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An Analysis of the Impact the "Boomers" will have on Society in the next Thirty Years
The years between 1944 and 1964 is often referred to as the great "baby boom." It is often referred to as this because this period produced the largest generation of babies in the history of the United States. This marks the period after the end of orld ar II when the country was going through a time of prosperity and the conditions were favorable for families to feel comfortable bringing life to the world as many did. ith 77 million people in their ranks, boomers are expected to intensify many of the challenges already facing our country and will continue to do so for roughly another estimated 35 years (Randall, 2012).
Baby Boomers are the considered one of the most powerful demographic group in history. The boomers have the influence…
Fox, M. (2013, August 31). 'Double whammy': Nursing shortage starts in the classroom. Retrieved from NBC News: http://www.nbcnews.com/health/double-whammy-nursing-shortage-starts-classroom-8C10990502
Gleckman, H. (2013, August 28). Why Baby Boomers Are Facing A Caregiver Shortage. Retrieved from Forbes: http://www.forbes.com/sites/howardgleckman/2013/08/28/why-baby-boomers-are-facing-a-caregiver-shortage/
Randall, R. (2012, April 24). Baby Boomers' Defining Characteristics Could Help Them Redefine Aging in America. Retrieved from Huff Post 50: http://www.huffingtonpost.com/rhonda-l-randall-do/baby-boomers-redefining-aging_b_1448949.html
Rosseter, R. (2012). Nursing Shortage. Retrieved from American Association of Colleges of Nursing: http://www.aacn.nche.edu/media-relations/fact-sheets/nursing-shortage
Baby Boomer Retirement
Economic impact of the impending Baby Boomer Retirement
Within the next two decades, the largest segment of the American population will be retiring, leaving a huge void in America's workforce, as well as creating the largest single pull on the struggling Social Security system that America has ever sncountered. According to Dailey (1998) over one third of the American population is composed of this generation. What will be the effects of pulling this group of productive American workers out of the wealth producing sector of our economy, and transferring them to the non-working sector? The American economy, which has reoriented itself to an information economy rather than a manufacturing-based economy may face pressures to adapt further as it relied on less professional, executive leadership which has been provided by the Baby Boomers, and has to learn to rely on Gen X and Gen Y citizens in order…
Joseph Quinn, Richard Burkhauser, Kevin Cahill and Robert Weathers, "Microeconometric Analysis of the Retirement Decision: United States," Economics Department Working Papers No. 203 (Organisation for Economic Co-operation and Development, July 1, 1998), pp. 18-19; also, see OECD'S Economics Department website on the Internet at http://www.oecd.org/eco/eco .
Frederick W. Hollman, Tammany J. Mulder, and Jeffrey E. Kallan, "Population Projections of the United States, 1999 to 2100: Methodology and Assumptions," Working Paper No. 38 (U.S. Bureau of the Census, 1999). This paper digs deeper into the statistical data regarding the baby boomer retirement.
John R. Woods. Pension Coverage among the Baby Boomers: Initial Findings from a 1993 Survey. Social Security Bulletin, Vol. 57, 1994. One of the most significant effects of the boomer retirement will be the economic drain on pension and social security plans. This article considers the ramifications of preparation, and potential effects of lack of financial preparation for the event.
Baby Boomer and Health Care Crisis
Baby boomers and healthcare
Baby boomers and the health care
As the United States continues to grapple with the growing rates of chronic diseases such as diabetes and obesity, the aging population may continue to signal a health care crisis. Therefore, this is really important time for Americans to consider these demographic changes as well as the health and behavior outcome for this population. One of the United Health Foundation's senior advisors, honda andall, explains that if we do not measure it, we will not be able to know what to do about it.
It is projected that as the Baby Boomer generation starts to enter their senior years, these demographic shifts may pose a serious drain on the United States' health resources, (Alex Egervary, 2008). Already seniors tend to consume more health care as compared to the younger Americans, and moreover, the expectation…
Alex Egervary (2008) Preparing health care for baby boomers' golden years. Retrieved January 19, 2014 from http://www.pharmacist.com/sites/default/files/files/prepping_healthcare_babyboomers_paper.pdf
Mary Ann E. Zagaria, (2008) Baby Boomers on Brink of Health Care Crisis. Retrieved January 19, 2014 from http://www.uspharmacist.com/content/c/9780/?t=women%27s_health,health_care_crisis
Soliant Health (2010) Worker shortage: America's next healthcare epidemic. http://www.adeccousa.com/adeccogroup/insights-and-ideas/Documents/Worker%20Shortage1.pdf
Thus, on the one hand, this has to include enticing photographs that display characters having similar age and problems and, on the other hand, it has to make use of key words like "experienced" and "mature" that are able to outline the high value that the employer assigns to this generation (http://www.entrepreneur.com/tradejournals/article/73555094_4.html).
A second challenge that contemporary companies encounter due to the changing demographics is diversity. Up-to-date researches have revealed that the percentage of employees belonging to racial and ethnic minorities is expected to increase. However, despite the non-discriminatory political correctness that is in fashion nowadays, there are many companies which do not put theory into practice. Consequently, studies emphasize that minorities are either unemployed/underemployed and that they represent an "untapped labor pool." Additionally, one could touch upon the distrust that minorities display against employers either because of the non-discriminatory slogans which are not genuine or because of the positive…
Amble, B (2006). Baby boomers look to a working retirement. On the Internet at http://www.management-issues.com/2006/8/24/research/baby-boomers-look-to-a-working-retirement.aspRetrieved March 22, 2008.
Exploring the next generation of retirees (2002). On the Interent at http://www.merrillassociates.net/topic/2002/08/exploring-next-generation-retirees-baby-boomersRetrieved March 22, 2008.
A mmigration policies affect recruitment, retention (2008). On the Internet at http://canadaimmigrationblog.com/2008/03/14/immigration-policies-affect-recruitment-retention/Retrieved March 22, 2008.
Recruitment 2020: Changing workforce (2007). On the Internet at http://www.jobshout.co.uk/recruitment_2020_a_changing_workforce.html. Retrieved March 22, 2008.
S." (Liu, 2008) the actual solution to the challenges facing the health care system in the United States is one that makes a requirement of three components:
implementing tort reforms; mandating the use of best practices; and driving systemic process improvement. (Liu, 2008)
This report states that the threat of litigation gets in the way of health care delivery in that is "causes providers to hide problems and engage in unnecessary procedures to avoid potential negative occurrences. If caregivers document mistakes, they are immediately exposed to litigation. Consequently, obfuscation and secrecy become the standard practice when confronted with errors. Quality issues are concealed and knowledge is suppressed, leading to the high likelihood that mistakes will be replicated." (Liu, 2008)
The answer in addressing quality issues and medical errors is a "system of health courts practice to the arbitration system utilized to address other complex issues requiring dispute resolution, such as…
Alzheimer's Disease Likely to Affect 18% of Baby Boomers, Cost Health Care System $160B by 2010, Report Says (2008) Medical News Today 19 Mar 2008.
Bishop, C.E. 1999. "Where are the Missing Elders? The Decline in Nursing Home Use, 1985 and 1995," Health Affairs, July/August, (18)(4): 146-155.
Cohen, M.A. 1998. "Emerging Trends in the Finance and Delivery of Long-Term Care: Public and Private Opportunities and Challenges," the Gerontologist, (38)(1): 80-89
Dennison, Thomas H. (2008) Political Science Perspectives on Aging Policy: A Policy-Oriented Curriculum Component. Center for Policy Research - Issues Shaping Health Policy for an Aging Society.
To start with, finances have to be availed for the institution of long-term care that is responsive to challenges that the frail Baby Boomers contend with. A viable and affordable community-based delivery system must be built. To achieve lower disability rates, stakeholders should make an undertaking to invest in healthy aging. Finally, the concept of family and the value of seniors in American culture have to be recharged (Knickman & Snell, 2002). The review of this report has made me know the current sources of financing for the long-term care services of the elderly. I have realized that Medicare's coverage only focuses on home care related to medical problems like broken hips and is essentially restricted to people receiving rehabilitation. It doesn't cater for long-term care (Knickman & Snell, 2002). The report has made me appreciate the role federal Medicaid program plays in long-term care financing of the frail and…
GPO. (2013). Public Law 111-148-Patient Protection and Affordable Care Act. Retrieved May 20, 2013 from www.gop.gov/pkg/PLAW-111publ148/content-detail.html.
Knickman, J.R. & Snell, E.K. (2002). The 2030 Problem: Caring for Aging Baby Boomers.
Health Services Research, 37(4), 849-884.
formation on the topic of baby boomers and their impact on organizations and businesses. The articles of focus are "Last Boomer Turns 50 but This G-G-Generation Ain't Done Yet" by Dan Kadlec and "Peace, Love, And No etirement In Sight: Why So Many Baby Boomers Must Keep Working" by Martha T.S. Laham that are a commentary on the predicaments that the generation fast approaching retirement faces.
