American Airlines Essays (Examples)

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Airline Analysis and Performance Review

Words: 1545 Length: 5 Pages Document Type: Essay Paper #: 69853546

Airline Performance eview and Analysis

TKL Air Lines will be an American Airline that will be operating in the multiple routes across North America in the United States, Canada and Mexico. TKL will provide the cargo and passenger services serving more than 30 destinations. The company will also be serving up to 10 million customers yearly, and more than 1,500 customers for the daily flight. TKL's major activities will include inbound logics, operations, outbound logistics, services, marketing and sales. Our company will focus on the underserved and unserved routes to the meet the needs of the unmet market demands. We will be serving the niche market where the market demand is generally unmet to meet the key traffic demand on some key seasonal, regional and variable routes. Moreover, we will integrate the latest information and electronic technologies to enhance maximum efficiency as well as cutting the marketing and operating costs.…… [Read More]

Reference

Zucchi, K. (2015). How to Value Airline Stocks. Investopedia.
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Airline Ticket Pricing Varies Depending on Which

Words: 636 Length: 2 Pages Document Type: Essay Paper #: 22475801

airline ticket pricing varies depending on which day the passenger wishes to fly. his is an important question because it will provide the data necessary to passengers who wish to save money, assuming, of course, that these passengers also have the flexibility to travel on certain days. Considering the fact that most airline passengers are going to pay more to travel via air than they would via almost any other form of transportation, one would think that lowering the expenses of air travel would be appealing to a majority of those traveling via air.

It is assumed that there are trends to air travel and that the airlines track those trends. Assuming that those trends show air travel is not as feasible on certain days of the week, it could also be safely assumed that the airlines would then likely lower the cost of air travel on those days to…… [Read More]

The third (and last) website used was www.aa.com. This website is the home of American Airlines, a regularly priced 'mainstream' airlines. American Airlines had a bevy of pricing available depending on specific flights and times. An example would be the pricing to travel from St. Louis to Salt Lake City on a Sunday was quoted at a starting price of as low as $246 and as high as $1,145. Monday pricing started at $297 and was as high as $931. Tuesday through Saturday pricing was $187 - $911. The return trip from Salt Lake City to St. Louis was as equally diverse.

The data showed that during a one-week timeframe in early January, 2011 that the pricing that could be found on various websites provided opportunity for a passenger to fly from St. Louis, Missouri to Salt Lake City, Utah for as little as $187 or as high as $1,145.

The data also showed that for the discount airline there was no difference in pricing based on the days of the week while at the 'major' airlines there was not only a difference based on the day chosen to fly, but on the times and flight availability as well. The ticket brokering website provided pricing based on availability of specific flights and airlines.
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Airline Industry Has Become Increasingly

Words: 17068 Length: 50 Pages Document Type: Essay Paper #: 69548589

By the turn of the century, though, these low-costs carriers had become profitable or at least had significantly reduced their losses due in large part to concomitant increases by major carriers that were increasing their prices in response to decreasing yields and higher energy prices (Doganis 2001).

By and large, passenger traffic across the board increased significantly prior to September 11, 2001 and all signs indicated it was continue to increase for the foreseeable future. For example, according to Janda, Flouris and Oum (2005), global air passenger traffic increased from 1.573 trillion revenue-passenger-kilometers (RPK) in 1985 to 3.394 trillion in 2000, representing a 116% increase during this decade-and-a-half period, or an average annual compounded growth of 5.26%. Furthermore, between 1985 and 2000, air freight traffic grew at even faster rate than passenger traffic (Janda et al. 2005). These authors also emphasize airlines are directly affected by the larger economy in…… [Read More]

Network." 2010, October 7 Canada NewsWire Group. [online]. available:

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Airline Regulations & Ideas

Words: 872 Length: 3 Pages Document Type: Essay Paper #: 65645455

Delta Airlines

The author of this report has been asked to review companies that are on either the good or bad end of financial soundness. The author will focus on the bad end and the company that shall be the focus is Delta Airlines. The questions that will be answered as they relate to Delta will include an identification of the company, their "domestic environment," a summary of the company's industry, how long they have been in business, and the attribute that they are least admired for. Further, there will be the identification of a business theorist and the theory that they offer that would or should apply to Delta. The final few points will be how domestic government regulations have affected Delta, what can be done to overcome these regulations, an incorporation of the prior-mentioned theory into that execution and an over offering of critical thought on the matter.…… [Read More]

References

Delta. (2015). Airline Tickets and Flights to Worldwide Destinations - Delta Air Lines. Delta.com. Retrieved 20 September 2015, from http://www.delta.com/

Harris, F. D., & Emrich, R. M. (2007). Optimal price -- cost margin, service quality, and capacity choice in city-pair airline markets: Theory and empirical tests. Journal of Revenue & Pricing Management, 6(2), 100-117. doi:10.1057/palgrave.rpm.5160074

NY Post. (2014). The worst airlines in America. New York Post. Retrieved 20 September 2015,

from http://nypost.com/2014/08/08/the-worst-airlines-in-america/
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American Express the First Surprise

Words: 1417 Length: 5 Pages Document Type: Essay Paper #: 34384125



Why Did American Express succeed in the U.S.A. And Internationally?

It succeeded because the company established an outstanding reputation in its core businesses very early in its lifetime. It also took advantage of the competition during both World Wars to support its customers with financial assistance when they needed it. Its business decisions, all told, were solid. It divested itself of non-profitable segments when necessary, and put the emphasis always on its core businesses -- travelers' checks, its travel business, and credit cards. AmEx has maintained flexibility as well in adapting to consumer's demands and the needs of its business, such as issuing the revolving credit card when that segment might have failed.

oday it is one of Forbes Magazine's top 100 companies.

How is American Express surviving the 2008-2009 Economic Crisis?

Diversification of its business. he American Express credit card business in the U.S. dropped 96% from early 2007…… [Read More]

Though, because of the poor economic times, AmEx has had to sell a significant quantity of its stock in one of China's main banks, there is no discussion of its pulling back from China. The layoffs, budget cuts and gathering together of cash is just something most smart companies do in times like these, according to American Express management.

In March, 2009, American Express reaffirmed its intent to expand its business in China and the Asian continent, and to build an even stronger credit card presence in that region.

Only the length and depth of the current worldwide economic crisis will determine when (if) that will happen. It is American Express' desire and the Chinese financial institutions support the AmEx' efforts there. However, in the end, business is business, and the financial bottom line will determine the scope of the AmEx presence in the most populous continent in the world.
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American Disabilities Act American's With

Words: 7288 Length: 27 Pages Document Type: Essay Paper #: 45502422

(Schall, 1998)

In addition to a lightened burden of proof and broader definition there were two additional changes resulting from the amendment which served to positively affect the impact and ultimate effectiveness of the legislation. This amendment clarified the fact that judges are not allowed to assess possible mitigating factors such as medication, corrective surgery, or specialized equipment in the determination of whether or not an individual is disabled. This change is directly related to the Sutton case. Further the amendments clarified the definition of major life activities. This amendment relates directly to the Williams case in which a judge deemed that Carpal Tunnel wasn't in fact a significant impairment to major life activities, it merely precluded her from successfully completing specific tasks in the work place. Though the language of the Act is still quite ambiguous, these changes help to clarify and protect the intention of the act.

