B2b Essays (Examples)

B2B

Supply Chain Differences in B2B and B2C Commerce

According to Bamboo web, a popular Internet source of business management information, a supply chain of a company has three main parts. The first is the business' original supply, namely where its raw materials or raw products come from and how these items are procured and supplied to manufactures. The manufacturing component of the supply chain converts these raw materials into finished products through manufacturing in the traditional sense, or packaging according to company standards. Proper distribution ensures that these finished products reach the final customers in an optimal fashion through a coordinated network of distributors, managers, and retailers. (Bamboo web, "Supply Chain," 2004)

Supply chain management involves forecasting demand of either businesses or consumers and making collective market forecasts with manufactures and according to consumer data. It involves predicting and promising order to distributors and customers, as well as determining…

B2B Communication Analysis

Communication between business organizations is often taken for granted. The correspondences that pass between corporations, charity groups, non-government agencies, political bodies and small businesses are frequently composed and distributed with little consideration to the manner in which the corresponding company has been represented. However, today, with the increased interdependence of commercial entities coming to define the business world -- especially via web and social media outlets -- verbal, written and image-based communication between such entities is critical. The discussion below begins with an analysis of three types of communication that may be termed as Business-to-Business or B2B. B2B communications will take myriad forms aimed at achieving some level of interaction, cooperation, mutual support or partnership between two or more business entities. However, as we proceed to analyze the messages considered here below, we will find that there are distinct ways to use B2B correspondences as a way…

The main reason for which this occurs, is, in my opinion, the fact that consumers' choice will influence the computer producers which will have to decide among these two options which one best fits its company's standards, need and customers' expectations. So, it is actually a strategy they use; this way, they are aware of customers' preferences without having to do some serious case studies or big researches on the market.

I believe that anyone who considers a type of advertising as bad is forgetting the meaning of advertising in itself. In my opinion, it is the same case as with Hollywood stars, it does not matter whether you are talked badly or good about, as long as you are talked about. Even bad advertising is better than no advertising. Every perception on a certain commodity or service is good, even if that perception is negative, because you have yourself…

This is called becoming a trusted advisor to the customers, and while there are many books written on this topic every year, the concept of the trusted advisor is that the members of a distribution channel form a team to assist customers in assessing their needs, modifying products to specifically meet those needs, and creating a strong foundation of support. AM esearch (2003) in defining the complexity of fulfilling B2B product needs for customized products shows how both processes and software can be used to streamline in-channel product customization.

The bottom line is that business channels, or as they are sometimes called multi-tier distribution channels, vary significantly by industry due to the major differences between customers' requirements and the need for bringing together members of a channel to form a team that can respond effectively to the complex needs of customers. This is pervasive in B2B marketing, selling and servicing…

Key goals: In my opinion, the main aim of Intel Canada has been that of regaining its position on the market. It has practically started a tuff advertising campaign, aiming to produce new items for both its person-clients and company-clients in order to be able to increase its sells.

As it has been mentioned above as well, Intel intended to regain its position on the market, but it seems to have realized that this action cannot be completed unless it would gain other types of clients as well. What it might be inferred from here is that the historical strategy used for the "Intel inside" advertising campaign - when Intel came up with a new type of computers, the personal ones -, meaning that it intends to develop through gaining a new spectrum of clients.

All in all, the immediate goal of the campaign would be in this sense a…

The highly personalized selling of a car dealership. While grocery store attendants do not stop you within minutes of being in the store and ask how they can help you find what you need, anyone walking into a car lot will surely be approached within the first five minutes of arriving. The major difference is the gross margins and profits for each of these products.

In the case of the grocery store, margins and profits per item are quite small and there is a very short sales cycle for them. Picking up a roll of paper towels for example is a sales cycle of just three minutes or less, and as a result there is no need to provide service from the grocers' perspective.

Conversely the sales cycle of a car can be days or even months, and there is a significant amount of gross margin and profit involved in…

B2B Exchanges

Analysis of the Three Types of Business-to-Business Exchanges

There are three types of exchanges that are prevalent in business-to-business (B2B) in seller and buyer relations incouding New Buyer, Modified ebuy and Straight ebuy (Coupey, 2005). It is the goal of this analysis to evaluate each of these exchanges and explain their unique advantages. All exchanges share a commonality of catalog management, order capture, quoting, pricing and Web infrastructure support. The process workflows vary for New Buyer, Modified ebuy and Straight ebuy. All are integrated into the underlying IT platform through the use of Enterprise Application Integration (EAI) and role-based access to the specific systems of record and databases (Li, Jhang-Li, 2011).

A New Buy exchange is constructed to encompass the core functionality of comparable sell-side trading exchanges, with the specific goal of enabling as many transactions with new customers as possible (Coupey, 2005). The New Buy exchange is…

There are many, many other factors to consider, but the fact is many manufacturers consider these two factors first, as they combined will save hundreds of hours and thousands of dollars in addressing a new market.

