According to the CG Matrix, the electronics category is a question mark characterized by low market share, but potential high growth. In this instance, a decision must be made to invest heavily, sell off or invest nothing and generate whatever cash is possible (CG Matrix). Appliances, on the other hand, are cash cows enjoying high market share, but little growth. ecause growth is low, investments should be kept to a minimum with profit maximization in mind. Portfolio planning methods such as the CG Matrix are intended as guidelines to help managers overcome tendencies to use unstructured judgment, which is prone to distortion by power or emotional factors that lead away from rational profit maximization (rodie and Armstrong, 2003). At the same time, these authors caution that there's little evidence exists to support a causal relationship between market growth and profits, or between market share and profitability
These comments…… [Read More]
The BCG Matrix: An overview and a hypothetical situation
The Boston Consulting Group (BCG) Matrix is an efficient way to visually represent a company's portfolio of goods and services, and provides a way for organizations to evaluate their strategic possibilities. The BCG Matrix classifies a company according to three primary business interests or units (BCG Matrix, 2012, Net MBA). The Matrix is represented in the form of four quadrants: stars, question marks, dogs, and cash cows.
tars,' which are located in the upper left quadrant of the BCG 'box,' are relatively self-explanatory. They are popular goods and services with a large market share. However, the problem with stars is that they are very demanding, cash-wise and time-wise, for the organization (much like 'stars' in real life, hence the name). The organization profits off the branding and positive buzz that stars generate but the stars generate little…… [Read More]
BCG Matrix, an analytic tool designed and named for the Boston Consulting Group, provides insight into corporate strategy regarding a company's operating units and products. The focus of the matrix is on market growth and market share of the organization's product portfolio relative to their largest competitor (NetMBA.com. N.D. PP. 1). Companies should according to the matrix, allocate capital to portfolio investments which are in a fast growing market that could lead to the firm achieving high market share. Represented on the BCG matrix are four types of scenarios, Stars, Cash Cows, Dogs and Question Marks which limn these potential opportunities (NetMBA.com. N.D. PP. 1).
When did the BCG experience-curve begin to have a significant impact on business thinking?
A tenet of the BCG Matrix, the experience curve describes how significant investment in products with high growth rates can lead to high market share. Specifically, as a firm spends more…… [Read More]
Items such as the potential partner's track record for development efficiency was a definite strength. In contrast, one weakness was the sharing of profits once the product went to market, as well as the fact that our company would not have sole ownership of the product. There was the opportunity to bring the product to market ahead of any potential competitors, plus the opportunity to develop a relationship that could serve both companies well into the future. However, there was the threat that this potential partner had worked in the past with competitors and that issues may arise should the partnership not be successful and the organization work with competitors again in the future. It was determined that the strengths of this partnership outweighed the weaknesses, and most threats could be prevented, so that both of our companies could fully take advantage of the opportunities the partnership afforded.
None.… [Read More]
The BCG index was designed to help managers determine how departments were performing in their company (NetMBA, 2002). The matrix is a simple calculation that labels the departments as a star, question mark, cash cow or dog. These designations have specific meanings as to the market position and cash flow. The company in question has had two departments analyzed using the BCG matrix. The question is to the efficacy of this analysis.
The two quadrants that the analysis came up with were those for the question mark (upper right) and the other is in the cash cow quadrant (lower left). The electronics department was rated as the question mark and the appliance division was a cash cow. The findings suggest, according to the BCG chart, that electronics is a department that consumes a lot of cash because it is growing rapidly, but it has small market share. This means…… [Read More]
3. Limitation of individual model - synergies obtained by combining strategic analyses models
All analysis models presented in the previous chapter represent useful but not exhaustive methods of deciding the future of a company or its products.
As there is no perfect model, the joint usage of them might bring most value to the company.
Ansoff analysis generally assumes that diversification will bring higher returns when higher levels of risks are undertaken (diversifying the market and/or the product), should not be practically used by itself, as it does not say anything about a company's capacity of venturing in new markets or sustaining the development of new products, as it also does not say anything about the acceptance of the new product on the existent market and/or of the existent products on new markets.
Therefore, other analysis that will take into consideration both internal and external variables of a company (like…… [Read More]
AB Inbev's BCG ansoff analysis strategic options. Please avoid marketing product, specific strategic groth a company. In addition I summarise merger advantages/benefits/opportunities disadvantages challenges sussccessful inits bid buy S
Anheuser-Busch InBev: Market analysis
Anheuser-Busch InBev, is the largest brewing company in the United States, boasting some of the most successful brands of alcohol on the market in its portfolio. The BCG Growth-Share Matrix categorizes all business units according to market share and potential for market growth as cash cows, stars, question marks, and dogs, in relation to their largest competitor. 'Cash cows' generate a stable cash flow but are relatively mature in the market. A good example of this would be Anheuser-Busch's Budweiser brand. The Budweiser Clydesdales are some of the most famous brand icons in the world, and Budweiser is widely regarded as the world's most popular beer. Anheuser has strategically emphasized its 'cash cows' in its marketing mix,…… [Read More]
The GE matrix is a very important toll in business and organizational level strategy (Berries and Hoare,2008). The tool was developed by McKinsey for General Electric due to the fact that Boston Consulting Group matrix showed signs of inflexibility when it comes to taking into account the broader aspect of issues. The GE matrix tool is very important in cross-referencing market attractiveness as well as business position by means of three very important criteria for- high, medium and low.