As Landon Jones, the historian, described the trend 'the cry of the baby was heard across the land,' the end of World War II brought in a trend of baby boomers. As compared to 1945, 3.4 million babies were born in 1946 which was twenty percent more. 1946 was the start of baby boomers after which in 1947, 3.8 million and in 1952, 3.9 million babies were born. During 1954 to 1964, more than four million babies were born after which the trend somehow…
(n.d.). AHA Home Page. Baby Boomers to Challenge and Change Tomorrow's Health Care System. Retrieved November 20, 2015, from http://www.aha.org/presscenter/pressrel/2007/070508-pr-boomers.shtml
(n.d.). History Canada -- Videos, TV Schedule & Watch Full Episodes Online. Baby Boomers - Facts & Summary - HISTORY.com. Retrieved November 20, 2015, from http://www.history.com/topics/baby-boomers
Kadlec, D. (2015, January 28). TIME - Current & Breaking News -- National & World Updates. The Last Boomer Turns 50 -- but This G-G-Generation Ain't Done Yet - TIME. Retrieved November 20, 2015, from http://time.com/money/3681502/last-boomer-turns-50/
Laham, M.T. (2015, June 11). Huffington Post Canada - Canadian News Stories, Breaking News, Opinion. Peace, Love, And No Retirement In Sight: Why So Many Baby Boomers Must Keep Working -- Martha T.S. Laham .Retrieved November 20, 2015, from http://www.huffingtonpost.com/martha-ts-laham-/delaying-retirement_b_7504128.html
Mark Solon, former President of the Board of Directors of the Discovery Center of Idaho, currently serves on the Idaho Business Coalition for Education Excellence. These four men, along with six others noted on their Web site, manage TopTenEVIEWS, Inc. ("Cell phone providers," 2008). The following four categories denote criteria TopTenEVIEW used to evaluate cell phone providers:
Feature Set:...variety of options, including call waiting, call forwarding, Bluetooth (internet connectivity), text messaging and more.
Service Area on-Network:...coverage areas, including nationwide coverage. Minutes: A good cell phone provider should offer plans with a good minute-to-dollar ratio. Overage charges should be minimal, and the cell phone plan should offer free mobile-to-mobile minutes, free long distance and similar features.
Help/Support Options: Cell phone providers should offer extensive support, including phone support, an online FAQs page, live chat and an email contact address. ("Cell phone providers," 2008)
Four of the 10 companies noted and reviewed…
Christensen, P.D. (1995). The Environment: It's Not Time to Relax. The McKinsey Quarterly, (4), 146+. Retrieved October 25, 2008, from Questia database: http://www.questia.com/PM.qst?a=o&d=5001657408
Baker, Christopher a., and Kim-Sung, Kellie K.. "Understanding Consumer Concerns about the Quality of Wireless Telephone Service." Public Policy Institute, AARPDATA Digest; Number 89; June 2003, p. 4. Retrieved October 23, 2008, http://assets.aarp.org/rgcenter/consume/dd89_wireless.pdf
Borenstein, Seth. " Cell phone users outside U.S. secretly tracked Study tracking 100,000 raises privacy, ethical questions." Associated Press; June. 6, 2008. Retrieved October 23, 2008, at http://www.msnbc.msn.com/id/24969880/
Brown, Rachel. "The ultimate bundle: baby boomers and teenagers." Rural Telecommunications, May 1, 2007. Retrieved October 23, 2008, at http://www.highbeam.com/doc/1G1164587344.html
Multigenerational Workforce Motivation Leadership Style
Talent management and human resource management personnel have, been aware of the commercial value of creating and leveraging an all-encompassing, diverse workforce for several years. ecruitment and employee retention programs have focused on gender, ethnicity, race, recruitment and career development of veterans, disabled persons, etc. One can observe increased demands among corporate personnel, to include multigenerational diversity in their organizations. Talent and human resource managers have to take into account the impacts of multiple generations on the organization, while designing their inclusion and diversity programs. Multigenerational workplaces pose unique opportunities and challenges to organizations leveraging the fortes and talents of every generation for benefitting the bottom line of the company (Kordbacheh, Shultz & Olson, 2014). Modern-day business owners and managers face unique challenges by the presence of multi-generational workers. An inadequate understanding of generational disparities results in workplace conflicts, increases employee turnover, and decreases productivity.…
Acar, A.B. (2014). Do Intrinsic and Extrinsic Motivation Factors Differ for Generation X and Generation Y? International Journal of Business and Social Science Vol. 5. No. 5: 12-20.
Akduman, G., Hatipo-lu, Z. & Yuksekbilgili, Z. (2015). A Research about Emotional Intelligence on Generations. International Journal of Advanced Multidisciplinary Research and Review Volume 3, No.:4
Alsop, R. (11 July 2013). Why can't Generation X get ahead at work? BBC. Retrieved from http://www.bbc.com/capital/story/20130710-the-forgotten-generation .
Anitha, J. (2014). Determinants of Employee Engagement and Their Impact on Employee Performance. International Journal of Productivity and Performance Management. Vol 63. No. 3: 308-323
Home Supportive Services (IHSS)
The baby-boomers are getting to the age to need nursing homes or in home care. One of the programs for people in California is In Home Supportive Services. This program provides services that range from household care help, help with personal care to paramedical services. It is considered to be an alternative to assisted living or nursing facilities. If you are blind, disabled or over the age of 65, or qualify for SSI, the basic criteria for the program, a county social worker will conduct a needs assessment to figure out the types of services and number of hours you are eligible for. Some recipients qualify for up to 283 hours of service a month. (DB101)
The cost of nursing home care can take up to $3,000./month and Assisted Living facilities usually cost twice as much per month. People who don't have the assets to pay…
Ceja, M., Marrs, L., Pursell, K., Taylor, C. Alternative Policy for In Home Supportive Services (Spring
2011), California State University, Long Beach.
Disability Benefits 101 (2010) Retrieved from http://www.disabilitybenefits101.org/ca/programs/health_coverage/medi-cal/ihss/program.htm
Millennials are Depressed because of Student Debt and Poor Job Prospects
Depression among Millennials and Baby Boomers is not the same: it has been found to be more severe among the younger generation than among the older generation, for various reasons. Some of those reasons include economic instability, fear of joblessness, debt concerns, and too much time involved with electronics and digital media to the point where it interferes with the maintenance of a healthy lifestyle (Brown, Richman & Rospenda, 2016). This paper looks at the generational differences and the social interaction challenges that occur among these two generational groups and how these factors play a part in the different levels of depression.
Brown et al. (2016) found “that the associations between economic stressors and symptoms of both depression and anxiety were significantly greater for members of the millennial cohort compared with baby boomers” (p. 267). Millennials…
Accius, J., & Yeh, J. C. (2017). America must invest in its next generations. Generations, 40(4), 101-107.
Arocho, R., & Kamp Dush, C. M. (2017). Like mother, like child: Offspring marital timing desires and maternal marriage timing and stability. Journal of Family Psychology, 31(3), 261.
Bland, H. W., Melton, B. F., Welle, P., & Bigham, L. (2012). Stress tolerance: New challenges for millennial college students. College Student Journal, 46(2), 362-376.
Brown, R. L., Richman, J. A., & Rospenda, K. M. (2017). Economic stressors and psychological distress: exploring age cohort variation in the wake of the great recession. Stress and Health, 33(3), 267-277.
Cannon, L., & Kendig, H. (2018). ‘Millennials’: Perceived generational opportunities and intergenerational conflict in Australia. Australasian Journal on Ageing, 37(4), E127-E132.
Twenge, J. M., Cooper, A. B., Joiner, T. E., Duffy, M. E., & Binau, S. G. (2019). Age, period, and cohort trends in mood disorder indicators and suicide-related outcomes in a nationally representative dataset, 2005–2017. Journal of abnormal psychology, 128(3), 185.
This is because the current system, is not addressing the underlying challenges of: increasing demand and rising prices. To corroborate the different findings from the literature review a survey will be conducted. This will accurately determine the underlying trends and possible challenges that could be facing the sector in the future (from the increasing number of aging aby oomers).
Summary of the Findings and their Implications
Clearly, the aby oomers are creating a seismic shift in the way various health care services will be delivered in the future. This is because they account for such a large segment of the population. At the same time, the services that they demand and the number of health conditions that are affecting this group (i.e. diabetes / heart disease) underscores how they will require more health care services. This is problematic, because it means that the current health care system will more than…
Green, B. (2006). Of Statistics, Demographics and History. Marketing to the Leading Edge Baby Boomers. (pg. 8). Ithaca, NY: Paramount Marketing.
Ezzy, D. (2002). Introduction. Qualitative Analysis. (pp. xi - xvi). London: Routledge.
Kandal, J. (2009). Baby Boomers. Encyclopedia of Elder Care. (pg. 44). New York, NY: Facts on File
Mellor, J. (2005). Future of Medicare. Baby Boomers. (pp. 49 -- 54). New York, NY: Springer.
Given the declining ratio of workers to reitirees, the level of increases to fix the shortfall would be too burdensome and would negatively impact consumption of workers who aren't retired.
Reducing the rate of growth in benefits for future retirees could work if implemented in an appropriate manner. An outright reduction in benefits would be too punitive on retirees and would further dampen consumption. Instead, the reduction in benefits would need to be accompanied by a new model called consumerism where consumers have greater accountability for the costs of their healthcare decisions. but, dramatically improved transparency in quality and pricing would be necessary for this model to work. In this way, consumers could shop for healthcare services just as they already shop for other goods and services. This would help healthcare services be more subject to the market forces of supply and demand and would help to contain healthcare costs.…
Cauchon, D. (2005, January 25). Social security gets stretched, strained by long retirements. USA Today. Retrieved at http://www.usatoday.com/news/nation/2005-01-24-social-security_x.htm
CEA memo on Social Security. Retrieved at http://www.whitehouse.gov/news/releases/2005/02/20050204-12.html
Cohan, P. (2007, October 15). Will baby boomers bankrupt social security? Retrieved at http://www.bloggingstocks.com/2007/10/15/will-baby-boomers-bankrupt-social-security/
Facts on policy: Consumer spending. Hoover Institution. Retrieved at http://www.hoover.org/research/factsonpolicy/facts/4931661.html
baby boom generation has been plagued for several years with the dilemma of how to handle the issue of marijuana. The issue has been an acrimonious one for several decades and it is one that has been attached to the baby boom generation and as said generation begins to reach retirement age the issue is no closer to a resolution than it was in the early 60's as the baby boomers were first reaching their teenage years.