As a result of the relationships with retailers, chains and department stores and a thorough overview of how to make the order management and fulfillment processes as efficient as possible, distributors like Lambert are increasingly in demand. The reciprocal nature of the relationship all hinges on the trust of the retailers, chains and department stores in Lamberts' ability to execute on the many processes critical for managing ongoing buyer-supplier relationships. For any given manufacturer to just learn these processes, much less execute them with precision and speed, would take years to learn. That is the major benefit for a manufacturer to work with Lambert for example, yet this applies to many other indirect channels…

All of them are either bicycle parts or components or even accessories. How ever, when it comes to promoting those brands, the company's website is mainly naming them, showing no further specifications or giving a full description of the product. Meanwhile, the exclusive brand website provides full description of it products, giving suggestions and even allowing you to choose certain aspects such as color, size etc. However, Cycles Lambert's site provides the correct information for you to get a general background, to see with what you may associate your product with, and even gives details about how and where you can buy it from. It is more than obvious that the manufacturer and the distributor stress different aspects of the product. The first one intends to present the whole product specifications, giving ample descriptions, giving suggestion etc. The distributor on the other hand limits itself to presenting the most important…

Figure 1: Market Potential and Segmetnation for JINI Glasses

Sources: Based on intefviews with market researchers at Opticians Association of America (OAA) and their secondary published research.

esearch Strategy

In defining the research strategy to determine the best possible multichannel strategy for selling the JINI into the U.S. market, a combination of primary and secondary data needs to be collected. One of the most important critical success factors for creating a profitable B2B strategy is qualifying distributors, dealers and channel partners with regard to their service expertise (addats, Easingwood, 2010). Second is finding those distributors who have insights into how they can sell effectively to retailers, mass merchandisers and smaller offices (Stanley, Wojcik, 2005). JINI needs to set service quality as one of its most importation criterion for evaluating potential new resellers, distributors and dealers who can reach the 228M computer users in the U.S. The research strategy to accomplish…

This would generically be achieved through the treatment of the distributors of organizational customers. They would be approached and an offer for product sale would be made. The company would generically strive to attract as many distributors as possible and it would even engage in promotional activities with this purpose. Examples in this sense include the promotion of the company within the specialized media, conventions and so on, but also the offering of advantages to the distributors, such as discount prices on high volume purchases.

Given the current context at 3M Canada, the adequate course of action to follow would be that of switching the focus from the OEM customers to the MO customers. This segment is continually increasing and it reveals valuable growth opportunities for the firm. Not only that it supports the context from the greater organizational change, but it could also generate long-term and stable financial results.…

B2B Correspondences and Analysis

To Whom it May Concern:

If we could request a moment of your time, I believe we can make it very worth your while. I'm contacting you today on behalf of ABC Company, a firm with over 25 years of experience in our shared industry. In the last ten years, our company has experienced tremendous growth, beginning several new productions operations abroad and transitioning to the highest standards in Information Technology systems. These improvements have allowed us to exceed projected quarterly earnings in 7 consecutive quarters. In this recession economy, I'm sure you know how rarified this level of stability has become.

With that in mind, I hope you will very seriously consider partnering with us in an endeavor that has the potential to bring both of our firms to yet a greater tier of success. XYZ has a tremendous record in the area of shipping.…

B2B marketing experts are now predicting that given how process-centric the roles of marketers will be in the future, that the new era of the marketing technologist continues to emerge since the last decade (Swindley, 2002). B2B marketers then are beginning to own three processes that involve pricing, quoting and contract management. This is bringing an entirely new era to B2B marketing of accountability for translating advertising and promotion into closed sales with many of the firms in the UK and throughout Europe being the leaders on this trend (addats, Easingwood, 2010). In conclusion, the PM strategies and platforms B2B marketers are using throughout the UK and Europe are setting the foundation for their ownership of pricing, quoting and contract management for the long-term. This will bring an entirely new era of accountability to B2B marketers, and already is throughout the UK and Europe.

Business Intelligence and Analytics

The fifth…

E-Commerce

Walmart and Business to Business transactions

Business to business (B2B) e-commerce transactions are the most rapidly growing segment of the e-commerce field. B2B transactions help two companies to interact between each other over the internet in order to complete transactions. It is beneficial for the businesses as it cuts down the cost. (Bidgoli, 2013)

Walmart is an international retail giant, which has a humungous retail chain in USA and abroad. Walmart uses B2B e-commerce arrangements in order to replenish its stocks and order stocks of new products from its suppliers. To control the replenishment of stock and making the buying process more efficient, Walmart has made B2B arrangements with its suppliers. As a result, it shares data related to stocks with its suppliers and in turn, it also gets information about new products. (Lussier, 2009)

Nature of Transactions

The nature of transactions that Walmart makes is ordering supplies. As…

Channel Management and B2B Marketing

"Aqualisa Quartz: Simply a Better Shower"

This case describes the marketing problem which Aqualisa faced when it launched its Quartz shower in the U.K market. Aqualisa is a well-recognized brand in the U.K. shower market. It is the pioneer in introducing innovative showers for general consumers and became successful in terms of user friendly and stylish design, ease of installation, and water pressure. While launching its Quartz brand, Aqualisa had carefully analyzed the shower market which was about 60% of the total houses in the country. With this innovative product, Aqualisa aimed to solve the two major problems of household consumers, i.e. The temperature fluctuations and low pressure of water. The company spend a huge amount on different promotional activities for its Quartz brand, but the results came in the form of a big disappointment. The actual problem was in the target market and marketing…

marketingprofs.com/ea/qst_question.asp?qstID=1401

Bruemmer B. (2005) Search Plays Key ole in B2B Sales. etrieved November 18, 2006, at http://www.searchengineguide.com/bruemmer/004807.html

Harris, L., & Dennis, C. (2002) Marketing the E-Business. London: outledge.

How to Market Your B2B/B2C Web Site. etrieved November 14, 2006, at http://www.associatedcontent.com/article/23319/how_to_market_your_b2bb2c_web_site.html www.questia.com/PM.qst?a=o&d=104237388

Jackson, P., Harris, L., & Eckersley, P.M. (Eds.). (2003) E-Business Fundamentals: Managing Organisations in the Electronic Age. New York: outledge.

A www.questia.com/PM.qst?a=o&d=101318758

Karake-Shalhoub, Z. (2002). Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective. Westport, CT: Quorum Books.