Exceptions…… [Read More]

References

1. Disability Discrimination Act 1995. (c.50), London: HMSO.

2. Schall, C., 1998. The Americans with Disabilities Act -- Are we keeping our promise? An analysis of the effect of the ADA on the employment of persons with disabilities. Journal of Vocational Rehabilitation, 10(3), pp.191-203.

3. Stowe, M., 2000. Interpreting "place of public accommodation" under Title III of the ADA: A technical determination with potentially broad civil rights implications. Duke Law Journal, pp. 297- 329.

4. Grabois, R., Nosek, M., & Rossi, D., 2005. Accessibility of primary care physicians' offices for people with disabilities: An analysis of compliance with the American with Disabilities Act. Archives of Family Medicine, 8, pp. 44- 51.
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American Media Representation of Islam

Words: 3949 Length: 8 Pages Document Type: Essay Paper #: 4285978

" (Iyengar, 2001) Lastly, the manner of presentation of a news story "significantly affects its ability to set the public agenda." (Behr and Iyengark 1985; Dearing and Rogers, 1996) Concluded is that: "In the current regime, American politics is almost exclusively a mediated experience. The role of the citizen ahs evolved from occasional foot soldier and activist to spectators. Those who seek public office invest heavily in efforts to shape news coverage of their candidacy. The returns from this investment provide them with leverage over public opinion, by setting the public agenda or by projecting a general impression of competent leadership..." (Iyengar, 2001)

The report published by the "ediaatters for America' website entitled: "According to aher, CBS's "Free Speech" is a isnomer" states that Bill aher, HBO's Real Time with Bill aher show host states that "CBS rejected his request to comment on religion for his planned "Free Speech" segment…… [Read More]

Miles, M.B., & Huberman, a.M. (1984). Qualitative data analysis, a sourcebook of new methods. Newbury Park, CA: Sage.

Miller, W.L., & Crabtree, B.F. (1992). Primary care research: A multimethod typology and qualitative road map. In B.F. Crabtree & W.L. Miller (Eds.), Doing qualitative research. Research methods for primary care (Vol. 3). Newbury Park, CA: Sage.

The American Media Representation of Islam & Terrorism Post 9-11
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American Chemical Society March 5 1999 Smart

Words: 646 Length: 2 Pages Document Type: Essay Paper #: 62432836

American Chemical Society. (March 5, 1999). "Smart Fire Resistant Polymers Under Study for Use for Aircraft." http://www.sciencedaily.com/releases/1999/03/990325052952.htm

Define the business research and its purpose

One problem that continues to plague the aircraft industry and continues to threaten consumer's comfort and use of air travel is the issue of safety. There is a lingering perception that airplane transport is unsafe, despite the fact that traveling in an airplane is actually, statistically safer than traveling in a car. However, rather than simply combat this problem with statistics, aeronautics industry analysts are also trying to engage in practical efforts to make air travel safer. According to a 1999 national meeting of the American Chemical Society, the world's largest scientific society, "to prevent some of the deaths" in what are termed "survivable" or less damaging airplane accidents, "40% of which are due to fires," new polymers are being created by scientists, the industry, and…… [Read More]

Work Cited

American Chemical Society. (March 5, 1999). "Smart Fire Resistant Polymers Under Study for Use for Aircraft." Science Daily. Retrieved on February 20, 2004 at http://www.sciencedaily.com/releases/1999/03/990325052952.htm

Cornell University. (August 29, 1997). "Materials Engineers Usher in Age of Complex, Self-Organized Polymers." Science Daily. Retrieved on February 20, 2004 at http://www.sciencedaily.com/releases/1997/08/970829054053.htm
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American Terrorist Threat Since the Events of

Words: 2245 Length: 8 Pages Document Type: Essay Paper #: 62943236

American Terrorist Threat

Since the events of September 11. 2001. Americans have had an increased concern about the possibility of more terrorism within United States borders. Although our government has made monumental efforts to prevent future attacks. A terrorist only has to slip through once. whereas our vigilance has to be 100% successful at all times. ecause of that fact it seems inevitable that eventually. we will see more terrorist attacks within the United States.

ecause we were attacked by people from outside our borders. many Americans tend to think of terrorist threats as in terms of outsiders who come here to do harm. Thus we have increased supervision at border entries. We know that this can work; an alert border guard between Washington state and Canada stopped a car and probably foiled a terrorist attack planned for Los Angeles.

However, some terrorist experts believe that we already have terrorist…… [Read More]

Bibliography

Emerson, Steven. American Jihad: The Terrorists Living Among Us. 2002. Free Press.

Government Accounting Office (GAO). 2002. "Key Elements to Unify Efforts are Underway but Uncertainty Remains." GAO-02-610. June 7.

Hoffman, Bruce. Inside Terrorism. 2000. New York: Columbia University Press.

Ledeen, Michael A. The War Against the Terror Masters: Why It Happened. Where We Are Now. How We'll Win. 2002. New York: St. Martin's Press.
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New Airline Company Our New

Words: 1518 Length: 4 Pages Document Type: Essay Paper #: 82632519

This venture will be executed on the key of obtaining the right combination. Through a strong corporate culture, the new airline will differentiate itself from other Hawaiian Airlines (Cameron, 2012).

Not just an airline but also a lifestyle: our company will differentiate itself from the traditional Hawaiian Airlines. Our customers will be identified with a lifestyle. We have employed the services of the lading interior designer to work on the interiors of our aircrafts. This designer is viewed as the most fashionable in the world (Nicas, 2013).

eferences

American Airlines (2011). Spots Highlight Ease of Travel Experience with American's

Innovative Products and Services. American Airlines. etrieved on 13th Feb 2013 from http://aa.mediaroom.com/index.php?s=43&item=3340

Das, TK & eisel, William D. (1997). Strategic marketing options in the U.S. airline industry

International Journal of Commerce & Management 7. 2: 84-98. etrieved on 13th Feb

2013 from http://search.proquest.com.ezproxy.apollolibrary.com/docview/212798957

Cameron, D. (2012). Airlines Shuffle Marketing Alliances.…… [Read More]

References

American Airlines (2011). Spots Highlight Ease of Travel Experience with American's

Innovative Products and Services. American Airlines. Retrieved on 13th Feb 2013 from http://aa.mediaroom.com/index.php?s=43&item=3340

Das, TK & Reisel, William D. (1997). Strategic marketing options in the U.S. airline industry

International Journal of Commerce & Management 7. 2: 84-98. Retrieved on 13th Feb
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Suitable Airline Performance Data Provide a Discussion

Words: 4218 Length: 15 Pages Document Type: Essay Paper #: 38278406

suitable airline performance data, provide a discussion rivals North American Airline industry found hard match southwest airlines. 2)Discuss dynamic capabilities, distinct capabilities generally, a source competitive advantage fast-paced highly uncertain environments.