The baby boomer generation is identified with many social issues that changed American society forever. The Vietnam War and the Civil ights Movement come immediately to mind but the use of drugs such as LSD and marijuana are also identified with this generation. The Vietnam War ended; the Civil ights Movement was successful; the dangers of LSD were exposed; and all that remains is the issue of marijuana.
Throughout the past several decades…
Dennis, M. (1999). The Legalization Debate: Is There a Middle Ground? In J. Inciardi, The Drug Legalization Debate (pp. 75-100). Thousand Oaks, CA: Sage Press.
Pacula, R.L. (2004). Marijuana Decriminalization. Cambridge, MA: National Bureau of Economic Research.
Room, R. (2006). The Dangerousness of drugs. Addiction, 166-168.
A large number of ads, however, routinely try to market these items to TV viewers, without consideration of the viewing generations' wants and needs.
In learning more about boomers' wants and needs, along with exploring factors contributing to advertisements, this researcher questions if perhaps, the undertaking of this particular subject simultaneously evolves from the desire to learn more about himself personally. Boomers possess the greatest purchasing power and constitute the group of people this researcher desires to target. If one day, this researcher reaches the goal of owning a business, the insight into which group/s possess the most purchasing potential would prove to be a valuable asset.
This researcher worked for this particular group a number of years' experience, specifically in the service industry, and has attained a significant amount of education in business and finance. In addition, as this researcher possesses a personality which aims to please the consumer,…
Traditional Twentieth Century funeral services focused heavily on heavenly rewards and made little of the earthly grief of survivors. (Bregman, 2001, p. 331) it was as if life was nothing but a long and complicated prelude to death. Numerous individuals; however, have challenged this approach, preferring instead to recognize that human life is something of value. The deceased is someone to be remembered for their unique contributions to the lives of those around them. "To celebrate the uniqueness of an individual life at a funeral is more true to the character of God as creator of nature and persons, than to disallow particularities and focus exclusively on a universal, theocentric but excessively abstract message." (Bregman, 2001, p. 331) by humanizing the experience of death, baby boomers try to make sense out of an essentially incomprehensible process. Traditional religion appears alien to many baby boomers, their own human achievements are what…
Bregman, L. (2001). 17 the Death Awareness Movement. In Religion and Psychology: Mapping the Terrain; Contemporary Dialogues, Future Prospects, Jonte-Pace, D. & Parsons, W.B.
Eds.) (pp. 319-331). London: Routledge.
Hayslip, B., & Peveto, C.A. (2005). Cultural Changes in Attitudes toward Death, Dying, and Bereavement. New York: Springer.
Kopp, S.W., & Kemp, E. (2007). The Death Care Industry: A Review of Regulatory and Consumer Issues. Journal of Consumer Affairs, 41(1), 150+.
It often means interventions opening the doors of our lives to strangers, healthcare providers, whose job it is to assist the elderly in achieving and maintaining the highest quality of life possible until the individual crosses from this existence into the mystery of the next one.
Some of the physical conditions that are associated with aging are Alzheimers disease, which while associated with aging can manifest onset well before what many people might view as 'elderly." It is perhaps because it afflicts people at earlier ages that Alzheimers is one of the physical problems associated with aging that receives a lot of attention, and, therefore, more funding than some others areas of health problems associated with aging. Alzheimers is often diagnosed as dementia, an irreversible or reversible condition depending on the specific cause. It is, however, difficult to diagnose and treat because it has numerous potential causes, all of which…
Aging Gracefully: Lifespan vs. Healthspan. (2006, February). USA Today (Society for the Advancement of Education), 134, 1+. Retrieved February 1, 2009, from Questia database: http://www.questia.com/PM.qst?a=o&d=5015929981 http://www.questiaschool.com/PM.qst?a=o&d=104804428
Ebersole, P., & Hess, P. (1998). Toward Healthy Aging: Human Needs and Nursing Response. St. Louis, MO: Mosby. Retrieved February 1, 2009, from Questia database: http://www.questia.com/PM.qst?a=o&d=104804433 http://www.questiaschool.com/PM.qst?a=o&d=111738587
Mezey, M., Fulmer, T., & Abraham, I. (Eds.). (2006). Geriatric Nursing: Protocols for Best Practice. New York: Springer. Retrieved February 1, 2009, from Questia database: http://www.questia.com/PM.qst?a=o&d=111738587 http://www.questiaschool.com/PM.qst?a=o&d=27715236
Nussbaum, J.F. & Coupland, J. (Eds.). (1995). Handbook of Communication and Aging Research. Mahwah, NJ: Lawrence Erlbaum Associates. Retrieved February 1, 2009, from Questia database: http://www.questia.com/PM.qst?a=o&d=27715236 http://www.questiaschool.com/PM.qst?a=o&d=104631054
Improved ommuniation onstitutes one of the threads needed for mending the rift between those individuals responsible for advertising and Boomers. To bridge the apparent generational divide and begin to raft ommerials that onnet with Boomers requires lear, onstrutive ommuniation (Derrik and Walker). Goals for messages advertised in ommerials or other means also need to be lear. One primary motivation for Boomers, as well as for younger generations is the belief that they, along with their ontributions matter (Derrik and Walker). When businesses and advertising reatives fous on similar missions and visions, this ontributes to the realization that differenes between younger generations and Boomers need not divide them. Instead as these differenes are hallenged, they an be surmounted.
For Generations Currently Shop in the U.S.
Currently, oneivably for the first time in U.S. history, four generations of individuals live, work and shop in Amerian ommunities. Consequently, four generations serve as potential…
cited in Lang, et al., Channel changing behavior, section ¶1). A number of factors contribute to channel changing habits, including "passing time, habit, companionship, escape, low involvement, and negative affective reactions" (Lang, et al., Channel changing behavior, section ¶ 2), to what an individual is viewing. In addition, when a person watching TV does not like a particular message, he/she will likely decrease his/her cognitive effort. When he/she watches an interesting, relevant, and involving message, on the other hand, he/she allocates more of his/her resources (Production pacing section, 2). A person's channel changing habits, consequently affect his/her commercial viewing. Lang, et al. note that practice, as well as, research indicate that the increase in the pace of a production may also impact a person's channel preference, which in turn, also affect an individual's commercial viewing.
Consumers' Purchasing Decisions the price and quality of a product and service, according to Christensen have traditionally contributed to consumer's purchasing decision. During 1995, however, "softer' issues, such as environmental friendliness" (Customers seek section, ¶1) served to break the tie between similar products and services. In response to this trend during the years surrounding 1995, companies responded by marketing one in nine new products as being, what later became known as environmental friendly. Numerous other factors, including TV commercials, albeit, also reportedly contribute to buying practices of Boomers, as well as habits of other consumers, in their decisions to purchase a particular product, including a cell phone surface provider.
TV Commercials Carleton (2007) challenges readers to, "Fill in the blank: 'There are some things money can't buy. For everything else, there's -- '" ¶1).
Carleton points out that while MasterCard captures an individual's attention with this TV commercial, the credit card company also "proved the point that a creative, repetitive ad logs its place in our memory. Indirectly, it tells us there's plenty of stuff that money can buy" (Carleton, ¶1).
In advertising ventures, Carlton notes, the same scenario proves true. In advertising there are a number of things no amount of money can buy. In advertising a product or service, a cell phone service provider or other business could spend several thousands of dollars, simply by the volume of ads or commercials it places. The challenge, however, is to connect with consumers, convince the potential buyer that the advertising business can meet or fill the consumer's wants and/or needs. The most challenging part, however, according to Carlton, lies in having customers remember the name of the business doing the advertising.
Delving into and utilizing relevant, credible research would provide a solid foundation for creating a TV commercial Boomers could connect with. To meet the challenge of connecting with Boomers, the researcher asserts the initial link would be to make it a priority to understand what the Baby Boomer generations wants and needs, and in turn, creatively utilizing these components to draw the Boomers attention to TV commercials, could effectively accomplish this task.
Characters crafted for the cell phone service provider' TV commercials could portray Boomers with all colors of hair. Some could even be bald and proud of their bare heads. Some commercials' could be created to include Boomers, who are also grandparents, showing some one in the younger generation how to program a new cell phone, while pointing out some of its unique features. Effective commercials could show fit and trim Boomers fearlessly attempting new goals in new, as…
Ruth E. Mathias and a.E. Benjamin (2003) report that social workers are becoming increasingly concerned about elder abuse in long-term care settings (p. 174). A study conducted by these social scientists/authors, reveals that Medicaid related agency care demonstrates no harmful or increase in the abuse suffered by elderly people receiving care through private agencies, but that there is little social worker oversight, and because of that, reports and information supporting that fact can be misleading at this point in time (p. 174). Mathias and Benjamin reported, too, that direct care provided by family members was proven to be less abusive to the elderly than services rendered by state and private providers (p. 174).
The most concentrated areas of consumer complaints reported was the difficulty in scheduling services, language barriers, and high care-giver/assistant turnover (p. 174). These are areas of concern, because the elderly are often suffering levels of dementia that…
Litwin, H., & Zoabi, S. (2004). A Multivariate Examination of Explanations for the Occurrence of Elder Abuse. Social Work Research, 28(3), 133+. Retrieved July 31, 2008, from Questia database: http://www.questia.com/PM.qst?a=o&d=5007316778
Matthias, R.E., & Benjamin, a. (2003). Abuse and Neglect of Clients in Agency-Based and Consumer-Directed Home Care. Health and Social Work, 28(3), 174+. Retrieved July 31, 2008, from Questia database: http://www.questia.com/PM.qst?a=o&d=5001999500
Thorslund, M., & Parker, M.G. (1994). Elder Care in the Priorities Discussion. The Hastings Center Report, 24(5), 29+. Retrieved July 31, 2008, from Questia database: http://www.questia.com/PM.qst?a=o&d=5002212664
It also assists these individuals to better understand themselves and nature and improves their understanding of their place in the world around them and their senses. For people who pursue some of the more challenging outdoor recreation activities, they have many opportunities for development of self-image and self-confidence, cooperation and trust, and physical fitness. These benefits frequently are only gained through sporting and other leisure time activities in a natural environment.