Murphy D.

Marketing for B2B vs. B2C - Similar but Different. (2006) etrieved April 22, 2006. At http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm

Online Legal Services: Distinguishing B2C from B2B. etrieved November 19, 2006, at http://www.prismlegal.com/wordpress/index.php?m=200307

Varon E. (2006) The ABC's of B2B. etrieved November 19, 2006, at http://www.cio.com/research/ec/edit/b2babc.html

Warholic J.A. Marketing Comparisons for the Twenty-First Century. etrieved November 18, 2006, at http://pwebs.net/marketing/articles/marketing-b2b-b2c.htm

What Is The DifferenceBetweenB2B And B2C. etrieved November 18, 2006, at…

Also, B2B's larger unit transactions mean that more may be loss if a competitor is alienated. Alienating a competitor with whom one has deep and long-standing relationships can be dangerous in B2B, since there are often more complex and lengthy selling processes involving many players in B2B. This is why B2B sales are so focused on maintaining key accounts, often with long-negotiated contracts.

Multiple purchasing influences in an ever-shifting market can mean alienating a valuable customer, and losing a key buyer can spell the end to the business. (Marketingprofs.com, 2005) In B2B there must be more precise records of large shipping orders (such as shipping documents and funds orders) that add to costs. (Davidson, 2005)

Integration within and along the value chain can still be more easily maintained between individuals B2B, as all wish to maximize value. Despite competition, sharing sales forecasts in is more likely in B2B, in a…

Competitive Analysis in B2B Broadband Industry

Competitive analysis of B2B broadband industry

Porter's five forces model is a framework upon which an industry can be analyzed. It also helps to create business strategy by deriving the attractiveness of a market. The model uses five components, referred to as forces, which are threat of substitute products, industry rivalry, threat of new entrants, bargaining power of suppliers, and bargaining power of customers (Porter, 1980). The first three are forces from horizontal competition from competitors while the last two are forces from vertical competition from customers and suppliers.

Threat of new entrants

The B2B broadband industry is one that is growing year on year meaning new companies may be seeing opportunities for growth and gaining market share. Over the last two years, the expansion in the B2B broadband industry has been at about 13%. This high growth is a threat for the entry…

Ecommerce

Methods of Procurement: The Merits and Drawbacks of e-Marketplaces

In basic terms, e-marketplaces bring together sellers as well as business-to-business buyers in a more efficient platform. It is important to note that as is the case with other procurement methods, e-marketplaces have their drawbacks and merits. To begin with, with regard to merits, e-marketplaces effectively reduce purchase and administrative costs. In the past, procurement has been associated with complex activities that involve a lot of paperwork and documentation. The e-marketplace promotes paperless transactions; meaning that staff can be relieved of some administrative burdens -- resulting in administrative cost savings. Consequently, the low administrative cost benefits also accrue to suppliers -- meaning that they are likely to give discounts, effectively reducing purchase costs. Other key advantages of e-marketplaces include, but they are not limited to, reduced purchase cycle time and order error rate, as item selection is done from catalogues.…

Channel Management B2B marketing

In mid-1980's, the PPCo's vice president studied how to deal with the ever-increasing "gray market" for their hard drives. He held a meeting with managers to evaluate and resolve the problem. This report documents a good case study of how gray market developed in the disk industry. It dwells on the pricing policies, management of sales force and strategies of distribution. The main issues PPCo disk drive manufacturing Company faced the impact of the reducing prices, revenues, complains emanating from the distributors, sales managers, and the large OEM accounts. The main agenda shows that PPCo's pricing policies needed to be re-evaluated in order to increase profits. The recommendations besides others require PPCo should clean its own house before charging the brokers, training distributors, and re-evaluating its rogue distributors.

Issues

Distributor complains arose from the pricing and implementation policies issues. This was characterized by price exceptions that…

Big, You Can Be Your Own B2B E-Marketplace

Advantages of developing own e-market place

Disadvantages of developing own e-market place

Vertical e-marketplaces

Horizontal e-market places

Drawbacks for crating two different marketplaces

Business intelligence in e-marketplaces

Business intelligence provided by iPad

Further business intelligence through iPad

Workflow management by iPad

Volkswagen operates its own proprietary B2B e-marketplaces in which its suppliers participate. What are the disadvantages to Volkswagen of not using a generic B2B e-marketplace with even more suppliers? What are the advantages to Volkswagen of developing and using its own proprietary B2B e-marketplace?

The companies with diverse requirements and large sizes often adopted innovative means to facilitate their supply chains. The supply chain management of large and small companies is managed differently according to the operational requirements. The businesses are also focused to seek competitive advantage through various means including the supply chain development. Procurement is also denoted as a…

Further, he claims that business buyers aren't as likely to respond to marketing hype as consumers. In fact, the hype might make business buyers reject the entire marketing message. and, unlike 2C buyers, 2 buyers will take the time to read and digest long and detailed information packages. Varjan notes that 2C buyers buy for personal benefit and that 2 buyers buy for both personal and company benefit. In 2 environments, there are several decision makers who come to agreement on a decision vs. The typically individual decision of a consumer. Finally, according to Varjan, business buyers are skilled professionals who are trained to research and understand product claims vs. The consumer who often has less skill for making purchase decisions.

ibliography

Murphy, Debra. "Marketing for 2 vs. 2C - Similar but Different. http://www.vista-consulting.com/marketing-articles/b2b-b2c-marketing.htm

Varjan, Tom. "What's the Difference etween 2 (usiness to usiness) and 2C (usiness to Consumer) usiness…

Channel Management B2B Marketing

The report analyzes the case studies of Lotus Development Corporation, Aqualisa Quartz Shower and Atlantic Computer. The report defines the problem statements and identifies the alternatives in the case, and the report provides recommendations to assist the companies to make effective decisions. The Lotus was facing challenges whether to discontinue with its distributor and dealers and use its saleforce to deal directly with its corporate users. The report recommends that the Director of Sales Operations should continue using its distributor and dealers; however, the company should use its saleforce to deal directly with corporate users demanding for direct services.

