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Amazon.com
A Strategic Assessment of Amazons' e-Strategies

Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed order management, Enterprise esource Planning (EP), Supply Chain Management (SCM) and e-commerce series of systems. The many other e-commerce sites that rose quickly with massive infusions of venture capital just as quick exited the market, flaming out due to a lack of system and process scalability, lack of understanding of customer dynamics, and a complete loss of focus on scalable business models. All of these factors are what caused competitors to Amazon to exit the e-commerce market either through acquisition, merger or complete exist from the market.

When starting Amazon, Jeff Bezos invested heavily in the distributed order management, EP, SCM and e-commerce integration points to book distributors initially, and then expanded into a broader product mix. This allowed the enterprise to….

Amazon's cloud computing (AWS, EC2) solutions; paper analyze competitive position Amazon's cloud computing solutions industry recommend strategies strengthen firm's competitive position international context.
Amazon's cloud computing (AWS, EC2) solutions

Cloud computing services which are accessed directly over the internet are gaining popularity in this technology age. Industry experts have referred to it as a game changer and it has been shown to give companies competitive advantage through giving them a unique selling point as well as other macroeconomic advantages such as changes in outputs and inputs which increase the profitability of the company. Cloud computing has many advantages above the traditional computing models. Cloud computing helps to create a dynamic world characterized by fast changes in the business world through agile business environments and globalization.

Amazon Web Services is a strong player in the cloud computing industry with 80 to 90% of the market share and the company deploys about 80,000 new computers….

Amazon.com founded by the legendary Jeff Bezos was one of the pioneers of e-commerce phenomenon when it launched the world's biggest online book store. Thereafter it went on to upscale its business to offer music, software, office products, electronics, health products and much more. Although Jeff Bezos did not have enough experience about the dynamics of the retailing business, the exponential growth of the Internet made him envision a huge growth opportunity waiting to be tapped. He opted to start the company from Seattle as it was a repository of a huge talent pool and also nearer to one of the largest book wholesalers operating from osenberg, Oregon. From very humble beginning within the confines of a garage, to becoming the largest virtual bookstore, Amazon.com has seen it all. (Kotelnikov, 2011)
(1) (i) Identification and evaluation of Amazon's Strategic position in the context of its internal and external environment:

Strategy is associated….

Amazon
Facts Recap

The rivalry between Amazon and Barnes & Noble has taken another turn. Barnes & Noble announced that it would not sell books from Amazon's print publisher in its stores. Amazon has taken away significant business from brick-and-mortar book stores, something that Barnes & Noble has countered with a number of different approaches. The move into print publishing for Amazon represents that company's continued vertical integration efforts, which includes digital publishing and the Kindle. Amazon's move into the offline sphere represents a shift in the dynamics of the bookselling industry. Amazon has dominated, causing problems for bricks and mortar retailers. However, some like Barnes and Noble and a number of independent book stores are continuing to survive and even thrive in this competitive environment.

Assessment

It was a good idea for Amazon to extend into print publishing. The business is not dead, and Amazon still sells a lot of physical books in….

AMAZON VS. EBAY
eBay vs. Amazon

Both Amazon and eBay have carved out significant niches in the online retailing world but they have done it strikingly different ways. However, despite these differences they are very similar in many ways including the legal, political and other struggles they face. This report will cover all of those in fairly deep detail. Topics to be covered will include a profile for each, stock performance in the recent past as well as with the initial public offering, three news events that the companies are facing, an overall financial analysis of each company, the accuracy/reliability of the data and lastly a recommendation of which company is in a more solid position financially and is best built for future performance (Yahoo Finance, 2012).

Company Profiles

Amazon and eBay are certainly both in the online-only retail sector, but they approach the sector through very different business models. Amazon sells many to….