The market attractiveness takes into account variables that relates to the market itself such as the market growth rate, size of market, number as well as size of competitors, barriers to market entry, profit margins as well as the technological implications of the given market. The business position criterion on the other hand examines the business strength as well as weaknesses in various areas. These include the position of…… [Read More]
Successful Strategy Execution
The Balanced Scorecard
A balanced scorecard is balanced precisely because it considers three major areas of performance: 1) The relationship between the company and the customer; 2) the key internal processes of the company; and 3) the learning and growth of the company. The dynamics that make the balanced scorecard a highly functional tool is that it enables linkage to be constructed between the short-term activities of the company to its long-term objectives. These linkages are established by the following: 1) translating and operationalizing the vision; 2) communicating and linking the day-to-day work of individuals with the overall company strategy; 3) business planning that interlocks the budgeting processes with long-term strategic planning in an integrated whole, and 4) feedback and learning enables a company to examine inferences, assumptions, and outcomes in order to adjust theories and decisions based on cause and effect relationships.
Who has the "D"?…… [Read More]
Models for Analysis
There are a number of different models by which the company's strategic options can be analyzed. Two of the best are the SOT Matrix and the BCG Matrix. The SOT matrix focuses on the internal strengths and weaknesses of the organization, and its external opportunities and threats. By analyzing these variables, the best strategy for the company can be revealed. Strengths can be used to defend against threats or to take advantage of opportunities. eaknesses can prohibit taking advantage of opportunities, and they can open the company up to competitive threat. So the company will need to understand all of these dynamics in order to determine if it should shore up weaknesses or leverage strengths as the main part of its strategy.
The BCG Matrix holds that there are basically four categories for a company's product/service offerings. These are either cash cows, stars, dogs or question…… [Read More]
Introduction and Description of the Company
Figure 1.1 Revenue and Net Income Growth
Google is a highly successful Internet company that makes most of its money through online advertising. It has been able to achieve this success through a combination of leadership and culture. The company's many strengths are in general aligned with the opportunities that exist in the marketplace. As a result, Google has the opportunity to pursue most of its opportunities. The most recommended opportunity to pursue is to take the Android operating system and apply it to the PC industry. It is also recommended that Google addresses the threats that it faces in the political environment, both domestically and in China. It can do this by using its financial clout but also it will need to develop new capabilities in order…… [Read More]
There is also an inability to distinguish the product lines from that of the competitors, although the company has succeeded effectively in creating brand recognition for their products. Customer loyalty and brand loyalty of the past cannot always be counted upon to create the necessary profitability for the company.
This is obvious in the case of P & G. that the marketing strategy that the organization uses for different products differ considerably. The financial culture within an organization also affects the marketing culture in any market. Many established companies in the market spend considerable amount of time identifying the best mediums that can be used to market the products to the customer. Peter Drucker stated that markets are not passive entities beyond the control of the entrepreneur or organization. ather, they are interlinked. They can also be influenced. (Drucker, 1954)
G when establishing manufacturing plants for its products in regional…… [Read More]
MAKETING PLANNING www.innocentdrinksandfoods..uk pls make uts original... life. Part 1: Identify a selection competitors (minimum 3 competitors) criteria price, quality, brand, level advertising, product range Using strategic positioning tools PLC, BCG matrix perceptual mapping, identify competitive advantage organization Part 2: Identify marketing objectives Ansoff's growth matrix Part 3: Identify a growth strategy Ansoff's growth matrix propose a short-term marketing strategy (marketing mix recommendations) target market.
Competition and competitive advantage
Based on the nature of the products sold, as well as the means of targeting the customers, Innocent faces severe competition from three distinctive players:
Orchard House Foods Limited
Premier Foods Plc. And Wellness Foods Limited (Hoovers, 2011).
The competition posed by each of these entities is important, but it must also be noticed that each firm is characterized by its own strengths and weaknesses. At the level of Innocent, these are best observed through the lenses of the…… [Read More]
etailers are the primary tier of buyers in the television segment of the global consumer electronics market. There are a variety of retailing channels used in this industry. The primary channel of distribution is through electronics retailers, like Best Buy, which comprises 65% of the total market value. Hyper and supermarkets, such as WalMart and Target, make up only 14.4% of the market. Sales via department stores, like Sears, only contributes 3.7% of the market's value. Although they typically don't sell televisions, music, video, books, and stationery retailers do contribute 3.1% of sales for the overall consumer electronics market. Lastly, a variety of other retailers make up 13.8% of the sales in this industry ("Global consumer," 2010) (See Figure 3).