Up until now, however, the emphasis has not been on recreational facilities for this older population. In a study conducted for the YMCA (Blanding, 1994) as part of the Comprehensive Leisure and Aging Study of the University of Northern Colorado and National etired Persons Association, directors of senior centers and programs were asked to say whether or not they provided any of a select group of outdoor recreation activities. As noted by the following chart, very few senior centers…
Adtkins, D. (1994) the Leisure of the Aging: We've Only Just Begun
Illinois Parks & Recreation. Retrieved February 22, 2008 http://www.lib.niu.edu/ipo/1994/ip941128.html
Blanding, C. (1994) the changing face of outdoor enthusiasts - senior citizens. Parks & Recreation. Retrieved February 22, 2008. http://findarticles.com/p/articles/mi_m1145/is_n8_v29/ai_15769902/pg_1
Cauchon, D. (May 21, 2007) Generation Gap? About $200,000, USA Today, May 21, 2007, p. 1A..
multigenerational issues of leadership in the workplace. The discussion explores the differences between the traditionalist generation, baby boomers, Generation X and Generation Y the discussion also focuses on how the differences between these generations have affected the nursing shortage that America is now faced with.
Our discussion examined the nursing shortage which has been caused by the ageing baby boom population and the lack of new recruits. It seems evident from the research conducted that the nursing shortage has also been caused by job dissatisfaction. Many nurses are dissatisfied with their jobs because of increased working hours, inadequate pay and stressful working conditions.
This discussion also focuses on the characteristics of the four generations mentioned above. The traditionalist generation is known for the top-down leadership style that offers very little feedback and allows management to have all the power in the organization. The traditionalist generation is composed of individuals that…
Fahey, M. (2001). Ready to Retire. Insight on the News. http://www.findarticles.com/cf_0/m1571/4_17/72273693/p1/article.jhtml?term=baby++boom
Foley, Z.M. "Understanding Generation X" Zagnoli McEvoy Foley Ltd.
Hilton, Lisette. (2000) Understand generations to manage effectively. South Florida Business Journal. From the August 18, 2000 print edition http://southflorida.bizjournals.com/southflorida/stories/2000/08/21/focus1.html
Knowledge Gap About Opportunities for Nurses Contributing To The Escalating Nursing Shortage. (2002) PR Newswire. http://www.findarticles.com/cf_0/m4PRN/2002_May_6/85931420/p1/article.jhtml?term=Nursing+Shortage
successful aging as viewed by Generation X versus Baby Boomers over the age of
Successful Ageing: Generation X versus Baby Boomers
Numerous studies have focused on understanding and defining the constituents of successful aging. The term "successful aging" is popular in the gerontological literature to cover processes in aging. The processes of aging are positive, and at times, the term has shown relations to "vital aging" or "active aging" implying that later life is characterized by sustained health and vitality. According to Moody (2005), "successful aging" suggests main ideas including life satisfaction, longevity, freedom from disability, mastery, and growth, active management with life and independence.
According to Dubey et al. (2011), as people grow older, they have incidences of illnesses. However, an older population has numerous needs as compared to a younger population. Life satisfaction continues to be an important aspect in the study of aging. This is because it…
AARP. (2007). Leading a multi-generational workforce. Retrieved from http://assets.aarp.org/www.aarp.org_/cs/misc/leading_a_multigenerational_workforce.pdf
Berkman, L., Unger, J.B., McAvay, G., Bruce, M.L., Seeman, L., (1999). Variation in the impact of social network characteristics on the physical functioning in elderly persons.
The Journals of Gerontology, 54(B), 245-251
Bovbierg, V.E., McCann, B.S., Brief, D.J., Follette, W.E., Retzlaff, B.M., Dowdy, A.A.,
Post Modernism Related to the Workplace
Over the last several decades, a shift has been taking place inside the workplace. What has been occurring is that there are different generations in the labor force that are working together side by side. This has led to transformation in the focus and values that each generation embraces the most. In the case of the aby oomers and Generation X, these differences are quite clear. To fully understand these contrasting values and ideas requires examining modernism along with post modernism as it relates to the workplace. At which point, we will focus on the workplace generational gap between: the aby oomers and Generation X Once this occurs, it will provide the greatest insights as to the overall differences between the two the generations in the labor force and how they are impacting the work environment.
Modernism and Post Modernism as it Relates to…
Baby Boomer Retirement. (2010). Be a Successful Entrepreneur. Retrieved from: http://www.beasuccessfulentrepreneur.com/baby-boomer-retirement/
Generation Gap. (2011). Free Dictionary. Retrieved from: http://www.thefreedictionary.com/generation+gap
Modernism. (2011). Dictionary.com. Retrieved from: http://dictionary.reference.com/browse/modernism
Post Modernism. (2011). Dictionary.com. Retrieved from: http://dictionary.reference.com/browse/postmodernism
Post Modernism Related to the Workplace
What are the long-range effects of the generation gap in the workplace and how will organizational leaders deal with a possible solution?
The biggest long-term effects of the generation gap in the workplace are that managers must have increased levels of communication with employees. As, they will need to understand what is important to each generation and then allow them to deal with issues in way that makes sense for them. This means that instead of having a traditional workplace that follows one standard protocol for addressing various problems. There will be numerous strategies and approaches that are utilized in solving the challenges that are being faced. The best way for leaders to deal with possible solutions is: to have increased amounts of training about what is important to each generation of employees. At the same time, they must be able to serve as…
Baby Boomer Retirement. (2010). Be a Successful Entrepreneur. Retrieved from: http://www.beasuccessfulentrepreneur.com/baby-boomer-retirement/
Generation Gap. (2011). Free Dictionary. Retrieved from: http://www.thefreedictionary.com/generation+gap
Modernism. (2011). Dictionary.com. Retrieved from: http://dictionary.reference.com/browse/modernism
Post Modernism. (2011). Dictionary.com. Retrieved from: http://dictionary.reference.com/browse/postmodernism
Geneational Gap in the Wokplace
Contempoay woking age Ameicans ae categoized into fou distinct geneations that, allegedly, have been made into what they ae and thei pesonalities fomed due to the socio-political and economic as well as histoical occuences of thei age. These fou geneations ae vaiously known as: Taditionals, Baby Boomes, Geneation X, and Geneation Y
Thee ae at least two views egading geneational diffeences in the wokplace. The fist suggests that whilst individuals ae distinct, nonetheless, shaed geneational values, events, beliefs, behavios, and occuences indelibly affected membes of a paticula geneation and impact them fom effective integeneational communication (Zemke, et al. 2000). The othe is that although, cetain geneational events do occu that influence people's behavio and beliefs, ultimately employees ae constant and geneic in what they seek fom jobs and tying to categoize them and pedict thei pefomance accoding to geneation categoy is misguided (Yang & Guy,…
references of the younger generations. Similarly, whilst discussion groups are the format of choice for the older generations, the younger generations see them as least effective and more time-consuming. Again, one can readily see historical circumstances as prompting choice. Additionally, the younger generations tend to value feedback more than the older ones do, and the various generations seem to indicate different methods in learning and internalizing skills. Computer and Internet may have a great deal to say in the diversities between the characteristics on these points.
As regards desire for greater balance between life and work, most of the evidence that the younger generations seem to incline towards the latter in comparison to the older ones, is anecdotal. It may be that the younger generations resists the influence of work on their lives to a greater extent than the older generations do, but, this again may differ according to personality and context and needs further research.
Other differences in Workplace Generation Gap
Definitions of 'success' and 'leadership' vary too between the generations with apparently generational perspectives of the constructs hinging on the paradigms of their times. The gap seems to be most pronounced between the Traditionals and the younger generations with the Traditionals connecting success to workplace conduct, and the younger generations connecting it to computer skills. As regards leadership style, the two older generations prefer a leader with credibility, whilst the younger ones prefer empathy and active listening (Deal, 2007).
All generations want to be valued and appreciated as well as receive fair treatment. In the end, definite differences may exist more in popular literature than in real life. Further empirical research needs to be conducted to demonstrate whether this is or is not the case.
U.S. Census Bueau Analysis of Key Questions
Has the "baby boome effect" impacted maket demand and maket supply in you industy? If so, how? (Explain clealy)
In the etailing industy thee continues to be a vey significant "baby boome effect" on evey aspect of value chain opeations, fom the supplies chosen to the technologies used to automate the logistics and fulfillment systems. The net effect of the baby boome geneation is to completely e-ode the mix of poducts souced, sold and seviced. The affluence of the baby boome geneation ove the adoption of supestoe etail concepts, futhe changing the multichannel selling natue of the etail industy as well.