However, the report recommends that the Harry awlinson (HBS) should use 2 or 3 minutes TV ads to demonstrate the innovation leap of Aqualisa Quartz Shower. The promotion strategy will assist the company to enjoy the sales advantages from the Aqualisa Quartz Shower. In the third case,…

These three strengths of their content methodology, depth of expertise in the Asian manufacturing sector, and commitment to being a leader in electronic enablement and IT form a defensible competitive position. As a result, the company is well positioned to attract investors.

In supporting the contention that Global Sources is well positioned to attract investors based on the three unique strengths of a scalable content collection and management methodology, expertise with the Asian manufacturing community and that communities' unique needs and requirements, and an emerging strength in electronic enablement and IT, the following points need to be kept in mind. When these three factors are combined, the potential exists for Global Sources to move beyond just being a provider of content management services to leads for Asian manufacturers on the one hand, and sourcing, procurement and buy-side contacts for companies globally on the other. Taking into account the aggregation of…

1. It is important for marketers to understand the consumer buying process for their good, because to do so will put the marketer in a better position to influence the decision at key inflection points, and to remove barriers to purchase. Some purchases are low involvement, and gas is one of them (Radder, 2008). The product is a commodity, and I cannot genuinely differentiate between gasolines. Thus, price and convenience are the two most important variables in determining where I purchase gas. Price only matters if gas prices are high, or if I’m feeling broke. Convenience is the most important to me, because I dislike going out of the way for gas. I know that as the tank gets low, I establish my need, but that I have a fairly long window with which to address the situation, and my need for optimizing convenience will be met.
A new home…

The communication with readers can be instituted in the form of responsive remarks from visitors. More specifically, the blog sites can be instituted for free of cost. While the webmasters carryout unethical optimization of a client's website, it could have enduring negative business costs for that client that cannot be mended smoothly. The results that apparently are at first glance be negligible. People are becoming shrewder online. They are initiating to visualize the e-business false advertising that is upon us. It is therefore, required to be more cautious, since it is just a matter of time until we are aware of more stories and legal measures to be enforced. (Internet-Marketing Ethics)

eferences

Anil, Samtani; Tan, Harry SK. "Legal, egulatory and Policy Issues of E-Commerce in Asia." Asia-Pacific Development Information Program: United Nations Development Program. etrieved at http://www.apdip.net/projects/2003/asian-forum/docs/papers/session7.pdf. Accessed on 28 April, 2005

E-business Definitions (B2C, B2B etc.)" etrieved at http://www.cheshirehenbury.com/ebusiness/ebdefinitions.html.…

This is an essential requirement of their roles in an organizations s they progress to more senior positions over time (Nejmeh, 1994). Mastery of complex software is a critical aspect of how members of this market segment continually improve their marketability and also gain greater options for career transitions into senior management. In selling to this segment, it is imperative to not just sell at them, but to educate them through a series of useful interchanges. One of the most critical areas of all for these professionals is knowledge of Software-as-a-Service (SaaS) and cloud computing, and how it relates to the financial performance of their organizations (Jacobs, 2005). There is also a critical need for understanding and gaining mastery on how entire series of cloud platforms are used for managing an entire enterprise as well, specifically in the area of virtualization and cloud-based performance management (Mladenow, Kryvinska, Strauss, 2012). From…

Apple iWatch

Integrated Marketing Communications

Integrated marketing communication strategy is a great manner for a company's brand to specifically lay emphasis on the consumers. Apple Inc. uses integrated marketing communication (IMC) so as to communicate with its target market. The communication plan of the company is modified with regard to the target market, the product position and the society in overall. Apple Inc. in determined to be close to its consumers by providing quality and increasing its brand awareness to its consumer base. The company uses social marketing to generate emotions and relationships with consumers. For instance, the company comes with innovative products, such as the iPhone and iPad to increase the user experiences of the consumers. Some of the tools of IMC employed by the company include: interactive or internet marketing, direct marketing, advertising, sales promotions and also public relations. In general, Apple Inc. is largely focused on increasing…

99

Peer Avg: 12.99

Peer Avg: 12.66

EMC Corp. (MA)

11.6

11.6

12.15

Microsoft Corporation

15.42

15.42

13.51

Oracle Corp.

11.94

11.94

12.33

Fixed and Variable Cost Analysis

The following table defines the fixed and variable costs associated with the new venture. At a minimum to create an enterprise-wide content management system that has the ability to manage per-content transactions, it costs approximately $1.5M. SG&A at $200K and Marketing at $120K are all fixed as this is needed to launch the company. Variable costs are all defined on a per customer engagement model.

Next, benchmarks comparing the dominant competitors in the web content management arena who could easily move into the monetization market are analyzed in Table 2.

Table 2:

Financial Analysis of Enterprise Content Management Systems Competitors -- Industry benchmarks

Company Name

Operating Income - 2008

Net Income - 2008

Gross Margin % - 2008

Inventory Turnover - 2008…

D. Facilities, Equipment and Improvements

For the proposed venture all that is needed is an office with high speed Internet, meeting rooms and proximity to the primary customer base. Programming, professional services, marketing, sales and service can be run out of a standard office building. The requirements for the data center hosting the Web content monetization suite of applications include security, SLA compliance and uptime guarantees and support for multitenant-based delivery of the application (Lager, 2008). In addition there must be shared risk for SLA performance so the data centers have ownership of their performance to the customer level (Katzan, Dowling, 2010).