Southwest Airlines

The airline industry has generated unprecedented development within the society. Supported by technologic innovation, the airline industry has shifted balances in wars and fights and it has supported the advancement of the societies and economies. Due to the airline industry, people became able to travel to places once considered remote and as such to expand their cultural horizons, but also the business operations.

At its inception, the airline industry would be mostly owned and operated by the government, and this situation still applies in some of the countries in the globe. In the United States however, the airline industry has been subjected to deregulation and privatization and it is now characterized by high levels of competition. The…… [Read More]

References:

2012, The Global Competitiveness Index 2011-2012 rankings, World Economic Forum, http://www3.weforum.org/docs/WEF_GCR_CompetitivenessIndexRanking_2011-12.pdflast accessed on August 1, 2012

2012, The world factbook, Central Intelligence Agency, https://www.cia.gov/library/publications/the-world-factbook/geos last accessed on August 1, 2012

2012, Website of the World Economic Forum, http://www.weforum.orglast accessed on August 1, 2012
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Southwest Airline Is One of

Words: 6479 Length: 20 Pages Document Type: Essay Paper #: 1715892

And many have got successful too in earning the market share. The emerging competition by new companies is a growing threat for the company and it should be tackled properly to avoid any future disturbances.

In order to further describe the competition Southwest Airlines is facing a Competitive Profile Matrix is designed. The following Competitive Profile Matrix tells about the tough competitors which are in a good position to have an edge over Southwest Airlines. It tells about the strengths and weaknesses of other competitors in contrast with Southwest Airlines.

Factors Weight Southwest Airlines United Airlines Delta Airlines Ratings Score

Ratings

Score 1. Low fares.15 4.60 3.50 4.60 2. Customer Service.15 2.30 4.60 3.50 3. Employee Relations.15 4.60 3.50 3.50 4. Rate of Expansion.10 2.20. 4.50 4.50 5. Marketing.15 4.60 4.50 4.50 6. Finance Structure.15 4.40 4.40 4.40 7. Management Policies.15 4.60 4.60 2.20

EXTERNAL FACTOR EVALUATION MATRIX

The external…… [Read More]

Bibliography

Gittell, Jody Hoffer. The Southwest Airlines Way Using the Power of Relationships to Achieve High Performance. New York: McGraw-Hill, 2003.

More City Pairs Await Southwest - Kelleher Says Opportunities Remain Using Airline's Formula." Aviation Week & Space Technology. 143. 6 (1995): 40.

A www.marketingmix.com.au / www.mcdonalds.com / www.bbc.co.uk
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Southwest Airlines The Case Is

Words: 3131 Length: 11 Pages Document Type: Essay Paper #: 82613447

Another issue is the legal/political power that Southwest has (or does not have, in relation to its rivals). Ultimately, the company has suffered as the result of the right Amendment, and it needs to leverage its current size to fight back against American Airlines over this legislation. Not only should Southwest fight for the amendment to be repealed in its entirety and immediately, but it should fight for punitive action against American Airlines and DF airport. A civil suit against these parties for the financial harm caused to Southwest could prevent them from undertaking such illegal and unethical actions in the future and could help Southwest to put AA out of its misery. Lastly, Southwest has had problems with its maintenance. The company spends a lot less than any of its rivals on maintenance, and while its accident in Chicago was ruled the result of pilot error, concerns over the…… [Read More]

Works Cited:

Chang, K. (2011). How Southwest Airlines beat the Wright Amendment. CNBC. Retrieved March 12, 2012 from http://www.cnbc.com/id/43714139/How_Southwest_Airlines_Beat_the_Wright_Amendment

Jacksonville Business Journal. (2012). Union slowing AirTran, Southwest merger. Jacksonville Business Journal. Retrieved March 12, 2012 from http://www.bizjournals.com/jacksonville/news/2012/02/27/union-slowing-airtran-southwest-merger.html

MSN Moneycentral. (2012). Southwest Airlines. Retrieved March 12, 2012 from http://investing.money.msn.com/investments/stock-balance-sheet/?symbol=us%3ALUV&stmtView=Ann

Mutzabaugh, B. (2012). Southwest's new routes begin to blend in AirTran cities. USA Today. Retrieved March 12, 2012 from http://travel.usatoday.com/flights/post/2012/01/southwest-new-routes/610164/1
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Important Airline in Aviation History

Words: 1250 Length: 4 Pages Document Type: Essay Paper #: 36668268

Pan Am Airline

Important Airline in Aviation History: Pan American Airlines

The United States is the nation commonly noted to be the place where powered aviation began. There were many attempts around the world to accomplish actual flight, but until Wilbur and Orville Wright flew their powered glider in 1903 at Kitty Hawk, NC, it had never been successfully done. As with many important accomplishments, it was not long until others had also flown successfully (many with the help of the Wright brothers), and the age of aviation began. The U.S. has been the ground for many of the firsts in aviation and the nation has also fostered some pioneering aviation companies whose fame encompassed the globe. It can probably be safely said that Pan American Airlines was the foremost of these, specifically early in the history of passenger and freight flight. This paper examines how Pan Am started, important…… [Read More]

References

Pan Am Historical Foundation. (2012). About the foundation. Retrieved from http://www.panam.org/pan-am-historical-foundation/foundation-history.html

Pan American Airlines. (2012). About us. Retrieved from http://www.panam.com/news

PBS. (2012). Chasing the sun: Pan Am. Retrieved from http://www.pbs.org/kcet/chasingthesun/companies/panam.html
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Strategic Management of the U S Airline Industry After 9-11 2001

Words: 3479 Length: 12 Pages Document Type: Essay Paper #: 62492947

POST-9/11 Management OF U.S. AILINE INDUSTY

Strategic Management of the United States

Airline Industry after the 9/11/2001 Terrorist Attacks

Strategic Management of the United States

Airline Industry after the 9/11/2001 Terrorist Attacks

Airlines in the United States have a long, complicated history in terms of management strategy that includes alterations due to technological advances, bankruptcies, economic downturns, deregulation and even presidential intervention, but none of these forces had the power to both destroy and restructure the industry like the events of September 11, 2001.

The 9/11/01 attacks on the United States fundamentally altered the way the U.S. airline industry operated both publically and internally. One area that suffered significantly from these attacks, and brought about the need for major overhaul within the industry itself was strategic management strategies and practices within the airline industry in its entirety. The 9/11 attacks on America brought about the need for immediate change in…… [Read More]

References

Allvine, F., Dixit, A, Sheth, J., and Uslay. (2007). Deregulation and competition: lessons learned from the airline industry. Print. Los Angeles, CA: Sage.

Alvesson, S. And Karreman, D. (2009). Critical performativity: the unfinished business of critical management studies. Human Relations, 62.4. pp. 537-560. Web. Retrieved from: ProQuest Database.

Belobaba, P. (2002). The airline industry since 9/11: overview of recovery and challenges ahead. MIT Global Airline Industry Quarterly. March 2002:1. pp. 1-11. Web. Retrieved from: EBSCOhost Database.

