their hedging strategies in 2009, the results…… [Read More]


David A Carter, Daniel A Rogers, and Betty J. Simkins. "Does Hedging Affect Firm Value? Evidence from the U.S. Airline Industry. " Financial Management 35.1 (2006): 53-86.

Duncan Wood. "Cheaper Oil Isn't the Only Payback. " Treasury and Risk Management 16.1 (2005): 42.
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U S Auto Industry the Motor

Words: 1870 Length: 7 Pages Document Type: Essay Paper #: 34073149

The big three will likely weather the tsunami, as completely different entities than they have been in the past, possibly even more strikingly different than they were before and after the Japanese management style implementation in the 1980s. ith these and other changes likely in the industry in the near future The industry will once again prove flexible and innovative in changing with the times.

orks Cited

Brown, Shona L., and Katleen M. Eisenhardt. 1997. The Art of Continuous Change: Linking Complexity Theory and Time-Paced Evolution in Relentlessly Shifting Organizations. Administrative Science Quarterly 42, no. 1: 1.

Chrysler Sale Could Herald Auto Industry Restructuring. 2007. Manila Bulletin, May 16, NA.

Klier, Thomas. 2005. Determinants of Supplier Plant Location: Evidence from the Auto Industry. Economic Perspectives: 2.

Klier, Thomas H. 1995. The Geography of Lean Manufacturing: Recent Evidence from the U.S. Auto Industry. Economic Perspectives 19, no. 6: 2.

Lung, Yannick.…… [Read More]

Works Cited

Brown, Shona L., and Katleen M. Eisenhardt. 1997. The Art of Continuous Change: Linking Complexity Theory and Time-Paced Evolution in Relentlessly Shifting Organizations. Administrative Science Quarterly 42, no. 1: 1.

Chrysler Sale Could Herald Auto Industry Restructuring. 2007. Manila Bulletin, May 16, NA.

Klier, Thomas. 2005. Determinants of Supplier Plant Location: Evidence from the Auto Industry. Economic Perspectives: 2.

Klier, Thomas H. 1995. The Geography of Lean Manufacturing: Recent Evidence from the U.S. Auto Industry. Economic Perspectives 19, no. 6: 2.
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Study on Improvement of Low Cost Airline in Thailand

Words: 11802 Length: 40 Pages Document Type: Essay Paper #: 57365723

Low Cost Airline in Thailand

The Study on Improvement of Low Cost Airline in Thailand

Geography of Thailand

Nature of Airlines

Variables under Study

The Profitability of Low Cost Airlines in Thailand

Thai Economy

Operating esults, Selected Airlines, Financial Year 1999

The Economies of Scale Attained By Airline Industry

Human esource Practices

The future of low cost Thailand Airlines

Contrasting Qualities of State Owned and Non-State Owned Airlines

The Study on Improvement of Low Cost Airline in Thailand

Thailand is a global source for customers seeking cheap labor or material inputs. The country is rich in natural resources -- tin, rubber, natural gas, tungsten, and timber being a few examples. The country is a major source for agricultural products1a.

Thailand also has an abundant supply of low-skilled labor with high participation rates in the workforce 86% for males and 67% for females in 1995. At the same time, the country…… [Read More]


Aharoni, Y. & Nachum, L. (Eds.). (2000). Globalization of Services: Some Implications for Theory and Practice. London: Routledge. Retrieved June 11, 2011, from Questia database:

Alagappa, M. (Ed.). (1998). Material and Ideational Influences. Stanford, CA: Stanford University. Retrieved June 11, 2011, from Questia database:

Asia Top Companies by Sales. (2000, June). Business Asia, 8, 38. Retrieved June 11, 2011, from Questia database:

Beirman, D. (2003). Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach / . Crows Nest, N.S.W.: Allen & Unwin. Retrieved June 11, 2011, from Questia database:
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PR Proposal to an Airline

Words: 2735 Length: 10 Pages Document Type: Essay Paper #: 82645213

P proposal for revitalizing the public image of United Airlines. It has 9 sources.