Given the beadth and depth of inteests this specific demogaphic segment has, thee continues to be entiely new bands being launched to cate to thei tastes as well. What is emakable about this geneation's impact on the etail industy fom a banding…
references for a very wide selection and the opportunity to customize product when they have the opportunity to. For many boomers, what they own, especially how customized or unique their homes and cars are, to a large extent defines who they are. That is an observation based on experience. The more customization that is available in a given product or service, the greater the potential it will resonate with a member of this segment. Boomers like to have their purchases reflect who they are, and they are often building their own specific, unique and highly personalized brands by purchases in retail today.
diffusion process? Briefly describe the individuals who make up each grou
The first stage of a diffusion process is the awareness stage. In this stage the consumer becomes aware or informed about the existence of a new innovation. However this group of individuals is only know about the existence of the idea such as a brand name but do not know any further details about the product or the idea. The second stage is of interest where an individual shows interest in knowing more about the idea and how will it be useful to him. In the evaluation stage the customer applies the idea mentally to his situation and evaluates as to what degree is the idea or the product useful to him. In the trial stage, the individuals use the idea or the product but only for experimental purposes. If the individuals are satisfied after using the product in…
Burke, M.A., Fournier, G.M., & Prasad, K. (2007). The Diffusion of a Medical Innovation: Is Success in the Stars?. Southern Economic Journal, 73(3), 588+. Retrieved March 22, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=5019432466
Doyle, P. & Bridgewater, S. (Eds.). (1998). Innovation in Marketing. Boston: Butterworth-Heinemann. Retrieved March 22, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=115344535
Murray, C.E. (2009). Diffusion of Innovation Theory: A Bridge for the Research-Practice Gap in Counseling. Journal of Counseling and Development, 87(1), 108+. Retrieved March 22, 2012, from Questia database: http://www.questia.com/PM.qst?a=o&d=5033508939
Future of Unions in America
Union membership has been steadily decreasing since the 1970's. But since the history of union membership has been filled with short, fervent periods of rapid increases in membership, followed by long periods of stagnation and decrease in membership, this may not seem to be cause of worry. However, while the current decrease in the number of union workers may seem to be just another slump, the fact that it has lasted more than thirty years, is disturbing. In that time, the world and it's economy has dramatically changed, and one must ask the question "could this be the twilight of the American labor movement?" If unions are going to, not only survive, but flourish and expand their influence, the entire labor movement must change it's very nature; expanding it's scope of interest, membership, and international relationships. This essay will examine the history of the union…
Fletcher, Bill, Kate Bronfenbrenner, Donna Dewitt. (2011 June 2) The Future of Organize Labor in the U.S.: Reinventing Trade Unionism for the 21st Century. Monthly Review. Retrieved from http://monthlyreview.org/commentary/the-future-of-organized-labor-in-the-u-s
Friedman, Gerald. "Labor Unions in the United States | Economic History Services." EH.Net | Economic History Services. Retrieved from http:/ / the.net/encyclopedia/article/friedman.unions.us
Haeberle, Kevin. (2011, Feb. 17) Labor Unions are Dead…or at Least on Life Support. Becker's Hospital Review. Retrieved from http://www.beckershospitalreview.com/news-analysis/labor-unions-are-deador-at-least-on-life-support.html
Hirsch, Barry. (2008). Sluggish Institutions in a Dynamic World: Can Unions and Industrial Competition Coexist. Retrieved from http://18.104.22.168/scholar?q=cache:G9FwFp3jAsIJ:scholar.google.com/&hl=
Diversity of Aging Population -- Innovative Healthcare
Over the past several decades there has been an avalanche of research and scholarly narratives focusing on the aging of millions of Americans -- among them the "baby boomers" that were born between 1946 and 1964 -- including their numbers and their health vis-a-vis the impact on the sometimes struggling healthcare system. But there has been a dearth of research on how American healthcare services will respond -- and is currently responding -- to an increasingly diverse older population when it comes to racial, cultural and ethnic identities. This paper points to the numerous issues and challenges that not only face an increasingly diverse older American population when it comes to healthcare, but also the challenges that the healthcare system itself faces as these Americans move into the twilight of their lives.
hat should be the Vision and Mission of Healthcare Professionals in…
Administration on Aging. (2010). A Statistical Profile of Black Older Americans Aged 65+.
Retrieved April 2, 2014, from http://www.aoa.gov .
Bookman, A. (2008). Innovative models of aging in place: Transforming our communities for an aging population. Community, Work & Family, 11(4), 419-438.
Centers for Disease Control and Prevention. (2007). The State of Aging and Health in America
Unions are various organizations are formed by and for workers to practice collective wages, objectives, rules and benefits in a workplace environment. Unions started to grow mainly after the civil war as one of the reactions to contemporary industrial economy requirements.
Labor unions began forming in the mid-19th century, but because of their large scales and poor organization, soon collapsed. At its peak membership and power in the 1970's, private sector union membership sill continues to decline. Careful consideration on the necessity of union support in relation to union decline, influential generational aspects, and also external impacts as well as direction are detrimental in the success of unions in the 21st century. (Borjas, 2009)
There have been a lot of factors contributing to the success and failures of unions. Few of them include the federal and international labour laws, disagreements amongst workers as to form unions and what kinds of…
Berg, J, Kucera, D.(2008), in defense of Labor Institutions: cultivating justice in developing world, Palgrave Mcmillan
Borjas, G, 2009, Labor Economics, Mcgraw Hill/Irwin
Bureau of Labor Statistics, 2005, Occupational Outlook Handbook, 2005
Holger, R,. (2004), Employment Relation in United States: law, policy and practice, Sage Publications
Health care in the United States has evolved through governmental and private answers to historical trends, starting with the first days of the United States. Often arising as responses to serious gaps in health care, these remedies traditionally build on each other and have resulted in a uniquely American health care system. The trickle of Baby Boomers into "the elderly" is now posing new challenges for both governmental and private providers, which must be met by new responses and a newly adapted health care system.
Discuss the government's role in responding to historical trends that impact the delivery of hospital care and how this has added to the expansion of hospitals in the United States.
Commencing with the very existence of our Republic, the United States government has taken a leading role in dealing with historical trends, significantly impacting delivery of hospital care and expansion of hospitals in this…
Barton, P.L. (2010). Understanding the U.S. health services system, 4th ed. Chicago, IL: Health Administration Press.
Hays Companies. (n.d.). Inpatient vs. outpatient care. Retrieved April 22, 2012 from contnt.mybenergy.com Web site: http://content.mybenergy.com/ContentTemplates/WellnessTemplate.aspx?view=user&userid=101412&link=799
Setness, P.A. (2002, June 20). The looming crisis in geriatric care: As baby boomeers age, healthcare policy fallout seems inevitable. Retrieved April 22, 2012 from ERMS.tourolib.org Web sit: https://erms.tourolib.org/url/http://proquest.umi.com/pqdweb?did=129196051&sid=4&Fmt=3&clientId=14844&RQT=309&VName=PQD
U.S. Department of Health and Human Services. (2012). Timeline of the Affordable Care Act. Retrieved April 22, 2012 from Healthcare.gov Web site: http://www.healthcare.gov/law/timeline/index.html
At some point, the burden on those still working to support those who have retired will become untenable. Solutions will have to be found, and those solutions will involve deciding who gets what, when, and how. This fiscal problem will require a forced distribution of wealth, something likely to upset most affected by it. Retirees will be outraged if they get less from Social Security than the generation before them did. Those still working won't be willing to contribute more to Social Security only to get less when they retire. The cost of health care has been spiraling upward for some years, and new and economical solutions will have to be found to meet the medical needs of the elderly.
Solutions may require raising the retirement age, encouraging the elderly to continue working, providing less in retirement benefits, or raising taxes. These fundamental political changes will be necessary and may…
" Every town now has Thai, Japanese, and Indian restaurants to complement the Chinese and Italian fare. Consider the supermarket shelves that carry multicultural products such as Campbell Hispanic-style Fiesta soup, sushi platters, wasabi and seven different taco salsas. Burger King and McDonald's sell their millions of burritos to somebody!
EXAMPLE OF NEW MAKETING TENDS
In July 2001, Campbell's Soup Company announced a program to recreate the company and restore its growth track. In practice this included introduction of new ethnic product lines. Campbell's new Select Harvest () Mexican-Style Chicken Tortilla Soup was the principal new introduction that followed this reinvention.
It was a smart move. Select Harvest () soups were ranked the top new food and beverage product of 2009, according to a report released by Information esources Inc. (II). II's annual New Product Pacesetters (TM) report showcases the most innovative and successful new products of the year in…
Poverty Status of People by Family Relationship, Race, and Hispanic Origin: 1959 to 2006. U.S.
Census Bureau Web site. www.census.gov/hhes/www/poverty/histpov/hstpov2.html. Accessed March 26, 2010.
Toosi M. Labor force projections to 2016: more workers in their golden years. Mon Labor Rev.
These restaurants in particular are a threat to McDonalds -- a chain like Subway has a menu better suited for older customers. There are other threats as well, such as eroding sources of wealth. As people retire, their budgets become more fixed. If they rely on pensions from their employers, many of those shifting from traditional defined-benefit plans to defined-contribution plans. Thus, more seniors are going to rely on the stock market or bond markets for their wealth. This threatens their financial security, and therefore their ability to buy McDonalds. Fortunately, the baby boomer generation picked a good time to be born, and many have wealth locked up in their homes, or accumulated from long careers in world where one could move straight from undergrad into a management job, with no student loans. This generation is fairly well off, relative to just about any other. However, those that rely on…
Elliott, S. (2009). The older audience is looking better than ever. New York Times. In possession of the author.
Predicting the future is not easy, but using past and current trends is the right way to go. At least that will allow those who are making the decisions to be sure that they have considered everything in the best light possible before they choose which direction to take.
Planning and Change in Rapid Development
One of the main issues with change management and future planning for long-term care facilities right now is that the changes are taking place so rapidly. If the changes were slower, there would be more of a chance to adapt. Since that is not the case, more has to be addressed regarding how to change quickly. That is something that has not been required of these managers before, so they are in new territory to some extent. While that is not necessarily a bad thing, it does mean that more mistakes could be made because…
Anderson, D. & Anderson, L.A. (2001). Beyond Change Management: Advanced Strategies for Today's Transformational Leaders. San Francisco: Jossey-Bass/Pfeiffer.
Chin, P.L. (2008). Integrated theory and knowledge development in nursing (7th ed.). St. Louis, MO: Mosby.