Besant, C. (2002 September 1). Chaos followed 9/11 in the aviation industry. Turnaround Management Association Journal of Corporate Renewal, 12:1. pp. 1-3. Web. Retrieved from: LexisNexis Database.
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Southwest Airlines Organizational Culture Analysis of Organizational

Words: 2226 Length: 7 Pages Document Type: Essay Paper #: 34268182

Southwest Airlines Organizational Culture

Analysis of Organizational Culture at Southwest Airlines

Application of the OCP Framework

Developing Organizational Culture at Southwest Airlines

Implementation of Organizational Culture

Organizational Culture as an Important Determinant of Organization's Success

Southwest Airlines is a world renowned air travel company and a low cost leader in airline industry of USA. Formed in 1971 by ollin King and Herb Kelleher, the company is committed to "providing highest level of customer service with pride and caring" to its varied market segments ranging from leisure travellers to freight transportation. The two most important stakeholders for the company are its employees and its customers. Southwest Airlines owns 520 different types of aircrafts and serves 411 cities and 63 million customers at 59 airports in 30 different states within the United States with its nonstop air travel service (Southwest Airlines Inc., 2010).

The major reason for company's 35 years of phenomenal…… [Read More]

References

Aguinis, H. (2009). Performance Management. Upper Sadle River, NJ: Pearson Prentice Hall.

Bailey, J. (February 13, 2008). Southwest. Southwest Way. New York Times, Business.

Box, T.M. (2009). Southwest Airlines 2007. Journal of the International Academy of Case Studies Vol. 15, 21-27.

Erdogan, B. & . (2010). Erdogan, B., & Bauer, T. (2010). Organizational Behavior. Flat World Knowled Organizational Culture . Flat World Knowledge.
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Corporate Culture of Southwest Airlines

Words: 1740 Length: 5 Pages Document Type: Essay Paper #: 25086674

The stock's growth is likely to level off and stagnate, remaining at or near its year-to-date average of $33, with industry developments and responses from chief rivals like Delta and Southwest causing a readjustment which removes any post-merger gains. The fact remains that operating a national airline carrier is a game defined by the slimmest of margins, and any unforeseen circumstances involving the cost of fuel, national security or a litany of similar concerns can conspire to sink AAL's stock in a manner similar to the demise of U.S. Airways.

orks Cited

Daily Finance Staff. "After Market: Stocks Get a Little Lift as the New American Airlines Takes

Off." Daily Finance. 09 Dec 2013: n. page. eb. 25 Feb. 2014.

.

Gallo, Carmine. "Southwest Airlines Motivates Its Employees ith A Purpose Bigger Than A

Paycheck." Forbes 21 Jan. 2014: eb.



Isidore, Chris, and Gregory allace. "American Air back on all…… [Read More]

Works Cited

Daily Finance Staff. "After Market: Stocks Get a Little Lift as the New American Airlines Takes

Off." Daily Finance. 09 Dec 2013: n. page. Web. 25 Feb. 2014.

.

Gallo, Carmine. "Southwest Airlines Motivates Its Employees With A Purpose Bigger Than A
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Emirate Airlines Customer Service

Words: 4373 Length: 12 Pages Document Type: Essay Paper #: 62757631

Emirate Airline Analysis

What follows in this report is a review and summary of the customer services aspect of Emirates Airline. The firm in question has most certainly established a name for themselves and there is the common refrain about how adept they are. Even so, there are opportunities for them to get better and all firms should commit to a culture and mindset of continuous improvement, fettering out what problems what do exist and finding common sense solutions for dealing with the same. Regardless of what problems are found, there need to be evidence-based and realistic solutions put forth, and that shall be the goal of this report. While Emirates Airlines does a lot of things well when it comes to their customer services, they could do even better and strive to do so whenever possible.

Company Summary


Before getting into the minutia of what should change and why,…… [Read More]

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Pan American World Airways on

Words: 2627 Length: 9 Pages Document Type: Essay Paper #: 72297342

In this regard, Selzer notes that, "Pan American World Airways was a great carrier and a foremost representative of the American way around the world. Its triumphs were one of the major reasons why English is the primary language spoken in air-traffic control towers throughout the globe" (p. 20).

Notwithstanding these early successes, by the late 1980s, though, Pan American was experienced serious financial trouble and sought relief through wage and benefits negotiations with the flight attendant and flight engineer unions (uben 1989). By the early 1990s, the writing was on the wall for all to see and Pan American's days were clearly numbered. Based on his analysis of Pan American's demise, Branson (2007) suggests that Trippe was relatively out of touch with the important global events that swirled around him during the early 1990s and failed to respond to these changes in a timely fashion. According to Branson, "Trippe…… [Read More]

References

Barrett, F. 2009, January 25 "This Year You Could Conquer the World - for Less Than a Grand." The Mail on Sunday, p. 38.

Branson, R. 2007 "Juan Trippe (1899-1981) Biography." Charles Lindbergh: An American

Aviator. [online] available:  http://www.charleslindbergh.com/plane/trippe.asp .

Burns, G.E. 2011 "The War Years." Pan American Historical Foundation. [online] available:
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Economic Profile of the Airline

Words: 2335 Length: 7 Pages Document Type: Essay Paper #: 39289430

Not only are they crucial for the movement of people, but they are crucial for the rapid movement of time-sensitive goods. Therefore the government has an interest in the survival of the industry. Government can and has involved itself through monetary policy in sustaining or resuscitating struggling airlines in order to maintain the overall strength of the industry.

Taxation is another area where governments affect the industry. This again relates to the tight margins, as taxation represents a key expense for airlines. Changes in the tax regime directly affect airlines' after tax profits. The government can encourage or discourage the industry based on its taxation policies. The IATA believes the airline industry to be more heavily taxed than some of its substitutes, and has an entire program to deal with the issue of taxation, highlighting taxation's relevance to the industry.

Another way in which fiscal policy can impact the industry…… [Read More]

Works Cited

Pearce, Brian. (2008). Financial Forecast. IATA. Retrieved June 29, 2008 at  http://www.iata.org/NR/rdonlyres/DA8ACB38-676F-4DB1-A2AC-F5BCEF74CB2C/0/Industry_Outlook_Briefing_March08.pdf 

No author. (2008). The Industry Handbook: The Airline Industry. Investopedia. Retrieved June 29, 2008 at  http://www.investopedia.com/features/industryhandbook/airline.asp 

Flint, Perry. (2008). 2008 Forecast: Will the Luck Hold? Air Transport World. Retrieved June 29, 2008 at http://www.atwonline.com/channels/dataAirlineEconomics/article.html?articleID=2174

No author. (2008). Chief Characteristic of the Airline Business. Air Transport Association. Retrieved June 29, 2008 at http://members.airlines.org/about/d.aspx?nid=7955
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Commercial Air Carrier America Airlines

Words: 1508 Length: 5 Pages Document Type: Essay Paper #: 31210065

" (1999) eported as being potential dimensions for disaggregation are those of "market, season, month, week, section of week, segment, and itinerary." (McGill and yzin, 1999)