The primary manufacturers in this market segment, like Sony, are often highly valued by retailers, as they provide branded products that retailers' buyers, the end consumers, have come…… [Read More]
oolworth vs. al-Mart
oolworth's has a long relationship with al-Mart, and in recent years has attempted to compete with al-Mart as a low-cost provider by adopting of some al-Mart's supply chain efficiencies and pricing practices. This paper will analyze strategic decision-making at oolworth's and compare it to that at al-Mart in order to gain an understanding of how each of these companies is run. There will also be a section in this paper about the nature of decision-making at each of these companies.
According to Michael Porter's typology, al-Mart is a cost leader and this drives virtually everything that the company does in terms of its operations (QuickMBA.com, 2010). The company supports its strategy by leveraging its buying power over suppliers and by using economies of scale to win efficiencies throughout its supply chain (Alagse, 2011). oolworth's has in recent years begun to compete using that same strategy, after finding…… [Read More]
Action Strategy Assume plan start a healthcare related business hometown. What products/services choose? Use BCG Matrix, General Electronic Model, MAC Model conduct analysis. List reference(s) APA format
Action Strategy: BCG Matrix for a new weight loss (health-related) company
More and more Americans today are looking to lose weight. Weight-loss companies offer a variety of strategies, spanning from juice detoxes, online counseling for nutrition and exercise, gyms, prepared foods, to weight loss counseling. One 'cash cow,' given the popularity of dieting, is offering a prepaid package involving nutritional counseling, weekly meetings, and weigh-ins, along the lines of Weight Watchers. "Few diet plans have stood the test of time the way Weight Watchers has...One of the reasons Weight Watchers is so popular is because they don't force a taboo food list. You're wise enough to make your own choices of what to eat" (Weight Watchers plan, 2012, 3 Fat Chicks…… [Read More]
For any strategic planning activity to be effective there must be the ability to quickly define process-level changes to increase competitive advantage. Mintzberg's critique of the strategic planning process is illustrated in the shortcomings of the Ashoff Matrix in this regard.
Lack of strategic prioritization of projects within the context of the Ansoff Matrix - the Ansoff Matrix does not provide for strategic criteria to be applied to specific projects. The portfolio management approach to strategic planning specifically has been developed to respond to the shortcomings of the Ansoff Matrix and other analytical constructs like it. Portfolio management is in fact the basis for Boston Consulting Groups' Growth/Share Matrix, or as it is commonly referred to, the BCG Matrix.
Lack of quantification of cash generation and modeling of future financial performance - the shortcomings of the Ansoff Matrix as a strategic tool relative to the needs of strategists, specifically at…… [Read More]
In the "question marks" category were introduced the products of the "Specialty channel," as they appeared in 2004 and tried to conquer a relatively new market for the company, that of the non-traditional products. Therefore, this attempt has not been proved to be a real success because, just as in the case of the natural, organic and frozen products, the market of the specialties had been reached by other companies and, even though the investments were quite high, because the offer of products was diverse, the growth has proved to be quite low.
The QSPM Matrix
Having all these in mind, the main two directions I could identify for the Kellogg Company to follow are represented by a potential enlargement of its company in Europe -where for example, the sugar free chocolate chips cannot be found- or by a diversification of the products line in the North America, the most…… [Read More]
Figure 2: Using the BCG Growth/Share Matrix To Evaluate Eleftria Market Opportunities
Source: (Anantachart, 2004)
The e-retailing objectives for Eleftria Athletic shoes and their plans for attaining them are defined here. The first objective is to create an e-retailing strategy that capitalizes on multi-channel management, meaning that e-retailing site will be accessible over the Web, through specialized interfaces on Blackberries and PDAs, and also will have telephone ordering as well. The second objective is to create a completely integrated e-retailing system that connects to pricing, catalogs of shoe components, suppliers to validate the shoes being designed can be built, and shoe costs to ensure when compared to pricing the can be produced at a profit. This back-end system integration needs to be real-time as it allows for greater levels of responsiveness to the customer has a result. The third objective…… [Read More]
strategic marketing plan ANGOSTUA LTD related company ( alcohol related). identifing incorporating marketing objective. Use format: SITUATIONAL ANALYSIS -Introduction -Company background -Vision -Mission (analyse) -Corporate objectives (financial & financial) -Portfolio analysis BCG show SBU -For SBU selected state critical success factors, unique resources & core competences give a competitive advantage INDUSTY & ENVIONMENT ANALYSIS -pestle implications -SPICC a table -7S's a table -7P's a table -Key drivers change -sector trends COMPETITO ANALYSIS -Porters forces -Identify major competitors, analyse including strategies -Customer analysis competitor -Portfolio analysis competitor -Company's SWOT -Two major competitor's SWOT PODUCT / MAKET FOCUS -Marketing & Product Objectives, SMAT objectives -Target Market -Segmentation -differentiation -positioning MAKETING POGAMME -Include marketing mix, financial data projections (past current sales revenue 3-year forcast (budget) showing sales, gross operating profit) -Option Ansoff growth strategy (choice & ) 2 strategies needed, market penetration objective -Promotional Gantt chart -Assumptions & Contengencies -Control.