E. Capacity Levels and Inventory Management

There is no inventory as the proposed venture is leasing yearly access to a Web content monetization suite of applications. Capacity levels therefore are more determined by the capacity of data from customers, specifically from their enterprise content management, digital asset management…

The orchestration of all aspects of B2B marketing is significantly more complex and challenging as well, a point shown in the discussions. The researchers did find enough causality to create a model of value-driven marketing, and it does show that only through a continual focus and auditing of customer needs will B2B marketing reach the levels of performance in B2 markets (Leek, hristodoulides, 2012). There are also many limitations of this study, including the lack of an empirically sounds research methodology, more effective sampling frame, and the inclusion of more diverse respondents to better represent the markets of interest. The model has also created a model of causality based on limited data and the transformation of brand value to relationships strength, initially proven with the sample, is tenuous when evaluated from the context of am empirical study. Due to these factors the research needs to be considered anecdotal at best,…

B2B might also apply some of those stated for B2C and vice versa. The objective of all marketing program for any one is to look for the optimum combination of integrated online and offline instruments which generates highest sales, costs and net profits, and in that is stored the challenge to management. (Marketing Profs: B2B vs. B2C Marketing)

Significant divergence between the B2B and B2C marketplace are there which is required to be taken into account while planning and implementing a promotional campaign. The campaigns for B2B as well as B2C markets are those which are excessively targeted at individuals are thriving. This can be accomplished through the knowledge of who figures in the list first of all. In case of either of the markets the list prepared in-house gives the best results. These lists will frequently be present in some shape and present a flood of information for the…

This means that you must continually monitor and communicate about possible changes, pertaining to the overall scope of the threat. Once this occurs, is when an entity will have an effective security procedure that will adapt to the various changes that are taking place.

This is significant, because this information can be used to corroborate the overall nature of security threats that could be faced by the SME. Where, this information is useful in helping to identify and address possible operational considerations that must be taken into account. As a result, this will help to provide not only a glimpse of possible security challenges that will be faced, but it will also help to establish an effective IT security protocol.

When you compare this with the previous source, this information can be used to highlight specific security threats that the company we are examining could face. Where, it discusses the…

(Marketing Pros: B2B vs. B2C Marketing) At present in excess of 700 B2B markets are either carrying their business or in the pipeline. Even though B2Bs are positively anticipated to clock sales of $5 trillion by 2004, the latest slowdown in the online business-to-consumer market has put some doubts into a sector which on other fronts is a promising sector. (Harbour, 2001)

In the thinking pattern of individuals performing the selling, a difference exists between selling Business-to-Business and Business-to-Business customers. However, it could be stated that no difference exists between selling to Business-to-Business and Business-to-Business customers as the rules for selling are identical for the two categories. Moreover, the reality that business-to-business customers purchase the identical products at reduced prices compared to business-to-consumer customers, there is truly a single point of difference. Business-to-Business buyers are on the hunt for a choice to fill a vacant space or their customer's requirement;…

If the ethical issues are sidelined and not safeguarded there is strong possibility that the trade secrets and intellectual property might get revealed and public.

DIFFEENCES: SUPPLY CHAIN

B2C emphasizes on customer transactions, where as B2B focuses on businesses as consumer. The difference of approach creates the needs for the adoption of different applications in both the types.

B2C concerns itself with selling to the end user, where as B2B site deals primarily with other local, junior or small businesses, not the general public.

The type of order is another difference, repeat and standing orders are common requirement of B2B. In case of B2B the customers are likely to order significant numbers of parts, and their requirement is much expected and periodic and in some of the cases continuous. In case of B2C the product is much time and trend dependent, the expectations and results are the factors of need,…

In the case of industrial products, as is the example with AANX, the contract between the purchaser and the seller will need to include elements such as the seller's capacity to deliver a certain amount of the supplied parts over a period of time, as well as quality limits for these.

The case of AANX had an additional requirement, because of the restricted access to the e-marketplace and many other industries most likely practice this approach as well, so as to protect data and information: the need for privacy. This was provided by the fact that the e-market was a private one, with access given only to members of the Australian automotive industry and the suppliers part of the production process.

The figure above presents the different e-marketplace situations that can occur, depending on the total number of buyers and sellers participating in the process. The marketplace model, present as…

Private Exchange

Technology, and specifically the internet and the vast amount of connect ability it provides, has stirred things up in the business world as well. This essay will discuss the effect of business to business (B2B) private exchange systems that certainly take advantage of the automation and computer technology that is available today to improve business and create more of a competitive advantage.

Automation is the key to lightening the labor loads and producing fast and efficient products or services. The mechanization of today's industries, and specifically the B2B industry, has demonstrated that new markets and exchange techniques have a valid place within this new type of operation. B2B type companies that employ logistics, procurement and inventory control can stand to benefit greatly from automation.

There are several ways to begin this process and infuse automation into a private exchange. One method attempts to integrate the B2B exchange to…

B2B content creators including D&B, homas Register and many others primarily sell to the VPs of Finance, Operations, Sales and Service as their content is actively used in strategies. he primary differentiator of B2B content is its use for initiating and completing strategies within and outside the organizations' four walls while B2C content is primary used for entertainment (Ying, Korneliussen, Gronhaug, 2009). B2B content therefore has a more value-based pricing and evaluation aspect to it relative to its B2C counterpart (Ghose, Yang, 2009). Implicit in the selling of Web content monetization solutions is also the need to be a trusted advisor to the senior management team members of any organization. his concept of the trusted advisor as it relates to content monetization is critically important as the valuation of an intangible good makes for wide interpretation of pricing and value defined (Liebermann,

Stashevsky, 2009).