The airline industry has always been susceptible to terrorist events such as hijacks. Depending upon the magnitude of the terrorist act, the airlines functioning in the industry are pointed fingers at for having an infrastructure allowing a breach in security. A relatively small event of an airline being hijacked may only target the particular airline for blame. However, a terrorist event with magnitude as great as September 11, the whole airline industry functioning is targeted for blame. Therefore it is the responsibility of the airlines functioning in the country to coordinate efforts, resources and programs in order to implement a greater level of security of passengers. Provisions to eliminate the probability of terrorist activities must be made by each airline in the industry.

The aforementioned are the tangible provisions airlines must introduce to counter the tangible…… [Read More]


United Airlines Official Website:

Massey JE (2003). Public Relations in the airline industry. The Crises response to the September 11th attacks. Journal of Hospitality and Leisure.

Spaeth, A. (2001). Airline Branding Strategies. Flug Revue 09/2001,-page 20.

Moffitt, M.A. (1994). Collapsing and integrating concepts of 'public' and 'image' into a new theory.
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Southwest Airlines Culture and Management

Words: 3718 Length: 9 Pages Document Type: Essay Paper #: 39418200

As the value proposition that the company was based on, the attractiveness of flying when it is equal to or less than the cost of gasoline for the comparable trip has helped to create a unique niche for this airline. Their reliance on regional airports within 500 miles of each other has also contributed to the unique value proposition being realized for millions of customers a year.

Southwest Airlines Internal Analysis

SWA is well-known for its ability to keep costs down by concentrating on smaller, less expensive and less congested airports in conjunction with relying only on one type of aircraft, which is the Boeing 737. It has been well-documented that SWA achieves significant training and maintenance cost reductions as a result of relying on a single type of plane (Southwest Airlines Investor elations, 2009). Standardization on a specific type of jet has also enabled the company to streamline and…… [Read More]


Sunil Babbar, Xenophon Koufteros. (2008) the human element in airline service quality: contact personnel and the customer. International Journal of Operations & Production Management, 28(9), 804-830. Retrieved March 9, 2009, from ABI/INFORM Global database. (Document ID: 1534564061).

Terry Bacon (2004). You are how you behave: customers can't be fooled. The Journal of Business Strategy, 25(4), 35-40. Retrieved March 8, 2009 from ABI/INFORM Global database. (Document ID: 678131631).

Trebor Banstetter. (10 February). Southwest Airlines testing onboard WIFI. McClatchy Retrieved March 7, 2009, from ABI/INFORM Dateline database. (Document ID: 1643002901).

Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader, Thomas Dotzel. (2006). Creating New Markets Through Service Innovation. MIT Sloan Management Review, 47(2), 56. Retrieved March 8, 2009, from ABI/INFORM Global database. (Document ID: 994490961).
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Strengths and Weaknesses of Southwest Airlines

Words: 1126 Length: 3 Pages Document Type: Essay Paper #: 63341490

Southwest Airlines Analysis Case Study

Vision and Mission Statement Development

Southwest Airlines stands out amongst its competitors in the travel industry for many reasons. One of those reasons is the company's ability to change with the times and adopt current strategies that reflect the market trends of today which can affect the profitability of the future for the company.

The recent expiration of the Wright Amendment suggests that Southwest Airlines adopts a more relevant approach to their business model that reflects this current policy change which will allow the company to expand its services to many new markets and essentially deregulating many of the past agreements relevant to the airline industry. DeVoss (2014) agreed with this idea and saw an opportunity for Southwest to grow by maximizing the deregulation efforts. He wrote "The main beneficiary of the Wright Amendment's demise is Southwest Airlines. It has spent the past decade fighting…… [Read More]


Clayton, M. (2015). 2015 Aviation Trends. Strategy&, 2015. Retrieved from

DeVoss, D. (2014). Southwest Airlines gets a boost from expiration of Wright Amendment. Fortune, 13 Oct 2014. Retrieved from gets-a-boost-from-expiration-of-wright-amendment/

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Southwest Airlines Webpage. Purpose and Vision Statement. Viewed 16 Jun 2015. Retrieved from
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Southwest Airlines Social Media Using

Words: 3506 Length: 10 Pages Document Type: Essay Paper #: 92272980

Only a small percentage of flights are booked using travel agents. The primary means for customers to purchase tickets is directly from the airline over the phone or online at the company's website Using this method, customers have access to offers that are only available on the web.