American Airlines experienced dramatic growth when other airlines were going bankrupt through increasing its capacity. American Airlines is reported as a prime example of an airline that grew successfully during the years that TWA and other failed. United Airlines held a strong financial position as well that assisted the airlines in weathering the reduction of flights and a steep decline in travel while other airlines failed miserably winding up in bankruptcy. American Airlines managed to bring about a reduction in costs while other airlines including TWA simply could not find a way to reduce costs, which was further stressed by the airlines lack of a solid financial base. In the airlines industry, just as in other industries the ability to profit on a higher…… [Read More]

References

Dempsey, Paul Stephen (2008) the Financial Performance of the Airline Industry Post-Regulation. Symposium 2008. No. 2 Vol. 45. Retrieved from: http://www.mcgill.ca/iasl/sites/mcgill.ca.iasl/files/ASPL614_Industry_PostDeregulation-Houston.pdf

McGill, JI and Van Ryzin, GJ (1999) Transportation Science. Vol. 23, No.2. Retrieved from:  http://ben-israel.rutgers.edu/711/McGill-VanRyzin.pdf 

Tolkin, J. (2010) Airline Bankruptcy: The Determining Factors Leading to an Airline's Decline Claremont Colleges Scholarship @ Claremont. Fall 2010. Retrieved from: http://scholarship.claremont.edu/cgi/viewcontent.cgi?article=1088&context=cmc_theses
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Northwest Airlines

Words: 1394 Length: 5 Pages Document Type: Essay Paper #: 70938625

Northwest Airlines

Many airlines have faced difficult times after deregulation, and the problems were exacerbated by the downturn in air travel after 9-11. Smaller airlines like Northwest Airlines have had even more problems, and yet Northwest in particular persists and so far has voided going out of business in spite of a series of threats, including poor traveler performance, lowered expectations in business terms, labor problems, and so on.

Before deregulation in the 1970s, many had speculated as to how it would affect the structure of the airline industry, and the prevailing view was that deregulation would lead to a substantial consolidation of the industry, leaving some four to six large systems, each centered around one of the major prederegulation trunks. It was believed, for example, that American Airlines, Delta Airlines, Northwest Airlines, United Airlines, and TWA would be among the survivors because of financial strength or protected international franchises.…… [Read More]

References

Castro, Janice, 'Get 'Em While They Last," Time (July 22, 1991), p. 49.

Form 8-K for Northwest Airlines Corp. (2006). Yahoo Finance. Retrieved December 10, 2006 at http://biz.yahoo.com/e/061130/nwacq.pk8-k.html.

Meyer, John R., Clinton V. Oster, Jr., Ivor P. Morgan, Benjamin A. Berman, Diana L. Strassman. Airline Deregulation: The Early Experience. Boston, Mass.: Auburn House, 1981.

Morrison, S. & Winston, C. (1986). The Economic Effects of Airline Deregulation. Washington, D.C.: The Brookings Institution.
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Classic Airlines Case in the Early 20th

Words: 2312 Length: 7 Pages Document Type: Essay Paper #: 12225413

Classic Airlines Case

In the early 20th century two young men by the names of Orville and Wilbur Wright made what some argue as the greatest transportation invention ever discovered outside of the automobile. This 50 pound glider with a wingspan of approximately 17 feet would revolutionize the manner in which humans across the world would travel. In fact, this 12 second flight was so instrumental, that the Wright brothers will be forever remembered for their contributions to both aviation and society (Wright Brothers - First Flight of an Airplane, 2011). Now, fast forward 100 years into the future and a very different era has risen in the aviation industry. This era has been marred by excessive bankruptcies, mass consolidation, and national security concerns. ecently the issue of airport security has risen to the forefront. During the aftermath of the September 11th attacks and constant concern regarding Middle Eastern regimes…… [Read More]

References

1) Wright Brothers - First Flight of an Airplane." Inventors. Web. 30 Nov. 2011. .

2) Airline Industry Profile from First Research." Industry Statistics, Trends and Analysis from First Research, a D&B Company. Web. 30 Nov. 2011. .http://www.usnews.com/usnews/biztech/articles/030915/15airlines.htm

3) September 11 and the Restructuring of the Airline Industry | Dollars & Sense." Dollars and Sense: Real World Economics. Web. 30 Nov. 2011. .

4) Traffic and Capacity Analysis." Home. Web. 30 Nov. 2011. .
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United Airlines Overview of the

Words: 1271 Length: 5 Pages Document Type: Essay Paper #: 82764045

It is not clear whether this lawsuit will find its way to the courts.

UAL has been undergone some major financial restructuring since filing for bankruptcy in 2002. The company has since talked of merging with American Airlines, Northwest Airlines, and most recently Continental Airlines Inc. In May of 2010, the merger between UAL and Continental was officially announced, and plans for the merger are currently being carried out (Moreno, 2010). This merger forms the world's largest airline, and its headquarters is in Chicago, Illinois.

4. Commitments and Contingencies

According to United Airline's Website, (2010), it is committed to, "operating a reliable schedule for every customer. Weather and Air Traffic Control (ATC) issues, along with other operational challenges, can cause delays and cancellations. We aspire to make our customers who experience long on-aircraft or in-airport delays as comfortable as possible during the inconvenience." (United Airlines, 2010).

The airline also promises…… [Read More]

References

Brancatelli, Joe. (2008). "The worst airline- ever." MSNBC Website accessed July 15, 2010. .

Moreno, Jenalia. (2010). "Continental and United merger meeting is today." Houston Chronicle, July 14, 2010.

Moreno, Jenalia. (2010). "Passenger lawsuit attacks Continental-United merger." Houston Chronicle, June 29, 2010.

UAL Investor Relations. (2010). "Investor Home." UAl Investor Relations Homepage accessed July 16, 2010. .
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Southwest Airline Has Emerged as

Words: 1510 Length: 5 Pages Document Type: Essay Paper #: 55954880

Alternative Strategies.

The company should focus on expanding its service trans-North America, and should further look into the possibility of launching trans-Atlantic operations. The company at the same should start dealing with Boeing for the purchases of advanced aircrafts.

The company should emphasis more on providing insurances of the passengers.

The advertising campaign should be evolved with new spirit irrespective of how well the come performs; the advertising campaign should be in run.

The employer has to be pushed, and it is important for the executives to work and handle the employee in cordial and healthy environment i.e. fun and love.

The present CEO and his secretary have renewed their commitment towards achieving all possible alternatives, and have taken concrete measures in this regard.

Recommendations.

The company has to handle it rival with more convincing manner, it is equally important to avoid repeated court battles.

The company should start expanding…… [Read More]

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Classic Airlines Marketing Classic Airlines Is in

Words: 657 Length: 2 Pages Document Type: Essay Paper #: 85629875

Classic Airlines Marketing

Classic Airlines is in a highly competitive market with little flexibility in terms of price flexibility, due to cost impositions in the industry. It is also faced with the complicating factor of having a highly split customer base: most business fliers travelling more frequently as individuals and willing to pay higher fares while demanding more locations, more frequent flight, fewer connections, and a higher quality of service for this premium; leisure travelers, which tend to purchase multiple tickets for a single trips (for families travelling together, etc.), are most primarily concerned about cost, and are more willing to endure connections, inconvenient flight schedules, lower levels of service and amenities, and other perks if it represents a cost savings. Ultimately, the company (like all airliners) is marketing two separate products to two different sets of people, and its marketing strategy should take this into account.