In the case of Web content…

The signal-jumping algorithm necessary for the being able to deliver the signals to specific mobile devices as they move through an entire network is also critical.

In summary, location-based wireless services would provide the necessary means to stay continually informed as a mobile device travels through a network of servers (Junglas, Watson, 2008). The more critical question however is how the data is tracked of a person's movements, and if their privacy is being too compromised for the sake of convenience. Location-based services will eventually become more pervasive, underwritten initially by advertising models and later by services content models, yet the security and privacy issues must be dealt with for this mobile technology and its application to deliver on the promise of more accentuated location-based intelligence.

eferences

ajiv Chakravorty, Sulabh Agarwal, Suman Banerjee, Ian Pratt. 2007. A mobile bazaar for wide-area wireless services. Wireless Networks 13, no. 6

December 1):…

Starting at the persona level, HubSpot needs to realize that Owner Ollie and Marketer Marys are just one of several people involved in the buying process of their services. HubSpot needs to understand who the other people are in the buying process in each of these segment, including the influencers of Owner Ollie and Marketer Mary, and how their influence impacts how each of these personas achieve their marketing and sales objectives or not. The persona research also needs to include pricing elasticity by service and the overall pricing elasticity for marketing services in general. HubSpot today has not gone to this level of analysis with any customer base yet. Given their strong analytics background and core base of engineering talent from MIT, this will be achievable. Knowing each member of the buying process for Owner Ollie and Marketer Mary will also allow HubSpot to understand the demand curve for…

The result was a completely redesigned B2B site from the process workflow layer up, including distributed order management systems that provided for businesses to treat eBay as part of their procurement and supply chain partners (Katok, and Alvin E. oth, 1061, 1062).

In addition to the lessons learned by eBay with regard to segmenting their customer bases based on e-business categories, the company also learned how to differentiate the customer experiences by category as well (Kostandini, Mykerezi, Tanellari, Dib, 253). An example of this is how eBay Auto began to rapidly grow once the online catalog, buyer validation, and reputation systems were all designed to more precisely align with B2C and C2C selling needs. Another example is the breadth of auctions that eBay supports today as part of its B2B selling and brokering efforts (Katok, and Alvin E. oth, 1060). The development of automated purchasing and credit management systems, including…

direct marketing help companies deliver their objectives?

The principles of direct marketing help companies deliver their objectives

Times are changing, the economies, laws and rules are also changing, however, the principles of marketing remain the basic driving factor of success for any business. The marketing strategies are changing, from manual to digital. Nonetheless, the challenge in understanding and executing the principles of direct marketing remains with the business enterprises. Marketing strategy becomes incoherent when the target audience changes from customer to another business; what represents the Business to Business, and Business to Consumer marketing (Ferrell & Hartline, 2011, p. 13).

Literature review

Direct marketing entails getting to the basics and drilling on the fundamentals of marketing to ensure that the business meets its objectives. There are many proclaimed principles to implement in direct marketing. However, the essential principles of direct marketing entail the following practices. The first principle to have…

ecommerce business models

With the advent of Internet, we have seen a lot of changes in the communications arena and business practices are no exception. E-commerce has taken business from closed doors of offices and retail shops to the information superhighway, where literally millions of people trade daily. The online business model can be viewed in terms of B2B, B2C and C2C models (business to business, business to consumer and consumer to consumer respectively).

To get an insight into the working of these models, the ways they are similar and different from each other, we take a look at one site representing each of the above-discussed models. For B2B, we have Intel's site - the leading microprocessor manufacturing company. Eddie Bauer, an online shopping store having everyday-use items stands for B2C and lastly, eBay for C2C model as on this site, an ordinary surfer can assume role of both -…

Sift Analytics Group Pte Ltd. is a company headquartered in Singapore and is the leading provider of enterprise software solutions in this country since 1999. The growth and size of the company is evident in its current numbers of customers given that it has more than 500 corporate customers in Singapore alone. Throughout the years, Sift Analytics Group Pte Ltd. has remained successful and profitable because of the numerous advantages associated with its products and solutions. The company's growth is also attributed to its ability to attract, retain, and grow its customer base. As a business to business supplier organization, Sift Analytics Group utilizes effective business marketing mix components to market its products and solutions to customers. The growth and profitability of this company can be understood through an Analytics of its supply chain and marketing channels, marketing strategy, and value proposition.

Brief Background of the Company

Sift Analytics Group…

Jurisdiction issues may also affect the insurance and the coverage provided by the agency as insurance coverage is also restricted to certain regions and not outside those jurisdictions.

Identity Theft: Another issue or the problem is that of identity theft, which is considered to be the fastest growing crime in America as millions of victims have been reported over a period of last couple of years. Giving out information on website whether it is email or other security or personal details requires care & caution on part of both consumers as well as WebMD management.

Jargons: The information available for the consumers at times can be in a technical language. Jargons may create confusion among the consumers and may misguide them. Most information is available in easy to understand language but the provision of glossary of terms may help the consumers in understanding the true meaning of the content available…

(Cho, 2005)

To conclude, although the basis of the B2C and the B2C sites may be the same, it must be stated that if many more such contracts and regulatory laws and rules were to be passed, which would effectively keep a hold on the ethics and the legal issues of e-commerce, especially in relation to the B. 2 C. And the B. 2 B. sites, and also despite the intrinsic differences between them, then the Internet and the world wide web would be an infinitely safer place for e shoppers and for business people desirous of buying products or services through the Internet.

eferences

Cho, George. (2005) "Geographic Information Science, mastering the legal issues"

John Wiley and Sons.