Southwest's marketing campaign is based on setting itself apart through branding. For instance, Southwest uses a "cattle call" method of seating. Customers are not assigned seats, but board in three groups according to arrival time. This allows the airlines to board passengers more quickly. In addition to this key difference, Southwest allows passenger to change reservations without incurring any additional costs, as with other airlines. However, Southwest does not offer same-day standby on a different flight. This service is usually free on other airlines without upgrading.

Southwest is the bare bones carrier. They offer Snack Packs of prepacked goods instead of…… [Read More]


American Airways. General Feed. Accessed June 11, 2010 from

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Continental Airlines. General Feed. Accessed June 11, 2010 from
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Southwest Airlines External & Internal

Words: 1093 Length: 3 Pages Document Type: Essay Paper #: 23263604

This savings on fuel has also given Southwest more funds to invest in programs to reduce turn-around time of their jets between flights .

Southwest Airline's Internal Weaknesses

As with any company the size of Southwest, they have several weaknesses, with the most significant being their heavy dependence only on passenger traffic as their primary source of revenue. Despite efforts to move into logistics and supply chain services, the company is still struggling to gain significant success in more profitable business services markets (Kumar, Johnson, Lai, 2009).

Despite having an employee base that has the lowest turnover and highest levels of morale, Southwest also has one of the most rapidly declining sales-per-employee revenue levels for U.S.-based airlines (Kumar, Johnson, Lai, 2009). One of the factors that contribute to this is the fact that Southwest has more ground crew members than other airlines, an investment the company makes to attain the…… [Read More]


Christopher P. Ball. (2007). Rethinking Hub vs. Point-to-Point Competition: A Simple Circular Airline Model. The Journal of Business and Economic Studies, 13(1), 73-87,116.

Bernoff, J., & Li, C.. (2008). Harnessing the Power of the Oh-So-Social Web. MIT Sloan Management Review, 49(3), 36-42.

David a Carter, Daniel a Rogers, & Betty J. Simkins. (2006). Does Hedging Affect Firm Value? Evidence from the U.S. Airline Industry. Financial Management, 35(1), 53-86.

D'Aurizio, P.. (2008). Southwest Airlines: Lessons in Loyalty. Nursing Economics, 26(6), 389-92.
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United Airlines Suffers PR Loss

Words: 2006 Length: 7 Pages Document Type: Essay Paper #: 60915956

United P Disaster

Public relations is a very important and significant part of any company's strategic outlook. The larger the company, and the more exposed to the public the more that these practices will impact on achieving a competitive advantage within any given industry The airlines industry is a special case all in its own, making United Airlines' problem with Dave Carroll a worthwhile investigation into the subject.

Mr. Carroll, a passenger on a United Flight, realized that during his flight his expensive guitar was broken en route. Mr. Carroll, a professional musician, eventually followed protocol to receive compensation for his loss. When United did not honor Carroll's request he took it upon himself to right the situation.

Using his talents as a songwriter he penned a targeted song entilteld "United Breaks Guitars" is an interesting demonstration of how public relations (P) can help or hurt a company. This story…… [Read More]


Aula, P. (2010). Social media, reputation risk and ambient publicity management. Strategy & Leadership, 38(6), 43-49.

Bliss, K. (2009). Dave Carroll's airline mishap goes viral in "United Breaks Guitars.." Rolling Stone.

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Greenstein, H. (2009). Social Media Crisis Communications Case Study-United Breaks Guitars. Harbrooke Groupe, 12 July 2009. Retrieved from