D'Antonio, P. (2010). American Nursing: A History of Knowledge, Authority, and the Meaning of Work. New York: The Johns Hopkins University Press.
Dossey, B., Keegan, L., & Guzzetta, C.E. (2000). Holistic nursing: A handbook for practice. 3rd ed. Gaithersburg, MD: Aspen.
Life Stage Segmentation
The generational cohort segmentation shows how segmentation divides a population into smaller distinct groups. The different and unique characteristics of each group formed during segmentation allow advertisers to get an important guidance for communications planning. There are generally five ways of using this information once advertisers have divided a certain group.
First, segmentation permits advertisers to consider differences within the potential consumer audience for a particular product or service. As the segment characteristics in the generational cohort segmentation illustrate, it is unlikely that all individuals in the broader adult population will see all brands within a product category as equally acceptable or all advertising messages for brands within a category as equally relevant or persuasive. Different segments are likely to respond differently to the same product or advertising message. Thus, segmentation provides the information required for the planning and presentation of an advertising campaign that exactly…
Faye Rice, "Making Generational Marketing Come of Age," Fortune (June 25, 1995): 110-113.
Art Weinstein, Market Segmentation (Chicago, IL: Probus Publishing Company, 1994). 8-9.
Campbell Gibson, "The Four Baby Boomers," American Demographics (November 1993): 36- 40.
Gabriella Stem, "Aging Boomers Are New Target For Maybelline," Wall Street Journal (April 13, 1993): B1.
Running Room Case Study
Question 1 Do a SWOT on the Running Room.
The Running Room's strengths include the fact that the Running Room offers personalized service and quality shoes expressly designed for running and for the unique sports needs of runners. Also, the relatively low cost of opening up and maintaining the store means that it is easy to enter the market on a store-by-store basis. The Running Room's weaknesses are that the store has a relatively small niche market, that of serious runners and/or health conscious, older consumers. While serious runners do not generally patronize stores like Foot Locker, more generalized athletic shoe stores such have a wider market base and can sell more varieties of cheaper shoes at volume.
The threats to the Running Room include the store's primary competitors in the form of small independent outlets that exhibit local market strength based on longstanding customer loyalties.…
The Baby Boomer Revival assumed shapes and forms different than the former ones with programs Charismatic movement, the East Timor Indonesian Revivals, the 'Jesus People', the Asbury College Revival; and the Saskatoon Revival representing the spirits of the times in order to woo people to the mission movement and get them interested in the Church. At oen time, the church would have prohibited these charismatic programs and many, indeed, were controversial when they first appeared and still are today. Nonetheless, their impression and effects have been enduring and in a time when traditional programs were falling flat with the church losing members per day, innovative programs were the only ones that succeeded.
What I have learned
Sometimes, dramatic changes -- a shift in perspective and a change of habits -- are necessary for end-goals and objective to be reached.
The Pre-Reformation Revival, 1300-1500
Corruption of the church lowered…
VON Calls on Foreign Markets
von believed that having regionalized new product development centers, supply chain operations, marketing and sales divisions would make them more competitive in foreign markets. Ironically the exact opposite happened, as the case illustrates. von's performance was drastically reduced and the duplication of effort crippled the organization. Unfortunately the highly decentralized, market-driven organizational structure that von had such high expectations for failure to deliver the results needed to keep the company growing. The net outcome of the highly decentralized organizational structure was a massive duplication of effort and cost overruns; the organizational structure turned into more of a liability than strategic asset. The goal of this case analysis is to explain and recommend how von can regain profitability while also attaining a higher level of internal new product development, production and selling efficiency. nother objective of this analysis is to evaluate how von can attain a…
As is the case with MNCs that have a global brand yet lack governance frameworks, the brand began to atrophy and lose relevance in core markets. When highly decentralized operations that include region-specific product development, supply chain and marketing strategies begin showing a negative Return on Investment (ROI) it is time to re-evaluate the strategy and seek to create a more unified strategic framework (Cohen, Roussel, 2004). Despite all of these regional variations in the core aspects of their value chain, the sales organization continued to attain sales levels necessary for the company to at least stay in business (Hill, Still, 1990). The lack of governance framework coupled with insights into the regional requirements of customers from a cultural, religious and ethnocentric level however stopped sales from being as potentially profitable as they could have been however.
The decision to initially decentralize new product development, supply chain management and marketing initially appear to be an insightful one based on the broad differences between market segments Avon serves (Grammenou, 2009). There are significant differences between each of the markets
future of health care delivery in the country in which I intend to practice, America, is a shortage of physicians. he Association of American Medical Colleges (2013) projected that there will be a demand for approximately 100,000 doctors at the end of the decade, and for nearly 131,000 doctors by 2025 (AAMC). here are several factors that have impacted this shortage and which are placing increased demands on what doctors are available. Addressing this shortage is essential for American health care to survive in the coming decades.
Recent legislation pertaining to health care has exacerbated the demand for physicians and highlighted the fact that there may not be enough of them to attend to the country's impending health care needs. he Affordable Care Act has made it mandatory for virtually everyone in the country to obtain healthcare. Moreover, individuals who were previously denied health care because of pre-existing conditions or…
The shortage is also greatly attributed to an increasingly aging population. Advancements in science and technology have made it so that people are able to receive better care and live longer than was possible in other generations. Consequently, the considerable Baby Boomer generation is growing older and will require greater amounts of treatment that are commensurate to an aging population. These individuals will routinely require health care services that involve doctors, a fact which is complicated by the reality that "physician shortages will impact primary care more than other specialties" (Gordon, 2014). Although there are the same numbers of people requiring care, the aging Baby Boomer population contributes to the doctor shortage because they will need more of it. The additional care that this generation necessitates is another burden on doctors in the U.S.
The shortage is also attributed to the rising demand for physicians and a reduction in the benefits for this profession. While various aspects of the Affordable Care Act and the Baby Boomers' aging increase the number of patients and treatment frequency, there are a number of disincentives that are helping to keep the number of doctors relatively low. Several physicians have reported dissatisfaction with their income, the amount of hours they work, and their overall quality of life (Gordon, 2014). These negative perceptions of this profession are not helping to spur the numbers of people who wish to take up the challenge of being a doctor in such conditions.
In summary, the shortage of doctors is the most significant issue affecting the future of health care in the United States. It is largely engendered by greater numbers of patients, an aging population that requires more care, and rising demands and decreased benefits associated with this occupation.
The shifts that are occurring in the population demographic are highlighting how a greater percentage of people are becoming senior citizens. This means that a traditional number of everyday services that most individuals take for granted will be in demand. For Widget World, this presents the company with a unique opportunity that will allow us to create a nationally-based franchise that can easily earn gross revenues of $144 million per year. The strategy that we are proposing is illustrating how these objectives will be achieved and the way we will create a unique product that will meet this growing demand in the future.
Currently, a major population shift has been occurring in America. Where, one of the largest demographics of the population (the aby oomers) is quickly approaching the age of retirement. Evidence of this can be seen by…
"Help Seniors with a Senior Errand Service." Classified Business Opportunities, 2010. Web. 16 Jul. 2011
"Implementation Control." Strategic Control, 2005. Web. 16 Jul. 2011
"SWOT Analysis." Quick MBA, 2011. Web. 16 Jul. 2011
Burton, R. "How to Grow a Cleaning Business." E. How, 2011. Web. 16 Jul. 2011.
high tech global economy, market researchers are facing all new challenges and this case provided an insight into one of the major dilemmas. This case focused on the fact that marketers have been trying to get in touch with our current teen population. The objective of the case was to help differentiate between basic and applied research methods and to evaluate how ethical marketing approaches are being used by research companies. These teens are more culturally diverse and as a group out number their predecessor groups such as the baby boomers. As noted, teens have become one of the fastest growing segments of the population and they are expected to continue to grow. But, to differentiate this group from any other, these teens live in a world of X-Box, high definition satellite TV, internet ready personal computers, palms, cell phones and ATM's full of cash. In other words, they may…
Future of Healthcare as it Relates to the Geriatric Population
Description and Problem Statement
The geriatric population in the United States is growing and compared to the population of health care providers the geriatric population growth is advancing much more rapidly. This presents a problem in making provision of health care to the future geriatric population. While there is a growth in the demand for geriatric health care services, there is not a matching growth in the population of health care providers and in fact, a shortage presently exists.
The population of geriatric patients is experiencing rapid growth while the population of health care providers specifically trained in geriatric medicine is seriously lagging behind. In fact, of the approximately 650,000 medical doctors who are practicing, only a small percentage receives the training and education required to provide geriatric care. Exacerbating the problem is the fact that only three medical schools…
Bagel, LM (2011) Designs to Support Aging Acute Care Patients. Elder Care. Health Facilities Management. Retrieved from: http://www.hfmmagazine.com/hfmmagazine/jsp/articledisplay.jsp?dcrpath=HFMMAGAZINE/Article/data/04APR2012/0412HFM_FEA_interiors&domain=HFMMAGAZINE
Gottlieb, S. (2013) Medicare Has Stopped Paying Bills For Medical Diagnostic Tests. Patients Will Feel The Effects. Forbes 27 Mar 2013. Retrieved from: http://www.forbes.com/sites/scottgottlieb/2013/03/27/medicare-has-stopped-paying-bills-for-medical-diagnostic-tests-patients-will-feel-the-effects/2/
Graverholt, B., et al. (2011) Acute hospital admissions among nursing home residents: a population-based observational study. BMC Health Services Research 2011. Retrieved from: http://www.biomedcentral.com/1472-6963/11/126
Healthcare in America: Trends in Utilization (2004) U.S. Department of Health and Human Services. Retrieved from: http://www.cdc.gov /nchs/data/misc/healthcare.pdf
Older Americans Act (OAA) was first passed in 1965, alongside Medicare and Medicaid. Whereas Medicare and Medicaid offered extended insurance benefits through the federal government, the OAA established "the foundation for a system of services and supports that enables millions of older adults in this country to continue to live independently as they age," ("The Older Americans Act: Aging Well Since 1965," (The Older Americans Act: Aging Well Since 1965," n.d.). Along with its federal provisions, the OAA freed up grant money for the states to develop " community planning and social services, research and development projects, and training personnel in the field of aging," (The Older Americans Act: Aging Well Since 1965," n.d.). Basically, the OAA created an actual infrastructure to support America's aging population.