Internet Ethics, oxymoron or orthodoxy?" etrieved at http://www.rogerdarlington.co.uk/Internetethics.html#Introduction. Accessed 11 November, 2005

Kalakota, avi; obinson, Marcia. (2000) "E-Business 2.0, oadmap for success"

Addison-Wesley Professional

Nanyan, Zamri. "Online Business and Integrity" etrieved…

organization work, familiar . The expected word count assignment 3300 words length.

According to Baines (2011)

relationship marketing is a marketing style that emphasizes customer satisfaction and retention, rather than focusing dominantly on sales transactions. It focuses mainly on continuous nurturing of customer relationships, instead of focusing mainly on them for one-time purchases. The idea behind relationship marketing is for a company to develop emotionally strong connections with their existing customers, and convert them to be the company's loyal advocates. This is not only fun, but it is more profitable. One will require fewer resources to sell to someone who trusts, likes, and knows your company products than selling to a stranger. elationship marketing recognizes a customer's long-term value to the company and offers communication that goes beyond sales promotional messages and intrusive advertising.

Apple Inc. is a Multinational Corporation based in Cupertino, California. The company deals with consumer electronics,…

marketing spin to match my background. Must answer the questions below in the custom area

What do you expect to accomplish through this executive program? What learning experiences do you expect, and how would you apply them? What specific benefits do you anticipate?

I am a marketing professional with over twenty years' experience working for advertising agencies and for some of the world's most profitable and highly-respected companies, including AT&T, Lucent, and McDonalds. My expertise includes both traditional and e-commerce marketing. From my personal, practical experience in the field I have honed my natural instincts regarding what makes a good marketing campaign. I pride myself on my ability to learn. However, my desire to expand my capabilities and personal marketability has led me back to school, to gain more technical knowledge of the ever-changing field of marketing.

An executive MBA is an ideal match for my aspirations. I would be…

The market analysis is provided in Table 2.

Table 2: Market Analysis

2012

2013

2014

2015

2016

Potential Customers

Growth

CAG

Home Office

2%

22,000

22,440

22,889

23,347

23,814

2.00%

Small Office

5%

15,000

15,750

16,538

17,365

18,233

5.00%

Professionals

8%

10,000

10,800

11,664

12,597

13,605

8.00%

Academic

0%

12,000

12,000

12,000

12,000

12,000

0.00%

Other

0%

10,000

10,000

10,000

10,000

10,000

0.00%

Total

15.00%

69,000

70,990

73,091

75,309

77,652

15.00%

The company will also use different market strategy to achieve its business goals. Ivy Discover will run a very attractive advertising banner on different websites, which are constantly being visited by target customers, and the business will use several different form of promotion to attract potential customers. The promotion strategy will include discounted package deal. The sale process will include several criteria such as product presentation, relationship building, customer requirements, or needs. The company will build technical products that…

The main problem facing business to business transactions online is in the back end of Electronic Bill Presentment and Payment applications. Invoicing, review, approval and payment authorization and instructions take place over the Internet. Settlement is then accomplished through clearing houses, initiating payments of $2.750 trillion in 2006. The anonymity of the Internet and lack of the cardholder being present with a required signature create susceptibility to fraud and having the bank issue a chargeback. Businesses disputing chargebacks find the process discouraging, so paperwork is necessary. Documentation must be obtained, retained and required for every stage of the sale. Human intervention is necessary at times, such as with international orders, P.O. box orders and orders over a certain amount and suspicious orders. Shippers with proof of delivery signatures can be used for safety, and seller fraud protection may be provided by payment processors.

From the perspective of advertising products and…

Ahmad Tea Assessment riefing Document 2012/2013 History Company: Ahmad Tea a UK-based family business, drawing generations tea blending tasting experience. Applying knowledge accumulated generations, UK produced Ahmad Tea appeared market 1986.

Ahmad Tea Assessment: riefing Document 2012/2013

Ahmad Tea is positioned as a midmarket tea in the ritish tea-drinking market. It is not a 'budget' tea. The target consumer cares about the quality of the tea, its taste, and blending although it is not a loose tea or an 'upmarket' tea out of the reach of the average consumer. The company offers a wide range of different flavors, teas with different origins, and teas for different purposes (soothing vs. stimulating). The ritish coffee market, thanks to the rise in popularity of Starbucks has been growing. Ahmad markets tea as a beverage worthy of equal consideration as coffee. Ahmad is concerned that while 88% of the over-65 ritish population takes tea,…

Remember, price is the one 'P' that generates revenue, while the other three 'P's incur costs. [This is why] Effective pricing is important to the success of your business" (Ehmke, Fulton, & Lusk, 2007). Pricing also includes how the customer pays, whether by installments or upfront, as methods of payment can affect the long-term solvency of the business.

Place" refers to the distribution channels used to get a product to customers. "hat your product is will greatly influence how you distribute it...Businesses that create or assemble a product will have two options: selling directly to consumers or selling to a vendor," and even exclusively B2B enterprises must select what type of vendor, whether small or large (Ehmke, Fulton, & Lusk, 2007). Promotion refers to the advertising and selling part of marketing, to individual consumers or businesses. "To be effective, your promotional efforts should contain a clear message targeted to a…

Virgin Airlines -- Financial and Strategic Assessment

Financial Assessment

Virgin America has quickly established itself as one of the premier airlines operating throughout North America, generating $760M in Operating evenues as of the close of its latest fiscal period reporting a Net Loss of $19M and operating margin of -1.6%. As Virgin competes in a very price-driven and capital-intensive industry, their latest financial results the exceptionally high pressure on new entrants into commercial aviation. Their latest financial results are shown in Appendix A: Virgin America Consolidated Statement of Operations and Appendix B: Comparative Operating Statistics, both obtained from the company's website.