Marketing alone cannot…… [Read More]

References

Global Media. (2010). Principles of Marketing. Seattle: Global Media.

Landsbaum, M. (2004). Streetwise Low-Cost Marketing. Avon, MA: Adams Media.

Scribd. (2011). American Airlines Marketing. Accessed 22 March 2011. http://www.scribd.com/doc/23988526/American-Airlines-Marketing-Analysis
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Classic Airlines Has Fallen Into the Organizational

Words: 2157 Length: 7 Pages Document Type: Essay Paper #: 75377996

Classic Airlines has fallen into the organizational and strategy trap many of its predecessors had, and that is seeing price as the most valuable strategy to overcoming dropping passenger rates and profits. In fact, that is exactly the wrong strategy to pursue, as this analysis will show. The airline is creating a culture of cost reduction over customer service, and this is lethal on the trust customers have in their ability to deliver a valued, unique customer experience. Their 56% rate of dissatisfaction with the ewards program, 20% reduction in passenger traffic or 160,000 customers, and the continual spiral the internal departments are in regarding collaboration are all symptoms of a make larger problem. They have taken the customer out of the center of their business and put internal cost controls in their place. Ironically, this decision and its quick and significant reverberations throughout the company are just increasing the…… [Read More]

References

Leonard L. Berry, Venkatesh Shankar, Janet Turner Parish, Susan Cadwallader,

Thomas Dotzel (2006). Creating New Markets through Service Innovation. MIT Sloan Management Review, 47(2), 56.

Kotler, P.,Keller, K. (2007) "A Framework for marketing management 3rd ed. Prentice-Hall

Table 3 Alternative Evaluation Matrix
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Economics of Southwest Airlines

Words: 316 Length: 1 Pages Document Type: Essay Paper #: 59240559

Economics of Southwest Airlines

A Brief Economic Analysis of Southwest Airlines Today

Southwest Airlines was incorporated in 1967 and has its headquarters in Dallas. It is a U.S. airline that offers domestic point-to-point service; as of December 31, 2004, the company operated 417 Boeing 737 aircraft, with service to 60 airports in 59 cities in 31 states (Southwest 2); the company also has at least another 261 Boeing 737-700s on order (Comerford 1). Today, Southwest has six reservations centers (one each in Albuquerque, Chicago, Houston, Oklahoma City, Phoenix, and San Antonio); in addition, the company sells credits to its business partners (these include credit card companies, hotels, telecommunications companies, and car rental agencies) (Southwest 3).

Economic Performance and Discussion

hile much of the aviation industry was devastated by the terrorist attacks of September 11, 2001, Southwest has managed to maintain an even keel due in large part to the progressive…… [Read More]

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Southwest Airlines Social Media Using

Words: 3506 Length: 10 Pages Document Type: Essay Paper #: 92272980

Only a small percentage of flights are booked using travel agents. The primary means for customers to purchase tickets is directly from the airline over the phone or online at the company's website http://www.southwest.com/. Using this method, customers have access to offers that are only available on the web.

Southwest's marketing campaign is based on setting itself apart through branding. For instance, Southwest uses a "cattle call" method of seating. Customers are not assigned seats, but board in three groups according to arrival time. This allows the airlines to board passengers more quickly. In addition to this key difference, Southwest allows passenger to change reservations without incurring any additional costs, as with other airlines. However, Southwest does not offer same-day standby on a different flight. This service is usually free on other airlines without upgrading.

Southwest is the bare bones carrier. They offer Snack Packs of prepacked goods instead of…… [Read More]

References

American Airways. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Airways

American Eagle Airlines. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=American%20Eagle%20Airlines

Continental Airlines. Facebook page. Accessed June 11, 2010 from http://www.facebook.com/pages/Continental-Airlines/106091956088622?v=desc&ref=ts

Continental Airlines. General Feed. Accessed June 11, 2010 from http://twitter.com/search?q=Continental#search?q=Continental%20Airlines
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PR Proposal to an Airline

Words: 2735 Length: 10 Pages Document Type: Essay Paper #: 82645213

P proposal for revitalizing the public image of United Airlines. It has 9 sources.

The airline industry has always been susceptible to terrorist events such as hijacks. Depending upon the magnitude of the terrorist act, the airlines functioning in the industry are pointed fingers at for having an infrastructure allowing a breach in security. A relatively small event of an airline being hijacked may only target the particular airline for blame. However, a terrorist event with magnitude as great as September 11, the whole airline industry functioning is targeted for blame. Therefore it is the responsibility of the airlines functioning in the country to coordinate efforts, resources and programs in order to implement a greater level of security of passengers. Provisions to eliminate the probability of terrorist activities must be made by each airline in the industry.

The aforementioned are the tangible provisions airlines must introduce to counter the tangible…… [Read More]

References

United Airlines Official Website: www.united.com

Massey JE (2003). Public Relations in the airline industry. The Crises response to the September 11th attacks. Journal of Hospitality and Leisure.

Spaeth, A. (2001). Airline Branding Strategies. Flug Revue 09/2001,-page 20.

Moffitt, M.A. (1994). Collapsing and integrating concepts of 'public' and 'image' into a new theory.
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Southwest Airlines

Words: 1912 Length: 6 Pages Document Type: Essay Paper #: 76884957

Southwest Airlines

Since its inception, Southwest Airlines has grown significantly to become one of the most reputed, low-cost, and longest-standing airline that offers the largest number of domestic flights within the United States. For more than four decades now, the company has been able to sustain its appeal to consumers and its low cost originator image, even though that discernment and view has now become more of an old tale than the present reality. The airline company has done well to increase and improve its market base all over the United States; however, it lacks presence in the international market.

SWOT Analysis is a valuable and convenient tool employed for understanding a firm's strengths and weaknesses, identifies the opportunities available for the organization and the threats it faces. In the business realm, an organization can utilize this technique in order to attain a sustainable share in the market. The company…… [Read More]

References

Center for Aviation. (2014). Southwest Airlines SWOT: Financial strength is mainstay, but cost and culture challenges loom large. CAPA. Retrieved from: http://centreforaviation.com/analysis/southwest-airlines-swot-financial-strength-is-mainstay-but-cost-and-culture-challenges-loom-large-187714

Gulliver Business Travel. (2012). The secrets of Southwest's continued success. The Economist. Retrieved from: http://www.economist.com/blogs/gulliver/2012/06/southwest-airlines

Mind Tools. (2016). SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats. Retrieved from:  https://www.mindtools.com/pages/article/newTMC_05.htm 

Schmidt, A. (2015). Important Factors that Can Affect Southwest in the Future. Market Realist. Retrieved from: http://marketrealist.com/2015/07/important-factors-can-affect-southwest-future/
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Southwest Airlines to the Japanese

Words: 1202 Length: 4 Pages Document Type: Essay Paper #: 86681464



Another means in which Southwest Airlines resembles McDonald's is given by the very use of the onald McDonald House for charity events. McDonald's has been developing charity actions through sustained donations to the charity houses for nearly four decades now (Website of the onald McDonald House Charities). As of 1983, when a Southwest Airlines pilot lost his daughter to leukemia, the airline operator has also been annually donating money to the charity. Additionally, the company also volunteers employees to help in the charity houses (Airline Industry Information, 2005).