Amazon v. Borders
Borders Group filed for bankruptcy protection in early 2011 (ahba, 2011) and began liquidating its assets in July of the same year (Khouri, 2011). The company was founded in 1971 and operated an expanding network of stores until 1992 when the group was bought by Kmart and later merged with aldenbooks. The combined entity was spun off with an IPO in 1995. Flush with capital, by 1997 the company announced an ambitious plan to grow the chain rapidly. In launched its online site in 1998, three years after Amazon entered the business. In 1999, the company made an ill-advised purchase of a toy retailer that hurt its liquidity and was forced to seek options to recapitalize. It signed a deal with Amazon to run the Borders e-commerce site. The company continued to have problems in the late 2000s, including another liquidity crisis, job reductions and it finally gets….

Amazon
Situation Overview

Distribution channels can often create interesting situations when there are vertical or horizontal consolidations. Amazon has recently integrates backwards with the intent of attracting suppliers and the expectation of utilizing other outlets for full distribution of its products. The company can now publish an author's book and push it through traditional distribution channels that are not under Amazon's control. For example, if Amazon publishes a book for a client, it can then push this through the distribution channels of its competitors, such as independent bookstores. This significantly expands Amazon's control over the industry and it already has incredible power as the industry leader.

However, such a move to vertically expand backwards has not come without controversy and resistance. Barnes and Noble, the largest traditional bookstore chain, which also has a significant online business, has decided not to stock Amazon's products in the hope of discouraging authors from signing publication contracts….

mazon's eBusiness Model
ssessing the Potential of mazon.com's E-Business Model

mazon.com continues to expand well beyond the boundaries of its initial business model that focused only on books to today including merchandise, suppliers for businesses, and consumables. The common thread that unifies all of these elements together however is the unique customer experience that mazon.com strives to deliver, all in the context of responsive service (Pine, Gilmore, 2008, et.al.). For mazon.com to successfully expand into entirely new markets it must stay focused on and continually committed to its customer-driven innovation, which over time has become part of its brand (Crosby, Masland, 2009, et.al.). The intent of this analysis is to evaluate whether or not mazon lost part of its identity by expanding into markets beyond books, and recommend how mazon can continue to protect its brand as well. Recommendations for Barnes & Nobile and Borders are also included based on the analysis….

Amazon as an Innovator and a Competitor
E-Commerce is today considered a necessary element of a firm's business strategy. In many ways, the model for its importance may be attributed to the enormous success and sustainability of Amazon.com. It was with the pouplar inception of what first began as an online bookstore that retailers of all forms began to understand the true capacity of the internet to reach wide purchasing audiences, to display and market items without the use of physical space and a wide spectrum of additional benefits to be explored more thoroughly in this text. In the ensuing years, and particularly since the transition into the 21st century, all manner of consumer item from butter knives to airplane tickets could be purchased with a credit card and a few mouse clicks, owing largely to the model established and refined by Amazon.

Still, it has been incumbent upon Amazon to remain….


THE SITUATION

Amazon has quickly grown from an online retailer to a global platform for e-commerce, e-commerce hosting, cloud computing, logistics and 3rd party e-commerce services, in addition to its core business of online retailing. The multi-faceted success of Amazon can be traced to Jeff Bezo's prescient insight into the future of e-commerce to the foundational level. Mr. Bezos defined three criterion for choosing the location of Amazon's corporate headquarters. These included having the necessary programming talent to develop software, closeness to a major book wholesaler, and a state with little or no sales tax. He found all three in abundance in the Seattle, Washington area and launched his company there. These three factors also gave Amazon the ability to accomplish another key objective Jeff Bezos, had and that was to get big fast, at all costs. He believed that scale would prove to be a significant differentiator over time, and….

Within four years it is anticipated at Amazon.com will, by capitalizing on their extensive it infrastructure, be able to manage the development of entirely new DRM approaches to profitably selling many forms of digital content from their many sites. Finally, with the extensive it infrastructure the company has today, the natural extension of their business model is into the area of Web Services. This projection of the Amazon.com business model is entirely consistent with the theories of how knowledge can change an organizations' structure as defined by Grant (1996, pgs. 110-121) in addition the creation of competitive advantage through the use of better system and information integration (De Wit & Meyer, 2005, pgs,. 120-140). The concept of distributed order management Web Services, in conjunction with their approach to managing and propagating selling sites globally through their Merchant Services that is being tested today will lead Amazon.com to be one….