Strategic marketing plan…… [Read More]
Strategic Alternatives Addresses an External issue? Draws on a competitive advantage or fixes a competitive disadvantage? Fits with Mission, Values? Moves the organization toward the vision? Achieves one or more goals? Partner with a travel company to offer vacations that include dental surgery, plastic surgery, and vascular surgery.
Supports the strategy of increasing global reach of the company and strengthening the ability to recruit physicians in key specialties.
Draws on a competitive advantage of specialist expertise and high performance of ashid and markets this strength to bring in more German and British clients
Supports the pursuit of international standards as defined within the Strategic Plan.
Yes; also increases the stature of the facility and enhances the ability to recruit world-class physicians.
Invest heavily in medical research in cardiology and vascular research
This investment is focused on making ashid Hospital a center of excellence in cardiology and vascular surgery, attracting the…… [Read More]
The price of oil is a significant concern, however, as this impacts on the price of jet fuel (though they are not perfectly correlated). Airlines typically rely on sophisticated hedging strategies in order to control fuel costs, as rapidly rising fuel costs can be devastating for business (McAllister, 2010).
The technological environment is one characterized by changes in plane configurations and models, in order to capitalize on the latest trends in the airline industry. As airline manufacturers become more responsive to the market needs, this will benefit Pet Airways, as our company will need to have specialized cargo holds to handle our star passengers. The political and legal environment is generally favorable. hile laws regulating airlines are strict, they are universally applied. The biggest challenge will be when tighter security regulations reduce demand for flights, as most flights are within a few passengers of being unprofitable. The cultural and social…… [Read More]
Just as Sarbanes-Oxley legislation created significant opportunities for management consultancies, the same holds true for sustainability requirements in European nations.
In conclusion, all management consultancies are attempting to position themselves as trusted advisors to firms looking to stabilizing existing sales while growing into emerging markets. Of the five included in this analysis, all also have social media channels that are well-populated with content meant to convey their thought leadership in specific areas as well. Yet in the area of equating strategies to IT investments, the majority take the approach that more IT spending is potentially the path out of strategies not performing well. Only the Boston Consulting Group takes a more strategic view of systematic change to businesses, choosing to layer in TI after the frameworks have been created. Their legacy strengths in the BCG and Growth/Share Matrices could be the impetus for this approach. Despite that fact, Boston Consulting…… [Read More]
It is very important that the factor of 'change' figures within an organization prominently. Different people utilize different approaches to implement these changes, and most often, it is that particular method that suits the organization the best that is used. Among some of the tried and tested methods of implementing change within an organization is the 'Delta Technique', which is one of the more popular and extremely successful methods used by the management. 'Delta' in fact means 'a small change' in Greek, and this is in essence what it represents. This technique has its base on the theory of Lewin, 1952, and it revolves around the three stages of change, like for example, when a piece of ice changes its shape, and it goes through unfreezing, changing, and refreezing. (Strategies for implementing change: an experiential approach)
Lewin has stated that it is very important to devote both time…… [Read More]
Strategic Management at McDonald's
McDonald's Strategic Management
Strategic Management at McDonald's
Strategic Management at McDonald's
Organizational Structure and Corporate Governance
Industry Sector Analysis
Michael Porter's Five Forces Model
Key conditions in the External Operating Environment of McDonald's and its Industry
The Value Proposition on McDonald's Products
SWOT Analysis for McDonald's
TOWS Matrix for Alternative Strategies
BCG Growth Share Matrix for McDonald's
Marketing, Financial, and esearch & Development Strategies
Joint Ventures, Strategic Alliances, and Partnerships
Performance Measurement Methods and Benchmarks
Table of Contents
Figure 1: Organizational Structure of McDonald's
Table 1: TWOS Matrix
Figure 2: BCG Growth Share Matrix
Table 2: Gantt chart for Strategy implementation
List of Figures and Tables
This report presents a complete analysis of strategic management practices at the world's largest fast food restaurant chain, McDonald's. The report starts by introducing and…… [Read More]
Strategic Information Systems'?
A strategic information system is a system that enables an organisation to alter the structure of its business strategy so that it can achieve a competitive advantage over others. This system also helps organisations in fastening the time it takes to react and adapt to several environmental changes that take place and makes the overall business structure more efficient. Within a strategic information system there exists a decision support system that helps align business goals and strategies with information systems and technologies.
Write down the various business models of internet.
The various business models of the internet include:
Advertising, Blogging, Affiliate, Community, Utility, Subscription, Brokerage, Merchant, Manufacturer.
Question 3: What is 'Network Bandwidth'?