The OAA is currently comprised of seven titles:
• Title I: Declaration of Objectives
• Title II: Administration on Aging (Aoa)
• Title III:…
He also held weekly cookouts and he stood in line with all the crew to show he was on equal footing for that day.
One of Abrashoff's heroes was Peter Drucker, often referred to as the "father" of the modern management theory. Drucker predicted the emergence of the innovative knowledge worker -- the kind of talented employee that electronics firms hire as often as they can -- and he developed a management style that sought to "…embrace team members' creativity and intellectual contributions," according to M.E. Oss, writing in Behavioral Healthcare. Drucker developed the idea of decentralizing the workplace, and viewing the workplace as a "human community" that should be built on full trust and deep respect for the worker, not just a place where profit is the sole motive (Byrne, et al., 2005). Drucker treated the workers as "assets" rather than "liabilities" and long before other management…
Abrashoff, Michael D. (2002). it's Your Ship: Management Techniques from the Best Damn
Ship in the Navy. New York: Warner Books.
Alic, John a., and Harris, Martha Caldwell. (1986). Employment lessons from the electronics
Industry. Monthly Labor Review, 27-31.
Identify the key characteristics, skills and knowledge needed for the position.
To begin, nursing plays an integral role in the daily lives of countless individuals. Nursing as defined by the International Council of Nurses is, "The profession of practice of providing care for the sick and inform." Populations around the world, and in particular Japan, are aging quite rapidly. Baby Boomers, individuals born between 1946 and 1964 are reaching retirement age as they too become older. As this demographic age, they will typically become more prone to sickness or other forms of detrimental illnesses. As such, the importance of nursing in the coming years will be even more profound.
Nursing, in one form or another, helps abate these feelings of hopelessness and accountability that occur during periods of confusion. Not only are they knowledgeable about specific sicknesses and the nuances that accompany them, but they are also very…
1) Hildebrand, Deborah. "Doing Well in a Job Interview Is an Important Skill to Learn | Suite101.com." Deborah S. Hildebrand | Suite101.com. Web. 11 Jan. 2012. .
2) "The Problems with Interviews." Pre-Employment Testing, Aptitude Testing, Personality Assessment and Employment Assessments. Web. 11 Jan. 2012. .
3) Staff, Co. "Emotional Intelligence in the Workplace: An Interview with Dr. Michael Rock." CanadaOne: Canada's Small Business Information / Small Business Resource Centre. Web. 11 Jan. 2012. .
capital purchase, costing $5,000, company benefit . Examples include a X-ray machine, MI processor, software filing patient records, a research library, large item company . o Identify management goals expenditure support
The health care field is becoming presented with more and more pressures in today's society. There are numerous changes in the social and economic environments, which become combined to generate new pressures for the health care providers. The life expectancy of the population increases, generating increased needs for medical care for several years. Then, the Baby Boomers are retiring, causing a demanding generation, used to financial resources and access to services, to turn to the medical care sector for more services. The policies regulating the field also change as do the demands and expectations of patients.
In such a context, the health care institutions find themselves in a position in which they have to be better managed…
Brown, M., 1992, Health care information: strategy, structure and process, Jones & Bartlett Learning
Daft, R.L., 2009, Organizational theory and design, 10th edition, Cengage Learning
Finkler, S.A., Ward, D.M., Calabrese, T., 2011, Accounting fundamentals for health care management, 2nd edition, Jones & Bartlett Publishers
2012, Absolute Medical Equipment, http://www.absolutemed.com/Medical-Equipment/MRI-Machines last accessed on June 29, 2012
Caregivers of Alzheimer's Patients
Community Health Promotion Project Design
As we have discovered in the first part of the study, Alzheimer's is a major health issue for the population of seniors 65 years and older. Alzheimers costs taxpayers and individuals billions of dollars for the provision of care for those who can no longer care for themselves. Alzheimer's is an expensive disease and many times it is the family who must bear much of the expense. We found that the financial strain of caring for someone who has Alzheimer's creates an incredible amount of stress on family members. However, we also found that perhaps even greater than the financial strain, Alzheimer's places in incredible load on the family as they are usually the ones who must care for their family member.
The aggregate for this study consists of family members who must care for other members of the family who…
Belle SH, Czaja SJ, & Schulz R, (2003). "Using a new taxonomy to combine the uncombinable: Integrating results across diverse interventions." Psychology and Aging. 18:396 -- 405
Gitlin LN, Belle SH, & Burgio LD, et al. (2003). "Effect of multicomponent interventions on caregiver burden and depression: The REACH multisite initiative at 6-month follow-up." Psychology and Aging. 2003;18:361 -- 374.
Wisniewski, S., Belle, S. & Marcus, S. et al. (2003). The resources for enhancing old climbers caregiver health (REACH): project design and baseline characteristics. Psychological Aging. 18 (3), 375-384.
Epoch of Resentment
Throughout history, society has felt compelled to devise labels for nearly every category or trait. People may be given a specific label based on their age, economic status, education level, ethnic background, geographic location, occupation, political beliefs, religious beliefs, and various other factors. Although the use of labels based on one category may dominate at certain time periods (i.e., ethnicity-based labels dominated in the early 1950s), labels based on age seem to be common regardless of the time period.
Individuals ages 20-29 are commonly referred to as "Generation X" Other names for Generation X include "Gen X," the "Generation Without a Conscience," the "Lost Generation," the "Me Generation," the "Slacker Generation," the "Twenty something Generation," or the "Yuppies With a Conscience ut Without Fat Paychecks." While labels may be useful in distinguishing members of various categories based strictly on age, labels are most often used in a…
Barna, George (1992). The Invisible Generation: Baby Busters.
Bartlett, John. The Future is Ours.
Cohen, Jason and Krugman, Michael (1994). Generation Ecch!
Cote, James E. And Allahar, Anton L. Generation on Hold: Coming of Age in the Late Twentieth Century.
Faced with a stiff competition from the two companies, Toyota must adopt either one of these two, or perhaps both, strategies in order to keep up with the 'numbers' game in sales and marketing of Toyota cars.
ne of the primary bases of Toyota for using the boomer's babies are (1) the consumer market's capability to buy or be enticed to buy a car and (2) dependence on its loyal customers over the years. The first rationale or basis illustrates the nature of consumers who are car-buyers: since it is the adult-middle-aged customers who have disposable incomes big or sufficient enough to buy a car, then they are the most logical target market that Toyota, or any car company for that matter, should center on. The second basis works on the assumption that Toyota has a strong following from its former customers -- customers who were satisfied in the quality,…
One of the primary bases of Toyota for using the boomer's babies are (1) the consumer market's capability to buy or be enticed to buy a car and (2) dependence on its loyal customers over the years. The first rationale or basis illustrates the nature of consumers who are car-buyers: since it is the adult-middle-aged customers who have disposable incomes big or sufficient enough to buy a car, then they are the most logical target market that Toyota, or any car company for that matter, should center on. The second basis works on the assumption that Toyota has a strong following from its former customers -- customers who were satisfied in the quality, design, and make of Toyota cars, they will also be, most likely, the people who will buy Toyota cars in the future. Thus, Toyota patrons must always be kept up-to-date with the latest product releases, car exhibits, and other activities of the company. Its decision to widen its target market starting in the year 1999 (the year the article was published) demonstrates how the notion of possession of disposable incomes have also been extended to include young adult workers who are also financially capable of buying Toyota cars and products.
Over-all assessment of Toyota's marketing strategy is strategy, especially since it fares better in terms of pricing and product quality compared to its competitors, whether be they an Asian, American, or European car brands. Its weak points, however, is its promotional strategy, which is still vague and ineffective in informing the people about the company's target audience (in introducing the said promotional strategy).
Toyota's current market standing is satisfactory, having surpassed the challenge of bringing in an "overhaul" change of the company's product and brand image. At present, the company has successfully re-designed its popular cars such as the ECHO, RAV4, Camry, and Corolla lines in order to clearly delineate its target market (ECHO and RAV4 targets young adults, Corolla in-between the 20s-50s bracket, and Camry, the higher end of the bracket). As a result of this effective program of re-designing its car models, Toyota is now able to create promotional strategies that target the each segment of age bracket 20s-50s (its target market). It also helps that the company is able to maintain its excellent pricing strategy and financial payment scheme.
Generational issues, while seemingly the obvious hindrance to a smooth flow of production, are, as Tulgan offers (198), "merely a reflection of the business issue at play - transition to the workplace of the future."
However, that said, the one pivotal / key sentence Tulgan offers, also on page 198, is very straight to the point, on the money, and a salient theme Charlie should launch in order to save his job, and the jobs of most people under his jurisdiction. "Charlie must get things back on track and restore harmony by getting people focused on mission instead of personality."