Amazon's growth pattern has been simple. The company has grown in two main ways since its inception. The company has added more products to its lineup over the years and it has expanded internationally as well. The company has grown rapidly as the result of these additions to its lineup and organic growth within its core books business. The pros of this approach are that it allows the company to maintain a strict focus on what it does best, to control its costs and it allows Amazon to retain an innovator status. The company also experiences lower costs as the result of having no bricks and mortar presence. The cons of this approach however are that it is entirely dependent on the Internet and this limits its total growth potential.
There is little that Amazon should have done differently. The company started in 1994 and is now the largest online retailer….

Amazon and Border's Books
The intent of this analysis is to evaluate the history and core business of Amazon.com and Border's Books, comparing and contrasting their respective management approaches related to Internet marketing include fulfillment, which each does significantly different from the other. Three factors that contributed to the success of Amazon are provided in addition to three factors that led to Border's eventually going bankrupt despite having a flourishing and profitable retail business. In analyzing each of these businesses, the innate ability of each management team to anticipate and react successfully to changing market conditions is also assessed. Finally, three recommendations are made for how each company could build greater flexibility into its decision making process to stay more agile and able to adapt to changing market conditions.

Comparing the History of Amazon and Borders

Both Amazon and Borders began with the goal of being a global leader in book selling and….


E-Commerce and the User Experience

Amazon.com was able to scale and grow its e-commerce strategies as a result of the strength of its e-business platform. The use of real-time pricing updates and the targeting of BarnesandNoble.com continue to be one of the key strategies Amazon.com uses, to the benefit of B2C customers (Chevalier, Goolsbee, 2003). As the number of Amazon.com sites has grown, including those in place globally, so has the need for scalability across millions of users. This aspect of e-commerce has benefited the company in its Amazon Web Services Strategy and makes its B2B services more reliable as a result (Feigenbaum, Parkes, Pennock, 2009). E-commerce as the basis of the company's B2C strategy has transcended the website and online stores to now also include distributed order management systems sold to other companies, along with Amazon Web Services and consulting services (Cenfetelli, Benbasat, Al-Natour, 2008). From these examples it's clear….

Amazon Strategic Plan
What began as a web-based retailing book sales site company in 1995 with revenues of $511,000, has grown into "the world's largest online retailer and one of the nation's biggest book sellers (New York imes. May 20, 2011), and is considered "one of the iconic companies of the Internet era" (New York imes. May 20, 2011). he company has blossomed not only because of the vision of founder Jeff Bezos, but a commitment to sound strategic planning which "perfectly aligns the long-term interests of shareholders with the interests of customers" (Amazon.com. Shareholder Letter. 2010).

Amazon.com occupies the number one spot in the internet services and retail industry with revenues of 34.2 billion in 2010 (CNNMoney. 2011). Amazon's main rivals include Google, E-Bay, Yahoo and Microsoft. he company has transformed itself dramatically from its inception as a publically traded company in 1997 with a focus on e-retailing books. he late….

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13 Pages
Essay

Business

Amazon com a Strategic Assessment of Amazons' E-Strategies

Words: 4490
Length: 13 Pages
Type: Essay

Amazon.com A Strategic Assessment of Amazons' e-Strategies Amazon's remarkable ascent as one of the top online global retailers can be attributed to the foresight they had in creating a comprehensive distributed…

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12 Pages
Essay

Education - Computers

Amazon's Cloud Computing Aws EC2 Solutions Paper

Words: 3860
Length: 12 Pages
Type: Essay

Amazon's cloud computing (AWS, EC2) solutions; paper analyze competitive position Amazon's cloud computing solutions industry recommend strategies strengthen firm's competitive position international context. Amazon's cloud computing (AWS, EC2) solutions Cloud computing…