The amount or volume of data which is being transmitted through a particular network at a given point in time is referred to as a network bandwidth. Network bandwidth's can be affected by software…… [Read More]
Strategic Management Action: Strategic Position, Choices, And Strategy Implementation
Strategic management is stated to be the "process by which an organization formulates its objectives and manages to achieve them. Strategy is the means to achieve the organizational ends." (Thomas, nd) Managers are required to have a strategic vision in order to become strategic managers and implement strategic management initiatives. The strategic vision of the manager is inclusive of the following elements:
(1) The ability to solve complex and more complex problems;
(2) The knowledge to be more anticipatory in perspective and approach, and (3) The willingness to develop options for the future. (Thomas, nd)
The work of Peter Drucker states that the primary task of strategic management is the focus on the business overall mission and states:
"…that is, of asking the question What is our usiness? This leads to the setting of objectives, the development of strategies, and the…… [Read More]
Progress Career Planning Institute
Analysis of Mission & Vision
External Factor Evaluation Matrix
Porter's 5-Forces Analysis
Bargaining Power of Suppliers -- Medium
Bargaining Power of Buyers -- High
Threat of New Entrants - High
Competitive Rivalry -- Medium
Threat of Substitutes -- High
Strategy Implementation Draft
Organizational Structure Proposed Objectives
Product Positioning Map
Balanced Score Card Categories
Learning and Growth
The company being analyzed is known as PCPI, Progress Career Planning Institute which represents an organization that emerged from humble beginning in 1996. It has grown from strength to strength and has the ingredients to go for another 20 years; however, while it may have the ingredients, I am not sure of the current recipe…… [Read More]
Fab Five is to provide a strategic plan for the U.S. based computer hardware designer Hewlett-Packard (HP) in its analysis of the internet technology (IT) hardware industry in South Korea, ussia, India, and China. The Fab Five will determine which country is best suited for HP, as well as, the internet hardware manufacturer in that country that HP should engage in a joint venture to align with HP's strategy for global expansion. This paper has three parts: Part 1 consists of an overall industry analysis looking at the market size and growth potential in each of these countries and comparing this analysis to that of the IT hardware industry in the U.S. Part 2 will examine the risks associated with this venture and any opportunities, taking into account the market potential and structure of the industry in each country, as well as, the overall business climate in these countries. Part…… [Read More]
The chapter "The wizards of finance declare strategy's true purpose," details how management strategy grew more technical in nature in the wake of the leveraged buyout movement (LBO), and the end of the dominance of 'mom and pop' investors in major segments of the financial industry. VBM (value-based marketing) was the prominent trend, which stressed the need to sell off unprofitable 'turkeys' rather than fattening them up at the expense of more profitable businesses divisions. Even the stalwart company Coca-Cola embraced VBM and began selling off vast swaths of its least profitable enterprises. An alphabet soup of new concepts were created within the financial industry to strategize how to invest, when to acquire new assets, and when to sell off parts of the company to improve one's bottom line.
The chapter "The revolution conquers the world" details how the Internet impacted the pro-strategy movement. There was a growing effort to…… [Read More]
Tesco PLC Case Study
Tesco is the third largest retailer globally behind Wal-Mart and Carrefour, and as of March 2011, operates 4,811 stores across 14 countries including Asia, many European countries, UK and the U.S. Tesco is also the leading food, sundry and grocery retailer in the UK and has established itself as the leading provider of ancillary services through the retail channel to Western Europe (Hackney, Grant, irtwistle, 2006). Tesco has also initiated many extensive information systems projects and pilots to enable their supply chains to be more efficient than competitors (Lindgreen, Hingley, 2003). These include an innovative use of Radio Frequency Identification (RFID) for expediting orders throughout their supply chains and greater levels of coordination throughout their extensive warehouse systems and networks (itel, 2011). Tesco concentrates on a very localized approach to expanding markets, go so far as to create ethnographic studies of the potential customers in a…… [Read More]
HSBC: An Outlook
BNP Paribas: A Helicopter View
Comparison Between HSBC and BNP Paribas in the Banking Field
SWOT Analysis and the Bank's Operations in Middle East Especially in Dubai & Bahrain
PEST Analysis And the Bank's Operations in Middle East Especially in Dubai & Bahrain
External Analysis of HSBC and BNP
Competitive Profile Matrix (CPM)
Example of HSBC and BNP Around the World
Customer Values Analysis
Value Chain Analysis of the Banks
The current corporate world and environment can be referred as the resolution of administration. Way backed in which bread-and-butter development depends entirely on accurate and automated inventions. However, in the avant-garde apple acceptable administration is all-important for able and able alive of organization, forth with abstruse advancement. Administration is all the added significant between the ambience of the enterprises of the business, neither a business can run on itself nor…… [Read More]
McDonald's has the vision of being the world's best quick-service restaurant experience (2001 Annual Report). The annual report does not note a mission statement, but the About McDonald's website lists the mission statement as
"McDonald's brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to in centering on the five basics of an exceptional customer experience -- People, Products, Place, Price and Promotion. e are committed to improving our operations and enhancing our customers' experience." (AboutMcDonalds.com, 2011).
The product portfolio diagram, as constructed using the BCG Matrix (Tutor2U.net, 2011).
- Most new menu items
Other brands (Chipotle, Pret a Manger, etc.)
Stars are defined as those businesses with high market share and high growth. Question marks have low…… [Read More]
Behavioral analytics are making it possible for companies to combine personas and social networks, gaining invaluable insights into the performance of promotional programs in real-time. In addition to all of these benefits, analytics will make it possible for marketers to fine-tune each element, offer and even digital channel used in the presentation of a promotional offer to a specific audience. By combining all available sources of analytics, marketers will be able to have a 360-degree view of customers while also aligning their promotional strategies to each phase of the buying process with much greater precision than has ever been possible before (Acker, Grone, Blockus, Bange, 2011).