These actions of Southwest can be assessed from two distinct angles -- both similar to the angles of assessing the charity decisions of McDonald's. In this order of ideas, the first angle is constituted by the fact that the companies become respectable members of the community. They show their support to community causes and they are socially responsible by giving back to…… [Read More]

References:

Durlabhji, S., 1990, The influence of Confucianism and Zen on the Japanese organization, Akron Business and Economic Review, Edition of June

2005, Southwest Airlines celebrates 20 years of partnership with McDonald's Houses, Airline Industry Information, Edition of October

Website of the McDonald's Corporation,  http://www.mcdonalds.com/us/en/home.html  last accessed on October 21, 2010

Website of the Ronald McDonald House Charities, http://rmhc.org / last accessed on October 21, 2010
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Southwest Airlines Culture

Words: 1816 Length: 6 Pages Document Type: Essay Paper #: 57296120

culture in an organization using Southwest Airlines as a model. It uses Geert Hofstede Four Dimension of Culture to analyze the company and provides an over view of how the company's policies enable it to secure a top position in the industry. It uses 5 sources in MLA Format.

Globalization has changed the way people do business today. Factors like strategies, resources or capacity to produce has become secondary to business agendas. Instead today businesses and businesspeople are more concerned with how they can achieve the maximum productivity and prosperity through alliances. These alliances often span far and wide, pilfering to foreign cultures. Often the alliances prove beneficial to the companies because of observation and approach companies take to deal with partner company's culture. On the other hand there are also cases where the alliances have resulted in losses because partner companies fail to understand each other's culture. For instance…… [Read More]

References

Ioannou, Lori. Herb Kelleher, Interview: The Best of Herb Kelleher: Southwest's Ceo Says He Succeeds in Business by Putting Staff Needs First and Making Work Fun. Your Company, 08-01-1998, pp 66+.

Author not available. Fortune 5 Hundred: Can Anyone Replace Herb? [Southwest Airlines No. 339] Kelleher's manic stamp is all over Southwest. If he goes, what happens to its famous culture?, Fortune, 04-17-2000, pp 186+.

Yung, Katherine. From David to Goliath: Southwest struggling to stay true to culture in the face of growth., the Dallas Morning News, 12-26-1999, pp 1H.

A www.southwest.com
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September 11 2001 Most Americans Went on

Words: 1234 Length: 3 Pages Document Type: Essay Paper #: 5870813

September 11, 2001, most Americans went on with their daily activities without fear of invasion of their own country. They read about the bombings and wars in other countries, but did not believe that similar events could happen in the United States. Those men and women who lived through World War II naturally recalled exactly what they were doing when they heard about Pearl Harbor. Yet, since that event happened so many years ago, even these individuals assumed that their land was now protected. After September 11, 2001, these peaceful thoughts were shattered, but for how long? Are Americans going back to their complacency? Do they now once again believe that the country is once again invincible?

Many people who were watching television at 8:45 AM, Eastern Daylight Time, on September 11, 2001 thought they were watching a commercial for a movie when they saw an explosion of the north…… [Read More]

References

Attack aftermath Images. InfoPlease. Website retrieved July 30, 2005.

 http://www.september11news.com/AftermathImages.htm 

Bloomberg.com Iraq Suicide Bombings Kill 33 in North; U.S. Helicopter Crashes

Website retrieved July 30, 2005. http://www.bloomberg.com/apps/news?pid=10000087& sid=ao5ejG5OMBR0& refer=top_world_news
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Corporate Merger Between Delta and Northwest Airlines

Words: 4722 Length: 15 Pages Document Type: Essay Paper #: 5539022

corporate merger between Delta and Northwest airlines in order to find out the possible reasons why it was necessary. We evaluate the merits associated with corporate mergers and the challenges that might be faced in the process. A recommendation on how mergers should be carried out is also provided

Mergers and acquisitions form a very integral part of the contemporary corporate landscape. Kolker (2010) points out that initial six months of the year 2010 witnessed the total value of global acquisitions increase to 2.7% to a monetary value of $915 billion. This was an increase for the initial six months of 2009. 2010 however was off to a rather slow start as compared to 2006 which recorded an excess of $3.8 trillion in transactions related to acquisitions (Yeary, 2007). It is worth noting that it is never the volume of the deals that matter but their size. Averagely, there were…… [Read More]

References

Appelbaum, S., Lefrancois, F., Tonna, R. And Shapiro, B. (2007). Mergers 101 (part one):

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120.

Bijlsma-Frankema, K. (2001). On managing cultural integration and cultural processes in mergers and acquisitions, Journal of European Industrial Training, 25/2/3/4, 192-207

Brigham, EF & Houston, JF (2009).Fundamentals of Financial Management
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U S Airways the Airline Industry

Words: 1458 Length: 4 Pages Document Type: Essay Paper #: 89817066

S. Air hub in Phoenix is nearby the Delta hub in Salt Lake City. Typically, airlines seeking out acquisition targets seek to fill voids in hub locations rather than select airlines with lots of hubs close to their own. For example, critics of the .S. Air offer state that nited would have been a far better suitor for Delta because of the synergies between nited's tran-Pacific routes and international networking and Delta's Atlantic and Latin American routes. And, critics believe that .S. Airlines should have targeted bankrupt Northwest as an acquisition target rather than Delta. Most experts expect nited to make a counter bid for Delta

The need for mergers in the airlines industry is compelling and combing airlines can have many synergies. But, has .S. Airways selected the right company to merge with? The answer appears to be no. Being number one does not necessary guarantee being profitable. There…… [Read More]

US Airways Bids $8 Billion for Delta." The New York Times 15 Nov. 2006. Retrieved from Web site: http://www.nytimes.com/2006/11/15/business/15cnd-delta.html?ei=5088&en=a63b326c5606fc28&ex=1321246800&adxnnl=1&partner=rssnyt&emc=rss&adxnnlx=1164136047-uG899hrCso+gtPp1Ap10pw

Isidore, Chris. "U.S. Air Makes $8 Billion Bid for Delta." CNNMoney.com 15 Nov. 2006. Retrieved from Web site:  http://money.cnn.com/2006/11/15/news/companies/us_airways_delta/index.htm?eref=rss_topstories 

US Airways Makes Hostile Offer for Delta." ABC News 15 Nov. 2006. Retrieved from Web site: http://www.abcnews.go.com/Business/wireStory?id=2654543&page=4
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Operating Environment for Travel Today Airline