The 10 points Tulgan offers are all very cogent and wise; however, Charlie doesn't really have time to implement all those ideas. Gloria egalbuto, with Bath & Body Works, offers some common sense solutions, as do Diedra Wager, Pat Crull, and others. But Judy Corson hits the nail on the…
Zemke, Ron; & Raines, Claire; & Filipczak, Bob. Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in Your Workplace. New York:
acial and Ethnic Approaches to Community Health (EACH 2010 Program)
The health objectives for the United States for the 21st century have been described in The Federal Initiative to Eliminate acial and Ethnic Health Disparities and Healthy People 2010. The national interest in the areas of racial and ethnic disparities has been renewed with the public health initiatives with the leadership for the discussion being taken by the Center for Disease Control and Prevention. The overall health of the nation has improved a lot, but the members of the minority groups in the ethnic and racial areas have not been benefited. This includes the African-Americans, Alaska Natives, American Indians, Asian-Americans, Hispanic-Americans and Pacific Islanders.
This segment of our population is more likely to have poor health and premature deaths than the white Americans. During 1992 to 1998, the deaths from breast cancer have come down noticeably, but there are more…
Author Unknown) (n.d) Chronic Diseases, Risk Factors, and Preventive Services, Alabama. Retrieved at http://www.4woman.gov/owh/reg/4/overview.htm. Accessed on 15/10/2003
Author Unknown) (n.d) Health Disparities and Non-insulin Type 2 Diabetes. Retrieved at http://www.medicalnewsservice.com . Accessed on 15/10/2003
Author Unknown) (n.d) HHS Awards more than 65 Million to eliminate health disparities. Retrieved at http://apps.nccd.cdc.gov/BurdenBook/DeathCause.asp?state=alAccessed on 15/10/2003
Author Unknown) (n.d) Overview of Region lV. Retrieved at http://www.cdc.gov /nccdphp/exemplary/racial.htm. Accessed on 15/10/2003
(Feldman & Geenbeg, 2005, p. 67) Staffing coodinatos, often nuse leades must seek to give pioity to educational needs as a eason fo adjusting and/o making schedules fo staff, including offeing incentives to staff not cuently seeking educational goals fo assisting in this pioity egadless of the implementation of a tuition eimbusement pogam. (Feldman & Geenbeg, 2005, p. 233)
Nuse Leades as Academic Theoists
The fact that many nuse leades seve as the fundamental souces fo new and emeging nusing paadigms and theoies cannot be ignoed in this eview. The theoies associated with nusing ae as divese as nuses themselves and seve seveal puposes. With egad to nuse ecuitment and the ole that nusing theoy and paadigm plays in it, nuse leades seve to espouse theoy though mentoship and taining that helps individuals see thei futue intinsic ole in nusing. To explain this ole a bief discussion of nusing theoy…
references and Affirmative Action in Making Admissions Decisions at a Predominantly White University. Journal of Instructional Psychology, 31(4), 269.
Burgener, S.C., & Moore S.J. (May-June, 2002) The role of advanced practice nurses in community settings. Nursing Economics 20 (3) 102-108.
Cimini, M.H., & Muhl, C.J. (1995). Twin Cities Nurses Reach Accord. Monthly Labor Review, 118(8), 74.
Cleary, B. & Rice, R. (Eds.). (2005). Nursing Workforce Development: Strategic State Initiatives. New York: Springer.
Daly, J., Speedy, S., Jackson, D., Lambert., V.A., & Lambert, C.E. (Eds.). (2005). Professional Nursing: Concepts, Issues, and Challenges. New York: Springer.
perfect candidate for a non-technical human resources position at Westinghouse. I will graduate from obert Morris University in May 2014 with a B.S.B.A in Human esources and Marketing. I have studied courses in recruiting, retention, training, compensation and benefits, as well as courses related to marketing. I intend to begin my career as a Human esources generalist.
I have previous experience with Westinghouse, having written my final project in Organizational Communications on the company. For that project, I interviewed Camille Kovach, the Vice President of Human esources, Operations and Global Training & Development. I went away from that experience very impressed with Westinghouse as a business, and as a place to work. This application is a direct result of having seen what Westinghouse is and wanting to be a part of that.
An active OTC cadet, I have a lot more to offer than just a degree. I have been…
BLS.gov. (2013). Personal financial advisors. Occupational Outlook Handbook. Retrieved December 12, 2013 from http://www.bls.gov/ooh/Business-and-Financial/Personal-financial-advisors.htm
economic, social, and moral changes in America since the end of World War II
Since the end of World War II, the American people have seen an extraordinary change in the economic, social and moral priorities of the nation and its people. Three generations have grown up since the war, each positively and negatively influenced by their parents and social change.
Who They Are
The WWII generation represents the most affluent elderly generation that the United States will see in a long time. This generation benefited from an expanding economy and skyrocketing real estate prices. Its members were the beneficiaries of generous government programs, from the GI ill to government aid in buying their first home. (Wilkinson) high school education was sufficient to get well paying, secure jobs in their adult years. The lower level of education is one reason why members of this generation tend to see things differently…
Wilkinson, Ron. Boomers vs. Gen X Cooperation Clash. BCFM Human Resources Committee, 2002.
Chicowitz, Hershel. Defining G-X'ers. BBHQ, 2002.
Peppard, Nancy. Ties that Blind: Social Disconnects And The Shifting Generational Profiles That Cause Them.College of Law Practice Management, 2001.
International Association of Baby Boomers
The workforce in America is rapidly aging. This rapidly aging workforce creates challengers for organizations that must manage an aging workforce. The purpose of this discussion is to explore the challenges of managing an aging workforce within any given organization. This topic is of particular interest because many older baby boomers are retiring while other are choosing to work well passed the retirement age and managers must devise ways to manage such a workforce.
Employers must understand the challenges that may arise, as an aging workforce becomes part of the fabric of the organization. If employers do not attempt to understand and implement solutions for managing an aging workforce their organizations will suffer greatly. Let us begin our discussion be explaining why the aging workforce is such an issue in the current workforce.
Description of the organization and problem
The organization that we will focus on during the…
Dohm, A. (2000). Gauging the Labor Force Effects of Retiring Baby-Boomers. Monthly Labor Review, 123(7), 17. http://www.questia.com/PM.qst?a=o&d=5001200975
Doverspike, D., Taylor, M.A., Shultz, K.S., & Mckay, P.F. (2000). Responding to the Challenge of a Changing Workforce: Recruiting Nontraditional Demographic Groups. Public Personnel Management, 29(4), 445.
Health and Safety Issues in an Aging Workforce, 2001. AARP Public Policy Institute Retrieved June 24, 2004, at http://research.aarp.org/econ/ib49_health.pdf
Coaching management styles work best for Generation Xers, complete with prompt feedback and rewards for results (Eisner, 2005). They use a team of people to support their own personal individual efforts and bring a talent for problem-solving to the workplace (Smola & Sutton, 2002).
Generation Y looks for management that will further their professional development. This young generation performs best when working for and with those who hold the same values. As they often were involved in decisions in the home, from an early age, they often expect to have decision making capabilities in their professional lives as well. For this reason, an inclusive management style works best for this generation, with feedback on their performance. When treated professionally and given challenging work that fits their skills, Generation Y performs best (Eisner, 2005). Armour (2007) notes that like Generation X, Generation Y have high expectations of their employer and their…
Adams, S. Jan 2000, "Generation X: How understanding this population leads to better safety programs," Professional Safety vol. 45, no. 1, p. 26.
Armour, S. 7 June 2007, "Generation Y: They've arrived at work with a new attitude," USA Today, [Online], Available:http://usatoday.printthis.clickability.com/pt/cpt?action=cpt&title=USATODAY.com+-+Gen... [27/10/09].
Chen, P. & Choi, Y. 2008, "Geneartional differences in work values: A study of hospitality management," International Journal of Contemporary Hospitality Management vol. 20, no. 6, pp. 595-615.
Eisner, S. Autumn 2005, "Managing Generation Y," S.A.M. Advanced Management Journal vol. 70, no. 4, p. 4.
At this time, the individual's parents were ?80 years old. If we take 75 to be the year at which caregiving begins, there is a period of 5 years where simultaneous demands are placed on the baby boomer (2005).
However, their evidence did not support the notion that baby boomers are spending more time as dual caregivers because of delayed childbearing. For example, they contrasted the baby boomer with their parent's generation, and discovered a simultaneous caregiving demand of approximately 5 years as well (ogerson and Kim, 2005). These results did not disprove the notion that sandwich generation members had a longer period of dual-caregiving duties. However, it does suggest that delayed childbearing is not the cause of the overlap. Instead, their analysis revealed that "the timing itself places no additional demands on baby boomers. Increasing life expectancies, however, have implied that baby boomers' parents are more likely to be…
Berger, (2005). The developing person though the life span. New York: Worth Publishers.
Bogolea, K. (2008). Rural caregivers living in shadowland. Retrieved February 15, 2009 from Caregiver.com
Web site: http://www.caregiver.com/channels/rural/articles/sandwich_generation.htm
Chait, J. (2009). Sandwich generation. Retrieved February 17, 2009 from LovetoKnow.com
Slice of Heaven and Associates
Tiny Homes Market Plan
Slice of Heaven Marketing Plan
Market Size and Growth
Target Market Segments
Integrated Marketing Communications Strategy
Appendix 1 Positioning Map
Appendix 2 Marketing Organization
Founded in 2016, Slice of Heaven is a community of small economic homes set in an urban setting that are both environmentally friendly and aligned with your values for low cost. We build small homes using recycled materials such as reclaimed lumber and generate power through the use of solar energy. Our homes are situated in a gated…
(n.d.). Retrieved from United States Census Bureau: http://www.bankrate.com/financing/mortgages/mortgage-rates-for-friday-april-29/
(n.d.). Retrieved from North Carolina Public Health Association: https://ncpha.memberclicks.net/
15 Economic Facts About Millennials. (2014, October). Retrieved from Whitehouse: https://www.whitehouse.gov/sites/default/files/docs/millennials_report.pdf
Business Licenses. (2015, July 1). Retrieved from City of Raleigh: https://www.raleighnc.gov/home/content/Finance/Articles/BusinessLicenses.html