Impact of the Internet on Advertising
In strategic terms the Internet has made digital marketing, promotion and advertising strategies more precise and measurable. The proliferation of analytics applications, many of them Cloud-based, are revolutionizing how marketers plan and execute their promotional, advertising, and services…… [Read More]
Marketing in Action
The Humber Room is a full-service restaurant that provides a gastropub as well as a casual dining experience. Located in Humber College's north campus in Toronto, the restaurant seeks to deliver high quality meals and drinks at affordable prices. This is vital for ensuring an unforgettable dining experience for the restaurant's target market, and achieving its overall goals and objectives.
The Humber Room aspires to be the best full service restaurant in northwest Toronto. The restaurant strongly believes that a certain section of the population yearns for a casual and a fairly relaxed dining environment. The restaurant desires to be the number one choice for this segment.
The Humber Room is not the only full service restaurant in northwest Toronto. There are several competitors, but the major ones include Linx Lounge (located on-campus), Desi Spice…… [Read More]
Lifecycle of Idea
The concept of the business lifecycle reflects the natural stages that all businesses go through, from the moment that the idea is developed into a business, until the moment that the business wraps up. For some businesses, the stages can last a long time, but for other businesses, the stages are relatively short, and the progression through them can be quite fast. In other cases, the business hits a point of maturity, starts into decline, and then is re-invented, to start the business life cycle over again.
The five stages of the business life cycle are development, startup, growth and establishment, expansion and, finally, the maturity and possible exit stage (Petch, 2016). Target’s business is in the maturity stage, but the company is highly successful as a competitor in the big box retail space, and therefore not at all considering exit. It is what would in the…… [Read More]
Business Strategies and Objectives
The aim of this paper is to prepare matrices that will be used to justify strategies that will be recommended in the paper. There will also be analysis and detailed discussion on other alternative strategies, including providing the advantages and disadvantages of the alternative strategies. All the specific objectives and strategies will be addressed and there will be an analysis for the next three years with estimated costs for every year. The article will also compare and contrast the recommended strategies and the actual ones adopted by the firm (Google). ecommendations will include how the strategies are to be implemented by the firm in question, and expected results will be noted together with a timetable for recommended items. Detailed information of how to review and evaluate the success of the recommended strategies will also be provided.
In many circumstances, business strategies will always…… [Read More]
According to the Boston Consulting Group, Burberry had settled into a position somewhere in between a cash cow and a dog. The market for fashion, particularly in the UK, was in a state of maturity and slow growth. The Burberry brand was successful, a trait of a cash cow, but had also grown tired, a dog trait. Thus, the brand was beginning to move in the wrong direction. The response on the part of management was to reposition in the brand so that the brand would grow, no matter what the state of the market in the UK was like.
The Ansoff Matrix breaks down a company in terms of how it can grow, with a combination of existing or new markets and existing products and new products. At Burberry, the company decided to grow using both new products and new markets, but without ignoring the traditional success of…… [Read More]
The History of Apple Corporation
Strategy Development and Implementation
The History of Apple Corporation
The corporation has an exciting history, as it has transformed to the biggest and most successful technology firms in the world, under the best managers of time. Both the employees of the firm, the management and the product consumers have been linked to the firm's success. The firm was started with the two Steves, who from their early lives had shown considerable interest in electronics. Steve Jobs and Steve Woznlak were former employees at Atari and HP respectively. However, in April 1976, the two conceptualized the Apple computer, which was among the first personal computers at that time. The company has focused on products that are innovative and new in the market ever since it was started. It is Job that started developed the legendary Macintosh, which is known to many as 'Mac'. There…… [Read More]
Thus far, Dell has largely ignored the consumer market since the company views the margins in this market to be insufficient. Yet, if Dell can develop an effective route to market for consumers and/or streamlines its ordering process, Dell can expand its customer base substantially. It is already finding that consumers are coming to it after buying their first computer elsewhere, so the market is clearly ready for Dell computers.
The third potential market is in mobile devices. Personal digital assistants are becoming popular at this point. They have fairly limited computing ability but as chips shrink or become more powerful, the potential functionality of these devices is likely to increase. If Dell wishes to enter this market, it could build market share while the market remains relatively young and the majority of competitors are fairly weak.
As strong as Dell's market position is, they still have significant threats. The…… [Read More]
These stages could be assimilated with the product life cycles and they are relevant as they signal the strategies to be implemented at each stage. In this line of thoughts, star products generate increased amounts of money (due to a strong market share), but also consume high budgetary levels (due to rapid growth rates). Cash cows consume reduced amounts of money and generate less that stars, but are more stable (they are leaders in a mature market). Dogs are products that consume little money, but also generate low levels of profitability - they are often in the stages of decline. Finally, question marks consume large amounts of money and generate little profits; they could either become stars (and then cash cows) or dogs (Net MBA, 2007).