Analyzing their financial condition indicates just how challenging the launch and successful operation of an airline is. Their fuel costs increased 66.9% for the nine months between September 30, 2010 to September 30, 20112, and Aircraft Maintenance increased 51.5% in the same period. Both of these figures are shown…

advertising agencies namely Fletcher-Martin-Ewing (FME) Grey Worldwide and Kilgannon Mc eynolds.

Agency: Fletcher-Martin-Ewing (FME)

Fletcher-Martin-Ewing - FME functions as an integrated agency from Atlanta, with a wide range of activities on the advertisement and marketing spectrum. They cultivate the appreciation that brands reach their audiences through a lot of channels apart from advertisement in the present era of proliferation of communication channels. The integrated approach of FME assures consistency of message delivery in every area of communication.

Core Competence:

Branding and Advertisement: FME assists the clients in discovering their brand by finding out the contribution they make in the lives of their target audience. This approach is spearheaded by the Account Planners who devote their total time observing and talking with consumers, influencers, customers and personnel. The Planners at FME represent the audience viewpoint right through the strategic planning and creative process. The workforce handling the creative work is focused…

e-Commerce

MAJOR STRATEGIC ISSUES OF FACEBOOK

Identify the major strategic issues of Facebook

Facebook strategically aimed creating a platform for social interactivity in the internet. The team used the existing website technology to facilitate this interaction. In order to expand into new markets without losing what originally made it popular, Facebook must ensure that the new products are connected to its original idea in one way or the other. For instance, as an advertising tool, Facebook should make sure that corporate and businesspersons who need marketing own Facebook accounts where people connect with them.

Major Characteristics of Web 2.0

Allows web-based applications to be accessed from any place

Simple applications are used to solve specified problems

Its value is more anchored on the content rather than the software used to display the same content.

Sharing of data is straightforward.

Is uses a bottom-up distribution pattern rather than top-down.

User friendly…

Sites that are not constructed properly make it difficult for the customer to get accurate ordering information, see large enough photos of the products (or any photographs), and find product costs. Shipping costs can add significant costs that consumers do not want to pay.

B2B electronic transactions have saved companies significant amounts of money over the traditional manual approach. Yet there are wrinkles with this as well. For example, it is problematic for manufacturers to introduce new products or have promotions -- variability in electronic chain management is difficult. Depending on the system, it can be difficult to track down the status of a product order. Sometimes it is problematic to cancel an order once it is in the electronic process. Also, when ordering large quantities of a product or when unsure exactly what is needed, customers still want to talk to a "live" person rather than order electronically. Further,…

ECommerce

Blogging -- Blogging is an Internet term that is a combination of the words web and log. It is part of a website or a stand-alone application that is maintained to give commentary, descriptions of events, graphics, video, and in recent times, adding to social networking and/or marketing. Most blogs, in fact, are interactive. This allows users and visitors either to make comments, leave information, or begin a thread of information/conversation. This tends to distinguish blogs from other static websites. Indeed, most blogs are specific and dedicated to a particular subject or interest area; although some serve as online diaries or catalogs of a particular event. Most blogs, too, are textural, although it is possible to add and use them for video, music, or podcasting. Blogs are extremely popular, and by early 2011 there were almost 160 million public blogs (Blood, 2000; BlogPulse, 2011).

There are several considerations necessary…

Fern and Brown (1984) claimed that the distinction between industrial and consumer marketing lacked any clear foundation, while more recently Vargo and Lusch (2011) argued that business-business markets underpin the most recent developments in marketing theory overall. In your opinion, is business- to-business marketing distinct from or, the same as consumer marketing?

Industrial and Consumer Marketing Distinctions

The issue regarding a distinction between business to business and consumer marketing is an important aspect that marketing specialists have tried to clear in the attempt of developing more efficient marketing theories. The importance of determining whether or not there is a distinction between these types of marketing relies on the fact that this information would contribute to developing efficient strategies for companies to use when addressing different markets. In order to develop efficient marketing strategies, companies must identify the principles that rule their type of industry. Therefore, it is important to understand…

Specialists in the field have also identified other trends that they consider will affect the B2B market (Focus, 2010). Such trends refer to the fact that marketing is likely to be considered responsible for revenue objectives, B2B markets are likely to become more similar with consumer markets, the B2B sector will be characterized by a social media crisis, more attention granted to return on investments, the increased of automation, increased importance of Internet supported buying cycles, information overload, focus on lead quality, focus on branding and awareness, and others.

The following chart reveals B2B companies' interest in investments regarding several channels. Most of these companies intend to significantly increase investments in website design, social media, virtual events, search engines, email marketing, and paid search. The attention these companies pay to Public elations and telemarketing seems to remain constant. B2B companies estimate they will reduce investments in direct mail, trade shows,…

All these aspects of a B2B transaction, when consistently executed on, create a level of trust that becomes one of the strongest and most unassailable differentiators there are in a market.

Companies occupying the second highest layer, Collaborating, are using portals and other Internet-based tools to maximize information sharing and co-development of strategies and the co-sharing of communications tools and ultimately platforms. Security, DRM and digital signature strategies all aimed at increasing trust as a differentiator; apply equally across B2B and B2C selling strategies, with B2B-based approaches having the greatest long-term impact on eventually quantifying trust and leading to greater levels of synchronization across channel, supply chain, and selling partners.

Anticipating, the second highest level in the maturity model, is where the majority of companies are today from both a B2B and B2C perspective. The focus on making a strong correlation between making information flow optimized vs. striking a collaborative…