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5 Pages
Essay

Business

Amazon com Founded by the Legendary Jeff Bezos

Words: 1450
Length: 5 Pages
Type: Essay

Amazon.com founded by the legendary Jeff Bezos was one of the pioneers of e-commerce phenomenon when it launched the world's biggest online book store. Thereafter it went on to…

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3 Pages
Essay

Business

Amazon Facts Recap the Rivalry Between Amazon

Words: 909
Length: 3 Pages
Type: Essay

Amazon Facts Recap The rivalry between Amazon and Barnes & Noble has taken another turn. Barnes & Noble announced that it would not sell books from Amazon's print publisher in its…

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8 Pages
Essay

Business

Amazon vs Ebay Ebay vs Amazon Both

Words: 2170
Length: 8 Pages
Type: Essay

AMAZON VS. EBAY eBay vs. Amazon Both Amazon and eBay have carved out significant niches in the online retailing world but they have done it strikingly different ways. However, despite these…

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5 Pages
Essay

Business

Amazon v Borders Group Filed for Bankruptcy

Words: 1537
Length: 5 Pages
Type: Essay

Amazon v. Borders Borders Group filed for bankruptcy protection in early 2011 (ahba, 2011) and began liquidating its assets in July of the same year (Khouri, 2011). The company was…

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3 Pages
Essay

Literature

Amazon Situation Overview Distribution Channels Can Often

Words: 728
Length: 3 Pages
Type: Essay

Amazon Situation Overview Distribution channels can often create interesting situations when there are vertical or horizontal consolidations. Amazon has recently integrates backwards with the intent of attracting suppliers and the expectation…

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4 Pages
Essay

Business

Amazon's Ebusiness Model Assessing the Potential of

Words: 1160
Length: 4 Pages
Type: Essay

mazon's eBusiness Model ssessing the Potential of mazon.com's E-Business Model mazon.com continues to expand well beyond the boundaries of its initial business model that focused only on books to today including…

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2 Pages
Essay

Business

Amazon as an Innovator and a Competitor

Words: 630
Length: 2 Pages
Type: Essay

Amazon as an Innovator and a Competitor E-Commerce is today considered a necessary element of a firm's business strategy. In many ways, the model for its importance may be attributed…

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2 Pages
Case Study

Business

Amazon Case Study Amazon Faces

Words: 643
Length: 2 Pages
Type: Case Study

THE SITUATION Amazon has quickly grown from an online retailer to a global platform for e-commerce, e-commerce hosting, cloud computing, logistics and 3rd party e-commerce services, in addition to its…

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9 Pages
Term Paper

Business

Amazon com Case Analysis the Intent

Words: 2610
Length: 9 Pages
Type: Term Paper

Within four years it is anticipated at Amazon.com will, by capitalizing on their extensive it infrastructure, be able to manage the development of entirely new DRM approaches to…

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4 Pages
Essay

Business

Amazon's Growth Pattern Has Been Simple The

Words: 1164
Length: 4 Pages
Type: Essay

Amazon's growth pattern has been simple. The company has grown in two main ways since its inception. The company has added more products to its lineup over the years…

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5 Pages
Essay

Business

Amazon and Border's Books the Intent of

Words: 1881
Length: 5 Pages
Type: Essay

Amazon and Border's Books The intent of this analysis is to evaluate the history and core business of Amazon.com and Border's Books, comparing and contrasting their respective management approaches related…

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2 Pages
Essay

Business

Amazon com the Approach of First

Words: 657
Length: 2 Pages
Type: Essay

E-Commerce and the User Experience Amazon.com was able to scale and grow its e-commerce strategies as a result of the strength of its e-business platform. The use of real-time pricing…

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3 Pages
Term Paper

Business

Amazon Strategic Plan What Began as a

Words: 870
Length: 3 Pages
Type: Term Paper

Amazon Strategic Plan What began as a web-based retailing book sales site company in 1995 with revenues of $511,000, has grown into "the world's largest online retailer and one of…

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