Sony currently manufactures and produces items belonging to all four categories previously mentioned. The Sony Cyber Shot-DSC-W300 BLACK could be considered a cash cow…… [Read More]
Porter's 5 forces are threat of new entrants, bargaining power of buyers, bargaining power of suppliers, substitution threats and rivalry determinants. In my opinion, as a small food retailer, you can count disadvantages vs. major food retailers in all these categories.
As such, first of all, entry barriers refer to such things as economies of scale, brand identity or access to necessary input information. As a small food retailer, you are not able to realize the economies of scale that larger food retailers successfully provide basically because a larger food retailer has several activities and is able to successfully transfer costs from one to the other. On the other hand, as a larger retailer, you are able to spend and invest in your brand, to the point that a small retailer will be practically inexistent as opposed to a strong brand, a brand which has received consistent investments. In terms…… [Read More]
These units tie up capital that could be better spent elsewhere. Below is the placement of Financial Times' business units (See Figure 1).
Figure 1. BCG Growth-Share Matrix - Financial Times
STAS: QUESTION MAKS:
None. The Asian Market
The Online Market
CASH COWS: DOGS:
The UK Market The American Market
The European Market
Ansoff's matrix provides four different growth strategies: Market penetration, market development, product development, and diversification. With market penetration, the organization seeks to achieve growth with existing products in their current market segments, aiming to increase their market share. Market development involves growth by targeting its existing products to new market segments. Product development is the strategy whereby the organization develops new products targeted to its existing market segments. And, diversification, is where the organization grows by diversifying into new businesses, by developing new products for new markets.
Financial Times has implemented both a market penetration…… [Read More]
half page bullet points, punching, precise problem cse study define problem solving. 2.vision mission corporate objectives zurich website. 3.situational analysis - global context. 4.macro economic - goverment, industry monopoly ogilopu - industry anaylysis -insurance industry.
Zurich Insurance Company
Zurich Insurance Company is a powerful player in the global insurance industry and, despite the economic crisis, it now strives to expand its operations. This expansion is to be a dual one, namely within both the markets in which it already operates, as well as in new, emergent markets. This very situation reveals the need for complex strategic approaches, materialized primary in the recommendations to use market penetration and market development strategies.
The company is faced with the strategic decision to expand its operations. Yet, this desire is subjected to a wide array of competitive issues, such as the following:
High levels of dynamicity within the insurance industry
Intense and…… [Read More]
TESCO is a transnational grocery and all-purpose merchandise dealer with its headquarters in Cheshunt, United Kingdom. It is among the three largest retailers across the world, coming third after Wal-Mart and Carrefour, when measured in terms of revenues. It is also the second largest, coming second to Wal-Mart when rated in terms of profits. It is the leading grocery distributor in UK and has multiple stores in fourteen countries across Europe, Asia, and North America (Humby, Hunt & Phillips 2008, p. 17). Jack Cohen established the company in 1919, starting out as a group of market stalls. He got the name TESCO after buying a shipment of tea from T.E Stockwell, where he combined the first initials of this company with the first two letters of his last name in 1924. The business then rapidly expanded, and has grown to the position it occupies today from that small venture.
Tesco…… [Read More]
General Electric (Collis, Montgomery, 2008) pioneered the development of this framework, working in conjunction with the oston Consulting Group to tailor its specific market sizing and profitability measures to the conglomerate of businesses that comprised GE at the time. One of the key assumptions of the CG Growth/Share Matrix is that there must be continual monitoring of the market, specifically competitors and relative market share growth over time. Only by continually measuring and monitoring these two attributes can the Growth/Share matrix be an effective framework for strategic planning. GE, through their Crotonville Learning Center in Connecticut also defined a series of external customer-facing processes that managers at GE could use to gain the critical information they needed to populate the CG Growth/Share Matrix and use it as a planning tool. Soon other larger multinational corporations (MNCs) with complex value chains and series of unrelated businesses also relied on the key…… [Read More]
Organizational Environment Starbucks
In-depth Analysis of Organizational Environment - Starbucks
Starbucks Organizational Culture and Environment
Global Perspectives of Starbucks
Social esponsibility embraced by Starbucks
Starbucks Planning Process
Decision Making Process of Starbucks
Starbucks Corporate Strategy
Organizational Structure of Starbucks
Starbucks uses a mechanistic structure as a contemporary design
Starbucks Organizational Culture and Environment
Starbucks Corporation is considered as one of the leading coffee house chains that offer best quality coffee to its customers. This retail corporation is based in the United States, initiated in the early years of the decade of 1970. Due to its popularity, the company rapidly expanded to various locations around the globe. The vision, goals and strategies designed clearly indicated the fact that the owners did not believe in having growth that can abate the corporate culture, therefore, the corporate culture was considered to be one of the integral aspects for the company. The mission statement…… [Read More]
innocentdrinks..uk / 1 introduction: a general overview business, business sector, size, history, product rage, location, information interesting 2 organizational chart 3 recrutements career opportunities, organisation secrets stuff 4 selection: selection process, qualities experience a candidate 5 rewards benefits 6 Training - details training personal development programmes company
Innocent Drinks was founded in 1999 in London, United Kingdom. It is a small size company, employing slightly over 200 staff members, but generating impressive revenues of over £120 per year (Website of Innocent Drinks, 2012).