Words: 1128 Length: 4 Pages Document Type: Essay Paper #: 19997949

Marketing Plan for Travel Today Agency

Market segmentation

The market segmentation that Travel Today will adopt is geared towards enabling the agency define its target customers and minimize on time and cost by capitalizing on the defined target market. The company will, in this respect, target the holiday goers especially during the summer holidays when the South American coasts and Brazil are famous destinations. The agency will hence negotiate for group discounts in order to create a bigger customer base among the holiday goers whom would consider it worthy cutting any costs for more money to spend at the holiday destination. Psychographic segmentation will also apply in this aspect as the agency will be covering the Cuban route bearing the recent political developments and the ultimate lifting of embargoes and sanctions to the country. The psychographic factors take into account the social class, personality and lifestyle of the intended target…… [Read More]

References

Businesswise Ltd., (2010). Psychographic Segmentation in Practice. Retrieved June 2, 2015 from  http://www.markmedia.org.uk/psychographic_segmentation.htm 

Management Study Guide, (2013). Competitor Analysis - Meaning, Objectives and Significance. Retrieved June 2, 2015 from  http://www.managementstudyguide.com/competitor-analysis.htm
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American Body Culture Annotated Bibliography

Words: 1528 Length: 5 Pages Document Type: Essay Paper #: 17819519

Annotated Bibiliography

Courtney, Bailey. "Supersizing America: Fatness and Post-9/11 Cultural Anxieties." Journal of Popular Culture 43, no. 3 (2010): 441-462.

Courtney discusses the impact of fast food on the health of Americans focusing on the documentary film "Super-Size Me" that accuses Mcdonald as the major contributor of health effects of American people. According to the author, the obesity is threatening the health of the American society because there is likely to be an increase in the childhood obesity in the nearest future. Thus, the author suggests that Americans should inculcate a diet culture to get thin.

Carla, Rice. "Becoming "the Fat Girl": Acquisition of an Unfit Identity." Women's Studies International Forum 30, no. 2 (2007): 158-74.

Carla explores the theory of feminist poststructuralist of fat that narrates diverse fat women in the Canadian context. The author documents the cultural message regarding fitness and fatness contributing to the perceptions of the…… [Read More]

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Airline Case Analysis Explain the

Words: 2015 Length: 6 Pages Document Type: Essay Paper #: 87844546



On the price dimension of the marketing mix, the company continues to compete with low-end and state-funded carriers, who arguably have a competitive advantage due to their funding source. Nonetheless, 1 Time is fighting the good fight of customer service and delivering value at their price points (Mantshantsha, 2007).

Of all aspects of the company's marketing mix, this one is struggling the most as it strives to capture more of the business traveller market. The promotional strategies are tied to the company's website and to limited direct marketing through social networks, yet is weak at defining a connection between the extensive MO strengths the company has and the ability to translate that into customer value. The lack of connection between the reliability base the company has and the success of its business travellers is a major weakness in the promotional strategy.

On the place dimension of the marketing mix, the…… [Read More]

References

Josh Bernoff & Ted Schadler. (2010, July). Empowered. Harvard Business Review, 88(7, 8).

Kristina Heinonen, Tore Strandvik, Karl-Jacob Mickelsson, Bo Edvardsson, Erik Sundstrom, & Per Andersson. (2010). A customer-dominant logic of service. Journal of Service Management, 21(4), 531-548.

Kelly, B. (2008). LIFT OFF. Finweek, 18. Retrieved from Business Source Complete database.

Liou, J., Yen, L., & Tzeng, G.. (2010). Using decision rules to achieve mass customization of airline services. European Journal of Operational Research, 205(3), 680.
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Airline Pilots Association

Words: 1798 Length: 7 Pages Document Type: Essay Paper #: 99383905

history of the Air Line Pilots Association (ALPA) and its achievements throughout its seventy years. Safety regulations, issues of aviation concern, and milestones in union negotiations are discussed.

THE AIR LINE PILOTS ASSOCIATION

ith the recent terrorist attacks in the United States, airline safety has been of top concern. Six months ago airport security was seldom discussed except perhaps in an article tucked in a newspaper or magazine. Now it's a top story on the evening news every night. It makes us wonder if anyone has been thinking of our safety until now.

The Airline Pilots Association has always been thinking of our safety. From metal detectors in airports to the 'fasten seat belt' signs on airliners, the APLA was responsible.

The ALPA is regarded as the leader in safety issues concerning all areas of aviation

(http://www.alpa.org/internet/news/1997news/NR97066.htm).

The Air Line Pilots Association (ALPA) not only helps with safety issues and…… [Read More]

WORKS CITED

Air Line Pilots Association:

http://www.alpa.org/internet/about.html

http://www.alpa.org/internet/news/1996news/NR96029.htm

http://www.alpa.org/internet/news/1996news/NR96037.htm
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American Aviation

Words: 2019 Length: 6 Pages Document Type: Essay Paper #: 83760206

Positives and Negatives from a Century of Aviation

Little did the Wright brothers know, on December 17, 1903, when they successfully tested their flying machine at Kitty Hawk, what an influential industry they were launching. They could not have known in their wildest dreams that ninety-nine years later, an airport called Chicago O'Hare would facilitate some 383,362 landing and takeoff cycles each year. Or that by 1967, sixty-four years later, aerospace would become America's leading industrial employer, with some 1,484,000 employees, and sales of $27 billion, according to author Donald Pattillo (Pushing the Envelope). Nor could the Wright brothers know that a man would fly to the moon, and walk on the moon, by 1969, just sixty-six years after that little plane at Kitty Hawk left solid ground for a few triumphant seconds.

ut though the Wright brothers' crude little aircraft got the aerospace industry off the ground to become…… [Read More]

Bibliography

Biddle, Wayne. Barons of the Sky: From Early Flight to Strategic Warfare. New York: Simon & Schuster, 1991.

Bilstein, Roger E. Flight in America: From the Wrights to the Astronauts. Baltimore: The Johns Hopkins University Press, 1984.

Knott, Richard C. A Heritage of Wings: An Illustrated History of Navy Aviation. Annapolis, Maryland: Naval Institute Press, 1997.

Miller, Jerry. Nuclear Weapons and Aircraft Carriers: How the Bomb Saved Naval Aviation. Washington and London: Smithsonian Institution, 2001.
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Classic Airlines a Nine Step Cost Reduction

Words: 2329 Length: 6 Pages Document Type: Essay Paper #: 51195100

Classic Airlines

A Nine Step Cost Reduction Plan

Describe the Situation

Identifying the Potential Cause of the Problem

Verifying the Likely Causes by Gathering Data

Identifying Possible Solutions

Evaluating Alternative Solutions

Determining the Best Solution

Identifying and Assessing the Risks

Implementing the Solution

Evaluate the Results

Classic Airlines is currently the world's fifth largest airline which is operating a remarkable 2,300 flights daily to over 240 cities. In the previous period, net profits were roughly $10 million on $8.7 billion in revenues. However, Classic is experiencing negative publicity, declining stock prices, as well as the rising costs of fuel and labor over the past year. Furthermore the destructive reports coupled with low employee morale resulted in Classic's Board of Directors requiring a 15% cost reduction over the next 18 months. Management must quickly act to implement a nine-step problem solving method to overcome the obstacles and provide solutions to meet…… [Read More]