The success of the organization is based on the powerful management and business model, with primary emphasis on the products they sell. Innocent Drinks produces and retails beverages and foods products created in the most natural manner possible. The ingredients are naturally grown and the end products do not contain any preservatives, water, sugar or other sweeteners, concentrates and so on. "Innocent's products are as…… [Read More]
Stil Sim Strategic Formulation
Stilslim Strategic Formulation
Strategy formulation is defined as the practice of developing an organizational strategy, which is a comprehensive plan, intended to take the organization from its present position to the position that it wants to achieve. It is imperative to point out that a well-designed strategy will aid an organization to attain its optimal level of effectiveness in realizing its goals and objectives and at the same time permitting it to monitor its environment to become accustomed to the strategy as needed (Ulwick, 1999). This research paper is purposed to undertake a strategic formulation of Stilsim and will arrive at a recommended strategy taking into account the internal and external analysis of the organization and also the generic and grand strategies. More so, the BCG growth-share matrix will be employed as a context for making comparisons of strategic options.
There are several strategic…… [Read More]
These strategy houses became increasingly affiliated with private equity firms and helped these firms win or lose their fortunes.
In 2008, the global financial system collapsed and the one conversation that dominated business (i.e. Strategy) was replaced by another - that of finance. In the wake of the collapse, many businesses blamed themselves for relying too heavily on strategy whilst economic matters went to the wayside. They determined to righten the equation. eaction has been the result with many now claiming that "don't do strategy" (319). The recent financial crisis has also issued other questions such as how to equally disseminate the wealth procured by elite companies as well s how to address (and prevent?) the pain this their operations can often create. These are philosophical questions that seem far from the ambit of corporate profile. In conclusions, my observations are that, at the beginning of the 21st century, we…… [Read More]
Greater emphasis must be placed on studies to highlight the factors which affect the diffusion of these managerial accounting techniques which can increase an organizations productivity, efficiency and competitiveness. (Tan, 2002, p. 226) Innovative academic researchers and managers should pave the way for a scientific management movement which can lead to the design of management accounting systems which are significantly different from the traditional ones. (Johnson; Kaplan, 1991, p. 12) However, one must remember that the pressure by critics to implement innovative management accounting techniques often results in companies rejuvenating old and abandoned techniques such as capital appraisal techniques. Therefore, organizations must be warned of such practices and adopt well-researched and scientific managerial accounting techniques. (Bhimani, 1996, p. 225)
Bhimani, Alnoor. 2006. Contemporary issues in management accounting.
Bhimani, Alnoor. 1996. Management Accounting. Oxford University Press.
Bragg, Steven M. 2009. Just-in-time Accounting: How to Decrease Costs and Increase Efficiency. John…… [Read More]
The Risks and Payoffs of Entering into the British Marketplace
As organic and high quality products are becoming more and more desired, it is clear that exporting Nigerian cocoa to international markets, like the UK will prove a successful endeavor. There has been a large production of cocoa in Nigeria since 1910 (Oyedele 2011). It has a long and steady history of quality cocoa production and Nigeria is now the world's 5th largest producer of cocoa in the world. It is now also increasing its production of organic cocoa and local manufacturing of cocoa products, rather than solely raw cocoa beans as the major export. This makes it an appropriate move to introduce Nigerian cocoa into a UK marketplace. England has recently been increasing its desire for organic products and is often willing to pay more for higher quality. Additionally, England, along with much of the rest of…… [Read More]
Smart Cookie: SWOT Analysis
Oreo's entry into China and India presented two different types of challenges to the successful American cookie company. Because these two cultures were different from the American culture that had made the cookie famous in the U.S. (and each different from one another), Oreo had to consider how best to approach these two markets in order to make its product a worldwide success. Both countries represented enormous market opportunities for the company -- and each posed their own unique obstacles. China, for instance, was not traditionally a cookie eating nation; India was the biggest cookie eating nation. The former demanded a longer term strategy than the latter simply because of the Chinese orientation to cookies in general (let alone to the Oreo brand itself). From a SWOT perspective, Oreo was in a position to build its brand in both markets if it adapted to the particular…… [Read More]
Tesco UK -- Strategic Report
Tesco's Strategic Position (UK Market)
Tesco's Competitive Strategy - Diversification
Domestic U.K. Market
Non-food Goods and Services
Evaluation of Tesco's UK Strategy
Tesco's growth curve over the last quarter century has involved a revolution in its strategy and image. The company's initial success was grounded on the "Piles it high, sells it cheap" approach (Liptrot, 2005). The company realized that this strategy caused serious disadvantages among certain profitable market segments such as with middle-class customers. In the late 1970s, Tesco's brand image had become perceived as a low quality brand and consultants actually advised the company to change the name at the time. Although Tesco decided not to change its name to change brand perception it was still able to become the largest retailer in the United Kingdom, with close to a thirty percent market share. The next two largest competitors…… [Read More]